4th & 1 - Resetting the standard for Game Day apparel. project video thumbnail
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$2,413 pledged of $15,000 goal
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By Clarisse De Los Santos
$2,413 pledged of $15,000 goal
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About

UPDATE! New rewards below! 

VIDEO DISCLAIMER:

4th & 1 INSISTS that you DO NOT TRY THIS AT HOME. Please use ALL SAFETY PRECAUTIONS while using scissors. 

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Seamlessly integrating SPORTS and FASHION

We used our own logos for the first collection so we don't get slapped with a lawsuit. However, we put together some mock-up images so you can get an idea of where we're going.  

Excited yet??? So are we =)

Like many other female sports fans we were tired of being forced to wear stiff, itchy shirts meant to fit a box... Drowning in a mens jersey or squeezing into a youth version just wasn't cutting it anymore. 

So out of necessity, we created 4th & 1 Apparel. 

The team apparel industry has come so far. Now it's time to go all the way. 

Females account for 44% of NFL and NCAA football fans.

More than 45 million women watch football games each weekend. 

Ladies also make up a consistent 40% of the fan base for all sports across the board.

To put it plainly, there has been a dramatic shift in the men to women ratio of sports fans.

The league has noticed and in response apparel campaigns geared towards women have been launched nationwide promising to be more stylish than the last.

The market still lacks clothing options to support current trends. However, devoted fans are willing to sacrifice style to support their team. Ladies have been forced to choose one or the other….

We have chosen to seamlessly integrate the two. 

4th & 1 is a lifestyle brand dedicated to eliminating the frustration. Our goal is to establish a luxury segment in the sports apparel market. 

FABRIC:

Our product is made of incredibly soft textiles that drape beautifully.

Our main fabric is 100% Modal Jersey. In contrast to the Cotton items on the market, Modal is resistant to shrinkage, fading and pilling. 

SILHOUETTE:

We intend to flatter the female form, rather than work against it. The fit and silhouette of each garment is designed to compliment a woman’s body. 

4th & 1 functions with a high fashion mindset. We dedicate time to researching the latest trends to deliver fashionable attire in a timely manner. Instead of updating styles every few years, we aim to deliver a new collection for each the 5 fashion seasons every year. 

SCREEN PRINTING:

Currently, we’ve started to explore state of the art automated presses and digital printing technologies to apply logos onto our garments.

The digital prints are unparalleled as the ink is absorbed into the fabric to avoid the plastic feel of regular prints that crack over time. 

We are currently working on getting licensed for Collegiate Sports and University apparel in California. After getting our foundation set, we will move on to Universities across the nation.

As soon as we can, we also plan to start producing outerwear including high quality Varsity Jackets, Collegiate Cardigans and Ivy-League Blazers. 

When we're ready, we'll also start producing Men's team and university apparel. 

In a few years, after we’ve succeeded in the collegiate market, our goal is to expand and produce licensed apparel for professional sports. We’ll start with the NFL and then move on to the NHL, NBA, MLB, etc.

The longevity of this market speaks for itself.

***$15,000***

---will get us through our first production run

Minimum Bulk Fabric Order – 1,000 yards per color

Pre-Production – Fit Sessions, Grading Rules, Pattern Markers

CMT – Cut, Make Trim

Bulk Screen Printing

***$30,000***

---If we’re SO LUCKY to reach our second goal, we’ll be able to distribute our product next to the big guys

E-Commerce – Platform set up, electronic funds transfer, online transaction processing, EDI, inventory management systems.

Premium Marketing – Alphabird SEO, Hello Society Influencer Campaigns, PR Gifting, etc. 

Our reward tiers have been set based on price + shipping for the 48 contiguous United States. 

***for a closer look at any one of our apparel rewards, please go to our "Collection" page here http://4th-1.com/collection***

+ Pledge $2 or more...

You get our undying gratitude . . . PLUS we'll send you a Thank You E-Card and give you a shout-out on our website!!!

+ Pledge $5 or more...

We'll mail you a handwritten 4th & 1 Post Card with a personalized Thank You Note from the brand owner. We'll also email you a hi-res PDF Lookbook with exclusive images.

+ Pledge $20 or more... 

For those of you who enjoyed the music, we'll mail you a poster SIGNED by The Stage Kids and DJ Mia!!!! We'll also send you the EXCLUSIVE "Cyniculture" remix that you can't get anywhere else!!!!

+ Pledge $35 or more... EARLY BIRD SPECIAL!!! We'll give you one more week! ENDS 2-22-13

You get your choice of ANY ONE of the following tops PLUS a handwritten Thank You Post Card!

+ Pledge $40 or more... EARLY BIRD SPECIAL!!! We'll give you one more week! ENDS 2-22-13

You get your choice of ANY ONE of the following tops PLUS a handwritten Thank You Post Card!

+ Pledge $40 or more...

Mens option

You get your choice of ANY ONE of our exclusive Mens V-Neck Tees in Black, White or Grey. These tees are also made of the incredibly soft Modal. 

PLUS we'll send youa handwritten Thank You Post Card!

+ Pledge $45 or more...

You get your choice of ANY ONE of the following Category A tops PLUS a handwritten Thank You Post Card!

+ Pledge $50 or more...

You get your choice of ANY ONE of the following Category B tops PLUS a handwritten Thank You Post Card!

+ Pledge $55 or more...

You get your choice of ANY ONE of the following Category C tops PLUS a handwritten Thank You Post Card!

+ Pledge $100 or more...

You get your choice of ANY TWO tops from any category you want :) PLUS a handwritten Thank You Post Card!

+ Pledge $200 or more...

You get your choice of ANY FOUR tops from any category you want :)  PLUS a handwritten Thank You Post Card!

+ Pledge $300 or more...

You get your choice of ANY SIX tops from any category you want :) PLUS a handwritten Thank You Post Card!

+ Pledge $400 or more...

You get your choice of ANY EIGHT tops from any category you want :)  PLUS a handwritten Thank You Post Card!

+ Pledge $500 or more...

You get your choice of ANY TEN tops from any category you want :) PLUS a handwritten Thank You Post Card!

..... we didn't stop there .....

Stay tuned for NEW REWARDS including "Tees On Demand" which could include logos from your favorite team or Alma Mater

Also, for a limited time, we will offer MEN'S T-SHIRTS, just to be fair ;) 

Risks and challenges

Our competitors are some of the most iconic and recognized brands across the world.
Although they are ahead of us because of their deep roots in the industry, our competitive edge and unique niche will set us apart from the rest. Our product is higher in quality in every aspect starting with the fabric, then the fit and screen printing.

Capital is always a challenge for a small business.
Your pledge will help us overcome this challenge and make this dream a reality.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $2 or more About $2.00

    You get our undying gratitude <3. . . PLUS we'll send you a Thank You E-Card and give you a shout-out on our website!!!

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  2. Select this reward

    Pledge $5 or more About $5

    We'll mail you a handwritten 4th & 1 Post Card with a personalized Thank You note from the brand owner. We'll also email you a hi-res PDF Lookbook with exclusive images.

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    3 backers
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  3. Select this reward

    Pledge $20 or more About $20

    For music lovers! We'll mail you a poster SIGNED by The Stage Kids and DJ Mia!!!! Plus the EXCLUSIVE "Cyniculture" remix

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    Ships to Anywhere in the world
    3 backers
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  4. Select this reward

    Pledge $35 or more About $35

    EARLY BIRD SPECIAL!!! First 7 days of the campaign ONLY.

    You get your choice of ANY ONE of the following tops (style # C120101 or style # T120108)

    PLUS a handwritten Thank You Post Card!

    **shipping included for the 48 contiguous United States**

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  5. Select this reward

    Pledge $40 or more About $40

    EARLY BIRD SPECIAL!!! First 7 days of the campaign ONLY. You get your choice of ANY ONE of the following tops (style # T120100 or style # T120107) PLUS a handwritten Thank You Post Card! **shipping included for the 48 contiguous United States**

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    Ships to Anywhere in the world
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  6. Select this reward

    Pledge $40 or more About $40

    MENS OPTION! You get your choice of ANY ONE of our exclusive Mens V-Neck Tees in Black, White or Grey. PLUS a handwritten Thank You Post Card!

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    Ships to Anywhere in the world
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  7. Select this reward

    Pledge $45 or more About $45

    You get your choice of ANY ONE of the Category A tops (details on the main page) PLUS a handwritten Thank You Post Card!
    **shipping included for the 48 contiguous United States**

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  8. Select this reward

    Pledge $50 or more About $50

    You get your choice of ANY ONE of the Category B tops (details and photos on the main page) PLUS a handwritten Thank You Post Card!
    **shipping included for the 48 contiguous United States**

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    Ships to Anywhere in the world
    4 backers
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  9. Select this reward

    Pledge $55 or more About $55

    You get your choice of ANY ONE of the Category C tops (details and photos on the main page) PLUS a handwritten Thank You Post Card!
    **shipping included for the 48 contiguous United States**

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  10. Select this reward

    Pledge $100 or more About $100

    You get your choice of ANY TWO tops from ANY CATEGORY you want :) PLUS a handwritten Thank You Post Card!
    **shipping included for the 48 contiguous United States**

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    Ships to Anywhere in the world
    10 backers
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  11. Select this reward

    Pledge $200 or more About $200

    You get your choice of ANY FOUR tops from ANY CATEGORY you want :) PLUS a handwritten Thank You Post Card! **shipping included for the 48 contiguous United States**

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  12. Select this reward

    Pledge $300 or more About $300

    You get your choice of ANY SIX tops from ANY CATEGORY you want :) PLUS a handwritten Thank You Post Card! **shipping included for the 48 contiguous United States**

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    Ships to Anywhere in the world
    1 backer
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  13. Select this reward

    Pledge $400 or more About $400

    You get your choice of ANY EIGHT tops from ANY CATEGORY you want :) PLUS a handwritten Thank You Post Card! **shipping included for the 48 contiguous United States**

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    Ships to Anywhere in the world
    0 backers
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  14. Select this reward

    Pledge $500 or more About $500

    You get your choice of ANY TEN tops from ANY CATEGORY you want :) PLUS a handwritten Thank You Post Card! **shipping included for the 48 contiguous United States**

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    Ships to Anywhere in the world
    0 backers
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Funding period

- (30 days)