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Timeless and unique designs, premium components and Italian leather straps. All the right specs. Without the luxury markup.
Timeless and unique designs, premium components and Italian leather straps. All the right specs. Without the luxury markup.
Timeless and unique designs, premium components and Italian leather straps. All the right specs. Without the luxury markup.
50 backers pledged SEK 191,658 to help bring this project to life.

About

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The Automatic Swiss Made Watch With All The Right Specs!

SEK 191,658

50

 
                                                                    

It started with making a truly compelling design. Something that would make your wrist stand out. A design that would be as outstanding today as it will be in decades from now. The inspiration came from California, where vibrant colors are combined with boldness. The name Yosemite was inspired by Yosemite Valley, with its carved solid granite, creating spectacular rock formations.

It is very important for us to only use the highest grade materials. But we also realized early on that we had to partner up with a Swiss manufacturer, if we wanted superior quality.

After an extensive search, we found the perfect match. A Swiss factory that would not only partner up with us, but also had comprehensive previous experience in assembling and regulating the specific movements we’re using.

For the heart of the watch, the movement, we decided to partner up with the Swiss watch movement manufacturer Sellita that has been making movements since the nineteen fifties. Sellita is based in La-Chaux-de-Fonds, which is considered to be the Swiss watch making industry centre. We chose Sellita because of their proven track record of accuracy and robustness throughout the years. Their movements are also very easy to service, which made our decision even easier.

Each and every movement will be regulated before they are cased up, for optimal accuracy. 

Sellita SW200-1:
• Self-winding (automatic)
• 26 jewels
• 28 800 vibrations per hour 
• Power reserve of 38 hours

Besides using the finest materials and working with industry leading suppliers and manufacturing partners, we guarantee the quality of our products by complying with high dimensional, technical and aesthetic parameters. Comprehensive test procedures to the different watch components are implemented throughout the manufacturing process. The quality control includes hundreds of different control points. Some of these are entry controls, water-resistance test, condensation test, airtightness test, automatic winding test, calendar operation test, power reserve test, 48h running test and craftsmanship of parts verifications.

An optical magnifying camera is used to guarantee the excellence of all external components. Before the watches are shipped out to you, a final aesthetic and functional control is carried out.

Six screws exhibition caseback

Six screws are used in order to secure the caseback. We did not settle with having a mineral glass caseback, but rather used thick sapphire crystal. This means that the exhibition display also will be scratch resistant. Through the back sapphire glass, you will be able to see the beautiful inner mechanics of the movement together with the rotor, featuring custom numbered edition engraving.

First Edition and Swiss Made is solidly engraved into the top and bottom part of the caseback, while leaving rest of the caseback space simply polished, for a refined look. 

316L Stainless Steel

We used fine 316L Stainless Steel for the case of our watch, as it’s known for its robustness, resistance to corrosion and staining, and low maintenance. Different steel polishing and brushing techniques are used to the different parts of the case, for a fully sophisticated look. The case is then plated by carefully applying a multi-layered PVD coating.

Diamond Cut & SuperLuminova

Both our indexes and hands are diamond cut in order to achieve the finest sharp shape. We work with hands and index makers that have been manufacturing them for decades.

In order to increase readability and appearance in low-light conditions, we decided to apply C3 SuperLuminova to the hour and minute hand. Due to the elegant indexes, we chose to keep them lume-free.

Sapphire Crystal (2x inner AR coating)

What would a high-quality watch be without its outer protection? Sapphire crystal is ranking 9/10 on the MOHS Scale Of Hardness, which is as close to indestructible as you can get. 

We wanted to provide glass that wouldn’t scratch. But we also wanted the glass to bring as little reflections as possible in order to add depth to the dial. As many of you may know, when adding an anti-reflective (AR) coating on the outside of the sapphire glass, it may easily be scratched, even if sapphire crystal is used underneath the coating. We solved this problem by putting a double layer AR-coating on the underside of the sapphire crystal. This results in a scratch proof glass, with less reflections.

Full-grain Italian calf leather straps (Calf, Suede and Alligator texture) with quick-release

Our leather straps feature the finest Italian full-grain calf leather with different textures. In order for them to be easily interchangeable, we chose to include quick-release spring bars in all of our leather straps.

With minds full of curiosity about leather and its manufacturing process, we set out on a mission to find the finest full grain leather, which took us on a journey through many different tanneries. We knew we had found the right one when we came across a wonderful tannery in Tuscany, Italy. The tannery has been tanning leather for decades and had passed the tannery down through generations. The leather is not only durable, but also very soft and comfortable to wear, which was an extremely important aspect for us. All the leather straps are made by soft calf leather with different textures, and are made by hand in Italy by passionated master artisans.

Different leather types:

Full-grain leather: Actually, there is nothing fancy or complicated about full-grain leather. It’s just the most natural form of leather, and that’s what we love about it. It is the least commonly used form of leather, because of its high price. Full-grain leather is the strongest and most durable part of the hide (skin), and it’s located just underneath the hair. Due to its tightness, it is very strong, but also very resistant to moisture. This is very important, especially when it comes to watch leather straps. Over time, full-grain leather also develops a gorgeous patina, which means that the leather straps will keep and develop their luster over time.

Top-grain leather: Top-grain leather is very similar to full-grain leather. The difference is that the top layer is thinned down by a couple of millimeters. With the top layer sanded and buffed away, a lot of imperfections disappear and the leather becomes much more smooth. However, when removing the most tight top layer of the leather, it becomes less durable and breaks down faster. This is a commonly used leather type that features good quality, but it lacks top strength and durability, and can sometimes also have a generic appearance.

Genuine leather: Genuine leather is the most popular leather used, at least for leather strap manufacturing. Not because of the quality, but rather because of its cheap price. It is made of an artificial grain that is applied to its surface. In order to increase the natural appearance of the leather, patterns are embossed into the surface and then sprayed with dyes or stain. 

Stainless Steel Butterfly Buckle

The leather strap features a butterfly buckle made of 316L Stainless Steel that opens with a light finger pressure. The advantage of a butterfly buckle is not solely that it looks great, but also that it’s very comfortable to wear as it forms the strap into a ring shape. This also avoids bending of the strap.

All of our straps will come with a separate butterfly buckle, even if you decide to purchase extra straps with your pledge.

                                                        

Started in 2016, we have sold our existing collection to thousands of customers in over 50 countries online and in stores.

                                                         

Risks and challenges

We have not only found very professional suppliers and partners, we have also developed a great relationship with them - which we believe is of tremendous importance when quality and schedule is a priority.

There is always a risk that our different suppliers will not fulfill component orders on time. However, we have worked with most of the suppliers and partners previously with no problems whatsoever. Our partnership is very organized and we are working closely with them through all phases of the manufacturing and will push hard to deliver before the actual set delivery dates. We will constantly keep you in the loop and if there would be any kinds of delays, we would let you know immediately.

Duty/VAT charges: All orders will be shipped out of Stockholm, Sweden or Lugano, Switzerland. We will cover all duty/VAT charges for all countries of the European Union (EU). If you live outside of EU, you will be responsible for any potential charges that might occur from your local authorities. We will however do our best to minimize any potential charges.

All orders will be shipped out securely using different express carriers with trackable shipments. Depending on country, various carriers will be used in order to make the shipment as seamless as possible for you.

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  1. Select this reward

    Pledge SEK 3,495 or more About $386

    1 WATCH - SUPER VIP EARLY BIRD

    1 Rob Hayes Yosemite watch (you'll choose exact model later).

    Approx. $390/€338
    Save 42% off future retail price (SEK 6000)!

    FREE shipping worldwide!

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  2. Select this reward

    Pledge SEK 3,995 or more About $441

    1 WATCH - EARLY BIRD

    1 Rob Hayes Yosemite watch (you'll choose exact model later).

    Approx. $448/€386
    Save 34% off future retail price (SEK 6 000)!

    FREE shipping worldwide!

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  3. Select this reward

    Pledge SEK 6,990 or more About $772

    2 WATCHES - SUPER VIP EARLY BIRD

    2 Rob Hayes Yosemite watches (you'll choose exact models later).

    + we'll add 1 extra Italian leather strap for free (value SEK 600)!

    Approx. $783/€676
    Save 45% off future retail price (SEK 12 600)!

    FREE shipping worldwide!

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    Limited 1 backer
    SEK
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  4. Select this reward

    Pledge SEK 10,485 or more About $1,157

    3 WATCHES - SUPER VIP EARLY BIRD

    3 Rob Hayes Yosemite watches (you'll choose exact models later).

    Approx. $1175/€1015
    + we'll add 2 extra Italian leather straps for free (value SEK 1200)!

    Save 45% off future retail price (SEK 19 200)!

    FREE shipping worldwide!

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  5. Select this reward

    Pledge SEK 13,980 or more About $1,543

    4 WATCHES - SUPER VIP EARLY BIRD

    4 Rob Hayes Yosemite watches (you'll choose exact models later).

    Approx. $1567/€1353
    + we'll add 3 extra Italian leather straps for free (value SEK 1800)!

    Save 46% off future retail price (SEK 25 800)!

    FREE shipping worldwide!

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    Limited 1 backer
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  6. Select this reward

    Pledge SEK 17,475 or more About $1,929

    5 WATCHES - SUPER VIP EARLY BIRD

    5 Rob Hayes Yosemite watches (you'll choose exact models later).

    Approx. $1959/€1691
    + we'll add 4 extra Italian leather straps for free (value SEK 2400)!

    Save 46% off future retail price (SEK 32 400)!

    FREE shipping worldwide!

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  7. Select this reward

    Pledge SEK 32,950 or more About $3,637

    10 WATCHES-SUPER SPECIAL VIP EARLY BIRD

    10 Rob Hayes Yosemite watches (you'll choose exact models later).

    Approx. $3694/€3189
    + we'll add 10 extra Italian leather straps for free (value SEK 6000)!

    Save 51% off future retail price (SEK 66 000)! Only 3 295 SEK/watch!

    FREE shipping worldwide!

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Funding period

- (31 days)