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$5,134 pledged of $10,000 goal
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$5,134 pledged of $10,000 goal
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About this project

We're looking to keep 52Teas alive under new ownership and a whole new passion for tea!

That's the whole idea behind 52Teas - and we're looking to bring new life to this company.  We want to create tea flavors that will excite our customers! With the unique vision of 52Teas - a new flavor every week! - the possibilities are endless and we want to take that idea and run with it to make some of the most knock-you-off-your feet tea blends!

Not long ago, we were offered an amazing opportunity to take over 52Teas from Frank Horbelt, who wants to narrow his focus and devote his efforts to his iced tea business.  We're looking for help to fund this amazing business opportunity.

So who are we?

We are a mother/daughter team that want to bring our skills to this business!  With Amethyst (the daughter) running the business side of things and Anne (the mother) acting as the mad tea artist, we have the passion, the creativity and the business sense to take 52Teas in the direction it should go!  

Anne spent six years as an owner/operator of a tea business and when she realized that she loved tea - and loved creating tea flavors - but she didn't love running the business by herself, she decided to close the business.  Then she started reviewing teas and has spent the last six years doing that for a tea review blog that she co-founded:  SororiTea Sisters.  Anne has the passion to keep the mission of 52Teas alive.

Amethyst is a focused, organized person who knows how to keep a business running smoothly.  She's the person who will run the business while Anne is creating the teas.

Together, we have no intention on delivering the average.  You can find the average in any grocery store.  We want exceptional teas and that's exactly what we plan to bring to you!

Because Frank wants to narrow his focus to the iced tea business, he has told us:  "unless we take over the 52Teas brand that after March 2015, the five plus year mission to create a new tea every week will end.

We really don't want to see 52Teas end.  So that's where you come in, because without the funding that will enable us to pick up where Frank is going to leave off, we can't take over!  Please help us become 52Teas!

Please check out my blog post for more in-depth information about our project!

Here's what the fully funded project will accomplish:

  • We’ll buy 52Teas and starting in April, we’ll be continuing the mission set forth by 52Teas in October 2008 and creating a new tea blend every week. 
  • We'll be able to buy the equipment, inventory and supplies that we’ll need to get started.  

Equipment/Supplies needed: 

  • Band Sealer 
  • Scale 
  • Shipping label printer, labels, and shipping supplies 
  • Filler 
  • Product Pouches and Product Labels 
  • And of course, we’ll need inventory and top notch flavorings.  

We feel like we've got the most important thing already in place: Passion.  We believe in what we can do.  We know we can take the brand 52Teas to even greater heights!  

Reblends!

As we were putting this Kickstarter campaign together, we were asked about reblends!  There are some very popular 52Teas blends that people want brought back!  For these people, we have designed a couple of incentives!

Reblend Sampler Pack - With future reblends, we plan to reblend them only in larger size options.  This sampler pack is something that is available only to contributors to this campaign!  This sampler pack includes one pouch (1/2 ounce each) of each of the following teas:  

  • Graveyard Mist Green Tea - Marshmallow and Mint flavors.
  • Marshmallow Treat Genmaicha - You remember those bars you enjoyed as a kid?  Now, imagine a tea that tastes like that.  Mmm!
  • Maple Cheesecake TieGuanYin - Maple drizzled over a decadent Cheesecake.
  • Pancake Breakfast Black Tea - a short stack of buttermilk pancakes, topped with melting butter and drizzled with real maple syrup.  
  • Coconut Cheesecake Honeybush - Fluffy coconut on top a slice of cheesecake.  Yum!

Other Reblend Incentives:  For those of you who absolutely love these teas, I'm putting together a limited number of larger sizes of these teas.  The incentive will allow you to receive one larger size pouch, and you can increase your contribution to receive more pouches.  

While we're at it, why don't we make this reblend thing fun!

The above reblends are already going to be made for this project.  For every $2,000 we reach in contributions, we'll conduct a vote in the comment section and you can vote on another flavor to be re-blended and the winning flavor will also be reblended and available as a choice for the "I LOVE this TEA" size (between 1 1/2 ounces and 2 ounces depending on the type of tea) incentive.  These reblends will ONLY be available as an incentive.  

Once we reach the $10,000 goal, we'll add an additional incentive where you can buy a sampler pack on the reblends that you voted on!  And with every additional $2,000 in contributions, we'll continue to add another flavor onto the reblend list and another sampler into the special sampler pack - consider it an extra bonus for those who choose this special incentive!

We reached our first $2,000 Milestone!

And our contributors voted on the first reblend, which will be:  Raspberry Cream Cheese Danish Honeybush!  If you'd like to add this tea onto your incentives package, you can add $10 onto your pledge for the large size (2 oz.) or $5 for the small size (1/2 oz.) 

We reached our second $2,000 Milestone!  That's $4,000!

And with the second milestone, we voted and the second (and third!) reblend will be:  Sun & Cloud Mist -and- Blackberries & Cream Shou Mei!  The reason we have TWO this time around is that there was a tie, and rather than run a tie-breaking vote, I decided to just reblend both of them!

And remember, each time we reach another $2K, we will vote on another reblend!  Every pledge gets us that much closer to the next vote!

Other Incentives...

Everyone who contributes $52 or more to this campaign will be part of 52Teas Fanatic ... On our website we'll dedicate a special page that lists all the 52Teas Fanatics and as a 52Teas Fanatic, you'll be able to get 'first dibs' at future reblends and other special offers!

Our tote bag is available with some incentives!
Our tote bag is available with some incentives!
The 52Teas Thermos® Tea Tumbler - offered in some of the incentives.
The 52Teas Thermos® Tea Tumbler - offered in some of the incentives.
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We're really excited at the prospect of being able to take over 52Teas and be able to create really amazing tea flavors!  Please help us make this dream of ours a reality!  I truly appreciate your support!

Risks and challenges

Well, there will be the challenge of dealing with my husband's complaints that there is even more tea in the house.

We'll need to fill a bunch of empty shelving with teas. We'll need the inventory before I can start blending the teas and once the teas are blended, it does take some time to allow the flavors to cure before we can package them up and ship them out.

And of course, before we can package them up and ship them out, we'll need to get our hands on the packaging and the equipment to seal the packages.

So, the biggest challenge as I see it is the time frame because we don't want to disrupt the flow. 52Teas is a pretty well-oiled machine after having been in business for as long as they have. We don't want there to be a week or two (or possibly longer) where there's a break in service for the existing customers. So our biggest challenge is hitting the ground running and keeping the company going without interruption and hoping that it all goes smoothly!

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    A taste of 52Teas: Your choice of any one of the first month's flavors in the taster size OR one of the five reblends: Graveyard Mist Green Tea, Marshmallow Treat Genmaicha, Pancake Breakfast Black Tea, Maple Cheesecake TieGuanYin or Coconut Cheesecake Honeybush.

    You'll receive a 1/2 ounce pouch of tea and with each additional $5 you pledge to this incentive, you can get an additional taster size of tea - you can mix and match the flavors. An additional charge will be added for international shipping.

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    Pledge $10 or more About $10

    Your Choice of Reblends: With this incentive, you can choose which of the campaign reblends you'd like to receive in our new larger size. This is the "I LOVE this TEA" size and will range from 1 1/2 ounces to 2 ounces of tea depending upon the tea base.

    By selecting this incentive, you will receive one pouch of tea for each 10 increment you add to your contribution ($10 will get you one pouch, $20 will get you two pouches, etc). An additional shipping charge will be added to international orders.

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  3. Select this reward

    Pledge $16 or more About $16

    All of April's Teas! You'll receive all four of April's teas of the week in the taster size (The taster size is 1/2 ounce). An additional charge will be added for international shipping.

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  4. Select this reward

    Pledge $25 or more About $25

    Reblend Taster Sampler Pack: With this incentive, you'll receive five 1/2 ounce pouches of tea of the five reblends: One pouch each of: Graveyard Mist Green Tea, Marshmallow Treat Genmaicha, Pancake Breakfast Black Tea, Maple Cheesecake TieGuanYin and Coconut Cheesecake Honeybush.

    These samplers will ship out at the beginning of May. An additional charge will be added for international shipments.

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  5. Select this reward

    Pledge $26 or more About $26

    Receive all of April's Teas (four pouches, 1/2 ounce of tea each) plus one large size of your choice of one of the reblends. (The large size is 1 1/2 ounces - 2 ounces of tea, depending upon the tea.) The reblends will be shipped late April/beginning of May. An additional charge will be added to international shipments.

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  6. Select this reward

    Pledge $29 or more About $29

    You Choose the Reblend! This incentive will allow you to choose from any of the previous 52Teas blends to be reblended. You choose one of the Reblends, I'll reblend it for you and you'll receive two ounces of the tea in a tin!

    One reblend is available for April, One for May, one for June and one for July. Your tea will ship the month it's reblended.

    An additional charge will be added for international shipping.

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    Pledge $29 or more About $29

    Due to the popularity of this incentive, I've added a couple more!

    You Choose the Reblend! This incentive will allow you to choose from any of the previous 52Teas blends to be reblended. You choose one of the Reblends, I'll reblend it for you and you'll receive two ounces of the tea in a tin!

    One reblend is available for August and one for September. Your tea will ship the month it's reblended.

    An additional charge will be added for international shipping.

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    Reward no longer available 2 backers
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  8. Select this reward

    Pledge $29 or more About $29

    Due to the popularity of this incentive, I've added a couple more!

    You Choose the Reblend! This incentive will allow you to choose from any of the previous 52Teas blends to be reblended. You choose one of the Reblends, I'll reblend it for you and you'll receive two ounces of the tea in a tin!

    One reblend is available for October and one for November, and one for January 2016. Your tea will ship the month it's reblended.

    An additional charge will be added for international shipping.

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  9. Select this reward

    Pledge $35 or more About $35

    It seems like everyone loves the idea of choosing the reblend - so I've decided to offer a few more!

    YOU CHOOSE THE REBLEND!

    This incentive will allow you to choose from any of the previous 52Teas blends to be reblended. You choose one of the Reblends, I'll reblend it for you and you'll receive two ounces of the tea in a tin!

    We're going to offer one more reblend choice for each of the following months: June, July, August, September, October & November. Your tea will ship the month it's reblended.

    An additional charge will be added for international shipping.

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  10. Select this reward

    Pledge $40 or more About $40

    Receive all 4 of April's Teas - four pouches with 1/2 ounce tea each - and the Reblend Taster Sampler Pack: With this incentive, you'll receive five 1/2 ounce pouches of tea of the five reblends: One pouch each of: Graveyard Mist Green Tea, Marshmallow Treat Genmaicha, Pancake Breakfast Black Tea, Maple Cheesecake TieGuanYin and Coconut Cheesecake Honeybush.

    The reblends will be shipping out toward the end of April/beginning of May. An additional charge will be added for international shipping.

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  11. Select this reward

    Pledge $42 or more About $42

    Receive all four of April's teas in the taster size plus a 52Teas Tote Bag. You'll receive four 1/2 ounce pouches of tea - all four teas of the week for April - plus a tote bag (a great alternative to plastic or paper). An additional charge will be added to international shipments.

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    Pledge $52 or more About $52

    Receive your choice of any two of April's teas in the tea taster size (two 1/2 ounce pouch of tea) plus a 52Teas Thermos Tea tumbler. The tumbler will be shipped with your tea. Add an additional $5 onto this incentive to receive an additional pouch of tea. An additional charge will be added to international shipments.

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    Pledge $55 or more About $55

    Become a tea of the week creator! We’ll work with you to create the tea you want – base tea, flavors, fruit/spices – and I’ll make it for you. There are some limitations to what teas I can make for you, but I’ll work with you to create a tea that’s as wonderfully unique as you are. Your tea will become a tea of the week in either June 2015 or July 2015, depending upon date availability.

    You'll receive two ounces of the tea you create in a tin, and it will be shipped the month that it’s featured in our lineup. An additional charge will be added to international shipments.

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    Reward no longer available 4 backers
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  14. Select this reward

    Pledge $59 or more About $59

    Receive all four of April's teas of the week - four 1/2 ounce pouches of tea - plus a 52Teas Thermos Tea Tumbler. The tumbler will ship with your tea. An additional charge will be added to international shipments.

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    Pledge $65 or more About $65

    The Grand Sampler Package!

    Receive the reblend sampler package (five teas, 1/2 ounce each of: Graveyard Mist, Marshmallow Treat Genmaicha, Pancake Breakfast, Maple Cheesecake TieGuanYin and Coconut Cheesecake Honeybush) plus all four of April's Teas in the 1/2 ounce taster size in a 52Teas tote bag!

    You can have your tea and carry them eco-friendly too.

    International shipping rates are $12 for Canadian shipping and $15 all other countries.

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    Pledge $110 or more About $110

    The Ultimate Tea Drinker!

    Receive the reblend sampler package (five teas, 1/2 ounce each of: Graveyard Mist, Marshmallow Treat Genmaicha, Pancake Breakfast, Maple Cheesecake TieGuanYin and Coconut Cheesecake Honeybush) plus all four of April's Teas in the 1/2 ounce taster size in a 52Teas tote bag and the 52Teas Thermos Tumbler!

    International shipping rates are $13 for Canadian shipping and $16 all other countries.

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    Pledge $150 or more About $150

    Become a 52Teas "Ambassador"! You'll be our VIP and have a VIT (Very Important Tea) created in your honor. This won't be a tea of the week, it will be a special creation that will be produced in a very limited quantity and sold in addition to our usual "52Teas". The tea will be named after you and we'll work with you to create the blend you want, and then we'll send you 2 ounces of the tea in a tin.

    You'll also receive a tea tote and a Thermos Tea Tumbler. We'll release one VIT in April, one VIT in May and one in July. Your tea will ship the month that it's released. An additional charge will be added to international shipments.

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    Pledge $150 or more About $150

    This incentive was popular so I decided to offer a couple more opportunities to become a 52Teas "Ambassador"!

    Become a 52Teas "Ambassador"! You'll be our VIP and have a VIT (Very Important Tea) created in your honor. This won't be a tea of the week, it will be a special creation that will be produced in a very limited quantity and sold in addition to our usual "52Teas". The tea will be named after you and we'll work with you to create the blend you want, and then we'll send you 2 ounces of the tea in a tin.

    You'll also receive a tea tote and a Thermos Tea Tumbler. We'll release one VIT in September and one VIT in October. Your tea will ship the month that it's released. An additional charge will be added to international shipments.

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    Reward no longer available 2 backers
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  19. Select this reward

    Pledge $150 or more About $150

    This incentive was popular so I decided to offer a couple more opportunities to become a 52Teas "Ambassador"!

    Become a 52Teas "Ambassador"! You'll be our VIP and have a VIT (Very Important Tea) created in your honor. This won't be a tea of the week, it will be a special creation that will be produced in a very limited quantity and sold in addition to our usual "52Teas". The tea will be named after you and we'll work with you to create the blend you want, and then we'll send you 2 ounces of the tea in a tin.

    You'll also receive a tea tote and a Thermos Tea Tumbler. We'll release one VIT in November, one VIT in December, one VIT in January and one VIT in February. Your tea will ship the month that it's released. An additional charge will be added to international shipments.

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    Pledge $1,000 or more About $1,000

    You rock! And to show our appreciation, In addition to receiving a full year's subscription, as our way of saying thank you for your support, we'll invite you out to dinner in Seattle one night during the Northwest Tea Festival plus you'll get a two-day pass to attend the Tea Festival.

    This incentive is offered only to US residents and only includes the two day pass to the tea festival, one night out to dinner with us, and the annual subscription. It does not include airfare, hotel accommodations or other travel expenses.

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    Reward no longer available 1 backer
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  21. Select this reward

    Pledge $1,000 or more About $1,000

    You rock! And to show our appreciation, In addition to receiving a full year's subscription, as our way of saying thank you for your support, we'll invite you out to dinner in Seattle one night during the Northwest Tea Festival plus you'll get a two-day pass to attend the Tea Festival.

    This incentive is offered only to US residents and only includes the two day pass to the tea festival, one night out to dinner with us, and the annual subscription. It does not include airfare, hotel accommodations or other travel expenses.

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Funding period

- (34 days)