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A new type of soy sauce is brought up to the market. #NewSoy for #Sushi #Japanese #Food #FluffySoy #KyotoSoyFoam !! Read more

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This project's funding goal was not reached on August 24, 2014.

A new type of soy sauce is brought up to the market. #NewSoy for #Sushi #Japanese #Food #FluffySoy #KyotoSoyFoam !!

Hiroyuki Imai
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Hiroyuki Imai

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About this project

日本語での申し込み方法の説明リンクはこちらから

Hi I’m Hiroyuki Imai. I’m a president of Kyoto Soy Foam. Kyoto Soy Foam has been newly introduced to the seasoning market in Japan. Would be very much appreciated if you support, share, and connect with our innovative new seasoning from Kyoto, Japan. #KyotoSoyFoam !
 

What is Kyoto Soy Foam? 

 -Story: Nearly 10 years ago, my friend brought me to some restaurant, and I happened to have an experience of "soy foam" for the first time. I heard about a myth of soy foam, it was made in consideration of the cook, when the person wearing a kimono or a MAIKO herself has a meal, so as not to make stain on the kimono with splashing soy sauce" , I was very much impressed at such Japanese "hospitality".

 -Texture: After mixing with water, the texture of Kyoto Soy Foam becomes very fluffy with lots of bubbles. These bubbles stay as they are over night.

 -Low Sodium: Sodium concentration of Kyoto Soy Foam is only 5%, nevertheless it contains from 15% to 18% in the normal soy sauce, this number is just about one-third from normal products. It could be very low salt considerable, because even in comparison with most of low sodium soy sauce which contains from 7% to 8%. 

How will you use #KyotoSoyFoam?

Pour water three times to the amount of Kyoto Soy Foam powder in a closed container. Shake it well. And let it sit in the fridge for 30mins. Foam stays for one day. You may also change the flavour with different tastes. For dinner, snacks, or Bento box! 

**Please consume it within a day for safety.

Team:

KIYO FOOD Co., Ltd. : Powder seasoning manufacturer 

UOMORI Kikaku : Seasoning consulting services

M SQUARE LLC : Web, Translation & Overseas expansion consulting

MIWELE Trading : International trading agency in Australia

Media Exporsure: 

Another clever Japanese invention: Splash-proof soy sauce ‘foam’ is now on Kickstarter
Another clever Japanese invention: Splash-proof soy sauce ‘foam’ is now on Kickstarter

WBS Trend Tamago (Channel 7) (video)

Nikkei MJ, Sankei Newspaper, Asahi Newspaper, Yomiuri Newspaper, Nikkei Woman Online, NHK, Mart, Nikkei Trendy, Cookpad news, ABC Broadcasting, Yomiuri TV, Sunday Mainichi, and others.

International friends’ opinions Video:

#{project_title}'s video poster

Special thanks to: 

Peace House Showa (Guest house in Osaka) gave us an opportunity to shoot a video of international friends' opinions about Kyoto Soy Foam. Thank you so much!! 

Interviewees:

Reward: 

Original goal is $5000!

and we set stretch goals $30000 and $100000!

 Others:

 - Patents: Manufacture and Kyoto Soy Foam have an exclusive agreement with some company in Japan, for producing this foam seasoning. 

 - Ingredients:

 - Radioactivity inspection result: See below. Kyoto Soy Foam is verified as a safe product.

We are looking for large orders & international distributors as well. Please feel free to contact us!


Risks and challenges

1) Launch of generic products from leading manufacturers.
➡  We did our best in product development in order to avoid this risk.

To solidify the water at room temperature and the soy foam mix as the foam, it is difficult to blend other than the current formulation amongst millions of patterns. Furthermore, we have obtained a patent for that formulation.

Other forms, for example, the product to be put “ready made Kyoto soy foam” in a container shaped like a hand foam soap dispenser can be sold, but there is a problem with the freshness of soy sauce after opening the bottle.

In addition, if it is sold in a hand foam soap dispenser type bottle, it would never be able to arrange recipes, such as adding citron fruit juice and lemon juice. Since a good feature of Kyoto Soy Foam, "by taking a little time for the preparation, to make a dish fine" would be lost, similar products of "Kyoto Soy Foam" could not be released that easily.

2) Customers get tired of the product.
➡ To reduce this risk, we cultivate new customer bases.

It is a common problem in the food especially for new products, like, “I used it once since it has become a hot topic, but I wouldn't buy it again...”.

Kyoto Soy Foam might be also possible, "a customer base which throws a home party", which is the current main target, would not be a repeater like "Oh, I see" by using it once. Therefore, in order to reduce the risk of this "tiring", we have developed recipes that can be applied to western cuisine recipes that fit meat as well as fish.

Also, we do the sales activity to the customer base but to do home party at home, parents who want to eliminate the unbalanced diet of children, those who have adult diseases that are taking care of the excessive intake of salt, those who have been engaged in long-term care at home and are looking for anti-misswallowing products, and new customer bases researchers in the food industry.

3) If it gets expired as the product?
➡ We are also developing other product already in order to cover this risk.

"Soy sauce" is a commodity which is indispensable at home and it is possible that substitute the normal soy sauce. In order to pass this risk, we are developing not only Kyoto Soy Foam, but other products. Currently, we are developing new products that takes advantage of features such as "foam" and "powder" with "novelty", "convenience" and "functional".

From experiences all over Japan at work, we had meals at various provinces, so we know there are a number of "unusual seasonings" and "ways of eating unusual". By commercializing them sequentially, we try to transform from "a company that sells Kyoto Soy Foam" into "a company that interesting, unusual, and tasty seasonings".

Learn about accountability on Kickstarter

FAQ

  • We will send you a parcel after the project ends via EMS (Express Mail Service) from Japan Post. Air freight of EMS is insured, can be tracked online, and the fastest services. That's why we choose this service. Please understand our situation.

    Last updated:
  • This is all about bubbles. For seasonings, it is very difficult to let bubbles stay as they are like overnight. We have an exclusive agreement with some company that has this Kyoto Soy Foam patent though, that formula of powder mix is the key technology. If you want to use foam soap-like dispenser, we have to put more chemical ingredients. This might hurt human health. But current formula is used with special mix of starch. To let foam or bubbles stay as is, this was the best solution. And this foam stays overnight, however they don't put preservative for a month or longer. That's also a reason.

    Please use a small container and shake it with water or your adding ingredients.

    In addition, we would like you to enjoy making a little bit of effort for the dinner preparation.

    You could differentiate dinner or your home party by using our product!

    Last updated:

Rewards

  • You selected
    $1 reward

    1 backer

    Join Kyoto Soy Foam - Stay connected on all things Kyoto Soy Foam. We might just send you an email thank you note.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $1 reward

    0 backers

    応援ありがとうございます!プロジェクト終了後、御礼のメールをお送り致します。

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  • You selected
    $5 reward

    0 backers

    Kyoto Soy Foam SUPPORTER - Your name will be on our website. Thank you!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $10 reward

    2 backers All gone!

    TWO Kyoto Soy Foam – 2 packets (10g X 2) of Kyoto Soy Foam powder. Shipping cost is excluded.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $10 reward

    6 backers

    泡醤油の素 2 パック (10g X 2) セットをお送り致します!日本国内に発送をご希望の方はこちらからお申込みください。(In Japan Only)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $10 reward

    0 backers

    TWO Kyoto Soy Foam – 2 packets (10g X 2) of Kyoto Soy Foam powder. Shipping cost is excluded.(Shipping cost to Japan and Australia is free)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $20 reward

    0 backers

    TWO Kyoto Soy Foam + Tee - 2 packets (10g X 2) of Kyoto Soy Foam powder & Original Kyoto Soy Foam T-shirt. Shipping cost is excluded.(Shipping cost to Japan and Australia is free)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $30 reward

    0 backers

    FOUR Kyoto Soy Foam + Tee – 4 packets (10g X 4) of Kyoto Soy Foam powder & Original Kyoto Soy Foam T-shirt. Shipping cost is excluded.(Shipping cost to Japan and Australia is free)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $50 reward

    2 backers

    TEN Kyoto Soy Foam + Tee – 10 packets (10g X 10) of Kyoto Soy Foam powder & Original Kyoto Soy Foam T-shirt. Shipping cost is excluded.(Shipping cost to Japan and Australia is free)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $100 reward

    2 backers All gone!

    TWENTY Kyoto Soy Foam + Tee – 20 packets (10g X 20) of Kyoto Soy Foam powder & Original Kyoto Soy Foam T-shirt. Shipping cost is excluded.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $100 reward

    2 backers

    TWENTY Kyoto Soy Foam + Tee – 20 packets (10g X 20) of Kyoto Soy Foam powder & Original Kyoto Soy Foam T-shirt. Shipping cost is excluded. (Shipping cost to Japan and Australia is free)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $500 reward

    0 backers

    A-5 (Best quality) Kobe beef steak dinner with Kyoto Soy Foam + FIVE Kyoto Soy Foam + Tee – We invite you the dinner and hand 5 packets (10g X 5) of Kyoto Soy Foam powder and hand an original Kyoto Soy Foam T-shirt in person! Travel cost to Kyoto is excluded. (Please visit Kyoto by your own.)

    Estimated delivery:

Funding period

- (30 days)