Since taking my home made bread to a neighbourhood community cafe a few weeks ago, I have been surprised and encouraged by the demand for properly made, wholesome bread.
So many customers have been delighted with the taste, the ingredients, the keeping qualities of my bread and the lack of additives and that bloated feeling that so many of the factory made loaves in our supermarkets and corner shops give us.
Interest in properly made bread is high. So far, I have been staying up all night, feeding my small domestic oven a few loaves at a time. I need a bigger oven! I need the capacity to produce more of my delicious hand made loaves in less time, so that I can get some sleep, deliver the loaves safely, and be able to show others how they can produce real bread themselves.
The money I am asking for in this Kickstarter is to buy a new, larger, dedicated bread oven. This will more than double my capacity. I will be able to fulfill more orders, and also to bake enough bread at once to take on a market stall.
If I receive more than the target, I will be able to buy more kit like flour tubs and loaf tins, and join the Real Bread Campaign, which raises the profile of properly made bread and lets people know where they can get it. If I join, I add my weight to the campaign and visitors to their website can discover my bread.
In the future, I am keen to explore the social and therapeutic aspects of making bread, and I hope to be able to encourage others to make bread themselves, whether at home or in community groups.
Risks and challenges
I have a steady flow of customers who buy my bread, but I know there are more out there who are interested. I have started small and this Kickstarter would enable me to take the next step and increase my capacity. This is a small step with low risk because I am planning to meet the demand that has already presented itself.
The challenge for me is simply to keep the interest in my bread and to be able to meet the demand. I have barely scratched the surface of the possibilities across Manchester to sell my bread, and yet I am busy baking and selling well.
The rewards I offer have been thought through and I have given myself plenty of time to fulfill them, but even so I expect a lot of hard work in doing so.
All in all this Kickstarter is fairly straightforward. I will buy a new dedicated oven and be able to share more good bread with more good people.
- (21 days)