JNCO KIDS LINE
JNCO KIDS LINE
JNCO jeans are back and they're smaller than ever! We're raising funds to make kids-sized versions of classic JNCO skate apparel.
JNCO jeans are back and they're smaller than ever! We're raising funds to make kids-sized versions of classic JNCO skate apparel. Read more
About this project
We're raising funds to manufacture items for our new kids clothing line. We have traditionally designed iconic apparel for men and women. Since 1985, we have been at the forefront of innovative streetwear fashion that connects to skaters, punks, ravers, and the hardcore counterculture. Our most legendary items are wide-leg jeans - insane denim with leg openings up to 50 inches. For people in the know, items like Kangaroos, Crime Scenes, and Skunks are household names.
Now, we are ready to offer our most iconic items to a whole new generation with our kids line. Initially we aim to cater to the pre-teen market (ages 5-12). These will be kid-sized versions of our most famous jeans, tees, and hoodies.
We’ll kick it off with kid-sized versions of our most famous jeans, tees, and hoodies with many of the prints you love most but also add some epic new artwork to the mix. If the campaign is a success, we expect the full product line to be available perfectly in time for summer!
The idea of doing a crowdfunding campaign really came from our community pushing for a JNCO line that lets them share the 90s spirit we grew up in with their kids today. Even if you’ve moved onto a different style, you want your kids to enjoy the same freeing sense of comfort that only JNCO can provide.
JNCO is still that down to earth brand that evolved out of California skate and surf subculture. Keeping the conversation with our customers going is what matters to us most. That’s why we want to work closely with you on this idea and want your input on where to take the kids line, what you want to see and would be excited about. This is an adventure that we want to share with you.
So, big thanks to everyone who’s supporting us in this adventure back to 90’s surf and skater style! We’re feeling the love already and are sending it right back at ya'!
JNCO has always been proud that our products are made of high-quality materials with printing and embellishments done right here in the US. We won’t lower our standards for the JNCO Kids Line. Which is why most of the crowdfunding funds will be used to pay for the manufacture of our kids apparel line, the rest of it for shipping, packing, and brand new artwork.
We aren't kidding around - it's time to make bite-sized JNCOs!
Ensuring we meet the target timeline was a potential obstacle we identified early in the process. This is why we are launching this campaign very early to ensure plenty of wiggle room.
We do not have any overdue past projects nor does this project require any outside approval or review. Once the project is successfully completed, we can proceed unimpeded with the production of the kids clothing line.
Risks and challenges
Designing, manufacturing, marketing, and shipping apparel is a demanding endeavor and not one to be taken lightly. With a complex supply chain, there are many potential obstacles that must be considered.
Fortunately, we have decades of experience in this regard. We already have an effective business model in place and our kids line will follow our existing process to ensure a successful launch.
We have everything in place, from the design to the manufacturing equipment to the shipping contractors to ensure that things will go smoothly once the project is successfully funded.Learn about accountability on Kickstarter
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