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$42,626
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$42,626
pledged of $31,340 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

“Good design is good business”, quote from Thomas J. Watson Jr, first CEO of IBM. Re-edition of Paul Rand’s graphic standard for IBM.

IBM Graphic Standards Manual by Paul Rand
IBM Graphic Standards Manual by Paul Rand

 A design legend —

In 1956 the designer Eliot Noyes was employed by the Director of IBM to rethink the company's design as a whole, from products to communication right up to the architecture of the buildings.
Graphic Designer Paul Rand was invited to define all of the graphic documents used in the company. Thus began one of the most memorable graphic design projects of the 20th century, at the heart of the “IBM Graphic Design Program”.
The series of IBM logotypes created by Paul Rand culminated in 1972 in a drawn version made up of layered strips, making the company's initials instantly recognisable all over the world. This iconic logo, composed of 8 bars, continues to be used today.

Original IBM Graphic Standards Manual by Paul Rand
Original IBM Graphic Standards Manual by Paul Rand

20 years of updates —

Between the sixties and the eighties a significant group of graphic rules and uses was documented and regularly updated in a folder that was organised into sections. Inside we can find the instructions that allow us to reproduce the logotype, graphic and typographic rules, designs for internal and external documents, signage and architectural applications. This document allows one to work with the company's graphic signs in coherence and efficient discussion with other trades.

Original IBM Graphic Standards Manual by Paul Rand
Original IBM Graphic Standards Manual by Paul Rand

The graphic standards reissue —

Today this folder is an iconic, rare and little documented object and it seems important to us to render it accessible and distributable, to Graphic designers, students and anyone interested in the adventure undertaken by this emblematic company.
Considering the many updates that were made to graphic design standards and norms, the different folders of the IBM norm that we consulted often differed greatly in terms of their content.
The successive documents from the folder and their developments will be published and reproduced so as to offer the widest possible vision of the work accomplished over a period of more than twenty years. This work will be done in collaboration with the archive team from IBM New York, and the Kandinsky Library of the Georges Pompidou Centre in Paris.
The project is being undertaken with the approval of the legal successors of Paul Rand and IBM itself.

IBM Graphic Standards re-issue
IBM Graphic Standards re-issue

The Object —

A softcover book, 24 x 32 cm, 288-304 pages, (CMYK + 8Pantone©).
High resolution scans of the original pages, scale 1/1.
Preface by Steven Heller.
Optional French translation 1 more PMS!

IBM Graphic Standards re-issue
IBM Graphic Standards re-issue

Budget

The sum requested includes a part of the costs of translation and printing for a total of 28000€. (printing: 24500€ translation: 3500€)

Reward —

The reward proposed is the reprint of IBM standards by Paul Rand with an optional french translation on the side

——————————————————

«Good design is good business», citation de Thomas J. Watson Jr, premier directeur d’IBM. Ré-édition de la norme graphique d’IBM par Paul Rand 

IBM Graphic Standards Manual by Paul Rand
IBM Graphic Standards Manual by Paul Rand

Un projet légendaire —

En 1956, le designer Eliot Noyes est engagé par le directeur d'IBM à repenser le design de l'entreprise dans son intégralité, des produits à la communication en passant par l'architecture des bâtiments.
Le graphiste Paul Rand est invité à définir l'ensemble des documents graphiques de l'entreprise. Commence alors l'un des projets de design graphique le plus mémorable du 20e siècle au sein de l'«IBM Graphic Design Program».
La série de logotypes IBM créée par Paul Rand a culminé avec une version dessinée en 1972 formée de bandes superposées, qui a rendu les initiales de la compagnie instantanément reconnaissables dans le monde entier. Ce logo à 8 barres est toujours utilisé aujourd’hui.

IBM Graphic Standards Manual by Paul Rand
IBM Graphic Standards Manual by Paul Rand

20 ans de mises à jour

Entre les années 60 et les années 80 un ensemble conséquent de règles et usages graphiques a été répertorié et régulièrement mis à jour dans un classeur organisé par sections.
On y retrouve les instructions de reproduction du logotype, les règles graphiques et typographiques, les dessins de documents internes et externes, les usages signalétiques, les utilisations architecturales. Ce document permet une manipulation des signes graphiques de l'entreprise en cohérence et en discussion efficace avec les autres corps de métier.

IBM Graphic Standards Manual by Paul Rand
IBM Graphic Standards Manual by Paul Rand

Ré-édition de la norme graphique—

Ce classeur est aujourd'hui un objet iconique, rare et peu documenté, il nous parait nécessaire de le rendre accessible et diffusable, aux graphistes, étudiants et intéressés par cette aventure d'entreprise emblématique.
Compte tenu des nombreuses mises à jour des normes graphiques, les différents classeurs de norme IBM que nous avons consultés sont souvent différents dans leurs contenus.
Ce sont les documents successifs de ce classeur et leurs évolutions qui seront édités et reproduits afin d'offrir la vue la plus large sur le travail accompli pendant plus de 20 ans. Ce travail se fera de concert avec l'équipe d'archivistes de l'entreprise IBM, New-York et la Bibliothèque Kandinsky du Centre Georges Pompidou, Paris.
Le projet se fait en accord avec les ayants droit de Paul Rand et l'entreprise IBM.

IBM Graphic Standards re-issue
IBM Graphic Standards re-issue

L’objet —

Un livre à couverture souple, 24 x 32 cm, 288-304 pages, (CMJN + 8 Pantone©).
Scans haute définition des pages de la norme originale, échelle 1/1.
Préface de Steven Heller.
Option avec traduction française : 1 pantone en plus !

IBM Graphic Standards Manual by Paul Rand
IBM Graphic Standards Manual by Paul Rand

Budget

La somme demandée comprend l’impression et la traduction de l’ouvrage pour un total de 28000€ (soit 24500€ d’impression et 3500€ de traduction) 

Contrepartie —

La contre partie proposée est la réédition de la norme graphique IBM dessinée par Paul Rand accompagnée en option de sa traduction française.

 

IBM Graphic Standards Manual by Paul Rand
IBM Graphic Standards Manual by Paul Rand

 

Risks and challenges

288 or 304 pages: that is the question!

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    Reissue of the edited original manual designed by Paul Rand first 100 copies at an early-bird price
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