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An exhibition series by Sterling Clinton Hundley.
An exhibition series by Sterling Clinton Hundley.
An exhibition series by Sterling Clinton Hundley.
229 backers pledged $19,273 to help bring this project to life.

Recent updates


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IDEATION LAB: A Creative Amplifier for Thinking Louder

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 PREORDER by January 17th to save 20%


Because you want to make a life out of pursuing your ideas, and speaking your creative voice through your images.

Because great ideas aren't pulled from the ether, they are harvested from your labors.

Most importantly- no one else is teaching this stuff and ideas are the most important part of what you'll do as a creative.

I'll share specific approaches that teach you to utilize client projects as opportunities for personal growth.


A proven methodology in idea-generation and concept development for visual artists looking to deliver unique, thought-provoking ideas within the constraints of client limitations.


Through emails delivered to your inbox twice a week, you'll be guided through a 4-week curriculum that delivers video tutorials, assignments, projects, case studies, worksheets, projects, and access to a peer-to-peer group (through Facebook), with the singular focus of pushing you towards building better ideas.

I'm going to be dropping in from time to time to speak on frequently asked questions. The more you give in the forum, the more you'll get.


You: Ambitious, talented, frustrated- searching for some truth and structure in a sea of vanity tutorials.

Me: I've done some things:

Clients: Rolling Stone, New Yorker, Marvel, Bungie, GQ, Folio Society, Major League Baseball, Capital One, Amazon, Vibe, Washington Post, Hyperion, Harper Collins, Penguin, Scholastic, Spike TV, UPS, USPS, Tor, Grammys, Esquire, New York Times, Washington Post...

Teaching: Founder of Legendeer, Capstone Professor at Virginia Commonwealth University, Instructor at the Illustration Academy & Bethany College, Director at the Illustration Academy in Richmond, Career Mentorship Program Director, TAD RVA Studio Director.


Right Now. This program has been designed to compliment and supplement existing creative workloads, and student courses. The emails and projects offer a mix of videos, assignments, prompts and worksheets.

Primary assignments will push your ideation through black and white value sketches, and sets the stage for future illustrations and paintings that you want to see-through after the program ends.

Ideally, I'll leave you in a place where you'll know exactly what you need to accomplish after you're done with the course.


Got email? Got the internet? Of course you do, we're already here. Wherever you are- sign up and get started.


The Copy to show your spouse, parents or employer:

Great ideas aren't pulled from the ether. They are pursued, shaped and refined. The world of commercial art requires the professional visual artist, illustrator, animator and designer to work within the confines of time, space, audience and content. The IDEATION Lab introduces a specific methodology for generating authentic ideas within the limitations of commercial projects. Discovered and put to use through my career as an illustrator, artist, writer, and as founder of Legendeer, this program outlines an explanation of the problems that we face, and delivers a specific process by which to solve them. I have shared and refined the principles of this course over years of teaching professionals and students across disciplines as varied as illustration, animation, design, painting, gaming, comics, science fiction, fantasy, fashion, business, dance, advertising, editorial, and illustrated books.


What you'll get from me:

1. A system and process that teaches you to simplify and analyze an existing text, to break that text down into pictures, and to develop those ideas into complex and compelling visual communication.

2. A structured curriculum that I've developed and refined over the course of 15 years as an award winning artist and educator.

3. Structure: 4 weeks of lessons, prompts, resources and assignments delivered to your inbox.

4. Video tutorials that illustrate specific lessons related to ideation in commercial work.

5. A glossary of terminology used in the Course, related to creative industries.

6. Downloadable worksheets related to ideation, project clarity, and setting a course beyond this course.

7. Case studies (4) showing specific examples in how this process works for Conceptual (idea), Narrative (visual) and personal projects.

8. Four (4) Primary assignments (1 per week).

9. An invitation to participate in a course specific forum to share ideas and outcomes with other students taking part in this program.

10. A project ledger to keep track of your current and future projects.

What you'll give me:

1. Your commitment, excitement and a bit of your time. None of this works if you don't.

Think Louder,


Ideation Lab: A Creative Amplifier for Thinking Louder

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For backers only. If you're a backer of this project, please log in to read this post.

A Long Silence and A Creative Amplifier for Thinking Louder


For backers only. If you're a backer of this project, please log in to read this post.

Still alive


It's been quite some time since I've posted an update. Many things have transpired since I launched this program- all in the right direction. 

To date, I've shipped every reward tier out with the exception of the ideation video and a few orders that were mixed up, returned, or never seemed to arrive. I had hidden a few gems in with some of the orders- original drawings, extra incentives, etc. where I could. I hadn't heard back from those that received the additional work and I'm a bit concerned that they may have never arrived. 

International shipping has proven rather problematic in confirming deliveries. If you have yet to receive your rewards, had questions or concerns- please let me know. I'll be attempting to send out the missing orders over the next two weeks and I'd like to make sure that everyone is included. 

The ideation video has become more involved than anticipated and is being designed as a much larger project that will touch on ideation, all the way up through the development of artistic voice and additional content. Each of you who supported at that level will have full access to all that comes of this project. This will still be some time in the making, but will become my focus once again at the first of the month. 

I thank you all for the amazing support and patience in the delivery of the remaining element. 

In addition, I wanted to extend an invitation to each of my backers. I have created a major new initiative- here is the short introduction:

"I aim to challenge the notion of the creative process as the solitary endeavor. I have spent the past several years building a community project entitled Legendeer. Legendeer is the connection between a life well-lived and the creative process. Betterment through the arts and experiential learning are the core principles behind its development. Please join the facebook group if you are an artist, entrepreneur, writer,  photographer, or illustrator interested in finding your creative voice through personal experience. seek | make | share; Life is story."

Through Legendeer, I'll be issuing weekly challenges that guide participants through the creative process and inform their work through first person, experiential learning. You can email for additonal details related to the workshop, the group and the philosophy.

This endeavor will continue to inform my burgeoning painting career and will take me to Oslo, Norway this October for a solo exhibition at Blank Space gallery and a Legendeer workshop to compliment it. 

All the best to everyone, I hope to see you in the blog, or in the Legendeer group.

Sterling Hundley

Legendeer Group
Legendeer Group

Last of the Originals


I spent the day embossing the covers of the Spoils exhibition catalogues with Jamie Mahoney at Virginia Commonwealth University. The covers were printed in 6 colors by Triple Stamp Press, and the interior pagination and design by the one and only Chris Pitzer of Adhouse Books fame. I decided to split the two cover options evenly between gold and silver ink. I couldn't be more pleased with the results. For those of you waiting for your orders- I am awaiting the delivery of the stickers from and all creative drawings, screeprinting, drawings, debossing, inking, sketching will now be behind me. Packing, signing and shipping is all that is left. 

Will be in touch soon.