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$4,135 pledged of $40,000 goal
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By Goodbody Goodmommy
$4,135 pledged of $40,000 goal
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About this project

Why is it so hard to find maternity activewear that's comfortable and supportive enough to work out in, but cute enough for brunch? And WHY are the majority of nursing covers so loud? 

These are questions we ask ourselves daily. So we've found a solution. Make maternity clothes that have the same great qualities as the clothes you like in your regular life. We've started with two items: a maternity workout legging made from high-end fabrics that fit well and breathe when you workout. And a nursing cover that blends into an outfit - rather than screaming for people to look at you.

We've been featured in: 

Why Activewear?

Working out during pregnancy is not a trend. Staying physically fit is a lifestyle for many women and a way to not only maintain the body, but the mind and soul as well. Welcoming a new baby will be one of the most exciting times of your life, but pregnancy can be daunting, as your body continues to change daily. Goodbody goodmommy understands that keeping your active lifestyle through pregnancy is paramount.  When you look good and you are comfortable, you feel better, too. Our goal is to help every pregnant mother be functional and fashionable.  

Today, even the American College of Obstetrics and Gynecology recommends exercise in pregnancy to help prepare for labor and prevent gestational diabetes.  Yet, the market is filled with frumpy and uncomfortable designs with heavy fabrics.  The athleisure market booming in women’s retail, yet there is no leading maternity athleisure brand. Or even a brand that can offer items comparable to the brands and styles women flock to pre-pregnancy. This is what inspired us to create goodbody goodmommy.

Some women try to continue to buy non-maternity athleisure wear in larger sizes to accommodate their growing bump, but at goodbody goodmommy, we know that moms-to-be have special needs. We understand that there is a "belly breaking point,” when you need better support and a fit that a larger sizes simply can't provide.

So What Makes These Leggings Different?

We chose to make our leggings from beautiful Italian fabrics by Jersey Lomellina, as we believe their quality helps achieve our goal of providing a maternity brand where fashion meets function. Our leggings have body-shaping qualities, natural wikking properties and UV protection.  The feature that sets us apart from the rest of the athleisure market is our built-in adjustable supportive belt.

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Our leggings are functional enough to wear on a run, to spin or yoga, but fashionable enough to transition to running errands or brunch with friends.  With goodbody goodmommy, you can continue to be yourself as your bump grows.

A Nursing Cover That's Cute? You're Kidding.

Our second item in this campaign is a nursing cardigan. It boasts an open, full design made with an ultra-soft modal jersey will look great with your goodbody goodmommy leggings. You can even wear it with jeans or a dress. 

We understand that clothing made from quality fabrics are an investment, which is why we designed our cardigan to transition for postpartum wear.

After you meet your baby, this cardigan will remain one of your wardrobe staples, as it is also a nursing cover. Remembering an extra, bulky nursing cover can be an inconvenience. Wear this cardigan over any outfit, and you have a cover with you at all times. Simply find the loop under the shoulder and fasten it to the button on the opposite side to create a discrete and comfortable cover.

How does it work? Here's a clockwise guide! 

These designs are patent pending and designed with the busy and chic mom in mind. Thank you for your support, we hope you enjoy them as much as we do!

Risks and challenges

The largest challenge is ensuring that the garments can be manufactured in a timely manner. We are working closely with our factory - based in Bronx, NY - to ensure we give them enough time to fit this production into our schedule to deliver products by early June 2016 at the latest.
Additionally, another risk is any delay in receiving the fabric. While we work with very reliable vendors, occasionally there are outside factors that impact their supply chain. In turn, this can slow down our production times.

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Support this project

  1. Select this reward

    Pledge $15 or more About $15

    A handwritten thank you note filled with thanks and gratitude for your support!

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    Pledge $25 or more About $25

    A handwritten thank you note, a mention on our website and a set of PDF healthy pregnancy cards, with advice and tips on having a healthy and happy pregnancy.

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    Pledge $50 or more About $50

    A handwritten thank you note, a mention on our website, a set of PDF healthy pregnancy cards, and a reusable goodbody goodmommy tote bag.

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    Pledge $65 or more About $65

    A handwritten thank you note, a mention on our website as a gold level sponsor and a pre-order of the goodbody goodmommy nursing cardigan in black.

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  5. Select this reward

    Pledge $75 or more About $75

    ONLY FOR KICKSTARTER! Limited addition goodbody goodmommy CAPRI with built in supportive belt made with jersey lomellina fabric. This is being offered to kickstarter backers only for $10 off the retail price! You will also receive a handwritten thank you note and mention on our website as a gold level sponsor.

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    Pledge $85 or more About $85

    A handwritten thank you note, a mention on our website as a gold level sponsor and a pre-order of goodbody goodmommy leggings in black. These leggings are made from Italian fabric and have a built-in adjustable supportive belt.

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    Pledge $100 or more About $100

    You really love this mission, but you don't know anyone having a baby? We appreciate your donation! We'll show you with a handwritten thank you note, a mention on our website as a gold level sponsor and a reusable goodbody goodmommy tote bag.

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  8. Select this reward

    Pledge $125 or more About $125

    Twice as nice! A handwritten thank you note, a mention on our website as a gold level sponsor, and TWO goodbody goodmommy cardigans! A pre-order of the original black cardigan, and our Limited Edition cardigan in a neutral tone only available on Kickstarter.

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    Pledge $150 or more About $150

    A handwritten thank you note, a mention on our website as a gold level sponsor, a pre-order of goodbody goodmommy leggings in black, and a pre-order of the original goodbody goodmommy nursing cardigan in black.

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    Pledge $200 or more About $200

    A handwritten thank you note, a mention on our website as a gold level sponsor, a pre-order for of goodbody goodmommy leggings in black, a pre-order for the original goodbody goodmommy nursing cardigan in black, and a LIMITED EDITION goodbody goodmommy nursing cardigan in a neutral color.

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    Pledge $500 or more About $500

    You really believe in our mission, and we appreciate your help! A BIG handwritten thank you note, a mention on our website as a ROSE GOLD level sponsor, a goodbody goodmommy tote bag, and a pre-order selection of four items from the following: goodbody goodmommy leggings in black, goodbody goodmommy nursing cardigans in black, and LIMITED EDITION goodbody goodmommy nursing cardigans.

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Funding period

- (40 days)