Fashionable, Functional Maternity Activewear
Fashionable, Functional Maternity Activewear
Changing the way you look and feel in maternity clothes. High-end fabrics, built-in support and discrete nursing coverage set us apart.
Changing the way you look and feel in maternity clothes. High-end fabrics, built-in support and discrete nursing coverage set us apart. Read more
About this project
Why is it so hard to find maternity activewear that's comfortable and supportive enough to work out in, but cute enough for brunch? And WHY are the majority of nursing covers so loud?
These are questions we ask ourselves daily. So we've found a solution. Make maternity clothes that have the same great qualities as the clothes you like in your regular life. We've started with two items: a maternity workout legging made from high-end fabrics that fit well and breathe when you workout. And a nursing cover that blends into an outfit - rather than screaming for people to look at you.
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Working out during pregnancy is not a trend. Staying physically fit is a lifestyle for many women and a way to not only maintain the body, but the mind and soul as well. Welcoming a new baby will be one of the most exciting times of your life, but pregnancy can be daunting, as your body continues to change daily. Goodbody goodmommy understands that keeping your active lifestyle through pregnancy is paramount. When you look good and you are comfortable, you feel better, too. Our goal is to help every pregnant mother be functional and fashionable.
Today, even the American College of Obstetrics and Gynecology recommends exercise in pregnancy to help prepare for labor and prevent gestational diabetes. Yet, the market is filled with frumpy and uncomfortable designs with heavy fabrics. The athleisure market booming in women’s retail, yet there is no leading maternity athleisure brand. Or even a brand that can offer items comparable to the brands and styles women flock to pre-pregnancy. This is what inspired us to create goodbody goodmommy.
Some women try to continue to buy non-maternity athleisure wear in larger sizes to accommodate their growing bump, but at goodbody goodmommy, we know that moms-to-be have special needs. We understand that there is a "belly breaking point,” when you need better support and a fit that a larger sizes simply can't provide.
So What Makes These Leggings Different?
We chose to make our leggings from beautiful Italian fabrics by Jersey Lomellina, as we believe their quality helps achieve our goal of providing a maternity brand where fashion meets function. Our leggings have body-shaping qualities, natural wikking properties and UV protection. The feature that sets us apart from the rest of the athleisure market is our built-in adjustable supportive belt.
Our leggings are functional enough to wear on a run, to spin or yoga, but fashionable enough to transition to running errands or brunch with friends. With goodbody goodmommy, you can continue to be yourself as your bump grows.
A Nursing Cover That's Cute? You're Kidding.
Our second item in this campaign is a nursing cardigan. It boasts an open, full design made with an ultra-soft modal jersey will look great with your goodbody goodmommy leggings. You can even wear it with jeans or a dress.
We understand that clothing made from quality fabrics are an investment, which is why we designed our cardigan to transition for postpartum wear.
After you meet your baby, this cardigan will remain one of your wardrobe staples, as it is also a nursing cover. Remembering an extra, bulky nursing cover can be an inconvenience. Wear this cardigan over any outfit, and you have a cover with you at all times. Simply find the loop under the shoulder and fasten it to the button on the opposite side to create a discrete and comfortable cover.
How does it work? Here's a clockwise guide!
These designs are patent pending and designed with the busy and chic mom in mind. Thank you for your support, we hope you enjoy them as much as we do!
Risks and challenges
The largest challenge is ensuring that the garments can be manufactured in a timely manner. We are working closely with our factory - based in Bronx, NY - to ensure we give them enough time to fit this production into our schedule to deliver products by early June 2016 at the latest.
Additionally, another risk is any delay in receiving the fabric. While we work with very reliable vendors, occasionally there are outside factors that impact their supply chain. In turn, this can slow down our production times.
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