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A documentary about the offbeat side of fashion week, where photographers rub necks with some of the world's most famous models.
A documentary about the offbeat side of fashion week, where photographers rub necks with some of the world's most famous models.
127 backers pledged $25,990 to help bring this project to life.

About this project

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$25,990

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Contact: soggenfuss@mac.com

The pitch:

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Dazed Digital Article

>> (an exclusive feature on the website of Dazed & Confused magazine)

The Story:

You've heard of Fashion Week. Models, celebrities, lavish parties and stylish bloggers. Have you ever wondered if there is another side to fashion week, one that the blogs and magazines don't show? 

The Other Side of Fashion Week is a documentary about the lesser known side of fashion week, seen from the outside by clique of hobby photographers. Some of them haven been documenting fashion week with incredible dedication for almost a decade without ever making a dime.

Follow Bobby Lee and his sly pal Damian, their opponent Kamel and the aloof Daniel as they assault fashion week in Paris and New York. They are birdwatchers of female beauty driven by love or loneliness. It's an empowering tale about what it means to be an outsider in modern culture.

Support from the Industry:

Kel Markey, Model

Director's Statement:

A few years ago, while working on fashion week castings, I met Damian, one of the young men in the film. He told me about the group of model photographers he belonged to, and that he was going to Paris for the first time to follow his favorite models with a camera. I was intrigued by what I heard – and to my knowledge, this was a community of people that had not been documented before. I saw potential in the story because of the clash of ‘everyday people’ with the more guarded atmosphere of the fashion world.

I find it interesting how photographers use cameras as tools to gain access to a world they do not naturally belong to. They seek connections with other people – in this case, some of the most beautiful women in the world. I wanted to look at the effect that beauty has on people, and make a story that revolved around the human need to belong and connect, and how modern technology plays a part in that. 

It's a good moment in time to tell a story set in the fashion world, because through modern technology, the industry has lost much of its exclusivity, and is now at a pivotal turning point. Where will fashion end up if it is completely democratic? And how will it affect us as a society?

I can't wait to meet the funding goal and to be able to finish the film. There has been so much hard work and passion invested in this project and we are close to the finishing line.I have been receiving a huge amount of support from friends and family. This project would not exist without them. I am excited to welcome you into our community!

Fundraising:

'Who doesn't honor the penny, does not deserve the dollar.' (German saying.) No contribution is too small! We really appreciate your support and are working very hard to complete this film in a timely manner. 

The money will be spent on:

- Additional filming, travel and equipment rentals

- Hard drives 

- Editing all the great footage

- PR and promotion

Project timeline:

Countless hours of work have been put into this project since 2011. We have already filmed dozens of hours of amazing footage, both at fashion week in New York and Paris and at and around the documentary subjects' homes. All we need is your support to turn this project into a finished documentary film! Help us engage a wider audience in a discussion about what it means to be an outsider. It's a tale for lovers of fashion, but also for everyone who enjoys documentary entertainment and wonderful characters. 

The Crew:

Salome Oggenfuss (Director / Producer)

Salome is a Swiss native, and now lives in Brooklyn. Her documentary work has been featured on Dazed Digital, Thought Catalog, Models.com and many others. Her documentaries have also been shown at such prestigious institutions as the Centre Pompidou in Paris and the Corcoran Gallery of Art in Washington, D.C.

Tyler H. Walk (Edit Consultant)

Tyler is an award winning editor and director whose recent credits include David France’s Oscar nominated documentary “How to Survive a Plague," and award-winning director Jeremy Zerechak’s “Code 2600.” Tyler's upcoming documentaries include, Kate Kunath's “ We Came To Sweat," Shalini Kantayya's "Chasing the Sun," and is currently editing "Roseanne for President" from long-time Michael Moore collaborator, Eric Weinrib.

Jurg Spoerry (Producer)

Sandra Isacsson (Camera)

Sandra is a filmmaker based in Stockholm. Her short film "Girls Inferno" received the special achievement award at the Alternative Film and Video Festival in Belgrade. In 2012 she received a grant from the Swedish Art Council to develop her film "the Unwanted". Sandra frequently works on documentary projects with SVT - Swedish State Television.

Noah Collier (Camera)

Danny Erdberg (Sound)

Danny’s credits include the American premiere of Caryl Churchill’s Drunk Enough to Say I Love You, a new Mike Daisey monologue, Last Cargo Cult, and numerous world premiere musicals.

Hard at work - filming Bobby. Picture by Charles Abbatucci.
Hard at work - filming Bobby. Picture by Charles Abbatucci.
Ending Fashion Week with a picnic on the Place de la Concorde with Bobby and his crew. Picture by Charles Abbatucci.
Ending Fashion Week with a picnic on the Place de la Concorde with Bobby and his crew. Picture by Charles Abbatucci.

 Thanks to Bogdan Tiflinsky and Shayok Mukhopadhyay for additional camera work.

Risks and challenges

When dealing with events taking place in real life, there is always a possibility of unforseen things happening that may delay the project timeline. However, we are equipped with resourcefulness, creativity and years of experience in film and TV, and are very confident we will be able to complete the project without any big delays!

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FAQ

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  1. Select this reward

    Pledge $5 or more About $5

    We are extremely thankful for your interest and support.

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    Pledge $25 or more About $25

    A digital download of the film in high resolution - with exclusive director's commentary.

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  3. Select this reward

    Pledge $50 or more About $50

    Thank you! A signed 4x6 fashion week color photograph taken by Bobby Lee, the main character from the documentary. This is a kickstarter exclusive. Plus all of the above.

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    Pledge $100 or more About $100

    Thank you! You receive a signed DVD of the film, and a mention in the 'special thanks' section in the credits. Plus all of the above of course.

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    Pledge $275 or more About $275

    Thank you! An invite to a film screening, plus all of the above.

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    Pledge $500 or more About $500

    Thank you! All the above treats listed, and a special DVD with deleted scenes and interviews from the film. Expect some real gems and never before seen interviews with legendary models.

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    Pledge $1,000 or more About $1,000

    Thank you! Receive all of the above, plus a special guided tour through the outskirts of Fashion Week with the director in New York.

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    Pledge $2,500 or more About $2,500

    Thank you! You will be listed as Associate Producer in the credits. Plus all of the above, of course.

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    Pledge $5,000 or more About $5,000

    Thank you! An invite to a Fashion Show in New York or Paris! This is a really special treat. Plus all of the above.

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    Pledge $10,000 About $10,000

    Thank you! You're now an Executive Producer of 'The Other Side Of Fashion Week'. Plus you'll receive all of the above rewards, and a very big hug at one of the film's screenings.

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Funding period

- (30 days)