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We strive to optimize lifestyle products by combining traditional craftsmanship and innovative designs for daily life
We strive to optimize lifestyle products by combining traditional craftsmanship and innovative designs for daily life
95 backers pledged HK$ 46,622 to help bring this project to life.

About

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Atypical Belt - Ultimate Comfort & Style.

HK$ 46,622

95

Thx for your generous support. The stretch goal of two new patterns for the stylish buckle released.  You will be able to choose the design combinations after the campaign conclusion.  


We are offering directly via Kickstarter, we are able to cut out the retail channel, middlemen markups, brand exclusivity/scarcity, and offer a US $39 belt with the most advance locking system and prefect design outlook. Seriously, try to find a better belt for a better price, and we’ll match it. 


                                              Welcome to our 6th Kickstarter Campaign!  

In 2017, we launched our first product on Kickstarter and set a record for funding. Since then we’ve totally funded over 2.5 Million worldwide. All products are successfully delivered to the backers and received positive comments. (You can find more information from our homepage)  

 Link: dudeiwantthat

A-TYP stands for ‘Atypical’. We strive to optimize lifestyle products by combining traditional craftsmanship and innovative designs for daily life. The first stunning product that we launch is the "Atypical belt". It provides limitless adjustment and maximum comfort and style. 


We are a group of product designer who have already worked in the manufacturing industry for over 28 years. We specialized in the design and manufacturing of high quality life style products. We have established good relationships with the world’s leading manufacturers specializing in product design for high-end brands that retail for over US$500, as well as renowned fashion companies in the retail market with over 400 chain stores world-wide.

Belt styles and designs haven't changed much in the past few hundred years. After our observation, we found out that there have few critical problems of the old design......


1. Poor Adjustability and Fitting

 
      Our bodies naturally change with time. That change can be as minimal as changes in once daily activities, from a larger waist size after dinner to thinner waist size after exercise. Our waists will naturally fluctuate and change in size as our bodies gain or lose weight as time goes by. Unfortunately, traditional belts only offer five - one inch spaced holes that cannot fit for your actual waist size.

 2. Poor Durability 

Most traditional belts have holes with the typical belt buckle. With each passing year, the leather can change, the loopholes will begin to stretch out, and the leather strap will get more and more scratched and warped. 

3. Obsolete Design and Style

Typical belts with plain looking silver belt buckle and black belt strap design. Most are in boring shapes and colours mix and match without any character and personality. Also cannot match with different outfit styles.

So…..

It’s nice to have a belt that would look better and durable than traditional belts by having no visible loopholes and be able to fit the user exact waist size, every time you put it on.


Custom Design for Different Outfit Styles

We believe that a prefect belt should include an attractive appearance design and applicable with different outfit styles, from a casual night out to a more formal business wardrobe.

Initially, A-Typ will offer you two kinds of belt buckles (Minimal buckle and Stylish Buckle) in 4 colors (Silver tone, Bronze tone, Rose Gold tone and Black) and 3 colors of straps (Brown, Dark Brown and Black). All belts are equipped with the tab-less design buckle with 32 looks tracking system and premium Italian craft leather.


Totally will have 24 design combinations for you to choose from.

You will be able to choose the design combinations after the campaign conclusion. 

The Aypical belt are prefectly match with different design outfits, form the formal, smart casuel to the all casuel style.


We adopt a new tracking system that has 32 locks from the belt’s track to replace the traditional 5 holes design. Normally, Classic belt have 5 holes, holes are 1" (25 mm) apart, and total adjustable length is 100mm. New Tacking system have 32 Locks from the belt’s track, 1/4" (5mm apart), total adjustable length is 155mm. Compare with the classis belt, the adjustability increase over 500%.

Atypical Belt VS Traditional Loopholes Belt VS Click System Belt

With its patent-Tab-less buckle design, the Atypical belt different from other belts have a No Belt Holes of the Traditional Loopholes Belt, No Strap Release Tap of the Click System Belt. Instead it has a unique ALL-IN-ONE-LOCK SYSTEM that allows the belt buckle keep in a smooth outlook and freely side up and down and lock down tight on any point of the belt strap, giving the users to release or fasten the strap much easier.

We believe that beauty and quality are as important as functionality. Both front side and back side of the belt are made of premium Italian craft leather with no belts holes, makes the belt no overhang and maximize the durability over 200% than the classics one. 

They are available in three different colors: (1) Brown, (2) Dark Brown (3) Black.

You will be able to choose the design combinations after the campaign conclusion.

We believe that luxury belt should be personalized. We offered an exclusive edition for only the first 300  of super early bird - single belt backers (reward #1)and first 100 super early bird - double belts backers (reward #3) to let you custom make the belt back with the name or short message for someone special. You can engrave the texts or symbols within 14 digits. (Included spacing) 

You will receive a survey to confirm the request of text message after the campaign conclusion  


We believe that a high quality, exclusive, well-designed product should come in premium packaging. You will feel satisfied when you receive your order.



Our partnered manufacturer follows strict procedures to ensure the quality of the belt they produce. Generally, those procedures can be divided into three parts: Technical Control Check, Quality Assurance Check and Final Quality Check 

During the Technical Control Check, a product engineer will ensure the belt are in the safety structure from the technical drawing to predict and avoid the potential risks.

For the Quality Assurance Check, the QA engineer will ensure that the dimensions of each individual component are 100% identical to the technical drawings and that all components pass the QA test, e.g. drop test and leather friction test.

For the Final Quality Check, the final QC engineer will rigorously test all belts, e.g. through function test and plating tests. In order to ensure the belt well functioned, all should pass the 240 hours function test before dispatching the products to customers.


Select the desired reward option, followed by your shipping destination.  Upon conclusion of the Kickstarter campaign, we will send out a survey request where you can indicate your choice of buckle designs, buckle colors and strap colors. At that time, you can also confirm your shipping address and other relevant details with us.

1. Reach the target goal                                                   Release two new patterns for the buckle

We will ship the belts worldwide. Please note that you may be responsible for duties, fees and taxes applicable in your region. 

We expect to ship the orders from June 2019. While we will make every effort to ship your orders on time, we ask for your understanding that slight delays in production may be possible. We will keep you informed of any changes as they arise. 

All of our belts will come with a 1 years international warranty. The warranty will cover all parts against manufacturer defects, for which the belt will be repaired or exchanged free of charge.

Our ambition is to create our very own brand, which we can share with the user around the globe. Through “A-typ”, we are offering high-quality products with unique and exclusive designs comparable to the products at department stores and luxury brands, but at only a fraction of their retail price.

We want to share our products with you. But in order to do that, we need more than just having innovative and tradition designs, quality support from a world leading manufacturing partner, and 28 years of industry experience. Your support will be instrumental in helping us achieve our dream, and we are confident you will be impressed with the design, workmanship and value that our product offer.

Please feel free to contact us at (a.typdesigns@gmail.com). We will always be here to answer any questions you may have.

Risks and challenges

Although we are new on Kickstarter, we have over 28 years of solid experience in the product making industry. We are aware that our project is complex and that there are always unforeseen issues. However, we are confident that our professional manufacturing partners can help us minimize the potential risks by deploying strict quality controls during the manufacturing process.

Our manufacturers stand ready to begin production as soon as we meet our Kickstarter funding goal. Including the time needed to acquire the necessary parts, assemble the watches and perform all necessary checks, we anticipate that the first batch of orders will be delivered to you in about 3 months’ time from start of production. We will, of course, keep you updated on our progress throughout.

Thank you to everyone who has supported the project from the start and to all our backers.

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Support

  1. Select this reward

    Pledge HK$ 300 or more About $38

    Super Early Bird - Single Belt

    Approx. save 40% of the future retail price (USD 65 / EUR 56 / HKD 500)
    (You will receive a survey to choose your belt design, belt color, strap color and confirm the request of text message for the exclusive edition and shipping address after the campaign conclusion)

    Includes:
    • Belt with buckle (Max Waist Size 44")
    • Special Upgrade: Exclusive Edition (Text Engraving)
    • Premium Packaging
    • Warranty and E-Manual Card
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 39 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge HK$ 300 or more About $38

    Super Early Bird - Single Belt

    Approx. save 40% of the future retail price (USD 65 / EUR 56 / HKD 500)
    (You will receive a survey to choose your belt design, belt color, strap color and confirm the shipping address after the campaign conclusion)

    Includes:
    • Belt with buckle (Max Waist Size 44")
    • Premium Packaging
    • Warranty and E-Manual Card
    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge HK$ 538 or more About $69

    Super Early Bird - Double Belts

    Approx. save 40% +10% of the future retail price (USD 129/EUR 112/ HKD 1000) if buy two simultaneously
    (You will receive a survey to choose your belt design, belt color, strap color and confirm the request of text message for the exclusive edition and shipping address after the campaign conclusion)

    Includes:
    • Belt with buckle (Max Waist Size 44")
    • Special Upgrade: Exclusive Edition (Text Engraving)
    • Premium Packaging
    • Warranty and E-Manual Card
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 43 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge HK$ 538 or more About $69

    Super Early Bird - Double Belts

    Approx. save 40% +10% of the future retail price (USD 129/EUR 112/ HKD 1000) if buy two simultaneously
    (You will receive a survey to choose your belt design, belt color, strap color and confirm the shipping address after the campaign conclusion)

    Includes:
    • Belt with buckle (Max Waist Size 44")
    • Premium Packaging
    • Warranty and E-Manual Card
    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (32 days)