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Do not only purchase a watch, Be part of a great human adventure ! Limited quantities & numbered edition
Do not only purchase a watch, Be part of a great human adventure ! Limited quantities & numbered edition
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329 backers pledged CHF 515,310 to help bring this project to life.

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ZRC NORTH ADVENTURE | Extreme Tool Watch | Swiss Made project video thumbnail
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The ZRC North Adventure watch is not only important : it is vital…What could suit it better than diving into the biggest laboratory ever : the extreme wilds of nature !  

Thanks to its exceptional characteristics (a non-magnetic 316L Stainless steel case, an oversized crown for easier ice-cold temperatures manipulation, a 4mm anti-reflection sapphire crystal), the North Adventure is “THE” archetypal Toolwatch.

It’s in 1904 that my great-grandfather Joseph Rochet set up ZRC in Geneva. 

In 1917 it is rewarded by the Geneva Industry for the “innovation first prize” after creating expandable watch band in steel.

In 1953, in answer to a call for tenders of the French Navy, the company develops the 1st GF300 ZRC watch. 

It will equip all the French Navy units : the diving school of Saint-Mandrier, the 3rd GPD, the Hubert commando as well as the crew of Commander Cousteau.

Commercialized from 1961 until 1978 before sinking into a roughly 40 years sleep…

In 2015, to celebrate the 111th years of ZRC, I decide to relaunch the iconic watch created by my Grandfather Louis Brunet almost 50 years ago.  

It is the starting point of a new adventure…

Loyal to its original DNA, the Grand Fonds 300 reedition is a sporty & distinguish watch. It’s a real piece of high tech pulled from the acquired experience towards the various units of the French Navy.

Bringing together number of historical innovations like the auto-adjustable metal band, the 6H crown protected system… But it also provides its share of innovations thanks to the ECS patent (Easy Clean System) which I come up with following a conversation with Mr. Pastre, the former official watch maker for the French Navy in Toulon. This system allows to clean-up the unidirectional bezel with fresh water in order to preserve its proper functioning.

Determined to rewrite a page of the Watch-making history I look for a Swiss solution “to boost” the Grands Fonds 300 and so naturally we meet with Alexis Meyer, a watch industry specialist for almost 20 years…Together we set up ZRC Genève SA.

In order to provide ourselves with the means, we develop an ambitious partnership with the explorer Alban Michon and together we decide to dive into a new challenge.

 

 

 

 

 

Crossing the North West passage on a solo ski kite journey and dive under the arctic ices for nearly 1500km…A world premiere for sure ! But also a sporting bet serving generations to come.

Today the mythical “Northwest” passage connecting the Atlantic and the Pacific Oceans is at the center of an economical and a political stake, shorting the current maritime routes between Europe & Far East by more than 6000km.

Threatened by the global warming and by the increasing commercial activities, this poetic and majestic world is now endangered. This is why it’s vital to publicize these still virgin territories thanks to unseen footages and raise public awareness for its still preserve nature.

March 2017 : Tests
March 2017 : Tests

Educate the largest number of you to the environmental protection sharing the adventure at distance with me: this is my bet !  

This exploration is coupled with a scientific mission which will be performed in extreme conditions in a still unpublished way.

Departure in March 2018 from the Inuit Village of Kugluktuk where temperatures achieve -45°C. Arrival planned mid May ( depending the climate conditions ) at Resolute Bay in the Canadian “Great North” A journey of more or less 1500km. 

Alban will follow the footstep of the Norwegian Explorer Amundsen whom was the first one crossing this route with his crew after a 3 years journey in 1906.

 

 

Adventurer of the extreme, reliable & strong the ZRC North Adventure meets any challenge. It is a real Toolwatch for me. My security lies into my equipment’s and this watch is a TOP priority one. For me it represents a working companion I can count on in an extreme environment.

It will be a compass when the sun will make present, an every day timetable during my dives, the break & meals set up but also my unique company during the evening alone in my sleeping bag…It will resume the time passing buy the closer I will get from my ultimate target.

Ice cold temperature test - March 2017
Ice cold temperature test - March 2017

 

 

 

As Alban explained it, he is going to evolve in extreme conditions, particularly with temperatures down to -40°C. He thus needed a tailored made Tool…

The ZRC North Adventure is an EXTREME Tool Watch version of the Iconic GF300. Thanks to its sandblasted antimagnetic stainless steel case it shows a more sober & professional look.

The case fitting goes on with the use of a 4mm anti-reflexion thickness sapphire glass with a specific treatment resisting to any form of condensation du to the high thermic variations. 

On Alban’s request it also shows a glass magnifier for a better date reading since he will face constant daylight during his exploration…The Dato will be his only marker to stick on his road trip.

The dial and the bezel indexes were treated with pure white SLN™ - X1 in order to achieve the best possible visibility during his “under the icepack” dives.

The North Adventure bezel is equipped with our famous ECS (Easy Clean System), stabilizing its functioning in all encountered media.

It is equipped with the 2824-2 ETA elaborated movement precise to +/- 7sec/day. To secure its functioning under ice cold temperatures we were force to modify it by using specific joints & oil.

Its original crown has also been modified: with a bigger diameter & easier to catch so that if he needs to rewind or adjust date or time, Alban will be able to perform such a task even wearing gloves.

In order to fit Alban’s wrist, it has been equipped with an XL black NATO strap. It will therefore be possible to wear it over the specific Artic gears thanks to a single buckle closing system that facilitates its manipulation. At the 6H side the NATO strap is bearing the white bear logo symbolizing Alban Michon’s initials. It will surely help him regain motivation and focus during tough times…

 

 

 

 

 

 

 

 

We choose Kickstarter crowdfunding platform to help our project to come to life. Backing us will be more than just pledging funds to acquire a new watch, It's pledging your support to a committed environmental & scientific adventure you want to see come through… 

Backers of our project will be offered tangible rewards and/or experiences for their pledges.

Help us to make this adventure possible ! 

 

 

 

 

 

 

 

  

 

 

 

En expédition, la montre ZRC North Adventure n'est pas seulement importante : elle est vitale... Quoi de mieux que de la plonger dans le plus grand laboratoire qu'il soit : la nature extrême et sauvage ! 

Avec ses caractéristiques hors normes (boitier inox 316L amagnétique, couronne surdimensionnée pour faciliter la manipulation par grand froid, verre saphir bombé 4mm anti-reflet), la North Adventure est LA Toolwatch par excellence.

C’est en 1904 que mon arrière grand-père Joseph Rochet crée ZRC à Genève. 

En 1917 ZRC est récompensé par le Grand Prix de l'innovation de l'industrie Genevoise pour la création de bracelets de montres extensibles en métal.

 

En 1953, en réponse à un appel d’offre de la Marine Nationale, la société crée la 1ère montre ZRC Grands Fonds 300M. 

Elle équipera toutes les unités de la Marine Nationale Française : l’école de plongée de St-Mandrier, le 3ème GPD, le commando Hubert, ainsi que l'équipage du Commandant Cousteau.

Elle sera commercialisée de 1961 à 1978 avant de sombrer dans un sommeil de près de 40 ans… 

En 2015, pour célébrer les 111 ans de ZRC, je décide de relancer cette montre iconique que mon grand-père Louis Brunet avait créée presque 50 ans auparavant… 

C’est le point de départ d’une nouvelle aventure… 

 

La Grands Fonds 300 Réédition est une montre sportive et racée. c'est un concentré de technologies tirées de l'expérience acquise auprès des différentes unités utilisatrices de la Marine. 

Elle rassemble plusieurs innovations historiques comme le bracelet métal extensible auto-ajustable, la protection de la couronne à 6h avec le système (Crown Protection System )… Mais elle apporte aussi son lot d’innovations dont le brevet ECS (Easy Clean System) que j’imagine à la suite d’une discussion avec Mr. Pastre ancien Horloger de la Marine à Toulon et qui permet de rincer la lunette unidirectionnelle rotative à l'eau douce afin d'en préserver le bon fonctionnement. 

Bien décidé à réécrire une page de l’histoire horlogère je cherche une solution suisse pour  « relancer » la Grands Fonds et c’est assez naturellement que nous nous rencontrons avec Alexis Meyer, un spécialiste du secteur horloger depuis près de 20 ans… Ensemble nous créons ZRC Genève. 

Afin de se donner les moyens de nos ambitions, nous développons un partenariat ambitieux avec l’explorateur Alban Michon et décidons ensemble de nous lancer dans un nouveau défi.

 

 

 

 

 

 

Traverser le "passage du Nord-Ouest" qui relie l'océan Atlantique à l'océan Pacifique en solitaire à ski kite et plonger sous les glaces arctiques sur près de 1 500 Km…Une première mondiale mais aussi un pari éducatif au service des générations futures qui aura nécessité pas moins de 18 mois de préparation. 

Aujourd’hui le mythique « passage du Nord-Ouest » est devenu un enjeu économique et politique majeur : il permet de raccourcir d’environ 6 000 km le trajet maritime actuel entre l’Europe et l’Extrême-Orient.

Ce monde poétique et majestueux est donc menacé par le réchauffement climatique et par des activités commerciales croissantes. Il nous apparaît donc important de montrer ces espaces encore vierges et faire prendre conscience au grand public de cette richesse naturelle.

Repérage - Mars 2017
Repérage - Mars 2017

Sensibiliser le plus grand nombre d’entre vous à la protection de l’environnement en partageant à distance cette aventure avec moi : voilà notre pari !

Cette aventure se double de trois programmes scientifiques inédits que je réaliserai dans des conditions extrêmes.

  • Récolte du plancton afin d'étudier son ADN 
  • Étude de la pollution atmosphérique 
  • Étude de la réactivité du cerveau en milieux extrêmes

Départ mars 2018 du village inuit de Kugluktuk, où les températures atteignent -45°c. Arrivée prévue mi-mai (en fonction des conditions climatiques) au village de Resolute Bay dans le grand Nord Canadien. 

Un périple de près de 1 500 Km. Alban suivra les traces de l’explorateur norvégien Amundsen qui a été le premier à franchir avec son équipage le passage du Nord-Ouest, après un voyage de plus de 3 ans en 1906.

 

 

 

Baroudeuse de l'extrême, fiable et robuste, précise et adaptée pour relever tous les défis… la ZRC North Adventure est un outil essentiel pour moi. Mes équipements font ma sécurité ! Elle représente un compagnon de travail sur qui compter dans un environnement extrême.

Elle me rappellera fidèlement l'heure des repas ou des pauses car le jour sera permanent. Elle sera une lumière lors de mes plongées. C'est elle qui m'indiquera à chaque instant, que plus le temps passera, plus je me rapprocherai de mon objectif.

Test température extrême - Mars 2017
Test température extrême - Mars 2017

 

 

 

Comme vous l'a expliqué Alban, il va évoluer dans des conditions extrêmes, notamment avec des températures pouvant descendre jusqu'à -40°C. Il lui fallait donc des outils adaptés. 

Créée à partir de la légendaire GF300, la ZRC North Adventure est une version Toolwatch de l’extrême… Boitier sablé mat plus sobre & professionnel, aucun reflet ni surbrillance.

L'adaptation du boitier continu par l'adoption d'un verre saphir bombé de 4mm anti-reflet avec un traitement spécifique de l'intérieur évite toute condensation due aux amplitudes thermiques très élevées.

A la demande d’Alban, le boitier intègre également une loupe qui permettra d'avoir une meilleure visibilité sur le dateur pendant toute l’expédition attendu qu’il sera en jour continu… Seule la date lui permettra de se repérer afin de se caler sur son road trip.

Le cadran avec les indexes de la lunette ont été traités en super-luminova™ X1 extra blanc. C'est ce qui permettra à Alban d'avoir la meilleure lisibilité possible lors de ses plongées sous la glace.

La lunette de la North Adventure est équipée avec notre brevet mondial ECS (Easy Clean System). Ceci permettra d'avoir une lunette fonctionnelle quel que soit le milieu rencontré.

Le moteur est un mouvement ETA 2824 évolution 2 que nous avons travaillé afin de garantir son fonctionnement avec des températures négatives. Les joints et les huiles utilisées sont spécifiques. C'est un mouvement automatique avec une réserve de marche de 38 heures.

Si au cours de son aventure, Alban a besoin de remonter ou de réajuster sa North Adventure, nous l'avons équipée d'une couronne spécifique. Elle est plus large en diamètre et avec une prise en main optimisée afin de permettre la manipulation par grand froid avec des gants…

Afin de s'adapter au poignet, nous l'avons équipée d'un bracelet Nato noir XL qui permet de passer par-dessus des habits "grand froid", avec un verrouillage type "boucle ardillon" pour en faciliter la manipulation. Le logo de la fondation d'Alban, l'ours polaire blanc qui reprend les initiales AM (Alban Michon) a été placé sur le côte du bracelet. Cela l'aidera surement à retrouver la motivation et la concentration lors de moments difficiles...  

 

 

 

 

 

 

 

 

 

Nous avons choisi la plateforme de "crowdfunding" KickStarter pour aider à la réalisation de notre projet. En nous finançant vous ferez plus que dédier vos fonds à l’acquisition d'une nouvelle montre, vous dédiez votre engagement à la mise en œuvre d'une aventure environnementale & scientifique pour qu'elle voie le jour... 

Les souscripteurs de notre projet se verront offrir de réelles récompenses et/ou expériences en contrepartie de leurs dons. 

Aidez-nous pour rendre cette aventure possible ! 

 

 

 

 

 

 

 

© Crédit photos / images Alban Michon : Andy Parant / Arktic 

Mentions légales : Le cinquième rêve / Vincent Berthet

© Crédit photos ZRC : Pitchmark

Film Kickstarter : Focus vision

Risks and challenges

Owned by the fourth generation of the same family since 1904, ZRC though is a beginner on Kickstarter besides its century of experience in the watch industry ! The unforeseen issues of this project only lie in “mother nature” good willing to help Alban through his Arctic journey…ice pack flooding, snow storms, ice cold temperatures, wild encounters would be the natural obstacles on his trip to Resolute Bay ! There is for sure NO WAY to guarantee that Alban will reach is final destination “on time” but as a man of experience he will do his best to fulfill this quest.
As far as the “watch delivery” is concerned there will be no mistake ! Thanks to a century of experience we have anticipated and planned all risks with a rock-solid production partnership.

Firstly, our production lies into the capacity of supplying the famous ETA 2824-2 movement and we already have them in our stock. So the delivery delay of May is 100% guaranteed for the first 1000 units.

Secondly, the Swiss manufacture of our supplier is one of the most reliable established in Bienne since 1956. If by chance your subscriptions heat the roof and reach unlikely numbers we can confirm a second delivery delay for July 2018 for the next 1000 units, since running prototypes are in our hands and tools are ready to go for production…

Finally, since months we have been testing our prototypes with Alban in the North Pole to overcome all situations & come up with the BEST Tool Watch. We have showed our prototypes to many famous bloggers, influencers, journalists and connoisseurs to get feedback about the watch itself but also the watchstrap & the packaging. We gathered an incredible amount of enthusiast & valuable comments for which we thank you so much.

Special thanks to all our partners, suppliers, promoters & co-workers for the huge commitment to this project, not to mention all our backers !

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    COMMEMORATIVE BOARD

    Your full name will be listed on our commemorative board in ZRC Geneva office

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    Full Metal Bracelet

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    Save CHF 480 off future retail price (CHF 780)

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    VIP week : Tignes Experience

    7 days - 6 nights
    Including air flight & transportation + five stars hotel and half board + activity (ice dive, freeride, mushing)

    You will also meet Alban Michon himself !

    Date of stay between december 20th 2018 and march 20th 2019

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Funding period

- (29 days)