Brizi: The Best Way to Protect Children from Air Pollution
Brizi: The Best Way to Protect Children from Air Pollution
A unique cushion, sensor and app that allow babies, adults and communities to be in control of the air they breathe, proven by experts.
A unique cushion, sensor and app that allow babies, adults and communities to be in control of the air they breathe, proven by experts. Read more
What is Brizi?
Brizi products are designed to protect children from air pollution.
Brizi Baby is a patented, high-function fan filter embedded in a comfortable cushion. It works together with a digital app and a portable Brizi Sensor to form a clean air ecosystem.
- The fan filter unit in the cushion filters pollution out of the air in the baby’s breathing area.
- The sensor detects harmful pollution to activate the fan and collect pollution data.
- The app shows you which walking routes are more polluted than others.
Brizi has been featured in:
Tested and Proven By
How Does the Brizi Ecosystem Work?
It’s really easy as Brizi does the hard work for you.
- Brizi senses harmful air: Brizi’s specially designed high-tech sensor detects harmful gases and particulates in the air. It uploads this information to the Brizi App via Bluetooth.
- Brizi filters the air: The fan in Brizi Baby's cushion filters pollution out of the air in the baby’s breathing area using Brizi’s specially designed filters. These are high-grade medical-quality filters, similar to the filters used in hospital incubators.
- Brizi delivers clean air: Brizi Baby's fan delivers 1.5 litres of clean, filtered air to the child’s breathing area every ten seconds.
- Brizi monitors clean air routes: Data from the Brizi App will show you which walking routes are more polluted than others so you know the cleanest routes for you and your baby.
Brizi is easy to use!
Brizi starts protecting your child from day one.
- Open the box
- Charge the batteries of the Brizi Sensor and Brizi Baby fan-filter
- Pair your phone to the Brizi App via Bluetooth
- Fit Brizi Baby’s cushion into your pushchair with our easy attachment clips
- Go for a walk and your baby will breathe clean, filtered air!
Later, you can review air pollution levels on your route and compare to other routes in your community.
Brizi Sensor can detect both gases and particulate matter.
- The gas sensor is capable of detecting several toxic gases. Our current configuration focuses on detecting high levels of Nitrogen Dioxide and Carbon Monoxide, which can be the most dangerous gases to human health.
- The particulate sensor is a PM2.5 sensor that detects particles 2.5 micrometers in diameter, or smaller. It has an internal fan to take continuous readings, and uses a low-grade internal laser beam to measure particles.
Brizi Baby’s filters are medical quality – similar to the filters used in hospital incubators.
- One layer is carbon, to filter out harmful gases.
- The other layer is a nanometric woven fabric layer to intercept even the smallest particulates.
Brizi Baby’s fan creates a clean air barrier in the child's breathing area, both delivering clean air and preventing polluted air from entering the breathing zone.
The Brizi App will collect street-level pollution data from every user to a collective database of pollution information.
When developed, this will mean anyone with the Brizi App can use this “crowd-sourced” pollution information to choose healthier walking routes, advocate for cleaner air in your community, and feel in control of the air you breathe.
Why Did we Build Brizi?
Prams and strollers put small children where they are most at risk. Airborne pollutants are concentrated near the ground around the level of vehicle tailpipes.
The worst pollution is at heights of around 30-60cm above ground level, the same height as a pushchair. This puts babies in an area where pollutant levels can be twice as bad as in the breathing zone of an adult.
Children under five years old – especially infants – are at higher risk of long-term health effects from air pollution.
In their first years of age, children do not have fully developed immune systems. Children’s lungs are not yet fully formed, and their brains are at a critical stage of development.
Exposure to air pollution can impact development of the lungs and even the brain. It can lead to asthma, allergies, reduced lung function, chronic coughs and bronchitis, or other respiratory-related illnesses.
Air pollution is rapidly becoming the biggest environmental cause of premature death with projections hitting 6.6m deaths per year by 2050. Research reveals that dangers to the health of children far exceeds the risks posed to adults due to their immature and developing immune systems, higher inhalation rates, and lower body weight.
Exposure to airborne pollutants – especially particulate matter – has been linked with respiratory diseases, asthma, allergic rhinitis and even impaired cognitive development and dementia.
We support efforts to reduce or eliminate air pollution at the source. But we also know that fossil fuels will continue to be a part of everyday life for decades. Brizi provides protection for children – the most vulnerable to air pollution – from day one.
We hope our community-based pollution data will be used to help advocate for a better, cleaner future.
Brizi Baby was tested in the lab and in real-life conditions by Professor Prashant Kumar, the Chair in Air Quality & Health at the University of Surrey and Director of the Global Centre for Clean Air Research (GCARE). Results show:
- Brizi can reduce normal ambient air pollution in the breathing area of the child by 49%
- When near an idling vehicle, Brizi’s effectiveness increases to 80%
In our field tests with Professor Kumar in the streets of London, the Brizi Baby prototype reduced airborne pollution levels by at least 49% in the area where a child would be breathing. When tested near idling vehicles on the road, Brizi Baby reduced pollution by up to 80%.
Brizi Development & Prototyping
We currently have three working prototypes:
- A fan filter working prototype, which we used in testing with Professor Kumar to demonstrate the effectiveness of Brizi to reduce air pollution in a pram.
- A working electronic prototype, to demonstrate the capability of the sensors, app, and fan to “speak” to each other using low-frequency Bluetooth.
- Visual prototypes of the Brizi cushion and sensor, to demonstrate the comfort of the materials, replaceable cartridges, and sensor attachment options (e.g. belt clip or lanyard).
We have final product designs in hand and are ready to begin manufacturing Brizi Baby and Brizi Sensors immediately following the Kickstarter campaign. App development will commence in early 2018.
Working Electronic Prototype: watch the video below to learn how the electronic components interact with each other to detect pollution and operate the fan filter.
Working Fan Filter Prototype: the model in the video below is the same we used in our scientific tests with Professor Kumar. Our smoke test below demonstrates visually the effect of Brizi's fan.
- Summer 2016 – The idea for Brizi is born
- April 2017 – Field and lab tests completed with the Professor Kumar and the University of Surrey
- Summer 2017 – Product Design completed
- September 2017 – Kickstarter Launch
- November 2017 – Tooling & Development
- January 2018 – Production Prototypes
- February 2018 – Testing and calibration with Professor Kumar
- April 2018 – Manufacturing begins
- May 2018 – Quality Assurance
- August 2018 – Shipping to Backers
The Brizi team have decades of experience bringing new businesses and innovative products to life.
We are proud to partner with Map Project Office, an award-winning product design firm, who have lent their incredible expertise to help us create safe and effective products without sacrificing quality.
We are also proud to partner with We Are Hive, an innovative technology studio who have worked with startups and the world's most admired brands, to help design and develop the Brizi App software.
Professor Prashant Kumar from the University of Surrey continues to be an important advisor on the Brizi team and will play a crucial role in calibrating the production version of Brizi Baby.
Risks and challenges
Brizi is ready to begin production / manufacturing immediately after completing the Kickstarter campaign. We've intentionally set a conservative production timeline to make sure we have enough time to get the final Brizi Baby model 100% effective and safe before we ship to you, our backers.
We have worked hard over the last year to secure excellent partnerships in product design, manufacturing, and software development. We feel confident that the preparation we've already completed and the conservative timeframe we've set put us in a very strong position to meet our delivery goals so we can begin working together to protect our children from air pollution.Learn about accountability on Kickstarter
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