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£24,978 pledged of £105,000 goal
backers
By Yosi Romano
£24,978 pledged of £105,000 goal
backers

About

What is Brizi? 

Brizi products are designed to protect children from air pollution.

Brizi Baby is a patented, high-function fan filter embedded in a comfortable cushion. It works together with a digital app and a portable Brizi Sensor to form a clean air ecosystem. 

  • The fan filter unit in the cushion filters pollution out of the air in the baby’s breathing area.
  • The sensor detects harmful pollution to activate the fan and collect pollution data.
  • The app shows you which walking routes are more polluted than others.

 

 

 

 

Brizi Baby is designed to be comfortable and to fit in any pram or stroller.
Brizi Baby is designed to be comfortable and to fit in any pram or stroller.

 

Brizi Baby works just as well for newborns lying down flat as for toddlers sitting upright in a pushchair.
Brizi Baby works just as well for newborns lying down flat as for toddlers sitting upright in a pushchair.

 

Brizi has been featured in:

Tested and Proven By

Global Centre for Clean Air Research at the University of Surrey
Global Centre for Clean Air Research at the University of Surrey

 

How Does the Brizi Ecosystem Work?

It’s really easy as Brizi does the hard work for you.

  • Brizi senses harmful air: Brizi’s specially designed high-tech sensor detects harmful gases and particulates in the air. It uploads this information to the Brizi App via Bluetooth. 
  • Brizi filters the air: The fan in Brizi Baby's cushion filters pollution out of the air in the baby’s breathing area using Brizi’s specially designed filters. These are high-grade medical-quality filters, similar to the filters used in hospital incubators.
  • Brizi delivers clean air: Brizi Baby's fan delivers 1.5 litres of clean, filtered air to the child’s breathing area every ten seconds.
  • Brizi monitors clean air routes: Data from the Brizi App will show you which walking routes are more polluted than others so you know the cleanest routes for you and your baby.

Brizi is easy to use! 

Brizi starts protecting your child from day one. 

  • Open the box 
  • Charge the batteries of the Brizi Sensor and Brizi Baby fan-filter 
  • Pair your phone to the Brizi App via Bluetooth 
  • Fit Brizi Baby’s cushion into your pushchair with our easy attachment clips 
  • Go for a walk and your baby will breathe clean, filtered air! 

Later, you can review air pollution levels on your route and compare to other routes in your community. 

Sleeves for Brizi Baby will come in several fun colours! (These photos are prototypes and may differ slightly from production versions)
Sleeves for Brizi Baby will come in several fun colours! (These photos are prototypes and may differ slightly from production versions)

 

Product Details

Brizi Sensor can detect both gases and particulate matter.

  • The gas sensor is capable of detecting several toxic gases. Our current configuration focuses on detecting high levels of Nitrogen Dioxide and Carbon Monoxide, which can be the most dangerous gases to human health.
  • The particulate sensor is a PM2.5 sensor that detects particles 2.5 micrometers in diameter, or smaller. It has an internal fan to take continuous readings, and uses a low-grade internal laser beam to measure particles.
Brizi carefully selected components for safety, quality, and effectiveness
Brizi carefully selected components for safety, quality, and effectiveness

Brizi Baby’s filters are medical quality – similar to the filters used in hospital incubators.

  • One layer is carbon, to filter out harmful gases.
  • The other layer is a nanometric woven fabric layer to intercept even the smallest particulates.
Brizi's medical-grade filters are similar to those used in hospital incubators. The photo shows a used filter next to a new one.
Brizi's medical-grade filters are similar to those used in hospital incubators. The photo shows a used filter next to a new one.

Brizi Baby’s fan creates a clean air barrier in the child's breathing area, both delivering clean air and preventing polluted air from entering the breathing zone.

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The Brizi App will collect street-level pollution data from every user to a collective database of pollution information.

When developed, this will mean anyone with the Brizi App can use this “crowd-sourced” pollution information to choose healthier walking routes, advocate for cleaner air in your community, and feel in control of the air you breathe.

Brizi's sensor connects to the Brizi App via Bluetooth, and automatically uploads pollution data from your route.
Brizi's sensor connects to the Brizi App via Bluetooth, and automatically uploads pollution data from your route.

Why Did we Build Brizi?

Prams and strollers put small children where they are most at risk. Airborne pollutants are concentrated near the ground around the level of vehicle tailpipes. 

The worst pollution is at heights of around 30-60cm above ground level, the same height as a pushchair. This puts babies in an area where pollutant levels can be twice as bad as in the breathing zone of an adult.

Pollutants are most concentrated near the area where a child in a pram or stroller is sitting.
Pollutants are most concentrated near the area where a child in a pram or stroller is sitting.

Children under five years old – especially infants – are at higher risk of long-term health effects from air pollution. 

In their first years of age, children do not have fully developed immune systems. Children’s lungs are not yet fully formed, and their brains are at a critical stage of development. 

Exposure to air pollution can impact development of the lungs and even the brain. It can lead to asthma, allergies, reduced lung function, chronic coughs and bronchitis, or other respiratory-related illnesses.

Young children lack fully developed lungs and immune systems, putting them at greater risk than adults when exposed to air pollution.
Young children lack fully developed lungs and immune systems, putting them at greater risk than adults when exposed to air pollution.

Air pollution is rapidly becoming the biggest environmental cause of premature death with projections hitting 6.6m deaths per year by 2050. Research reveals that dangers to the health of children far exceeds the risks posed to adults due to their immature and developing immune systems, higher inhalation rates, and lower body weight. 

Exposure to airborne pollutants – especially particulate matter – has been linked with respiratory diseases, asthma, allergic rhinitis and even impaired cognitive development and dementia.

Cars, trucks, and buses emit toxic fumes that can be especially harmful for young children.
Cars, trucks, and buses emit toxic fumes that can be especially harmful for young children.

We support efforts to reduce or eliminate air pollution at the source. But we also know that fossil fuels will continue to be a part of everyday life for decades. Brizi provides protection for children – the most vulnerable to air pollution – from day one. 

We hope our community-based pollution data will be used to help advocate for a better, cleaner future.

Scientific Testing

Brizi Baby was tested in the lab and in real-life conditions by Professor Prashant Kumar, the Chair in Air Quality & Health at the University of Surrey and Director of the Global Centre for Clean Air Research (GCARE). Results show:

  • Brizi can reduce normal ambient air pollution in the breathing area of the child by 49% 
  • When near an idling vehicle, Brizi’s effectiveness increases to 80%
Brizi's working prototype was tested with research equipment from the University of Surrey on the streets of London
Brizi's working prototype was tested with research equipment from the University of Surrey on the streets of London

 

In our field tests with Professor Kumar in the streets of London, the Brizi Baby prototype reduced airborne pollution levels by at least 49% in the area where a child would be breathing. When tested near idling vehicles on the road, Brizi Baby reduced pollution by up to 80%.

Test results show that air inside the pram is much cleaner than outside, especially when idling buses are nearby
Test results show that air inside the pram is much cleaner than outside, especially when idling buses are nearby

 

Brizi Development & Prototyping

We currently have three working prototypes:

  • A fan filter working prototype, which we used in testing with Professor Kumar to demonstrate the effectiveness of Brizi to reduce air pollution in a pram.
  • A working electronic prototype, to demonstrate the capability of the sensors, app, and fan to “speak” to each other using low-frequency Bluetooth.
  • Visual prototypes of the Brizi cushion and sensor, to demonstrate the comfort of the materials, replaceable cartridges, and sensor attachment options (e.g. belt clip or lanyard).

We have final product designs in hand and are ready to begin manufacturing Brizi Baby and Brizi Sensors immediately following the Kickstarter campaign. App development will commence in early 2018.

Working Electronic Prototype: watch the video below to learn how the electronic components interact with each other to detect pollution and operate the fan filter.

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Working Fan Filter Prototype: the model in the video below is the same we used in our scientific tests with Professor Kumar. Our smoke test below demonstrates visually the effect of Brizi's fan.

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 Visual Prototypes

Visual Prototype: production units of Brizi Baby and Brizi Sensor will look very similar to what you see in the photo.
Visual Prototype: production units of Brizi Baby and Brizi Sensor will look very similar to what you see in the photo.

 

Visual Prototype: production units will look extremely similar to this prototype, and will come with clips for easy attachment to any pram or stroller.
Visual Prototype: production units will look extremely similar to this prototype, and will come with clips for easy attachment to any pram or stroller.

 

Visual Prototype: Brizi Sensor is designed to fit comfortably into your hand.
Visual Prototype: Brizi Sensor is designed to fit comfortably into your hand.

Timeline

  • Summer 2016 – The idea for Brizi is born
  • April 2017 – Field and lab tests completed with the Professor Kumar and the University of Surrey
  • Summer 2017 – Product Design completed
  • September 2017 – Kickstarter Launch
  • November 2017 – Tooling & Development
  • January 2018 – Production Prototypes
  • February 2018 – Testing and calibration with Professor Kumar
  • April 2018 – Manufacturing begins
  • May 2018 – Quality Assurance
  • August 2018 – Shipping to Backers

Team

The Brizi team have decades of experience bringing new businesses and innovative products to life.

We are proud to partner with Map Project Office, an award-winning product design firm, who have lent their incredible expertise to help us create safe and effective products without sacrificing quality.

We are also proud to partner with We Are Hive, an innovative technology studio who have worked with startups and the world's most admired brands, to help design and develop the Brizi App software.

Professor Prashant Kumar from the University of Surrey continues to be an important advisor on the Brizi team and will play a crucial role in calibrating the production version of Brizi Baby.

 

 

 

Risks and challenges

Brizi is ready to begin production / manufacturing immediately after completing the Kickstarter campaign. We've intentionally set a conservative production timeline to make sure we have enough time to get the final Brizi Baby model 100% effective and safe before we ship to you, our backers.

We have worked hard over the last year to secure excellent partnerships in product design, manufacturing, and software development. We feel confident that the preparation we've already completed and the conservative timeframe we've set put us in a very strong position to meet our delivery goals so we can begin working together to protect our children from air pollution.

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Support

  1. Select this reward

    Pledge £5 or more About $7

    Brizi Supporter

    As one of Brizi's earliest supporters, you will get added to our exclusive update list and get our eternal gratitude! Thank you!!

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    Pledge £20 or more About $27

    Brizi Research Supporter

    Brizi is working with leading academics and clinicians to help study air pollution and its impact on human health.

    Pledges in this tier will be instrumental to help fund our commitments to furthering our understanding of air pollution and health! We have already undertaken sponsorship of a Doctoral student at the University of Surrey, and we are exploring partnerships with research hospitals to craft meaningful health studies.

    You will get added to our exclusive update list and get our eternal gratitude! Thank you!!

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  3. Select this reward

    Pledge £49 or more About $67

    1 Brizi Sensor (Early Bird)

    Brizi Sensors detect ambient air pollution, including both gases and particulate matter, and upload data to Brizi's free mobile app.

    What you get:
    - 1x Brizi Sensors (Retail value £99)
    - Rechargeable battery and charger for the sensor
    - Exclusive updates on our email list

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  4. Select this reward

    Pledge £59 or more About $80

    1 Brizi Sensor

    Brizi Sensors detect ambient air pollution, including both gases and particulate matter, and upload data to Brizi's free mobile app.

    What you get:
    - 1x Brizi Sensors (Retail value £99)
    - Rechargeable battery and charger the sensor
    - Exclusive updates on our email list

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  5. Select this reward

    Pledge £99 or more About $135

    1 Brizi Baby (Early Bird)

    One Brizi Baby (Retail value £200) includes:
    - Brizi Baby cushion
    - Brand new, replaceable medical-grade filter (the same kind they use for babies in hospital incubators)
    - Rechargeable battery and battery charger
    - 1 Machine-washable, zippered sleeve for the cushion
    - Clips to attach the cushion easily to any stroller or pram
    - 1 Brizi Sensor (includes rechargeable battery)
    - Exclusive updates on our email list

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  6. Select this reward

    Pledge £118 or more About $160

    2x Brizi Sensors

    Brizi Sensors detect ambient air pollution, including both gases and particulate matter, and upload data to Brizi's free mobile app.

    What you get:
    - 2x Brizi Sensors (Retail value £198)
    - Rechargeable battery and charger for each sensor
    - Exclusive updates on our email list

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  7. Select this reward

    Pledge £119 or more About $162

    1 Brizi Baby

    One Brizi Baby (Retail value £200) includes:
    - Brizi Baby cushion
    - Brand new, replaceable medical-grade filter (the same kind they use for babies in hospital incubators)
    - Rechargeable battery and battery charger
    - 1 Machine-washable, zippered sleeve for the cushion
    - Clips to attach the cushion easily to any stroller or pram
    - 1 Brizi Sensor (includes rechargeable battery)
    - Exclusive updates on our email list

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  8. Select this reward

    Pledge £238 or more About $323

    2x Brizi Baby

    Two Brizi Babies (Retail value £400) includes:
    - 2x Brizi Baby cushion
    - 2x Brand new, replaceable medical-grade filter (the same kind they use for babies in hospital incubators)
    - 2x Rechargeable battery and battery charger
    - 2x Machine-washable, zippered sleeves for the cushion
    - 2x Sets of clips to attach the cushion easily to any stroller or pram
    - 2x Brizi Sensors (includes rechargeable battery)
    - Exclusive updates on our email list

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  9. Select this reward

    Pledge £590 or more About $802

    10x Brizi Sensors

    Brizi Sensors detect ambient air pollution, including both gases and particulate matter, and upload data to Brizi's free mobile app.

    What you get:
    - 10x Brizi Sensors (Retail value £990)
    - Rechargeable battery and charger for each sensor
    - Exclusive updates on our email list

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  10. Select this reward

    Pledge £595 or more About $809

    5x Brizi Baby

    Five Brizi Babies - Great for Grandparents! - (Retail value £1000) includes:
    - 5x Brizi Baby cushions
    - 5x Brand new, replaceable medical-grade filter (the same kind they use for babies in hospital incubators)
    - 5x Rechargeable battery and battery charger
    - 5x Machine-washable, zippered sleeves for the cushion
    - 5x Sets of clips to attach the cushion easily to any stroller or pram
    - 5x Brizi Sensors (includes rechargeable battery)
    - Exclusive updates on our email list

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  11. Select this reward

    Pledge £8,000 About $10,872

    Research Sponsor

    Brizi are sponsoring a Doctoral student for three years at the University of Surrey to help further our scientific understanding of air pollution and the impact of pollution on human health.

    Each backer will help sponsor a student and the attendant research for about six months!

    What you get:
    - Sponsor research to further our understanding of a worldwide public health crisis!
    - 10x Brizi Sensors! Use them yourself or give them to friends and family to start mapping pollution in your community
    - Free shipping for sensors
    - Exclusive updates on our email list
    - Our eternal love and gratitude! Thank you!!

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Funding period

- (35 days)