Project image
)}
$5,552
pledged of $15,000pledged of $15,000 goal
15
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, September 29 2016 5:12 PM UTC +00:00
Mercury Retrograde, LLCBy Mercury Retrograde, LLC
First created
Mercury Retrograde, LLCBy Mercury Retrograde, LLC
First created
$5,552
pledged of $15,000pledged of $15,000 goal
15
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, September 29 2016 5:12 PM UTC +00:00

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

To stay updated on the future of LAIDBACK, please visit www.laidbacktime.com

The World's first crowdfunded Sandalwood and Bamboo Dial Automatic Watches.

Introducing the "FREELANCER" by LAIDBACK.

Millions of individuals around the world are quitting their full-time jobs to work out of cafes and co-working spaces, on projects they love. In the process, they're enjoying more personal time than they ever did before. 

We've met a few of these people on our travels - the manager of a cute cafe in Belgrade who offers freelance design services online when he heads back to Montenegro in the winter months, the retired property manager in Cabarete who promotes artists in her free time, the computer engineering graduates who work out of fledgling co-working spaces in Tirana and Istanbul, the cheerful AirBNB host in Sri Lanka who quit his job at a McDonalds in the capital city so that he could cook and run his own homestay out in the hills of Ella. 

This watch is dedicated to all the freelancers (and soon-to-be-freelancers) around the world; a bold watch for the bold women and men who have decided that there's more to life than a tiring commute and a 9-5 treadmill of paperwork and boredom! Hoorah!

 Press

 

The Laidback Freelancer: Command Your Own Time
The Laidback Freelancer: Command Your Own Time

Design Inspiration    

When I was 15, my dad bought me my first quartz watch. I remember walking with him to four different watch-stores on a rainy day in Goa to find that "perfect" dial. 15 years later, I discovered the automatic watch with my girlfriend while we were traveling and freelancing in Albania. What a marvel of human innovation! I had to get one, but this time I couldn't find a dial that I wanted. So I decided to make my own.

 The FREELANCER is a luxurious automatic watch that fuses the natural harmony of wood with the powerful clash of stainless steel. Within the dial itself, there's a stark contrast between the precision-driven side of time (the black sub-dial with Arabic numerals and the speedometer-style 40H Power Reserve) that indicates the 'seconds' and 'minutes'; and the chill, laidback side of time (the beautiful wood dial with inverted Roman numerals - the section that only tells you the 'hour'). I hope to symbolize the yin and yang of life through this design - contrary forces that are in-fact complementary.

Design Goals: Affordable Luxury, Natural Materials, Stylish Design

Affordable Luxury: Automatic watches are expensive, usually costing upwards of $1000. They do not require any batteries and they use the power of your own arm movements to self-wind and continue running. My dad has a few of his own mechanical watches from 40 years ago that still work with a little bit of winding! Our goal was to keep the Kickstarter price for this watch under $500 without sacrificing quality, and we achieved it! The watches are made with surgical grade stainless steel (316L), scratch resistant sapphire optics for both the front and the back (yes, there's a "showcase back"!), 5ATM water resistance, and Super-LumiNova photoluminescence! By cutting out all middle-men, we can now manufacture these luxury watches and make them available at a fraction of the price that they would sell for in a watch store. As a Kickstarter backer, you get an additional discount (up to 50%) over the retail prices of these watches (retail price $790)!

Natural Materials: We have always loved the look of wood and steel; its probably why we love to work out of cafes with wooden tables! 

Freelancer" by LAIDBACK comes in two varieties of wood - Red Sandalwood and Bamboo. Both come with matching Genuine Leather straps with same-color stitching to further emphasize the watch dial.

The Red Sandalwood offers a rich, deep and mature feel; that can appear rugged in the day-time yet classy at nights. The case of the Red Sandalwood has a sleek gun-metal PVD coating that adds to its allure. 

The Bamboo offers a bright, cheerful and youthful feel; that appears flashy in the day-time yet snazzy at nights. The case of the Bamboo has a shiny polished finish that will definitely grab attention!

Stylish Design: Relaxed yet sophisticated. It's how we would define a laidback freelancer. The Roman numeral track vaguely resembles a hammock, and the visual symmetry of the track that tapers at the ends and is widest at 5H (V) is balanced perfectly by the crown at 2H and the Power Reserve sub-dial between 10-12. 

One of the hands (hour hand) is solid and white with a SuperLumi-Nova coating similar to the colors in the black sub-dial; while the other hand (minute hand) provides a see-through outline similar to the Roman numeral track. We opted for a screw-down crown to improve the water resistance for 5ATM. We also moved the position to 2H to provide better comfort. The curved lugs lend a grand feel to the case which weighs in at exactly 99 grams.

 

 

 

In true freelancer fashion, this watch design was made possible through the global contributions of various freelancers, including a Swiss watch-designer with over 15 years of experience in the watch-making industry.

The Process:

The watch design for "FREELANCER" by LAIDBACK began a year ago; and took months of sketches, refinements, 3D modeling and renderings to perfect. Next, we sent our final designs over to our manufacturer to prepare prototypes. We tested various finishes and coatings on the stainless steel case. The watch required case molds, polish, machining, engravings and assembly to come together, particularly given the hard task of combining wood with steel; and the custom elements such as hands and sub-dials. When I finally received the prototypes in my hand, I was in tears - they were so damn beautiful to hold! What started off as a sketch on a piece of paper was now a beautiful functioning automatic watch on my wrist. 

The Movement:

The heart of the watch. The 9130 Miyota Movement is both competent and attractive in this watch, beating a smooth seconds-hand sweep across the dial, which look especially exciting between the 10H and 12H.

Specifications

  • Case Dimensions: 42MM diameter; 12.72MM thickness
  • Case Material: 316L Surgical Grade Stainless Steel (corrosion resistant to sea water)
  • Optics: Scratch Resistant Sapphire Crystal (Front and Back)
  • Water Resistant to 165 feet / 50 Meters (5 ATM)
  • 40 Hour Power Reserve
  • Superluminous hands and dial
  • 22 MM x 20 MM Tapered Genuine Leather Band with Same-Color Stitching
  • Butterfly Deployment Clasp 
  • Lacquered wood presentation box
  • Two Year Limited Warranty

Our plan

We've finalized the technical designs and lined up our manufacturer. We have ordered multiple prototypes and are satisfied with the quality of work. We are ready to start manufacturing as soon as we raise the funds for the initial order. The lead time will be 3 months for manufacture (Oct-Dec) and another month for packaging and shipping (Jan). We expect to deliver these watches to you in February 2017, just in time for Valentine's Day (*hint* the DOUBLES reward could be a great gift for yourself and your partner)! 

How will your Kickstarter pledge help?

The funds that you pledge will be used to procure the movements, manufacture the cases and hands and finally assemble the watches. We will also procure materials for packaging such as the boxes and the watch pillows.

Follow us on our social media accounts!

Instagram: https://www.instagram.com/laidbacktime/ 
Twitter: https://twitter.com/laidbacktime
Facebook: http://bit.ly/laidbackfacebook

Risks and challenges

We understand that creating and delivering a new product, particularly a watch, is a complicated process and can come with unexpected delays.

Production delays are the most common risk to take into consideration. We have selected a reliable watch manufacturer. We will personally oversee the manufacturing process and will keep backers informed throughout the production process through weekly updates and sharing pictures as often as possible.

If somewhere along the way we find that there is a setback in production, or that we cannot make the timeline, we will be as transparent as possible to keep all of our backers informed.

In the end, we want to make Laidback a long-lasting brand of affordable luxury watches. We will do whatever it takes to fulfill our promises and to deliver watches that will exceed our backers’ expectations!

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Support

  1. Select this reward

    Pledge $395 or more About $395

    Super Early Bird (Founder's Club)

    (1) ONE Limited Edition Automatic Watch - FREELANCER by LAIDBACK

    *Exclusively for the Earliest Birds* - These watches will have a special "FOUNDER'S CLUB" engraving on the case back.

    Limited edition individually numbered; starting from 001 and up. The earliest backers will have the first numbers; first-come first-served.

    You will be sent a survey at the end of the campaign to make a choice between either the Red Sandalwood or the Bamboo version. Want both? Choose the "DOUBLES" reward level below!

    Save 50% off the expected retail price of $790!

    FREE Shipping Worldwide!

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 11 backers
    $
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  2. Select this reward

    Pledge $415 or more About $415

    Early Bird

    (1) ONE Limited Edition Automatic Watch - FREELANCER by LAIDBACK

    *Exclusively for the Early Birds*

    Limited edition individually numbered; starting from 001 and up. The earliest backers will have the first numbers, first-come first-served.

    You will be sent a survey at the end of the campaign to make a choice between either the Red Sandalwood or the Bamboo version. Want both? Choose the "DOUBLES" reward level below!

    Save over 47% off the expected retail price of $790!

    FREE Shipping Worldwide!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $790 or more About $790

    DOUBLES (Founder's Club)

    (2) TWO Limited Edition Automatic Watches - FREELANCER by LAIDBACK

    These watches will have a special "FOUNDER'S CLUB" engraving on the case back.

    Backer's at this pledge level will receive One Red Sandalwood version and One Bamboo version.

    Limited edition individually numbered; starting from 001 and up. The earliest backers will have the first numbers, first-come first-served.

    Save 50% off the expected retail price of $1580!

    FREE Shipping Worldwide!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (31 days)