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All or nothing. This project will only be funded if it reaches its goal by .

$39,045
pledged of $64,071 goal
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All or nothing. This project will only be funded if it reaches its goal by .

About this project


Introduction

At some point during my first year as a graphic designer I read an article in a design magazine that first brought to my attention Otl Aicher's work for the 1972 Munich Olympic Games.

I was struck by the bold colours, the systematic design approach, the strong typographic layouts of the cultural events, the simplistic information design of the pictogram system which was devised by Aicher and his team for the games and of course a dachshund named Waldi.

I loved the fact that booklets, backstage passes, posters, uniforms and more were all considered down to the smallest detail. The breadth of the visual identity for the games was immense, I'd never seen anything like it before.

I went online to find out more. A couple of purchases from a certain online auction site later and I was hooked. That was fifteen years ago.

Since then I've collected a large part of it, including some quite rare items. I launched www.1972municholympics.co.uk to showcase some of my collection and would now like to produce, with your help, a detailed reference book of these beautifully designed items. (The website will also get a much needed update).

- The book -
- The book -

 

- A sample spread featuring Waldi -
- A sample spread featuring Waldi -

 

The book will be a photographic showcase of my private collection. I've compiled over 400 items which will be displayed and will include many detailed images.

I've collated everything from posters, literature, mascots, tickets and personal identification, to many of the souvenir items (everything from ceramics to tea-towels) created for the Games. The book will feature my 'Holy Grail piece' - all 10 sections, page by page, of the original Visual Identity manual, photographed and shown at around 75% scale. A minimum of four of these sections will be shown as 3-page foldouts.

- Sample spread featuring the Visual Identity Standards manual -
- Sample spread featuring the Visual Identity Standards manual -

 

- Sample spread featuring the Visual Identity Standards manual -
- Sample spread featuring the Visual Identity Standards manual -

 

- Foldout of the Visual Identity Standards manual logo pages -
- Foldout of the Visual Identity Standards manual logo pages -

 

- Foldout of the Visual Identity Standards manual colour pages -
- Foldout of the Visual Identity Standards manual colour pages -

 

- Foldout of the Visual Identity Standards Manual Waldi pages -
- Foldout of the Visual Identity Standards Manual Waldi pages -

 

 


How

The original Visual Identity standards manual will influence the design and layout of the book. The items will be photographed using the original souvenir catalogue as a style reference, retaining all essential details. Roughly two hundred snippets of information will accompany the photography. 

As with all the items produced for the Games it will be multi-lingual (English, German and French).

- The cultural events program -
- The cultural events program -

 

- 60 tickets and passes inc. sports events and youth camp -
- 60 tickets and passes inc. sports events and youth camp -

 

- Regulations brochure set and map detail image -
- Regulations brochure set and map detail image -


Foreword

The book has a foreword by Professor Ian McLaren, one of three Joint Deputy Art Directors in Otl Aicher's design team. It also includes an introduction by myself.

- Prof. Ian McLaren, Joint Deputy Art Director -
- Prof. Ian McLaren, Joint Deputy Art Director -


The specification

- Brillianta® Ecofiber clothbound hardback
- High gloss book jacket
- Cover foil blocked
- FSC® certified 135 gsm bulky matt coated inners
- Printed CYMK + 1 Pantone® spot colour
- 275 x 300 mm (The same as 'Die Spiele' book set)
- Approx 400pp
- Minimum of 4 foldout 3-page sections
- 170 gsm Sirio offset coloured endpapers
- Weighs approx 2.75kg
- Printed in Italy
- 3 languages (English / German / French) 

- Each book will also include one officially licensed pictogram bookmark -
- Each book will also include one officially licensed pictogram bookmark -


The Pictograms / Officially licensed rewards

The pictograms Otl Aicher and Gerhard Joksch designed have been pointing the way for over 40 years and are encountered all over the world. They've set benchmarks in directional signage, advertising, sporting events, websites and media of all kinds.

I've licensed the use of the pictograms designed for the Games so that I can offer additional merchandise including posters, enamel pin badges, bookmarks and a tote bag.

 

Pictogram Posters (frames not included)
Pictogram Posters (frames not included)

 

 

- Enamel pin badges -
- Enamel pin badges -

 

- Canvas tote bag -
- Canvas tote bag -

 

- Pictogram bookmarks -
- Pictogram bookmarks -

A2 posters
420 x 594 mm / Fine art print on heavyweight paper
Available with the following pictograms:
Cycling / Swimming / Football / Athletics / Gymnastics / Basketball 

Enamel pin badges
20mm x 20mm
Available with the following pictograms:
Boxing / Athletics / Water Polo / Cycling / Hockey / Archery

Bookmarks
Available with the following pictograms:
Athletics / Boxing / Football / Hockey / Basketball / Swimming / Water Polo / Cycling / Gymnastics / Archery

Canvas tote bag
380mm wide x 410mm / Screenprinted



Additional reward

I'm also offering the chance to own a beautiful original Olympic Torch Relay (Olympischer Fackellauf) A0 poster in very good condition. The posters were printed in 8 colours including a metallic silver.

- Collected book & Original poster bundle -
- Collected book & Original poster bundle -

 
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Einleitung

Irgendwann in meinem ersten Jahr als Grafikdesigner habe ich in einem Design-Magazin einen Artikel über Otl Aicher gelesen, der meine Aufmerksamkeit auf seine Arbeiten für die Olympischen Spiele 1972 in München lenkte. Ich war von den kräftigen Farben, vom systematischen Konzept des Designs, von den starken topografischen Layouts der kulturellen Veranstaltungen und dem vereinfachten Informationsdesign des Piktogramm-Systems sehr beeindruckt, die Aichner und sein Team für die Spiele entworfen hatten, und natürlich vom Olympia-Maskottchen, dem Dackel Waldi. Mir gefiel die Tatsache, dass die Broschüren, VIP-Pässe, Plakate, Uniformen und vieles mehr bis ins letzte Detail durchgedacht waren. Der Umfang der visuellen Erscheinungsbilder für die Spiele war enorm, nie zuvor hatte ich etwas Ähnliches gesehen. Im Internet suchte ich nach weiteren Informationen. Ich wurde fündig und erstand auf einer Online-Auktion einige Artikel: ich war total begeistert! Das ist nun fünfzehn Jahre her; seitdem sammelte ich etliche Artikel (darunter einige sehr seltene), richtete eine Webseite www.1972municholympics.co.uk ein, auf der ich einige Stücke meiner Sammlung einstellte und würde nun gerne mit Ihrer Hilfe ein ausführliches Nachschlagewerk über diese wunderbaren Grafiken verfassen. (Auch die Webseite wird ein neues Gesicht bekommen).



Das Buch wird ein fotografisches Schaufenster meiner Sammlung sein. Ich habe über 400 Artikel kompiliert, die angezeigt werden und viele detaillierte Bilder enthalten. 

Ich habe alles zusammengetragen, was ich auftreiben konnte, angefangen mit Plakaten, Literaturquellen, Maskottchen, Tickets und Personalausweisen über zahlreiche Souvenirartikel (alles von Keramik bis zu Geschirrtüchern), die für die Spiele produziert wurden. Das Buch wird so etwas wie mein persönlicher „Heiliger Gral“ sein – jede Seite aller 10 Abschnitte des originalen Handbuchs über das visuelle Erscheinungsbild sind fotografiert und in einer Verkleinerung von ca. 75% dargestellt. Mindestens vier dieser Abschnitte sind als 3-seitige ausklappbare Faltblätter dargestellt. Alle abgebildeten Artikel gehören zu meiner persönlichen Sammlung.


Wie 

Das Buch wurde unter Heranziehung des originalen Standard-Handbuches von mir persönlich künstlerisch gestaltet. Die Werke werden im Stil des originalen Andenken-Katalogs unter Beibehaltung aller wichtiger Details von erfahrenen Kunstfotografen fotografiert. Die Fotografien werden durch 200 kurze Beschreibungen ergänzt. Der Text wird - sowie bei allen für die Olympischen Spiele erzeugten Artikeln - mehrsprachig sein (Englisch, Deutsch und Französisch).


Vorwort

Das Buch beinhaltet ein Vorwort von Professor Ian McLaren, einem der drei stellvertretenden künstlerischen Direktoren des Designer-Teams von Otl Aicher. Eine weitere Einleitung wurde von mir persönlich geschrieben.


Technische Beschreibung

- Brillianta® Ecofiber Hardcover, leinengebunden
- Buchumschlag Hochglanzkarton
- Cover mit Folienprägung
- Innenseiten FSC® zertifiziertes mattes Papier 135 g/m2
- CYMK-Druck + 1 Pantone® Sonderfarbe
- 275 x 300 mm (wie das Buch-Set 'Die Spiele')
- ca. 400 Seiten
- mindestens 4 auf 3 Seiten ausklappbare Bildtafeln
- Vorsatzblatt 170 g/m2 farbiges Sirio-Offset papier
- Gewicht ca. 2.75kg
- Gedruckt in Italien
- Text in 3 Sprachen (Englisch / Deutsch / Französisch)

 

Risks and challenges

This is a large book that is going to take time to design, print, bind, and finish.

I am working with a respected and established Italian printer with a strong track record in high quality printing (they have produced some well known Kickstarter funded design books) and while I don't expect any issues, I have padded the timeline to account for unexpected challenges.

If funded, I plan on updating backers regularly on each step of the process.

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Risiken und Herausforderungen

Es handelt sich um ein großes Buch, dessen Umsetzung bezüglich Entwurf, Design, Druck, Binden und Fertigstellung Zeit erfordert.

Ich arbeite mit einer angesehenen italienischen Druckerei zusammen, die über beträchtliche Erfahrung bei hochwertigem Druck verfügt (sie hat einige sehr bekannte Kickstarter-Projekte für Design-Bücher erfolgreich durchgeführt). Ich erwarte hier keine Probleme, habe aber sicherheitshalber die Zeitlinie weit gesteckt.

Sobald das Projekt zustande gekommen ist, werde ich die Sponsoren regelmäßig über jeden Fortschritt informieren.

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