We believe that Los Angeles is a beautiful, diverse city that has the ability to solve big problems while being a healthy and fun place for all. Yet riding a bike in Los Angeles is still seen as a crazy thing.
People in Southern California love theme parks, so we've set out to create a one-day 'Bicycle Disneyland' where families can wander through the different 'Lands' to explore bikes, resources, ride groups and nonprofits. Like speed dating! Get to know the kind of bikes that excite you and immediately connect to all the knowledge and community needed to get started or get more active no matter where in SoCal you live. Sure, it's probably the bike enthusiast that will get the tickets, but with awesome food, music and entertainment - everyone will enjoy a great day.
For one day you'll see all kinds of bicycle lovers - old, young, road, track or dirt, experienced and inexperienced alongside families celebrating Mother's Day in front of LA City Hall.
Help send a powerful message that LA loves bikes. We're on kickstarter because that's not a vision shared by corporations or funders who think LA isn't a big enough market to justify sponsoring an event of this size. That no one will show up to a bike festival. Over and over we've been told that companies think it's a great idea but won't spend the money or time unless it's proven. But the venue, security, insurance, permits and other required expenses have to be paid. And we need to pre-sell as many tickets as possibly to keep lines short and people happy.
Deep roots in creativity and culture. People who are passionate about bikes tend to be passionate about other things, like Art, Music or food. We have the benefit of being able to have the artwork of Margaret Gallagher on festival merchandise, the epic photography of Hal Bergman, music direction and live screen printing with Donnie Pepper and sculpture from Carolina Alzaga... to name only a few.
Rewards. The festival is gonna be super fun. Join us by getting a ticket in advance, helping others attend who can't afford it or just pick up some beautiful rewards to help make it happen! Or sponsor a wacky banner. Have extra $ and want a unique experience? Get a behind the scenes tour and hang out with the organizers, artists and athletes.
Not gonna lie, these temporary tattoos are so cute they could pass for the permanent kind. Fun for kids & adults.
The perfect size for any drink (cold brew coffee anyone?) it keeps festival trash waste to a minimum and is a lovely addition to your kitchen.
A wise man and legendary guitarist once told me that for every three drinks, to make the third one water for true party stamina. Attractive & minimal with the festival map on a translucent bottle.
Super cute, cozy cotton shirts printed in Los Angeles. Limited edition colors are available in small runs on a first come, first served basis for kickstarter supporters. Once they're sold out, we'll make new colors and introduce an adorable 2nd design from LA's 'Squirl Scouts' bike collective. Hint: bike riding foxes on tandems...
We've raised some money already, but now we need help for some NOT fun stuff (permits, security) and what we're really hoping for is to grow our event budget to include some Super Fun stuff!
- $3,500 Hooray! The festival is happening!
- $4,000 Lawn/Garden Games
- $5,200 Local chefs, coffee roasters added to food truck line up
- $7,500 Bounce House! incl. additional required insurance
- $12,000 Test Track! Incl. barriers, insurance, etc.
- $13,500 Hand painted photo backdrop art installations
- $19,000 Dirt ramp! pro demos, insurance
- $24,000 500 FREE tickets for low income families and individuals distributed through nonprofit and community partners and on request
Risks and challenges
Anything this big, expensive and complicated involves some risk. Our risk is that we don't reach our minimum fundraising goal to pay for required costs and have to cancel the event. On a less serious note, we might only have enough money or permits to have a more simple event with fewer awesome things. That means maybe no biergarten or demo ramp. But there will definitely be bikes, music & tacos. No matter what.
*Did you know that this ISN'T the first one? It's true. We did a smaller event with AIDS/Lifecycle at the LA Gay & Lesbian Center in Hollywood in February 2014. A surprising number of families, retired adults and people who don't ride bikes showed up to check it out and encouraged us to do it again with the goal of reaching more people from all over LA County - particularly young people and families.Learn about accountability on Kickstarter
- (30 days)