$12,472
pledged of $25,000pledged of $25,000 goal
122
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, July 8 2016 7:02 AM UTC +00:00
$12,472
pledged of $25,000pledged of $25,000 goal
122
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, July 8 2016 7:02 AM UTC +00:00

About

 

  

 

 

    

 

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SNAP GUARANTEE

We carefully engineered the snaps to our specifications and repeatedly tested the snaps on the straps and the back band. As the cup size increases so does the tension rate.

If for some reason the snap does not firmly snap into place, we will gladly exchange your bra for a new one within 30 days of receipt. Please make sure to check that the snap cap has our signature heart-in-heart logo for authenticity, that is our way of ensuring your product meets our quality measures.

  

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Simply Me founder and Universe Bra designer Simeon Dacumos pictured below with the sample makers. 

"This was one of my most memorable experiences, working alongside the sample makers - sewing, repeatedly testing the fit, making detailed adjustments to the bra patterns - these are amazing women. I am looking forward to getting back to the factory and producing the Universe Bra." -Dacumos

       

OUR STORY

The story of Simply Me™ began with our founder' vision to create a new standard of intimate apparel. A bra doesn't discriminate, neither do we. We are proud to redefine an everday essential into the modern bra for today's active lifestyles.

We are committed to using industry-leading technology and highest quality materials to introduce groundbreaking designs. It’s taken two years of research and development, where we sourced and partnered with trusted suppliers and garment factories with over 30 years experience producing for other renowned global brands.

OUR MISSION

Our mission is to create an innovative intimate apparel brand that serves the range of women's lifestyle needs, while supporting women's empowerment through our products (learn how here).

REASONS TO SUPPORT

  • You’ll be one of the first to own The UNIVERSE BRA™ (Retail $65)! This product has never been seen before and there is nothing else like it on the market today. You will be among the first to own the first-ever snap bra!
  • You’ll be a part of our Simply Me Founders at Heart – The One Womb Foundation is devoted to women’s empowerment through education (learn more here). Your name will be added to the One Womb page of our website at the end of the campaign and you will have access to exclusive discounts and special promotions!
  •  Cheers, and help support our dreams of bringing the UNIVERSE BRA™ and Simply Me™ to the world. Thank you so much!!!

MORE INFORMATION ABOUT SIMPLY ME & THE UNIVERSE BRA

UNIVERSE BRA

The UNIVERSE BRA™ is the first-ever bra (patent pending) with removable bra straps that adjust at the front of the body for support and comfort, and lets you switch in seconds from classic style to a halter, cross-back, free-people back, or racer-back style. The UNIVERSE BRA™ is a garment for every day, every lifestyle. 

INNOVATION

We’re dedicated to differentiating the UNIVERSE BRA™ from others down to the finest details. The UNIVERSE BRA™ is the first bra with removable straps and a snap-back band. We’ve teamed up with partners with decades of experience to produce bras in modern workshops with best-in-class equipment. 

PRINCIPLES OF DESIGN

At Simply Me™, we believe it’s all about the comfort and quality, through fit, form, function, and experience. 

FIT: The proper bra should feel like a warm embrace - not too tight, not too loose. We’ve tested our bras on a wide range of women with different shapes and sizes to ensure it fits with the precision of a couture gown. 

FORMThe shape, or form, is a key component of the support the bra provides. The UNIVERSE BRA™ underwent over a dozen iterations and countless tests to fine-tune the balance of the bra shape, ensuring every curve and seam is just right. 

FUNCTION: A bra is a complex garment. Unlike other garments, it consists of more than just mere design - it requires engineering. Our team of designers and mechanical engineers rigorously drafted technical drawings, patterns and 3D CAD models to create the UNIVERSE BRA™.

FABRIC & HARDWARE: The UNIVERSE BRA™ not only looks great but feels amazing. Working one-on-one with leading textile mills and suppliers, we hand selected materials for the softest touch, plushest comfort and resilient structure. 

  • Anti-Peeling & Moisture Wicking Fabric: We selected technologically advanced fabrics with anti-peeling and moisture wicking properties. These features help maintain the garment’s longevity and comfort. 
  • Foam & Padding: You choose the padding level that meets your comfort, from confident (minimal padding), bold (slightly padded), and adventurous (extra padding). 
  • Snaps: Our proprietary snaps are engineered and tested to withstand 10 pounds of tensile strength up to a C-cup, and even more resistance for larger cup sizes. This ensures the bra strap will remain securely in place and support the weight of the breast. Each of our snap caps is adorned with our iconic heart-in-heart logo. 
  • Snap-Back Band Fastener: Say goodbye to hook and eye grandma bras! The UNIVERSE BRA™ ‘s band has been reinvented using a snap fastener. We tested the comfort of the snap-back band on real women by having them sit in different types of chairs, pressing against the backrest. The unanimous result: no discomfort! 
  • Hygiene Strip: Each bra comes with a hygiene strip for safety and comfort. Trying on a bra is an intimate experience, and we believe you deserve each bra to be new when you buy it. 

PACKAGING

A new standard of intimacy for your intmate apparel. Experience luxury, for all. Each Universe Bra™ comes inside a satin drawstring bag perfect for travel. All product is shipped within a high-quality custom box for stylish home storage or gifting.

OPERATONAL CONSIDERATIONS

PRODUCTION

Suppliers and manufacturers are lined up and ready to produce the UNIVERSE BRA™. But they have minimum production quantities. This is where you come in – we need your help and support to make the UNIVERSE BRA™ a reality. By helping fund the UNIVERSE BRA™, you bring to market the first-ever snap bra and usher in a new standard. 

MANUFACTURING

Our partners have a longstanding reputation as leaders in the manufacture of intimate apparel. Our vendors also produce materials and goods for Lululemon, Nike, Adidas, and other large brands. 

DISTRIBUTION

Our trusted fulfillment partner, with more than 20 years of global experience, is strategically close to our San Francisco headquarters, ideal for making quick trips to their facility to oversee customer shipments.

Risks and challenges

RISKS AND CHALLENGES

Challenging the way a behemoth industry has done things for decades comes with unique risks and challenges. We have spent an extensive amount of time developing the UNIVERSE BRA™ and making sure all partners are seasoned veterans within their respective industries to make it happen and deliver the bra on time to YOU.

MANUFACTURING

Having worked with our manufacturers for 5 years, we can assure the highest quality and reliability. With a proven and tested supply chain, we’ve set a production schedule and are confident in our suppliers and vendors.

LEAD TIME & DELIVERY

Knowing the exact timeline for production from start to finish is never easy. We guarantee transparency throughout the production process and are confident our processes, relationships, and systems will facilitate timely execution and delivery. However, delays from our component suppliers could delay the ship date. Backers will be informed immediately and kept up to speed with updates.

After all, without your cheers, help, and support our dream won’t come true. Thank you so much!!!

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    THANK YOU!

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    UNIVERSE BRA - SUPER EARLY BIRD PRICE

    It’s always exciting and rewarding to be the first one! You choose the color and the size to enjoy your new bra experience.

    (Future Retail Price $65, Save 69%)

    1x Universe Bra
    1x Drawstring Bag
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    SIMPLY 4 ME SET – SUPER EARLY BIRD PRICE

    We’ll send you the multi-way Universe Bra at a promotional introductory price and one underwear - you choose the color and the style.

    (Future Retail Price $81, Save 69%)

    1x Universe Bra
    1x Underwear
    1x Drawstring Bag
    1x Thank you email
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    Pledge $40 or more About $40

    UNIVERSE BRA - EARLY BIRD PRICE

    It’s always exciting and rewarding to be the first one! You choose the color and the size to enjoy your new bra experience.

    (Future Retail Price $65, Save 38%)

    1x Universe Bra
    1x Drawstring Bag
    1x Bracelet
    1x Personal Note
    1x Thank you email
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    BEST FRIEND (2 PACK) – SUPER EARLY BIRD PRICE

    One bra is good, but two bras is better! Send a gift to a loved one! We’ll send you two multi-way Universe Bras and two underwear - you choose the colors and styles.

    (Future Retail Price $162, Save 71%)

    2x Universe Bra
    2x Underwear
    2x Drawstring Bag
    1x Thank you email
    2x Sticker
    1x Name added to One Womb page

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    Pledge $50 or more About $50

    SIMPLY 4 ME SET - EARLY BIRD PRICE

    We’ll send you the multi-way Universe Bra at a promotional introductory price and one underwear - you choose the color and the style.

    (Future Retail Price $81, Save 38%)

    1x Universe Bra
    1x Underwear
    1x Drawstring Bag
    1x Bracelet
    1x Personal Note
    1x Thank you email
    1x Sticker
    1x Name added to One Womb page

    Limited quantities apply!

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    Pledge $95 or more About $95

    BEST FRIEND (2 PACK) - EARLY BIRD PRICE

    One bra is good, but two bras is better! Send a gift to a loved one! We’ll send you two multi-way Universe Bras and two underwear - you choose the colors and styles.

    (Future Retail Price $162, Save 41%)

    2x Universe Bra
    2x Underwear
    2x Drawstring Bag
    1x Personal Note
    1x Thank you email
    2x Sticker
    1x Name added to One Womb page

    Limited quantities apply!

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    Pledge $125 or more About $125

    BFF PACK (3 PACK) - EARLY BIRD PRICE

    To recognize your help and support, we’ll send you three Universe Bras and three underwear - you choose the colors and styles.

    (Future Retail Price $231, Save 46%)

    3x Universe Bra
    3x Underwear
    3x Drawstring Bag
    1x Personal Note
    1x Thank you email
    3x Sticker
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    Pledge $165 or more About $165

    TRAVEL PACK - EARLY BIRD

    The Travel Pack is perfect for frequent travelers. We’ll send you three Universe Bras and five underwear - you choose the colors and styles.

    (Future Retail Price $245, Save 33%)

    3x Universe Bra
    5x Underwear
    3x Drawstring Bag
    1x Personal Note
    1x Thank you email
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    TEAM PACK - EARLY BIRD

    Supporting all female athletes. We’ll send you ten Universe Bras and ten underwear - you choose the colors and styles.

    (Future Retail Price $750, Save 47%)

    10x Universe Bra
    10x Underwear
    10x Drawstring Bag
    1x Personal Note
    1x Thank you email
    10x Sticker
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Funding period

- (45 days)