Bringing Gospel Back to Mainstream Music
Remember the Staples Singers, Al Green, and other gospel singers before the "Christian" music industry existed? Remember when the likes of Elvis Presley and Bob Dylan recorded gospel and hymn records? Remember when "You Gotta Serve Somebody", the Dylan gospel classic, reached #24 on the Billboard Magazine Hot 100 singles chart?
Faith-based music was not always walled off into its own labels, outlets, magazines and radio stations. My hope for this project is that it would not only reach and serve churches, but also enter the broader culture just like any other indie record. In other words, this album is for everyone.
With that hope at the forefront of this album, I'm particularly excited to be working with Spacebomb Records. As a label and production company, they are known in both the U.S. and Europe for making extremely high quality music. I'm grateful for the opportunity to work with Matthew E. White and the whole Spacebomb crew, and I will be continuing to pursue partnerships within the mainstream music industry.
Made in RVA
This project will be recorded in Richmond, VA at Spacebomb Studios and produced by Spacebomb Records founder Matthew E. White.
We head into the studio in just a few days, and I would love for you to walk alongside us through this campaign. By backing this project, you'll not only get the music, but will have access to the entire process and special exclusive content. It could even include a visit to the studio!
Back to the Studio
After more than three years away from the studio, I'm thrilled to announce this new collection of hymns and spiritual under the moniker of Brother Anders. The sound will be unlike anything I've done before, with an old-school R&B vibe. Like many of the songs from 60's and 70's pop era, this album will incorporate horns and strings, with scored arrangements carefully crafted to accentuate the sound.
The songs themselves will explore themes of longing, wilderness, comfort, and hope in the coming kingdom of God. Drawn from a diverse group of hymns, spirituals, and ancient mystic prayers, this record will be both congregational and introspective. It's a delicate balance, but one that I'm excited to explore.
A New Sound
If you're a friend and supporter of my music, you probably know High Street Hymns and may be wondering why this isn't a "High Street Hymns" project. This latest project will be representative of a new sound and a new season, and will welcome new players to the mix. It felt right to turn a new page and give this project its own identity.
Going forward, I want to continue reviving hymns and ancient poetry in many styles, but each will be given its own name and identity so that listeners will know exactly what they're getting when they press play. (E.g. check out HymnCity for all our hip-hop mashups).
For this particular project I'll be recording under the name of Brother Anders, and the music will consistently reflect the soulful sound of my new city, Richmond, VA.
Here's a preview of what this new project will sound like, a rough cut of "Lo, He Comes with Clouds Descending" featuring local artist Allison Hurst.
Risks and challenges
I think the biggest risk for this (and every music project) is that it will get lost in the endless din of music found on digital outlets and streaming services.
To make this album truly successful, I'll need to support of friends and fans to spread the word and share this music. I'll also need to employ some creative (and possibly guerrilla) marketing techniques.
If you are a promotion or marketing wiz and would be interested in helping brainstorm creative approaches to marketing, please contact me directly at firstname.lastname@example.org.Learn about accountability on Kickstarter
- (14 days)