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A web project which we hope will entertain, but also help families to connect with each other and be creative together

A web project which we hope will entertain, but also help families to connect with each other and be creative together Read More
pledged of $30,000 goal
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Funding Unsuccessful

This project's funding goal was not reached on May 14, 2012.

About this project

Quick note: if you hit the "like" button above, thank you. We'd love it if you'd also take a second to "Like" our Facebook page (more options - Twitter, YouTube etc - at the bottom of this description). 

We have three kids, and media - TV shows, movies, apps - play a big role in their lives. But we have a love/hate relationship with media, since we recognize that while sometimes we need it to entertain them and keep them busy, so much of what's out there isn't very good, and we don't like what it's teaching them (if it's teaching them anything at all). 

Clara Tales is our attempt to give kids something better. We have three goals:

  • Make entertaining short films that teach kids something
  • Empower kids to tap into their own creativity
  • Give parents an opportunity to connect with their children.

We will do this by producing a set of original fairy tales as a web series, and also providing art-based activities that kids and families can engage in together, stimulating creativity and connecting families. We hope to also serve as a platform for showcasing art and movies created by kids and families who come to our website. 

All of this is harder to explain than to show, so we suggest you head over to our website and view our first film, Clara Tale, and the activities we've created to go with it, and then come back here and read the rest (you can also view some outtakes from the film).

Our plan

Our plan is to make five more of these films with the money we raise from our Kickstarter campaign, over the course of the next six months. We made the first film largely with equipment, props, sets and costumes that we already had, and all the people who worked on it were friends or family, and worked for free. But we have some more ambitious plans for the next few films, which mean we will need to spend some money renting equipment and sets, buying or making props and costumes, and paying people to direct, film and edit. 

We intend to release the fairy tales one per month starting in the fall of 2012. During the same month we'll also release the activities and other content, like outtakes, connected with that film. All of this will be available on our YouTube channel and our website. But we also plan to make the films available for a small fee as high definition digital downloads so you can put them on your computer or other portable device and take them wherever you go (we've lost count of how many times having something good for our kids to watch has saved us when we are in the car or out to lunch). Some of the pledge levels will get you access to these digital downloads for free.

We've already written the scripts for these next movies, and we're already well into planning out the filming schedule. We just need to secure the money so we can get started! That's where you come in. We hope you'll watch our first film and then get on board by making a pledge at one of the levels shown on the right. Any contribution means a lot to us.

Other ways you can help

If you're not in a position to donate financially, we'd love any in-kind donations you're able to offer. We need help with web design, creating a logo and branding for the series (Clara Tales is a working title), and promotion. If you're in a position to help us with any of these, please get in touch with us and we'd love your help.

In addition to the pledge levels on the right, we're looking for sponsors to help us keep the series going beyond these first six films, so if you are a business that shares our vision, please contact us and we'd love to talk to you.

Lastly, it will make a big difference if you can Like us on Facebook, Follow us on Twitter, Subscribe to our YouTube channel, and generally get the word out for us. 



  • We'd love every dollar you can spare. The technical minimum is $1, and we have some fun rewards starting at $10. So please pledge what you can - we'll be grateful for it!

    Last updated:
  • We have consulted with professional producers and filmmakers and been told that we should budget $10,000 for each of these films. We decided we could probably cut some corners and do it for half that, which is why we're trying to make 5 films for $25,000 (Kickstarter and Amazon both take a cut of the total, and there will be some overheads on our side too). So the $30,000 is needed to cover all those costs. In addition, we've already put in around $12,000 of our own money so far into this project. We want to do this right!

    Last updated:
  • The $30,000 doesn't allow for any profit. If we raise that much, we'll spend that much and there won't be anything left over. However, once we have these 5 films made (and 6 in total) we want to start looking for sponsors and finding other ways to generate some additional money so we can make more movies. We're not planning on making this a big money-spinner for us. We just really believe in the project and hope we can make as many of these films as possible. The Kickstarter campaign really is just a kickstart to the project, and we hope it will be self-funding after the first few films.

    Last updated:

Support this project

  1. Select this reward

    Pledge $5 or more About $5 USD

    Woodland Creature - you get our thanks and a credit on our website.

    Estimated delivery
    6 backers
  2. Select this reward

    Pledge $10 or more About $10 USD

    Kindly Woodcutter - same as above plus a set of images from the films to use as computer wallpaper

    Estimated delivery
    2 backers
  3. Select this reward

    Pledge $20 or more About $20 USD

    Pumpkin - credit and an HD digital download of one of the films

    Estimated delivery
    15 backers
  4. Select this reward

    Pledge $50 or more About $50 USD

    Enchanted Mirror - credit and HD digital downloads of all of the films

    Estimated delivery
    11 backers
  5. Select this reward

    Pledge $100 or more About $100 USD

    Beautiful Princess - credit, HD downloads of all the films, plus a T-shirt with the final Clara Tales logo on it

    Estimated delivery
    15 backers
  6. Select this reward

    Pledge $250 or more About $250 USD

    Magical Owl - credit, HD downloads of all the films, a DVD of all the films and a tote bag with the final Clara Tales logo on it

    Estimated delivery
    1 backer
  7. Select this reward

    Pledge $500 or more About $500 USD

    Prince Charming - credit, HD downloads of all the films, a DVD of all the films, a t-shirt or tote bag (your choice), and a prop from the film

    Estimated delivery
    Limited 0 backers
  8. Select this reward

    Pledge $1,000 or more About $1,000 USD

    Fairy Godmother - you'll receive a handwritten thank you note, HD digital downloads of all the films, a t-shirt, a tote bag, a DVD and associate producer credit on all the films.

    Estimated delivery
    0 backers

Funding period

- (30 days)