Story so far..
This project began with my own frustration in finding a beautiful minimalist watch with all the top quality components and functions for a reasonable price. Other products would spoil their aesthetic by putting an unsightly logo on the face or using poor quality thin leather. As a Design Engineer I strive to create the most beautiful pure products, this led me to believe that I could create the perfect minimalist watch that would tick all the functionality boxes whilst keeping a pure design. With a clear vision of how I wanted the product to look and feel I began to sketch my ideas removing anything that wasn’t required – not only did I want a beautiful minimalist watch, I wanted to use all the very best components available in watch manufacture, these included: Sapphire crystal glass, PVD coated solid steel bezel, Swiss Ronda movement with a date dial, 2mm thick genuine leather straps, real screws for battery removal and discreet brand positioning.
ASTONCAIN the brand wants to create products with subtle well considered design that will appeal across a range of demographics due to the quality and well consider approach to design. The aim is to create products that stand the test of time (excuse the pun) As I’m increasingly frustrated with companies cutting corners on design to increase their profit margin, making profit should always come second to great design.
As some of the very first backers of this project you will supporting my design philosophy and helping bring this project to life, without the Kickstarter community this project won’t be possible. Not only will you also be getting a huge discount on the retail price but you’ll be getting your ASTONCAIN watch before anyone else in the world.
Where’s the project at?
The project is currently at a good stage with all the samples, prototypes, moulds, packaging and tooling already paid for. The manufacturing team have a clear idea of vision and quality I’m striving for. So the project is at a really good position in terms of risk, and requires a minimum amount of funds to get it off the ground! The funds will be used to hit help hit the MOQ, this will enable a great product price!
We need KS community to help raise enough backing to meet the minimum order quantity of our manufacturers! Once this target is met I will initiate manufacture and the products will be with me in the UK 45 days after ready for inspection and worldwide distribution.
I am a Design Engineer and currently work as part of a world renowned design team creating industry leading products, from conception through to mass production, so the skills required for this project align extremely well with my professional skills. This has enabled me to really understand the requirements and set realistic deadlines for this project.
Risks and challenges
Like all projects that take products from an idea to production there are risks, however, I’ve had exposure to this in several companies so I hope to have reduced the risks as much as possible. As the fundamentals of this project are already resolved with manufacturing already sourced and quality confirmed - there should be no timely delays or additional costs. I will be posting regular updates to keep everyone informed on the progress!Learn about accountability on Kickstarter
- (32 days)