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A beautiful minimalist watch that uses swiss components at an extremely affordable price!
A beautiful minimalist watch that uses swiss components at an extremely affordable price!
231 backers pledged £18,479 to help bring this project to life.

About this project

ASTONCAIN: The Most Beautiful Minimalist Watch EVER! project video thumbnail
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£18,479

231

Midnight option!
Midnight option!
Free upgrade for all new and existing backers!
Free upgrade for all new and existing backers!

 Story so far..

This project began with my own frustration in finding a beautiful minimalist watch with all the top quality components and functions for a reasonable price. Other products would spoil their aesthetic by putting an unsightly logo on the face or using poor quality thin leather. As a Design Engineer I strive to create the most beautiful pure products, this led me to believe that I could create the perfect minimalist watch that would tick all the functionality boxes whilst keeping a pure design. With a clear vision of how I wanted the product to look and feel I began to sketch my ideas removing anything that wasn’t required – not only did I want a beautiful minimalist watch, I wanted to use all the very best components available in watch manufacture, these included: Sapphire crystal glass, PVD coated solid steel bezel, Swiss Ronda movement with a date dial, 2mm thick genuine leather straps, real screws for battery removal and discreet brand positioning.

Matte silver bezel with black leather straps
Matte silver bezel with black leather straps
Matte gun metal bezel with brown leather straps
Matte gun metal bezel with brown leather straps
Beautiful in both colour schemes
Beautiful in both colour schemes
Stunning attention to detail
Stunning attention to detail
All unnecessary design features removed
All unnecessary design features removed
Perfect for all occasions!!
Perfect for all occasions!!
Swiss Mechanism!
Swiss Mechanism!
Timeless design
Timeless design

The Brand

ASTONCAIN the brand wants to create products with subtle well considered design that will appeal across a range of demographics due to the quality and well consider approach to design. The aim is to create products that stand the test of time (excuse the pun) As I’m increasingly frustrated with companies cutting corners on design to increase their profit margin, making profit should always come second to great design.

As some of the very first backers of this project you will supporting my design philosophy and helping bring this project to life, without the Kickstarter community this project won’t be possible. Not only will you also be getting a huge discount on the retail price but you’ll be getting your ASTONCAIN watch before anyone else in the world.

Awesome packaging!
Awesome packaging!
Ideal as a gift
Ideal as a gift
Perfect for retailers
Perfect for retailers
Incredible quality!
Incredible quality!
Swiss watch at an affordable price!
Swiss watch at an affordable price!
Perfect with a suit or with casual wear!
Perfect with a suit or with casual wear!
Attention to detail!
Attention to detail!

Where’s the project at?

The project is currently at a good stage with all the samples, prototypes, moulds, packaging and tooling already paid for. The manufacturing team have a clear idea of vision and quality I’m striving for. So the project is at a really good position in terms of risk, and requires a minimum amount of funds to get it off the ground! The funds will be used to hit help hit the MOQ, this will enable a great product price!

We need KS community to help raise enough backing to meet the minimum order quantity of our manufacturers! Once this target is met I will initiate manufacture and the products will be with me in the UK 45 days after ready for inspection and worldwide distribution.

My Background

I am a Design Engineer and currently work as part of a world renowned design team creating industry leading products, from conception through to mass production, so the skills required for this project align extremely well with my professional skills. This has enabled me to really understand the requirements and set realistic deadlines for this project.

Risks and challenges

Like all projects that take products from an idea to production there are risks, however, I’ve had exposure to this in several companies so I hope to have reduced the risks as much as possible. As the fundamentals of this project are already resolved with manufacturing already sourced and quality confirmed - there should be no timely delays or additional costs. I will be posting regular updates to keep everyone informed on the progress!

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Support this project

  1. Select this reward

    Pledge £1 or more About $1.56

    A HUGE personal thank you for helping to bring this project one step closer to reality!!

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    11 backers
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  2. Reward no longer available

    Pledge £75 or more About $117

    LIMITED EARLY BIRD DISCOUNT!! This is an enormous 50% off the RRP and as one of the first backers you will help launch this project: You will get a choice of either a black bezel with brown leather strap or the silver bezel with black leather strap.

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    Reward no longer available 150 backers
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  3. Select this reward

    Pledge £85 or more About $133

    DISCOUNT ON £150 RRP 1 x Watch in either of the available colours: black bezel with brown leather or the silver bezel with the black leather. Be one of the first to own this beautiful timepiece.

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  4. Select this reward

    Pledge £150 or more About $234

    COLLECT THE SET! Both ASTONCAIN watches in each colour combination perfect for when you fancy a change.

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    11 backers
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  5. Select this reward

    Pledge £350 or more About $546

    GIFT SET REWARD!! 5 x Watches in any mix of colour combinations, ideal for gifts or small retailers!

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    1 backer
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  6. Select this reward

    Pledge £650 or more About $1,015

    RETAIL PACK!! 10 x Watches! If you want to be one of the first retailers to stock these watches at a discounted price then here's your chance! If you require a larger order then please get in touch.

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Funding period

- (32 days)