Project image
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£15,402
pledged of £25,000pledged of £25,000 goal
170
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, December 7 2015 9:00 PM UTC +00:00
£15,402
pledged of £25,000pledged of £25,000 goal
170
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, December 7 2015 9:00 PM UTC +00:00

About

A HUGE THANK YOU!

Firstly, I would like to thank everyone for making the Aston Cain | 001 a huge success. To everyone that shared and supported the first campaign, you made the product happen, and for that we are incredibly grateful and humbled.  

ASTONCAIN | 001 - THANK YOU!
ASTONCAIN | 001 - THANK YOU!

After the FANTASTIC feedback and smooth production process of the first product, we’re excited to share the Aston Cain | 002 with the Kickstarter community. The 002 takes the Aston Cain brand to a new level thanks to the quality components with an exceptional attention to detail; with the full development process taking a year incorporating a visit to our manufacturing partners (how often do you see that on Kickstarter?) Our primary aim for the 002 was to create a quality timepiece that is capable of rivalling the very best Horology brands, whilst maintaining affordability for our customers.  

002 range with the stainless steel mesh strap option
002 range with the stainless steel mesh strap option

ASTONCAIN | 002 - CLASSIC EDITION

ASTONCAIN | 002 Classic - Airport with Luggage
ASTONCAIN | 002 Classic - Airport with Luggage
ASTONCAIN | 002 - Classic by HK Harbour
ASTONCAIN | 002 - Classic by HK Harbour
ASTONCAIN | 002 - Classic in Flight
ASTONCAIN | 002 - Classic in Flight

ASTONCAIN | 002 - ROSE GOLD EDITION

ASTONCAIN | 002 - Rose Gold Edition by HK Harbour
ASTONCAIN | 002 - Rose Gold Edition by HK Harbour
ASTONCAIN | 002 - Rose Gold Edition in a Sports Car
ASTONCAIN | 002 - Rose Gold Edition in a Sports Car

ASTONCAIN | 002 - MIDNIGHT EDITION

ASTONCAIN | 002 - MIDNIGHT EDITION by HK Harbour
ASTONCAIN | 002 - MIDNIGHT EDITION by HK Harbour
ASTONCAIN | 002 - Midnight Edition
ASTONCAIN | 002 - Midnight Edition

The Product Specification:

- A Swiss made 5-steps per second sweeping movement.

- Sapphire crystal glass face

- A genuine leather strap, with the opportunity to purchase an interchangeable stainless steel chainmail strap

- 42mm machined stainless steel case

- PVD finish, available in silver, rose gold and black

- Stainless steel buckle

- Water resistant to 5ATM or 50m

Swiss made ISA 8171/ 202 Movement Specification 

- Electronic quartz movement. Patented double rotor motor. Rotating stepping motors. Small second, 1 step per second. 6 Hands. 

- Stem 3 positions. Date by hand. 

- Date by window, quick date correction. 

- Central chronograph trotteuse, five steps per second.Minute-counter, 30 minutes, 1 step per minute. 

- Autostop and reset after 2 hours of timing. End of life (EOL): Indication by small second hand jumping 4 successive steps every 4 seconds. 

- Stop device and current breaker. 

- 3 jewels.

ASTONCAIN | 002 - Packaging
ASTONCAIN | 002 - Packaging
ASTONCAIN | 002 - Packaging with Brand insert
ASTONCAIN | 002 - Packaging with Brand insert
ASTONCAIN | 002 - 20mm Stainless steel straps
ASTONCAIN | 002 - 20mm Stainless steel straps

 ASTONCAIN straps compatible with 001 and 002 models.

002 | Development
002 | Development

The Brand

Our mission is to deliver high quality minimalist Swiss movement watches at an affordable price. We strongly believe that the design and component quality should do all the communication, not the name of brand on the face. It’s a no compromises approach to design, and if it makes the product better, we’ll include it.

Why Kickstarter?

The brand was launched on KS in 2014 with the aim of delivering an extremely high quality Swiss made movement watches at an extremely reasonable price! How were we able to do this? Well… as the KS community is so large and powerful is acts like the biggest wholesale buyer, and instead of increasing our prices to retail price we introduce the products at a price that is impossible for any watch brands to give to retailers. Thus giving the KS community unrivalled value for money. Also, it gave us an opportunity to get instant feedback on our designs before committing to large production runs.

Visiting our Production Partners

With the Aston Cain | 002 we wanted to ensure that they are built with the same attention to detail that we put into the design and development, so this involved a 12 hour flight to visit our assembly partners, this was invaluable as we had the opportunity to communicate our quality standards for each and every Aston Cain product. 

You can see in the image above that I’m sat at the waterproof testing station where every finished case is placed in a colour liquid chamber and pressurised to the required waterproofing level, meaning if we say it is water resistant to 50m it really is, if they fail the entire watch is sent back to the start of assembly to be completely reworked. Another example of the attention to detail our manufacturing partners have; each assembly room is hermetically sealed with each skilled horologist wearing protective footwear, gloves and hair nets, this ensures that you avoid the horror stories you hear on KS where people have received their watch with dust or fingerprints inside the watch or on the face. Each horologist on the assembly team is an expert in their field, with a minimum of 7 year’s experience in their role; this delivers consistent excellence, with an extremely low rework rate, giving us every confidence for our more complex 002 range.               

Campaign Timeline

 The Rewards

My Experience

I’ve worked in design engineering for the last 5 years, developing products as an individual. I have also worked as part of a small creative team in smaller consumer Product Company and now an industry leading Technology Company. Coupling the above with the unrivalled experience of some of the watch industries leading engineers, we are able to design a premium product at an affordable price. This paired with the seamless delivery of the first KS campaign I feel like Aston Cain is in a great position to deliver this project to the KS backers. What stage is the project at? The project is in a great position, with the tooling for production already purchased and ready to go. All the find tuning and late nights developing the product in the completed, we now just need the pre orders for the minimum production run order and we’re ready to GO! 

Risks and challenges

From the very start of this project I’ve been very keen to de-risk it as much as possible for our backers. These steps have involved funding all the development costs and tooling, what this has done is significantly reduced the possibly of any increase in the required funding goal (running out of money before we’ve delivered the rewards) and reduced the time until the backers are wearing their watch. Another positive step to reducing the risk associated with this campaign was visiting the factory where these watches will be produced because we wanted the best quality watches so we had to personally ensure that the conditions were right for the quality of watches we wanted to produce! The final way we’ve eliminated risk on this project is believing that I will deliver nothing less than the exceptional watch I promise, having already delivered one successful campaign hopefully this will go some way to eliminating any doubt that Aston Cain can deliver on promises to the KS community.

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Support

  1. Select this reward

    Pledge £1 or more About US$ 1.25

    A HUGE thank you for bringing the production of the ASTONCAIN | 002 one step closer to reality!

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  2. Select this reward

    Pledge £20 or more About US$ 25

    Replacement/Spare ASTONCAIN | 002 leather strap.

    • 1 x Brown/Black ASTONCAIN | 002 leather watch strap

    Free Worldwide Shipping!

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  3. Select this reward

    Pledge £30 or more About US$ 38

    PVD coated stainless steel ASTONCAIN | 002 watch strap.

    • 1 x Black, Silver or Rose Gold 20mm ASTONCAIN | 002 stainless steel watch strap

    Free Worldwide Shipping!

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    Pledge £85 or more About US$ 106

    SUPER EARLY BIRD: A Choice of 1 the following models:

    • ASTONCAIN | 002 Classic Edition
    • ASTONCAIN | 002 Rose Gold Edition
    • ASTONCAIN | 002 Midnight Edition

    With a £195 RRP

    Free Worldwide Shipping as a Thank you for supporting our campaign from the beginning!

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  5. Select this reward

    Pledge £85 or more About US$ 106

    EARLY BIRD: A Choice of 1 the following models:

    • ASTONCAIN | 002 Classic Edition
    • ASTONCAIN | 002 Rose Gold Edition
    • ASTONCAIN | 002 Midnight Edition

    With a £195 RRP

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    Pledge £99 or more About US$ 124

    A Choice of 1 the following models:

    • ASTONCAIN | 002 Classic Edition
    • ASTONCAIN | 002 Rose Gold Edition
    • ASTONCAIN | 002 Midnight Edition

    With a £195 RRP

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  7. Select this reward

    Pledge £115 or more About US$ 144

    EARLY BIRD with Stainless Steel Mesh Strap: A Choice of 1 the following models:

    • ASTONCAIN | 002 Classic Edition with silver strap
    • ASTONCAIN | 002 Rose Gold Edition with rose gold strap
    • ASTONCAIN | 002 Midnight Edition with black strap

    With a £225 RRP

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  8. Select this reward

    Pledge £190 or more About US$ 238

    A pair of watches in any colour combination:

    • ASTONCAIN | 002 Classic Edition
    • ASTONCAIN | 002 Rose Gold Edition
    • ASTONCAIN | 002 Midnight Edition

    With a £390 RRP

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    Pledge £270 or more About US$ 338

    Collect the set: 3 x Any colour combination

    • ASTONCAIN | 002 Classic Edition
    • ASTONCAIN | 002 Rose Gold Edition
    • ASTONCAIN | 002 Midnight Edition

    With a £585 RRP

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    Pledge £437 or more About US$ 547

    Small Retail Pack: 5 x Any colour combination

    • ASTONCAIN | 002 Classic Edition
    • ASTONCAIN | 002 Rose Gold Edition
    • ASTONCAIN | 002 Midnight Edition

    With a £975 RRP

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    Pledge £850 or more About US$ 1,064

    Retail Pack: 10 x Any colour combination

    • ASTONCAIN | 002 Classic Edition
    • ASTONCAIN | 002 Rose Gold Edition
    • ASTONCAIN | 002 Midnight Edition

    With a £1950 RRP

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Funding period

- (40 days)