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This abundantly illustrated, FUNNY, inspirational book shares the secrets to a long and prolific creative life.
This abundantly illustrated, FUNNY, inspirational book shares the secrets to a long and prolific creative life.
271 backers pledged £37,344 to help bring this project to life.

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UNLEASH THE POWER OF PUERILITY by Mark Denton Esq.

£37,344

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INTRO by COY! Communications:

'Unleash the POWER of PUERILITY' will be a seriously stupid self-help book about the remarkable benefits of being silly. 

It's based on the 'inspirational' lectures by the celebrated Commercial ARTIST Mark Denton Esq. (Don't take our word for it - see the lovely quotes below*).

Over the last 10 years the talk has been performed for 100's of audiences all over the world, for conferences, universities, art collages, advertising agencies, design studios, and client companies. 

Essentially it's a collection of stories that illustrate how Mark employs his proven formula of coming up with a schoolboy idea, applying a high-end finish and looking on as unexpected, magical results unfold. 

The only problem to date has been that there's so much material that Mark hasn't been able to fit it all into a talk that only lasts an hour... but don't despair! It's all (or most of it) going to be in the book. 

* QUOTES

"My daughter's right, she said his talks are better than mine." - Dave Trott, Founder of GGT, legendary speaker and author. 

"Mark Denton’s talks have a long afterlife. Weeks after attending one you find yourself bursting into laughter when one of his stories inexplicably springs into your mind. It can be quite embarrassing." Ben Casey, Co-founder and Director of The Chase.

"...don't be fooled, there are serious lessons to be learned here by anyone wanting to succeed in the advertising and design business." Ben Priest, Creative co-founder of adam&eveDDB.

"Mark has that incredible optimism and excitement that makes the impossible not quite so impossible anymore…" - Laura Jordan Bambach, CCO of Mr. President.

"The true measure of Mark Denton is a dedication to creativity which takes him to the brink of self-harm, coupled with an unstoppable determination to nurture the creative potential of everyone he encounters." - Jason Stone, Editor of David Reviews. 

"Mark's energy is off the scales, he has an idea and then that idea doesn’t stay in a bottom drawer, it gets made and he breathes life into it." - Nicole Yershon, Entrepreneur and author of Rough Diamond.

"For me, the most inspirational person working in the business today." - Mark Fairbanks, Group Creative Director at R/GA

"Life Affirming" - Damon Collins, ECD at Joint. 

"Amazing!" - Tony Kaye (yes! THE Tony Kaye), Film Director and Artist. 

BLURB by Mark Denton Esq. 

I can't deny it, the book will be full of stupid stuff. 

But it can't be THAT stupid because I've built my 41 and three quarters year-long-career in Advertising/Design/Art on the principles outlined in its pages. 

It's the sort of behaviour that has led to me being a STAR of the National Football Museum, putting on the UK's first ever World Championship Mexican Wrestling event in Leicester Square, being the only person to get the 'C' word into the D&AD Annual and having my work displayed in the Royal Academy of Arts. 

It all started early on when an old boss of mine judged one of my creative ideas as being a bit 'Puerile'. I didn't know what it meant at the time but I took it as a compliment. 

So I've been engaged in daft stuff ever since and it's all worked out better than I could have ever expected. 

The book will be my way of spreading the word about the 'Power of Puerility' to the next generation of creatives, not only from the world of advertising but any creatively inclined professional (or amateur) who wants to achieve remarkable/ridiculous results. 

What's the book going to be like? 

The book is going to be a litho printed, sewn bound, paperback about 210x140mm and it'll have approximately 400 pages (all specs may be subject to change/improvement as the project evolves).

Famous Advertising speaker and author, the legendary Dave Trott, has written a spiffing INTRODUCTION and renowned Creative Director Dave Dye (the man behind the world's best Art Direction blog 'Stuff from the Loft') has penned the OUTRODUCTION. 

And guess what? There'll be lots of words in-between too. 

But what it'll mostly contain is shed-loads of full colour pictures, a fair proportion of which will be brand new and shot specifically for the book. 

AND THERE'S MORE!

Anyone who's ever been to one of my events will know that I LOVE a good knees-up and the 'Power of Puerility' book launch will be no exception.

And of course EVERYONE who pledges towards the book is invited... the more money I raise, the better the crisps! 

REWARDS!

We have a humongous amount of rewards to give away, from a selection of perfectly puerile postcards to signed limited edition art. 

DENTON'S Tea Colour Specifier
DENTON'S Tea Colour Specifier
IT'S A FUNNY OLD GAME Album
IT'S A FUNNY OLD GAME Album
NOT NICE Magazine
NOT NICE Magazine
SENSATIONAL SET OF SILLY SOCCER BADGES
SENSATIONAL SET OF SILLY SOCCER BADGES
MILK, MILK, LEMONADE Poster
MILK, MILK, LEMONADE Poster
'His Generation' poster
'His Generation' poster
EVIL FARMS screen-printed posters
EVIL FARMS screen-printed posters
BISCUIT WARS screen-printed posters.
BISCUIT WARS screen-printed posters.
NOTVERY ATHLETIC 1960s football shirt
NOTVERY ATHLETIC 1960s football shirt
'Big Bad Prints' from the EVIL CORP collection
'Big Bad Prints' from the EVIL CORP collection
'SZECHUAN SHRIMP' Kickstarter Exclusive Giclee print
'SZECHUAN SHRIMP' Kickstarter Exclusive Giclee print
'GOOSE' - Art Mart Giclée Print
'GOOSE' - Art Mart Giclée Print
'Percy', 'Essex Maiden' and 'Filthy Hoes' - Art Mart Giclée Prints
'Percy', 'Essex Maiden' and 'Filthy Hoes' - Art Mart Giclée Prints
'Raspberries' and 'Bitter Lemons' - Art Mart Giclée Prints
'Raspberries' and 'Bitter Lemons' - Art Mart Giclée Prints
'Bastard Bread' - Art Mart Giclée Print
'Bastard Bread' - Art Mart Giclée Print

Risks and challenges

If I raise the money the book will definitely be produced (I've produced a few book before so I know the ropes).

The major risk that I can see is that I make the book more spectacular than I've specified and I spend my own food money on it.

I'll pedal really hard to deliver it on time but any delay due to me making the book more spectacular will be minimal and I'll make sure all 'pledgers' have ample notice of ANY changes of plan (it won't happen tho', otherwise my Missus will give me a thick ear).

Yours sincerely,

M. Denton Esq.

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  1. Select this reward

    Pledge £5 or more About US$ 6

    ROSIE LEA!

    You will receive the very useful DENTON's Tea Colour Specifier plus a complimentary postcard from COY!'s Tea Lady Elsie Widebottom.

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  2. Select this reward

    Pledge £10 or more About US$ 13

    ASSORTMENT OF PUERILE POSTCARDS!

    You will receive a selection of perfectly puerile postcards and an embarrassing 'FANK YOU' telegram from M. Denton Esq.

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  3. Select this reward

    Pledge £20 or more About US$ 25

    UNLEASH THE POWER OF PUERILITY!

    You will receive a copy of UNLEASH THE POWER OF PUERILITY book (who knows we might bung in some free stickers too).

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    Pledge £30 or more About US$ 38

    NOT NICE is NICE!

    You will receive a SIGNED copy of UNLEASH THE POWER OF PUERILITY book plus a copy of the award winning NOT NICE magazine.

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    Pledge £30 or more About US$ 38

    IT'S A FUNNY OLD GAME!

    You will receive a SIGNED copy of UNLEASH THE POWER OF PUERILITY book plus IT'S A FUNNY OLD GAME album, the Nobby Bottomshuffle guide to Association Football.

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    Pledge £40 or more About US$ 51

    SIGNED POWER OF PUERILITY BOOK + FUNPACK

    You will receive a SIGNED copy of UNLEASH THE POWER OF PUERILITY book plus our COY! FUNPACK with loads of creative ephemera/litter.

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    Pledge £50 or more About US$ 63

    IT FELL OUT THE END OF MY PEN SIR!

    You will receive a SIGNED copy of UNLEASH THE POWER OF PUERILITY book plus a SIGNED copy of IT FELL OUT THE END OF MY PEN SIR! a companion booklet featuring puerile drawings by M. Denton Esq.

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  8. Select this reward

    Pledge £60 or more About US$ 76

    SENSATIONAL SET OF SILLY SOCCER BADGES

    You will receive a SIGNED copy of UNLEASH THE POWER OF PUERILITY book plus a complete set of 7 embroidered football badges.

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  9. Select this reward

    Pledge £80 or more About US$ 101

    MILK, MILK, LEMONADE!

    You will receive a SIGNED copy of UNLEASH THE POWER OF PUERILITY plus a signed LIMITED edition poster 'Milk Milk Lemonade', plus our COY! FUNPACK full of creative ephemera/litter.

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  10. Select this reward

    Pledge £80 or more About US$ 101

    HIS GENERATION!

    You will receive a SIGNED copy of UNLEASH THE POWER OF PUERILITY plus a signed LIMITED edition poster 'His Generation', plus our COY! FUNPACK full of creative ephemera/litter.

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    Pledge £100 or more About US$ 127

    EVIL FARMS!

    You will receive a SIGNED copy of UNLEASH THE POWER OF PUERILITY book plus a signed Evil Farms limited edition screen-printed A2 POSTER* plus our COY! FUNPACK.

    * Choose one from 'Pith Off', 'Humongous Melons' and 'Cauliflower Ears'.

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    Pledge £120 or more About US$ 152

    BISCUIT WARS!

    You will receive a SIGNED copy of UNLEASH THE POWER OF PUERILITY book plus a signed BISCUIT WARS limited edition screen-printed POSTER* and our COY! FUNPACK with loads of creative ephemera/litter..

    * Choose one from 'Assaulted Biscuits', 'Crunch Time', 'Ready to Crumble' and 'Biscuit Wars'.

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  13. Select this reward

    Pledge £120 or more About US$ 152

    B.O.G.0.F. times SIX!

    You will receive 12 copies of the book UNLEASH THE POWER OF PUERILITY for the price of six. (ideal for creative departments, colleges and people with large families)... of course you'll be clobbered with a bigger postage bill cos' books are heavy man.

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  14. Select this reward

    Pledge £150 or more About US$ 190

    NOTVERY ATHLETIC!

    You will receive SIGNED copy of UNLEASH THE POWER OF PUERILITY book and a limited edition NOTVERY ATHLETIC 1960s style football shirt* and our COY! FUNPACK with loads of creative ephemera/litter.

    * Available on Small, Medium, Large, XL and XXL.

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    Pledge £200 or more About US$ 254

    BIG BAD PRINTS!

    You will receive a SIGNED copy of UNLEASH THE POWER OF PUERILITY book plus signed limited edition Giclee print from the EVIL CORP collection* plus our COY! FUNPACK with loads of creative ephemera/litter.

    * Choose one from 'Genghis', 'Maggie', 'Adolf' and 'Imelda'.

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  16. Select this reward

    Pledge £250 or more About US$ 317

    SZECHUAN SHIRMP!

    You will receive a SIGNED copy of UNLEASH THE POWER OF PUERILITY book plus signed limited edition Giclee print of 'SZECHUAN SHIRMP' a Kickstarter exclusive edition from the Chinese Girl from Croydon series plus our COY! FUNPACK with loads of creative ephemera/litter.

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  17. Select this reward

    Pledge £300 or more About US$ 381

    ART MART!

    You will receive a SIGNED copy of UNLEASH THE POWER OF PUERILITY book plus signed limited edition Giclee print from the EVIL FARMS collection* plus our COY! FUNPACK with loads of creative ephemera/litter.

    * Choose one from 'Goose', 'Bastard Bread', Bitter Lemons', 'Raspberries', 'Percy', 'Filthy Hoes' and 'Essex Maiden'.

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    Pledge £500 or more About US$ 634

    PERFECTLY PUERILE PIG-OUT!

    M. Denton Esq. will take you out for lunch at his favourite eatery in London*. You will also get a SIGNED copy of UNLEASH THE POWER OF PUERILITY and our COY! FUNPACK with some creative ephemera/litter. The chef recommends that you bring a creative brief along and Mark will crack it before you get a whiff of the petits fours.

    * The lunch will take place in London, United Kingdom. The date will be decided in the future. Travel costs and accommodation are not included.

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  19. Select this reward

    Pledge £1,500 or more About US$ 1,903

    YOU CAN'T SHUT HIM UP!

    You will receive TEN signed copies of UNLEASH THE POWER OF PUERILITY book plus Mark Denton Esq. will give one of his world-famous inspirational talks to your company or client*.
    WARNING: He can ramble on for hours given the chance.

    * Travel and accommodation outside London, United Kingdom, must be covered separately.

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  20. Select this reward

    Pledge £5,000 or more About US$ 6,342

    DENTON ABBEY EXPERIENCE!

    M. Denton Esq. will be your personal butler for 5 days* (weekdays only from 9:30am to 5:00pm) plus you will receive TEN signed copies of UNLEASH THE POWER OF PUERILITY.
    NB: No heavy lifting or illegal/immoral acts. Mark's not very good at ironing or catering (although he does make a good cup of tea). Actually, you're probably better off giving him a pencil + layout pad and getting him to think of some ideas for you.

    * Reward only available in London, United Kingdom.

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Funding period

- (45 days)