To create overall exposure for Rhythm & Inspiration (R&I) through strategic marketing and fundraising. Positive music can foster a positive life soundtrack.
In today’s music, unfortunately, the message of LOVE has been lost. Nowadays, most but not all, of this generation’s music is about making the money, hate or disrespect of themselves and each other. We want our kids to start writing/singing/rapping about the message of Love again. We’ve got it started…..hopefully it continues with them. The Nothing But Love EP is the second released series in what we'll use to deliver our mission. We need your help to continue this mission. My First Release "Your Brand New Lady" opened the door for so many other opportunities to share our music and push this new genre of Rhythm & Inspiration. This song is available on all digital outlets from Itunes to Cd Baby to Amazon. You can hear it by clicking the below link.
Dre Buchanan our producer and CEO believes that If you can't Invest time and money into yourself and your dreams then how can you expect others too.
Thus far, we've funded this project independently. The production cost included the following:
- Track production
- Studio Time
- Compensation for musicians
- Compensation for sound engineers
- Mixing the tracks
- Mastering the Recordings
- Photography & Artwork
- Nothing But Love Promo Video
- Video equipment rental & production for this Kick-starter Video
Thanks be to God that I'm related to a highly ranked producer, my brother which defers some of the music production cost. You can hear a sample of his production at the following link:
Unfortunately we don't have the larger funds and budgets of the Major Labels that we compete with. To see this project become a successful reality, we now appeal to you for your financial support to help defray the costs in the following areas:
$7500 Video Production and Run (Approximates)
- Production Equipment rental and crew (Cameras, Lighting, Props)
- Venue rentals
- Video Wardrobe
- Set Food and Beverage for Video Shoot.
- Initial airtime (Will probably cost more but this will be a starting point)
$2000 Marketing (Approximates)
- Social media Campaigns (Youtube, Twitter, Reverbnation, Facebook, Instagram, Vimeo, Soundcloud, etc..)
- Radio, Satellite or Cable Commercial Advertisement. (Will probably cost more but this will be a starting point)
- Website Revamping
$250 Administration costs
$250 Miscellaneous expenses
Keep in mind that these are all negotiated start up costs and will cost more in a recurring ads campaign. A typical radio spin for exposure can cost approx $5k alone for 1 week of spins at possibly 2 times a day at odd hours. These costs can vary.
We've had several offers including free video production but we'd like to compete with the major and more popular indies and open the door for airtime on networks as well as youtube. From Dre-iLL Buchanan's experience in the entertainment industry, people who BELIEVE in you AND are getting paid give a better work effort, producing higher quality product. The Music video will creatively express love in all areas including family, relationships, self and so on. We will shoot this video using the Original "Nothing But Love" song with possibly a fade into the Urban mix. A sample of this song will be available in updates to come.
Here below is a Youtube link for the Dance Mix version of Nothing But Love which is available on the Nothing But Love EP package. This was derived from the Original Steppers Mix and there is also an Urban Mix. We've been able to generate some pretty good buzz with over 20k views Before we just recently updated the mix. Imagine the possibilities with a real marketing push.We have something for everyone of all ages to enjoy. The EP will be available the first week in Nov & will have a mixed feel of Urban, Gospel, Dance, Jazz & Soul. We plan to shoot the Video in the early first quarter of 2014 once we secure a Videographer, Director & Script writer.
The End Game
Overall we'll probably need approximately $250k for the full album including Celebrity Features, other Award Winning Producers & Engineers, Marketing, PR, Video & Radio Airtime . For this EP phase 1 project, we’re needing to raise an additional budget in the approximate amount of $10,000. Utilizing industry connects, favors and barters we've been able to decrease the cost in the above mentioned needed areas for more efficient spending without compromising quality.
All packages will receive the Nothing But Love EP songs when released in November even if you pledged a higher reward package with later delivery date. All donation levels are received with heartfelt gratefulness and “Nothing But Love!”
Risks and challenges
We will make sure we kept you updated on our progress of this project. Why, because if we need more funding, we want you to be able to trust that we will deliver on our end.
One of our biggest challenges was delivering this project on time with the project deadline. We've had some unbelievable obstacles such as musician injury and studio shut down that delayed us from releasing late this summer along with budget constraints. Our perseverance has enabled us to see this through to the finish line and bring us here to the Kickstarter Family.
Support from you will give us more options in the aspect of being able to expand our project by producing videos, recording more songs and pushing them out to the masses. As you know, costs of these projects can always exceed the initial budget.Learn about accountability on Kickstarter
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