Hi! I’m Heather Fay, CEO and Founder of Pon De FLO. Thank you for taking a moment to check out our Kickstarter project. Pon De FLO is a unique Caribbean and Reggae dance-based fitness class that couples high energy, easy-to-follow choreography with intense body strengthening moves to create an exciting and effective workout. The essence of Pon De FLO is to let the energy of the music and choreography free us from all the boundaries we create for ourselves.
Since its start in September 2011, Pon De FLO has gained a respectable reputation within the fitness community, international exposure and has attracted thousands of people in New York City from all backgrounds and boroughs. Pon De FLO creates an explosive environment of self-expression, fun movements, sweat and sexiness! I am currently working to begin certifying instructors to teach Pon De FLO so that the class can be offered in fitness facilities and dance studios worldwide.
In order to share the 'FLO' love with the world, the Pon De FLO team’s next milestone is to create a full-length Pon De FLO DVD. The DVD will allow participants near and far who may not have access to classes, may be intimidated by a large group setting, or simply want to get an at-home workout to experience the FLO. Featuring one-on-one choreography break downs, individual song run-throughs, fitness and execution tips and much more, the Pon De FLO DVD will be sure to present the essence of the FLO, but our vision cannot become a reality without YOUR help!
What The Money Will Go To:
- Music Licensing
- Studio Space
- DVD duplication, packaging and distribution
With your help, we can achieve our goals and begin recording the Pon De FLO DVD next spring, with a plan for release in the summer/fall of 2014.
Pon De FLO is so much more than a fitness class. The mission serves to instill empowerment and confidence, having an effect on lives beyond the four walls. From the bottom of my heart, thank you once again for taking the time to consider backing our project.
Live to dance! Dance to be free!
Risks and challenges
The biggest challenge that may arise is the negotiation of certain rights and licenses. Other risks relate to production costs and crew, but the Pon De FLO team has been communicating diligently with industry professionals to anticipate and address any potential issues that may arise.Learn about accountability on Kickstarter
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