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Long-running men's style magazine The Chap wishes to launch a range of stylish men's accessories.
Long-running men's style magazine The Chap wishes to launch a range of stylish men's accessories.
230 backers pledged £14,596 to help bring this project to life.

About

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£14,596

230

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The Chap has been Britain's longest serving gentleman's magazine for the last 18 years. We have previously launched a modest quantity of men's accessories and now we'd like to launch a more impressive range. 

The new line of accessories will be targeted at men but we'd also like to trial a dress for the ladies who follow the Chap style. 

With this funding we will make, for the Chaps: silk pocket squares, ties, cravats, cufflinks, lapel badges, shaving brushes, razors, tweed jackets, brogues.

For the Chapettes, we will start with a silk headscarf in the same print as our pocket squares. Then we will use one of our vintage dressmaking contacts to design an exclusive Chapette tea dress in the 1940s style using one of our new prints. 

All the items we produce will be well made, in Britain if possible, and of a quality designed to be as long-lasting as it is stylish. We firmly believe that our range of clothing will be unique, classic and elegant but with the eccentric twist we give to everything we do. 

A video explaining our project in more detail will be uploaded on Monday 18th September 2017.

All the above products at at the early design stages; we require the funding to complete the design process, make prototypes and put them all into production. Any further details we are able to provide will be added to this page as we proceed towards our goal.

To find our more about The Chap and to see the beginning of our accessories range, visit http://thechap.co.uk

Risks and challenges

The risks are very low: we have produced accessories in the past and our 20,000 followers have always bought them. With investment we can produce a larger range of higher quality items, which will continue to sell indefinitely as they are not fashionable (at least not intentionally).

The funding we raise will be spent on production of the smaller items and prototypes of the larger items. We will also use it to improve our web site and incorporate an e-commerce element to make the purchase of our wares a more pleasant experience.

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Support

  1. Select this reward

    Pledge £10 or more About $13

    Chap Lapel Badge

    Round metal chap lapel badge with chap logo

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    27 backers
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  2. Select this reward

    Pledge £20 or more About $26

    Chap Pocket Square

    A beautiful printed pocket square on pure silk with a dozen designs to choose from

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    59 backers
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  3. Select this reward

    Pledge £25 or more About $33

    Chap Cufflinks

    Nickel plated T-bar cufflinks with Chap logo

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    11 backers
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  4. Select this reward

    Pledge £25 or more About $33

    Chap Necktie

    Necktie with Art Deco Chap design in woven silk

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    9 backers
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  5. Select this reward

    Pledge £25 or more About $33

    Chap Cravat

    A silk cravat with a colourful Chap design

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    10 backers
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  6. Reward no longer available

    Pledge £25 or more About $33

    VIP Ticket to The Chap Olympiad 2018

    The best seat in the house in July 2018 for the Chap Olympiad plus a picnic hamper

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    Reward no longer available 10 backers
    £
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  7. Select this reward

    Pledge £30 or more About $40

    Pocket Square and Lapel Badge

    Two of the above rewards combined

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    17 backers
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  8. Select this reward

    Pledge £45 or more About $59

    Pocket Square and Cufflinks

    Two of the above rewards combined

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    5 backers
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  9. Select this reward

    Pledge £50 or more About $66

    Necktie and Cufflinks

    Two of the above rewards combined

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    3 backers
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  10. Select this reward

    Pledge £50 or more About $66

    Lifetime Digital Subscription

    A quarterly digital edition of The Chap straight to your chosen device for the rest of your life.

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    2 backers
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  11. Select this reward

    Pledge £69 or more About $91

    Multiple Rewards 1

    Choose any three items with a value of £25.00 or under and add a note to us with details

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    9 backers
    £
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  12. Select this reward

    Pledge £100 or more About $132

    Chapette Dress

    A 1940s tea dress made from a Chap art deco printed fabric

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    1 backer
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  13. Reward no longer available

    Pledge £100 or more About $132

    Chap Lifetime Subscription

    The younger you are, the longer this will last! You'll receive a quarterly edition of the Chap every single quarter for the rest of your days

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    Reward no longer available 30 backers
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  14. Reward no longer available

    Pledge £100 or more About $132

    Chap Lifetime Subscription

    The younger you are, the longer this will last! You'll receive a quarterly edition of the Chap every single quarter for the rest of your days

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    Reward no longer available 20 backers
    £
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    Pledge £250 or more About $329

    Chap Tweed Jacket

    A Harris Tweed hacking jacket designed by The Chap

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    Reward no longer available 13 backers
    £
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  16. Select this reward

    Pledge £250 or more About $329

    Chap Gift Set

    A set of at least six randomly selected items from our new range of accessories, some of which are still being devised

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    0 backers
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Funding period

- (30 days)