Tenacity Jeans project video thumbnail
Replay with sound
Play with
sound
$6,953 pledged of $20,000 goal
backers
$6,953 pledged of $20,000 goal
backers

About this project

Denim jeans for females with an active build. 

That's all we're trying to do. We’re the Tupper sisters, the co-founders of Tenacity jeans. We believe that every female has the right to find the perfect pair of jeans that make her feel comfortable and confident. The idea for Tenacity Jeans started when we went jeans shopping one day and nothing fit. 

Have you ever felt discouraged in the dressing room?

Yeah, us too. As active females, and former lacrosse players, we found ourselves struggling to find clothes that accommodated, let alone flattered, our athletic build. That's why we set out to make Tenacity Jeans. Tenacity Jeans are real jeans for real bodies made by real people, just like you. We understand the frustration of the dressing room or having to go up a size to account for your feminine shape. 

We get it and we hear you. We realize that as a female with an active build, it can be very challenging to fit into the cookie-cutter jeans that flood today’s market. Why aren't our hips, butts, and thighs taken into account? 

That's where Tenacity Jeans come in. Our jeans are different than traditional jeans and here's why:

Just Right

The most common thing we hear is Tenacity Jeans fit "just right," which is exactly what we're going for. 

Our jeans are made for women that struggle to find jeans that fit their active build. They're specifically designed with bigger butts and quads in mind. You won't have to go a size up to fit your thighs and calves and then worry about the waist gaping open, or shimmy into a smaller size only to feel pinched and squeezed. 

Finally, some breathing room in the best possible way.

Tailor Made

Here are a few of the specs that we incorporated into the design to ensure we provide you ladies with a versatile jean:

  • Slim fitting and flattering taper
  • Both front and back pockets to your hold phone, wallet, and keys
  • Feminine Hygiene Pocket- discreetly hide feminine products without crumpling them or tucking them under your shirt on that long walk to the bathroom
  • Real buttons and zippers- they look like real jeans because they are real jeans!

Affordable Quality American-Made Jeans

We know that comfortable, high-quality jeans can come with a pretty hefty price tag! We are committed to providing an authentically American-made pair of jeans at an impeccable value. 

Tenacity Jeans are just $80 per pair. 

 

Real Denim Rocks

Tenacity Jeans are made from our special denim blend with just the right amount of stretch for that perfect fit. They're not going to lose form throughout the day or fade. We specifically designed them to hug in all the right places to make you feel awesome about your curves, not embarrassed or ashamed of them.

It might be hard to remember the last time you put on a pair of real comfortable jeans but we promise it's possible.

 

Grown and Sewn In the USA

Plus, everything from the cotton to the design to the manufacturing happens right here in the USA. We're passionate about keeping jobs in America so every pair of jeans purchased helps support the local U.S. economy. 

What Happens Next?

You might be thinking, "Awesome, you had me at real jeans, what next?" 

Glad you asked.

We have 45 days to raise $20,000 to help fund the production costs of bringing the first run of Tenacity Jeans into the world! Here's our expected timeline:

  • Mid-August: Kickstarter fully funded! (fingers crossed)
  • August & September: Tenacity Jeans production
  • October: Tenacity Jeans shipped & delivered

It's a pretty aggressive goal but we're pretty aggressive people. We believe in challenging the status quo and most importantly we need your help to do it!

Risks and challenges

Like any project, there are a few inherent challenges that come with setting out to do something different.

The only foreseeable challenge would be complications with our production manufacturer should they fall behind schedule. Since we aren't outsourcing to cheap labor in another country we have limited options in the U.S. for our production.

No worries though, we've run through all scenarios with our production company and they're prepared to handle it! Regardless, we will be in touch along the way! Thank you for joining us at Team Tenacity.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Groupie

    Thanks for joining our squad! We can't do this without you so you'll get a thank you e-mail from the founders!

    Includes:
    • Thank You E-mail
    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $5 or more About $5

    Fan Girl

    We're fan girling over you. As our way of saying thanks you'll get a personalized handwritten thank you note and a Tenacity laptop sticker.

    Includes:
    • Handwritten Thank You
    • Tenacity Laptop Sticker
    Less
    Estimated delivery
    Ships to Only United States
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $10 or more About $10

    Bad Mammer Jammer

    Jam out with the Tenacity team- in addition to your handwritten thank you note and laptop sticker we'll send you our custom workout playlist.

    Includes:
    • Handwritten Thank You
    • Tenacity Laptop Sticker
    • Custom Tenacity Workout Playlist
    Less
    Estimated delivery
    Ships to Only United States
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $25 or more About $25

    Beanie Babe

    Whip your hair back and forth in your awesome Tenacity beanie while reading your personalized thank you note from the Tenacity sisters!

    Includes:
    • Handwritten Thank You
    • Tenacity Beanie
    Less
    Estimated delivery
    Ships to Only United States
    9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $50 or more About $50

    Shout Out Star

    Whoa! Shout out to you for being so supportive! Get some major likes and love with a shout out on all our social media channels as well as a Tenacity t-shirt.

    Includes:
    • Handwritten Thank You
    • Tenacity T-shirt
    • Social Media Shout Out
    Less
    Estimated delivery
    Ships to Only United States
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $80 or more About $80

    Denim Denizen

    This is what you came for, right? Be one of the first to hold and wear a brand new pair of Tenacity Jeans and we promise you'll never look back!

    Includes:
    • Handwritten Thank You
    • Pair Tenacity Jeans
    Less
    Estimated delivery
    Ships to Only United States
    27 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $150 or more About $150

    Boss Lady

    Double the denim, double the trouble. You're getting 2 pairs of Tenacity Jeans and a Tenacity T-Shirt so you can be tenacious from head to toe.

    Includes:
    • Handwritten Thank You
    • Pair Tenacity Jeans
    • Tenacity T-shirt
    Less
    Estimated delivery
    Ships to Only United States
    14 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $300 or more About $300

    MVP Maverick

    Okay, at this point, you're the real MVP. Let's all take things up a notch. In addition to your handwritten thank you note and jeans we're giving you a Backer Shout Out which means your face on a t-shirt we'll wear while filming our next promo video! Plus, we'll sit down with you for a Q&A chat AND you're getting a custom painted Tenacity canvas. Basically, all the goods and more!

    Includes:
    • Handwritten Thank You
    • Pair Tenacity Jeans
    • Backer Shout Out
    • Q&A Session
    • Custom Painted Tenacity Canvas
    Less
    Estimated delivery
    Ships to Only United States
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $500 or more About $500

    Kick Ass Kickstarter

    Your kick ass is going to look great in some Tenacity Jeans, that's for sure. We can't thank you enough for your support but we would love to send you a pair of Tenacity Jeans and feature you on our website as a spotlight backer! Plus, you'll get some custom Tenacity kicks (they're pretty sweet, not going to lie) and a 1-on-1 hangout session with the Tenacity team!

    Includes:
    • Handwritten Thank You
    • Custom Tenacity Sneakers
    • Pair Tenacity Jeans
    • Backer Spotlight Blog
    • 1-on-1 Tenacity Girls Hangout
    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $1,000 or more About $1,000

    Better Than Beyonce

    Even Queen B herself can't keep up with you. When you back Tenacity Jeans at $1,000 we'll sponsor an athletic event of your choice up to $200 (this could include your team's entry fee, etc.) You and some friends will be featured in our next photoshoot in your Tenacity Jeans, plus we'll send you an exclusive pair from our next line!

    Includes:
    • Handwritten Thank You
    • Athletic Sponsorship
    • Tenacity Photoshoot
    • Exclusive NEW Tenacity Jeans Cut
    • Pair Tenacity Jeans
    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (45 days)