Tenacity provides a high-quality denim jean that compliments females with an active build
Tenacity provides a high-quality denim jean that compliments females with an active build Read more
About this project
Denim jeans for females with an active build.
That's all we're trying to do. We’re the Tupper sisters, the co-founders of Tenacity jeans. We believe that every female has the right to find the perfect pair of jeans that make her feel comfortable and confident. The idea for Tenacity Jeans started when we went jeans shopping one day and nothing fit.
Have you ever felt discouraged in the dressing room?
Yeah, us too. As active females, and former lacrosse players, we found ourselves struggling to find clothes that accommodated, let alone flattered, our athletic build. That's why we set out to make Tenacity Jeans. Tenacity Jeans are real jeans for real bodies made by real people, just like you. We understand the frustration of the dressing room or having to go up a size to account for your feminine shape.
We get it and we hear you. We realize that as a female with an active build, it can be very challenging to fit into the cookie-cutter jeans that flood today’s market. Why aren't our hips, butts, and thighs taken into account?
That's where Tenacity Jeans come in. Our jeans are different than traditional jeans and here's why:
The most common thing we hear is Tenacity Jeans fit "just right," which is exactly what we're going for.
Our jeans are made for women that struggle to find jeans that fit their active build. They're specifically designed with bigger butts and quads in mind. You won't have to go a size up to fit your thighs and calves and then worry about the waist gaping open, or shimmy into a smaller size only to feel pinched and squeezed.
Finally, some breathing room in the best possible way.
Here are a few of the specs that we incorporated into the design to ensure we provide you ladies with a versatile jean:
- Slim fitting and flattering taper
- Both front and back pockets to your hold phone, wallet, and keys
- Feminine Hygiene Pocket- discreetly hide feminine products without crumpling them or tucking them under your shirt on that long walk to the bathroom
- Real buttons and zippers- they look like real jeans because they are real jeans!
Affordable Quality American-Made Jeans
We know that comfortable, high-quality jeans can come with a pretty hefty price tag! We are committed to providing an authentically American-made pair of jeans at an impeccable value.
Tenacity Jeans are just $80 per pair.
Real Denim Rocks
Tenacity Jeans are made from our special denim blend with just the right amount of stretch for that perfect fit. They're not going to lose form throughout the day or fade. We specifically designed them to hug in all the right places to make you feel awesome about your curves, not embarrassed or ashamed of them.
It might be hard to remember the last time you put on a pair of real comfortable jeans but we promise it's possible.
Grown and Sewn In the USA
Plus, everything from the cotton to the design to the manufacturing happens right here in the USA. We're passionate about keeping jobs in America so every pair of jeans purchased helps support the local U.S. economy.
What Happens Next?
You might be thinking, "Awesome, you had me at real jeans, what next?"
Glad you asked.
We have 45 days to raise $20,000 to help fund the production costs of bringing the first run of Tenacity Jeans into the world! Here's our expected timeline:
- Mid-August: Kickstarter fully funded! (fingers crossed)
- August & September: Tenacity Jeans production
- October: Tenacity Jeans shipped & delivered
It's a pretty aggressive goal but we're pretty aggressive people. We believe in challenging the status quo and most importantly we need your help to do it!
Risks and challenges
Like any project, there are a few inherent challenges that come with setting out to do something different.
The only foreseeable challenge would be complications with our production manufacturer should they fall behind schedule. Since we aren't outsourcing to cheap labor in another country we have limited options in the U.S. for our production.
No worries though, we've run through all scenarios with our production company and they're prepared to handle it! Regardless, we will be in touch along the way! Thank you for joining us at Team Tenacity.Learn about accountability on Kickstarter
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