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We’re two veteran fashion jewelry designers tired of watching the little guy get bullied by the big boys. So we did something about it.
We’re two veteran fashion jewelry designers tired of watching the little guy get bullied by the big boys. So we did something about it.
65 backers pledged $10,300 to help bring this project to life.

About this project

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$10,300

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WeTheAdorned is a new company created by us, Tim McElwee and Cyia Batten. We are independent jewelry designers from LA and we've been selling our own jewelry line, T.Cyia, for the past 8.5 years. Our pieces have been worn by numerous A-list celebrities, and were usually only available in exclusive boutiques, mostly in LA and New York, and to editors, stylists and fashion insiders. 

Soon, the only way to get our fabulous T.Cyia pieces will be on WeTheAdorned.com where you will also be able to find other limited quantity, exclusive jewelry collections created by the best designers from around the world. 

BUT! 

Before we get there, we have to begin with our DEBUT FASHION JEWELRY LINE for WeTheAdorned...And that's why we are reaching out to you. 

Our goal is to raise at least $10,000 so we can create and produce our first exclusive collection of rings, bracelets, earrings and necklaces for WeTheAdorned.

The jewelry markets for Spring 2014 are in mid-September in New York and in mid-October in Los Angeles so we have no time to waste!

WeTheAdorned's debut collection will be available to more than just celebs, editors, and stylists.  We will create pieces that are high on design, available at extraordinary prices but with no compromise on quality at all. As designers, our strength is making pieces that look far more expensive than they are, feel as luxurious as anything on Rodeo Drive or Fifth Avenue, and that don't look like anything else on the market!
We are designing for those who love and appreciate good design and who know that good design doesn't have to be financially inaccessible.

We’re on a mission and we’re looking for some chic and savvy cheerleaders to get us over the hump. Get adorned with us!

Where the Funds Will Go:

Your support will go immediately and directly toward the following:

   - development costs of our first collection as WeTheAdorned (CAD mock-ups, wax carvings, casting, plating)

   - production costs

   - lookbook photo shoot

   - table shots for linesheets

   - linesheet printing

   - marketing expenses 

   - costs for participating in market shows (NY and LA) 

Our beautiful multi-skull bracelet. The quality and weight of this piece is so exceptional, many people don't even realize it is not solid gold. (24K gold plate over bronze with Swarovski crystals)
Our beautiful multi-skull bracelet. The quality and weight of this piece is so exceptional, many people don't even realize it is not solid gold. (24K gold plate over bronze with Swarovski crystals)

Who We Are and Why You Should Join Our Squad:

We are Tim McElwee and Cyia Batten, co-founders and designers of WeTheAdorned.  We’ve spent the last 8.5 years running our jewelry company, T.Cyia which was widely successful and sold in some of the best boutiques & stores nationwide and internationally.  Our collection was carried at the following, to name a few:

- Henri Bendel

- Curve (LA, NY, Miami)

- Fred Segal

- Ron Herman (Beverly Hills, Malibu, Santa Monica, Los Angeles)

- Tracey Ross

- Scoop (all doors)

Shopbop.com

Endless.com  

We were very lucky that our line caught the eye of so many celebrities who ended up wearing pieces by T.Cyia and we are proud to say that each did so by purchasing them on their own!  We love our stylist friends and are so grateful for their support and introductions they made. We also consider it a badge of honor that our celebs became fans (and owners of T.Cyia pieces) of their own accord (they bought the pieces themselves as opposed to having been gifted them and this happened without one  penny being spent on marketing). Rihanna. Kate Moss. Jennifer Lopez. Fergie. Halle Barry and so many more: We love you. 

Our snake cuff. Cyia wears hers everyday on its own or layered with other pieces. Also, a solid, beautiful piece that is of exceptional quality.
Our snake cuff. Cyia wears hers everyday on its own or layered with other pieces. Also, a solid, beautiful piece that is of exceptional quality.

Why A New Fashion Jewelry Line Now:

Complacency terrifies us.  We are seekers and adventurers.  We want to constantly expand and grow on personal levels and in our business.   We are good at what we do, we love pushing the boundaries, as our previous collections will show and we believe we can successfully build a new line that represents this.  We also believe with full hearts that by helping our fellow designers, which is our ultimate goal, we will all only get better at what we do.  Which means, of course, that you will look even better too. 

T.Cyia has done well and now it's time to birth the next wave of awesome and the very first step is our new fashion line, WeTheAdorned and its premiere collection. 

Why You?

An idea is only as good as one’s ability to implement it and that is why we are reaching out to you.  You are hip.  Stylish.  Savvy.  Curious.  Confident.  Supportive.  Honest.  Just like us.  You believe in spreading the love.  You believe in integrity.  You believe that everybody deserves a chance to succeed. And you believe that this world will be a better place when a reward is given based on merit rather than power. 

THANK YOU

We can't wait to start, complete and show our first collection and our new line, WeTheAdorned! We are endlessly grateful to you for your time, support and generosity. Please tell anybody you can about this campaign! 

We adore you and we ADORN you! 

Jennifer Lopez in T.Cyia
Jennifer Lopez in T.Cyia
Mena Suvari in T.Cyia
Mena Suvari in T.Cyia
Supermodel Arlenis Sosa in T.Cyia
Supermodel Arlenis Sosa in T.Cyia
Your reward for a $50 donation. Donations above $50 will also receive this snake ring as well as additional rewards. See it in action below and please see Rewards section to the right for more details.
Your reward for a $50 donation. Donations above $50 will also receive this snake ring as well as additional rewards. See it in action below and please see Rewards section to the right for more details.
Snake ring on gorgeous Melody Thornton, solo artist and previously of the Pussycat Dolls. (The snake ring fits all the way down the finger and it is adjustable. We just have it at the top of her finger for a little editorial pizazz.)
Snake ring on gorgeous Melody Thornton, solo artist and previously of the Pussycat Dolls. (The snake ring fits all the way down the finger and it is adjustable. We just have it at the top of her finger for a little editorial pizazz.)
Your reward for a $1000 donation: this amazing tooth and spike collar necklace. Donations above $1000 will receive this piece, the snake ring above and more. Check it out below! And please see Rewards section on the right for more details.
Your reward for a $1000 donation: this amazing tooth and spike collar necklace. Donations above $1000 will receive this piece, the snake ring above and more. Check it out below! And please see Rewards section on the right for more details.
Actress/model Cameron Richardson would look good in anything, we bet, but doesn't she look extra stunning in this necklace?
Actress/model Cameron Richardson would look good in anything, we bet, but doesn't she look extra stunning in this necklace?

And by the way, the other beauty in the top pic is stunner Ivana Milicevic, actress extraordinaire and star of Banshee. Here's another pic of her just because:

That's our Double Ram hinge necklace. They're both rockin' hot, aren't they?  We can't speak for Ivana but if you want that necklace, we've got to get this project funded! Let's do this!
That's our Double Ram hinge necklace. They're both rockin' hot, aren't they? We can't speak for Ivana but if you want that necklace, we've got to get this project funded! Let's do this!
Your reward for a donation of $100 and up! A gorgeous Rose Gold Double Skull ring with Swarovski crystals.
Your reward for a donation of $100 and up! A gorgeous Rose Gold Double Skull ring with Swarovski crystals.
Just one of your rewards for a donation of $1000, these beautiful Snake earrings. These are a have-forever kind of earring: wear them when you're decked to the nines or to accompany your favorite tiny black bikini. Very zhush. :)
Just one of your rewards for a donation of $1000, these beautiful Snake earrings. These are a have-forever kind of earring: wear them when you're decked to the nines or to accompany your favorite tiny black bikini. Very zhush. :)

Once again, you ROCK and we really appreciate you! 

Get Adorned!! xxxx

Risks and challenges

We have spent the last decade trying to perfect our infrastructure. As experienced designers, we have sold thousands of orders for some of the largest aggregators in the jewelry space. Although we don't anticipate a production or fulfillment issue, our entire operation is based out of downtown Los Angeles so we are constantly overseeing every aspect of the operation. In the past, if and when a problem has occurred, we have identified the issue, rectified the problem and executed the fulfillment seamlessly so from the customer's perspective it would appear that there was never an issue in the first place. We will continue to strive toward this performance standard as we grow WeTheAdorned into the iconic fashion brand we believe it can be.

RISKS:
The risk associated with WeTheAdorned is not our collection, it's not technology, it's third party fulfillment. Luckily however, we have a great and long-standing relationship with our team and they've never disappointed us. In fact, they are just as dedicated to mitigating risk as we are as we continue to grow our brand because they know that to build a business, we must please our customers first.

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Support this project

  1. Select this reward

    Pledge $25 or more About $25

    You will receive a big, heartfelt thank you on our Facebook page, on Twitter and a handwritten little ditty on our Instagram account because you rock.

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    Pledge $50 or more About $50

    You will receive this stellar snake ring (see pic on left) and a heartfelt thank you via all our social media outlets because you really rock. Ring retails at $81

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  3. Select this reward

    Pledge $100 or more About $100

    You will receive this stellar snake ring and this gorgeous rose gold ring (see pics on left). Not to mention your big shout out via every social media outlet we utilize because you are awesome. Retail values are $81 and $130 respectively. Total Retail Value: $211

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  4. Select this reward

    Pledge $500 or more About $500

    You will receive the snake ring and and the rose gold double skull ring (see pics on left) PLUS two more of each for your girlfriends. And of course, shout outs galore on Facebook, Twitter and Instagram because you are undeniably awesome. Rings retail at $81 and $130 respectively. 3 of each brings the Total Retail Value to: $633.

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  5. Select this reward

    Pledge $1,000 or more About $1,000

    You will receive this kickass necklace, a snake ring, a rose gold double skull ring and these beautiful snake earrings (see pics on left). Your thank yous via our social media outlets will be accompanied by squeals and airborne high-fives because we love you. Necklace Retails at $630 Rings retail at: $81 and $130 respectively. Earrings retail at $350. For all 4 pieces the Total Retail Value is: $1191

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    Pledge $5,000 or more About $5,000

    You will receive ALL FOUR pieces of jewelry described above AND we'll work with you to create your very own, signature piece to add to the collection and of course, you'll get to keep one for yourself. Don’t even get me started on your thank yous because you are a rock star and we love you. Four pieces of jewelry Retail Value: $1191, your very own piece named after YOU: priceless.

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    Pledge $10,000 About $10,000

    You get me. Ok, JUST KIDDING!! But you do get this unbeatable reward: all of the above PLUS YOU GET TO WORK WITH US ON DESIGNING YOUR VERY OWN, 3 PIECE CAPSULE COLLECTION to coincide with ours! It will bear your name and you will, of course, get one of each piece we design together. And you, our superhero, your shout outs and thank yous will be GIGANTIC, just you watch. ☺ Jewelry Retail Value $1191 plus your very own collection: Priceless!

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Funding period

- (30 days)