About this project
WeTheAdorned is a new company created by us, Tim McElwee and Cyia Batten. We are independent jewelry designers from LA and we've been selling our own jewelry line, T.Cyia, for the past 8.5 years. Our pieces have been worn by numerous A-list celebrities, and were usually only available in exclusive boutiques, mostly in LA and New York, and to editors, stylists and fashion insiders.
Soon, the only way to get our fabulous T.Cyia pieces will be on WeTheAdorned.com where you will also be able to find other limited quantity, exclusive jewelry collections created by the best designers from around the world.
Before we get there, we have to begin with our DEBUT FASHION JEWELRY LINE for WeTheAdorned...And that's why we are reaching out to you.
Our goal is to raise at least $10,000 so we can create and produce our first exclusive collection of rings, bracelets, earrings and necklaces for WeTheAdorned.
The jewelry markets for Spring 2014 are in mid-September in New York and in mid-October in Los Angeles so we have no time to waste!
WeTheAdorned's debut collection will be available to more than just celebs, editors, and stylists. We will create pieces that are high on design, available at extraordinary prices but with no compromise on quality at all. As designers, our strength is making pieces that look far more expensive than they are, feel as luxurious as anything on Rodeo Drive or Fifth Avenue, and that don't look like anything else on the market!
We are designing for those who love and appreciate good design and who know that good design doesn't have to be financially inaccessible.
We’re on a mission and we’re looking for some chic and savvy cheerleaders to get us over the hump. Get adorned with us!
Where the Funds Will Go:
Your support will go immediately and directly toward the following:
- development costs of our first collection as WeTheAdorned (CAD mock-ups, wax carvings, casting, plating)
- production costs
- lookbook photo shoot
- table shots for linesheets
- linesheet printing
- marketing expenses
- costs for participating in market shows (NY and LA)
Who We Are and Why You Should Join Our Squad:
We are Tim McElwee and Cyia Batten, co-founders and designers of WeTheAdorned. We’ve spent the last 8.5 years running our jewelry company, T.Cyia which was widely successful and sold in some of the best boutiques & stores nationwide and internationally. Our collection was carried at the following, to name a few:
- Henri Bendel
- Curve (LA, NY, Miami)
- Fred Segal
- Ron Herman (Beverly Hills, Malibu, Santa Monica, Los Angeles)
- Tracey Ross
- Scoop (all doors)
We were very lucky that our line caught the eye of so many celebrities who ended up wearing pieces by T.Cyia and we are proud to say that each did so by purchasing them on their own! We love our stylist friends and are so grateful for their support and introductions they made. We also consider it a badge of honor that our celebs became fans (and owners of T.Cyia pieces) of their own accord (they bought the pieces themselves as opposed to having been gifted them and this happened without one penny being spent on marketing). Rihanna. Kate Moss. Jennifer Lopez. Fergie. Halle Barry and so many more: We love you.
Why A New Fashion Jewelry Line Now:
Complacency terrifies us. We are seekers and adventurers. We want to constantly expand and grow on personal levels and in our business. We are good at what we do, we love pushing the boundaries, as our previous collections will show and we believe we can successfully build a new line that represents this. We also believe with full hearts that by helping our fellow designers, which is our ultimate goal, we will all only get better at what we do. Which means, of course, that you will look even better too.
T.Cyia has done well and now it's time to birth the next wave of awesome and the very first step is our new fashion line, WeTheAdorned and its premiere collection.
An idea is only as good as one’s ability to implement it and that is why we are reaching out to you. You are hip. Stylish. Savvy. Curious. Confident. Supportive. Honest. Just like us. You believe in spreading the love. You believe in integrity. You believe that everybody deserves a chance to succeed. And you believe that this world will be a better place when a reward is given based on merit rather than power.
We can't wait to start, complete and show our first collection and our new line, WeTheAdorned! We are endlessly grateful to you for your time, support and generosity. Please tell anybody you can about this campaign!
We adore you and we ADORN you!
And by the way, the other beauty in the top pic is stunner Ivana Milicevic, actress extraordinaire and star of Banshee. Here's another pic of her just because:
Once again, you ROCK and we really appreciate you!
Get Adorned!! xxxx
Risks and challenges
We have spent the last decade trying to perfect our infrastructure. As experienced designers, we have sold thousands of orders for some of the largest aggregators in the jewelry space. Although we don't anticipate a production or fulfillment issue, our entire operation is based out of downtown Los Angeles so we are constantly overseeing every aspect of the operation. In the past, if and when a problem has occurred, we have identified the issue, rectified the problem and executed the fulfillment seamlessly so from the customer's perspective it would appear that there was never an issue in the first place. We will continue to strive toward this performance standard as we grow WeTheAdorned into the iconic fashion brand we believe it can be.
The risk associated with WeTheAdorned is not our collection, it's not technology, it's third party fulfillment. Luckily however, we have a great and long-standing relationship with our team and they've never disappointed us. In fact, they are just as dedicated to mitigating risk as we are as we continue to grow our brand because they know that to build a business, we must please our customers first.
Support this project
- (30 days)