About this project
I Have Purpose will be an apparel company with a message and a mission to give back. We give back and empower through H.E.R.O.E.S., which you will learn about below. Our message is a call for everyone to recognize their purpose and the value they are able to add to the world through their actions. We all have value and a chance to add value to the lives around us. Too often we can become distracted from this message. We aim to be an inspiration.
The message is in the brand name, the brand is the message. I Have Purpose. A large part of our branding and marketing will include creating videos and testimonials to illustrate and spread our message.
We need Kickstarter to produce our initial inventory of our logo t-shirts and subsequently begin to develop our brand through further designs and apparel offerings.
As seen on KSN Wichita: http://ksn.com/2017/04/30/bethel-college-entrepreneurs-aspire-to-inspire/
An integral part of our operations will include donating 10% of apparel sales to H.E.R.O.E.S., an organization in Richardson, Texas serving people with special needs, guiding them to become contributing members of society. This is an organization Austin is familiar with as they have had a huge impact on his brother's life. H.E.R.O.E.S. shares our passion for promoting purposeful living for all.
Note: By rule we cannot give away Kickstarter funds. This 10% is built in to our business model. Your Kickstarter backing will indirectly support H.E.R.O.E.S. by allowing us to build a larger platform to make this 10% have a great future impact.
Simply, this is our passion and the message we are truly excited about spreading. We believe the impact can be profound when it falls on the right ears. We are living out our message by pursuing this path. We want to inspire and empower others to do the same.
A note from Austin(Founder): I came to a point in my life where I really wanted to know my own personal purpose. I did a some self-reflecting and I used what I was passionate about and the gifts I have been given to explore what my purpose may be. I soon realized at this point in my life my purpose is to ignite others to go and live out the purpose for their lives. We all have value, and can add value to those around us. God gave me a purpose so I owe it God, all people, and myself to be everything I was created to be.
A note from Brian: Everything we do in our lives may change what someone else is doing in their life. We all need to realize our purpose and do what we can to bring the most value to this world. I want to find any way I can to get this inspiration across to people who are receptive to it. That's why I'm doing this. That's what keeps me awake late into the night working. It only takes a few to inspire a few who inspire a few and soon the reach is massive. I know the guys behind this and I know how much raw passion is there. That's what gets me excited.
So far we have been researching, planning, filming, and brainstorming to get our idea ready for Kickstarter.
We bought some used printing equipment and experimented with different designs and logos to end up with the logo t-shirt design you now see. This helped us learn the printing process first hand and become completely in tune with our message and product. We haven't done any advertising but we have gained traction with the idea in our circles of friends and family.
I Have Purpose is an apparel company with a cause. We design and create t-shirts to promote our message of purposeful, inspired living. Each new design will have a backstory that relates to and represents an aspect of our message. 10% of those sales will go to H.E.R.O.E.S. Profits are poured back into spreading the message.
We aim to inspire others all the while empowering the disadvantaged through our support of H.E.R.O.E.S.
We will develop a professional website for our community, begin our online marketing strategy, and begin ground game travel to college campuses in our region. Traveling to campuses will allow us to seed the message in multiple locations and make great videos on location with new faces.
Kickstarter funds will be used for:
- Initial apparel inventory
- Online marketing efforts to kick us off
- Web development and online software integrations and fees
- Physical space to operate out of
If we can meet our goal, the larger and more quickly we can scale the message and shirts through our online advertising strategy.
Thank you for checking out our campaign! This is a leap of faith for us, but we are confident in the potential impact and are excited for the opportunity to embark on this journey with you all. Check out our rewards for ways to back our movement. We appreciate you taking the time and hope you leave this page a little inspired and carry part of our message with you out into your life.
Risks and challenges
We know we aren't perfect but we do know we are dedicated to our message and our business.
We are business majors but we are still new to the real-world of marketing. We have done a ton of research over the past couple months in preparation and we will constantly research and analyze in the future, working to optimize our reach and operations.Learn about accountability on Kickstarter
Support this project
- (30 days)