About this project
“Simplicity is the ultimate sophistication.” ― Leonardo da Vinci
Hello and welcome to Xavier Aston, where we have translated da Vinci’s ideology into the sophisticated simplicity of modern wrist watches.
Recent watch design has spun off in a cluttered direction; emphasis has transitioned from classic clocks to clunky heaps of accessories filled with dials, gauges, and flashy metals. Here at Xavier Aston we noticed that the elegance of watches past has gone by the wayside and we set out to change this with two approaches to our new timepieces.
How many times a day do you look at current barometric pressure reading, altitude or tidal charts and is there need them conveniently located on your wrist? So they are just for show? Who are you showing?
At Xavier Aston we have removed all clutter from our designs. We have a clean, fresh, minimalistic however bold and elegant design suitable for both sexes and any occasion
A daily-wear watch is a big style investment that must fit in multiple different settings. Traditionally a watch has one look and isn’t very versatile as a result.
At Xavier Aston all of our straps have interchangeable clips allowing bands to be changed in seconds for a new look or style.
The nylon (or NATO style) band originally comes from the British Navy divers, lending to the unique and captivating look enriched with modern nautical history. At Xavier Aston we have kept the core values and style of the classic nautical look however have modified the band’s design for contemporary comfort with a sturdy leather base.
Available color combinations:
Blue - White - Blue
Blue - Pink - Blue
Blue - Green - Blue
Yellow - Blue - Yellow
Orange - Blue - Orange
Each leather band by Xavier Aston provides a formal and sophisticated display of style and individual persona. Our bands are made from the finest Italian calfskin leather to compliment any outfit or setting, whether it would be casual brunch with friends, a suit in the boardroom, or evening wear on the town.
Available colors: Black, Red, Navy, & Brown
Our genuine pony hair straps are catered towards those looking to make a bold vogue statement about their individuality and social profile. Using the eccentric style of genuine pony hair, Xavier Aston has created a timepiece band that will stir envy and draw admiration from any onlooker.
Available colors: Leopard & Zebra prints
Swiss RONDA 762 Movement
Gold Plated 316L SS Case
AR Crystal Sapphire Glass
50m Water Resistant
Screw back case with logo engraved
20mm Lug width
What We Need & What You Get
- Social Media Management
- Search Engine Optimisation
- PPC and PPI Google/Facebook advertisements
- Interaction with fashion bloggers
- Professional glamour photography
- Catalogues and promotional material for B2B sales strategy
- Professional product and brand videos for website and YouTube
- Product development and samples
- Ongoing market research & graphic design.
Our investors not only get a distinguished timepiece but also the opportunity to view our progress as we grow professionally as a brand. This comes with the additional priceless insight gained by being an initial investor at ground level.
Risks and challenges
We are an unknown brand launching a new product, the biggest challenge we face is creating awareness. In order to do that we are implementing a multi-faceted online and offline marketing strategy targeting our customers on all communication channels. The Xavier Aston team has planned extensively in order to establish an advantage over our competitors yet we are still highly conscious of the competitive nature of the industry and look forward to the rewarding task of building a brand in todays marketplace. The many avenues to consumer interaction will be traveled soon; we are ready, please join our journey.Learn about accountability on Kickstarter
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