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Elegant & Simplistic Swiss Movement Watches for Men and Women with interchangeable watch bands
Elegant & Simplistic Swiss Movement Watches for Men and Women with interchangeable watch bands
51 backers pledged AU$ 14,601 to help bring this project to life.

About

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AU$ 14,601

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“Simplicity is the ultimate sophistication.” ― Leonardo da Vinci

Hello and welcome to Xavier Aston, where we have translated da Vinci’s ideology into the sophisticated simplicity of modern wrist watches.

Recent watch design has spun off in a cluttered direction; emphasis has transitioned from classic clocks to clunky heaps of accessories filled with dials, gauges, and flashy metals. Here at Xavier Aston we noticed that the elegance of watches past has gone by the wayside and we set out to change this with two approaches to our new timepieces.

Simplicity 

How many times a day do you look at current barometric pressure reading, altitude or tidal charts and is there need them conveniently located on your wrist? So they are just for show? Who are you showing?

At Xavier Aston we have removed all clutter from our designs. We have a clean, fresh, minimalistic however bold and elegant design suitable for both sexes and any occasion

Personalised Individuality

A daily-wear watch is a big style investment that must fit in multiple different settings. Traditionally a watch has one look and isn’t very versatile as a result.

At Xavier Aston all of our straps have interchangeable clips allowing bands to be changed in seconds for a new look or style.

Our Bands

Nylon

The nylon (or NATO style) band originally comes from the British Navy divers, lending to the unique and captivating look enriched with modern nautical history. At Xavier Aston we have kept the core values and style of the classic nautical look however have modified the band’s design for contemporary comfort with a sturdy leather base.

Available color combinations:

Blue - White - Blue

Blue - Pink - Blue

Blue - Green - Blue

Yellow - Blue - Yellow 

Orange - Blue - Orange

Leather

Each leather band by Xavier Aston provides a formal and sophisticated display of style and individual persona. Our bands are made from the finest Italian calfskin leather to compliment any outfit or setting, whether it would be casual brunch with friends, a suit in the boardroom, or evening wear on the town.

Available colors: Black, Red, Navy, & Brown

Pony Hair

Our genuine pony hair straps are catered towards those looking to make a bold vogue statement about their individuality and social profile. Using the eccentric style of genuine pony hair, Xavier Aston has created a timepiece band that will stir envy and draw admiration from any onlooker.

Available colors: Leopard & Zebra prints

Specifications

Swiss RONDA 762 Movement

Gold Plated 316L SS Case

AR Crystal Sapphire Glass

50m Water Resistant

Screw back case with logo engraved

Crown engraved

Dimensions

40mm Dial

6.2mm Thickness

4.5mm Crown

20mm Lug width


What We Need & What You Get


First and foremost we need your support to help launch our watches into the open marketplace.  Our products are more durable, made from better materials, and are of higher quality than our direct competition; your funding will help Xavier Aston establish a stronghold in the watch market.

But that support doesn’t just come from financial backing because it takes much more than a fantastic product to create a sustainable competitive advantage.  Our customer support coupled with a heavy push towards establishing brand awareness will enable us to effectively compete in both online and offline settings.  Our customers are our advertisers and their inevitable love for their watches will be what truly helps us gain marketshare against our competition. 

Your commitment and donations will help us invest in the following services to start our brand off right:

  • Social Media Management 
  • Search Engine Optimisation 
  • PPC and PPI Google/Facebook advertisements
  • Interaction with fashion bloggers 
  • Professional glamour photography
  • Catalogues and promotional material for B2B sales strategy 
  • Professional product and brand videos for website and YouTube 
  • Product development and samples
  • Ongoing market research & graphic design.

We have identified numerous weaknesses in the competitions' marketing and sales plans and have countered with savvy and cost effective ways to gain market share. We are primed to compete with their strengths while implementing clever ways to capitalize on their pitfalls and lost opportunities.

Our investors not only get a distinguished timepiece but also the opportunity to view our progress as we grow professionally as a brand.  This comes with the additional priceless insight gained by being an initial investor at ground level. 

Risks and challenges

We are an unknown brand launching a new product, the biggest challenge we face is creating awareness. In order to do that we are implementing a multi-faceted online and offline marketing strategy targeting our customers on all communication channels. The Xavier Aston team has planned extensively in order to establish an advantage over our competitors yet we are still highly conscious of the competitive nature of the industry and look forward to the rewarding task of building a brand in todays marketplace. The many avenues to consumer interaction will be traveled soon; we are ready, please join our journey.

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Support

  1. Select this reward

    Pledge AU$ 5 or more About $4

    A personalised thank you email from the Xavier Aston team.

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  2. Select this reward

    Pledge AU$ 29 or more About $26

    One watch strap of your choosing from the Xavier Aston collection. Either nylon, Italian calf skin leather or pony hair, 11 different options. RRP starts at $45 AUD

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  3. Select this reward

    Pledge AU$ 139 or more About $122

    Early Bird Special!!!

    1 x Black faced, Swiss movement, gold plated Xavier Aston watch and a black Italian calf skin leather interchangeable strap. RRP $319 AUD

    ONLY 10

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  4. Reward no longer available

    Pledge AU$ 139 or more About $122

    1 x White faced, Swiss movement, gold plated Xavier Aston watch and a blue and white nylon interchangeable strap. RRP $319 AUD

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    Reward no longer available 10 backers
    AU$
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  5. Select this reward

    Pledge AU$ 139 or more About $122

    1 x Black faced, Swiss movement, gold plated Xavier Aston watch and a red Italian calf skin interchangeable strap. RRP $319 AUD

    ONLY 10

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    Limited 2 backers
    AU$
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  6. Select this reward

    Pledge AU$ 139 or more About $122

    1 x White faced, Swiss movement, gold plated Xavier Aston watch and a blue and pink nylon interchangeable strap.

    RRP $319 AUD

    ONLY 10

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    Ships to Anywhere in the world
    Limited 0 backers
    AU$
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  7. Select this reward

    Pledge AU$ 169 or more About $149

    A swiss movement, gold plated Xavier Aston watch (your choice black or white face) and any one of our 11 interchangeable straps. RRP $319

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    2 backers
    AU$
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  8. Select this reward

    Pledge AU$ 179 or more About $158

    2 Strap Combo:
    A swiss movement, gold plated Xavier Aston watch (your choice of either black or white face) and any 2 of our 11 interchangeable straps. RRP $349

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    8 backers
    AU$
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  9. Select this reward

    Pledge AU$ 299 or more About $263

    Get 2 Swiss movement, gold plated Xavier Aston watches (your choice of either black or white face) and any 4 of our interchangeable straps. RRP $679 AUD

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    2 backers
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  10. Select this reward

    Pledge AU$ 299 or more About $263

    2 swiss movement, gold plated Xavier Aston watches (one black face and one white face) with all 11 straps.

    Mix and match for any occasion. RRP $679 AUD +

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    Limited 14 backers
    AU$
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Funding period

- (33 days)