Dearest Denim Enthusiasts, Kickstarter Connoisseurs, and All Around Awesome People,
We are big fans of things that fit well. Take Cinderella's glass slipper or carry on luggage. Things that don't fit on the other hand? Not such huge fans. Graduation caps. Veronica and Piz. The square block and the round hole.
And most unfortunately... Jeans. But most just don't fit, and when we see something that's not right, we aim to change it.
Black Box Denim (that's us!) is taking on the great American issue: finding jeans that fit. Black Box Denim offers hand-crafted, bespoke jeans made to your precise measurements, specifications, and requests. We are taking a traditionally luxury product, and bringing it to what could be mass retail. Also, like our Facebook page at www.facebook.com/BlackBoxDenim. We're also on Twitter @BlackBoxDenim.
Never Hop Around Awkwardly in a Closet-sized Department Store Fitting Room Again
When it comes to jeans, you’re paying in one of two ways. You’re either paying A) big bucks for tailored perfection, or B) in time trying on the tenth pair of the day at a mall. But we’ve got a new solution: a web-based ordering process in which you pick your wash, your style, and enter in your very own measurements. From those individual measurements, we cut and sew together jeans according to those precise numbers.
The entire process from your end (taking you measurements) takes no more than 10 minutes, and all you need is measuring tape. No need to ever even leave your apartment, house, or incredibly comfortable couch between your binge watching sessions of 30 Rock.
But seriously, measuring takes no time at all. Check out our how-to video: http://vimeo.com/70537600
Talk About Disrupting the Existing Industry
The existing industry isn’t built for the customer. Retailers make sizes as large as they’re allowed to be so the maximum amount of people can fit into them. Essentially, the right fit isn’t as important as making sure the jeans don’t fall right off. Considering various body sizes and types, retail denim just doesn’t ever quite fit the way it should, which means we, customers, spend that much more time trying random jeans on.
More importantly, we don’t cut corners. We are not a tailoring company. We don't make changes that merely give the illusion of customization. We don’t take mass-produced denim and make alterations. We don’t have inventory that just sits there, nor do we use huge factories or heavy-duty machinery. We make each and every pair from scratch, from those very measurements you provide us with.
Enter Black Box Denim, the first jeans of its kind: handmade bespoke denim that exist outside the realm of $400 luxury denim. Exclusive to Kickstarter, Black Box Denim jeans are only $125 a pair.
In addition to custom measurements, Black Box Denim also offers a variety of options to make your perfect pair of jeans really, really perfect. Also, like our Facebook page at www.facebook.com/BlackBoxDenim. We're also on Twitter @BlackBoxDenim.
We went to three different fabric markets (take it from us, these aren't small markets), each with an extensive selection of denim. So we went a little crazy - we asked, felt, and slept in an extensive range of denim samples. We explored raw denim and washed denim, and all the different cotton combinations in between. We questioned the usefulness of lycra stretch versus spandex. We searched for the softest denim we could ever imagine (that comparable to the bottom of a baby), and ultimately, after endless passionate debates about denim (hey, we all have our favorites), we picked the fabric we unanimously believe in.
We offer 4 different styles for girls and guys, all on the cutting edge of trendy but well within the realm of classic. Yes, it's a careful balance, but isn't that the story of our lives?
Girls: Skinny, Straight, Bootcut, Boyfriend
Guys: Slim, Straight, Bootcut, Relaxed
But it's not all about the simple classics - we also offer raw denim. Raw denim evolves with wear. They change to the individual, much like the perfectly broken-in pair of shoes. Folds turn into patterns, scuffs turn into badges of jean-made honor. They start dark and crisp, and as they are broken in, they fold better, become more flexible, and develop a unique look and feel. Each pair begins unwashed and untreated - meaning the very first wash is up to the individual. Generally, that happens some time between 6 months and a year, though some raw denim jeans never get that wash. An unconventional process? Sure. Worth it? Absolutely.
The Perfect Washes
The way traditional jeans companies talk about washes is like the way grandparents ask about the newest technologies. They're well meaning but mainly just confused (or confusing). Let’s take “indigo.” Has anyone ever figured out what indigo denim actually entails? We know it’s that strange color between blue and violet (ROYGBIV) but we never did figure out what that it really looked like.
Black Box Denim washes have been carefully chosen and accordingly named in a descriptive, universally identifiable fashion.
Almost Black Blue: A blue so dark it’s almost black
Blueberry Blue: Jeans that look like they’ve emerged from a pool of blueberries
Crunch Bar Blue: Denim in that delightful candy-wrapper shade
Google G Blue: The jeans you generally envision when you think of jeans... or that blue in "Google"
Brat Pack Blue: Light wash vintage goodness (Emilio approves)
And the Other Prizes???
What We Can Do with $25,000...
We were on the ground, sourcing, for over 2 months. We spent every single day in and out of workshops and fabric markets, checking out everything from tailors to leather workers. Our supply chain is in place: our costs, materials, and styles have been finalized. However, purchasing, shipping, and production costs and agreements hang on Kickstarter support. Nonetheless, this is no longer a fact-finding mission/experiment/trial run.
More specifically, we need the money to commence round three of prototyping. Round one ran through various iterations of cuts, while round two tested rigorous quality control standards. This third round will be dedicated to finalize that perfect fit and color. Our customers deserve the best of the best, and round three will make that happen. Also, like our Facebook page at www.facebook.com/BlackBoxDenim. We're also on Twitter @BlackBoxDenim.
If we had $50,000, we would be able to expand into additional product lines and provide even better options for our jeans. We’d be exploring folds, wrinkles, and rips; buttons plus other additional trinkets; and even jeggings. We envision Black Box Denim as a one-stop-shop for all things jeans related, and we would start developing in the capacity: think belts, shirts, and bags.
We Stand For:
*music credit (KS video) by: The Secession Studios
Risks and challenges
When it comes down to it, our jeans are made possible by an extensive supply chain, and we check every step of the way. From the fabric shipment, to the detailed stitching, to the back tags, we want the product you get to be truly reflective of the product we dreamed up. So beyond fit and appearance, we get into the nitty gritty details, which inevitably takes time. That additional time commitment that goes into making sure our supply chain is solid at every step, and that extra effort that ensures each stitch is in place - that may pose challenges for us (communication, logistics, packaging, shipping, etc.), but we don’t mind it at all.
But aside from the details and our ambition to make a beautiful product, disruptive innovation inevitably faces resistance. We don’t have existing distribution avenues or a widely recognized brand - all that starts from scratch. Additionally, we are creating a new business model, and there are inherent kinks to be worked out - from shipping to inventory management. And while we understand this resistance within this disruptive realm, we take each and every risk and challenge as an avenue to better our product.
Making jeans isn’t just about appearance and fit, it also goes down to the nit-picky stitchings, ends, accessories, etc., and being the super detail oriented people we are, we strive to perfect the smallest details, which takes time.
The measurements our customers put in are extremely crucial, and to minimize mistake, we filmed a short video that details how to take measurements. However, small errors when measuring are hard to avoid, but we are continuing to think of new ideas that will decrease the risk and facilitate the process.Learn about accountability on Kickstarter
- (30 days)