Midian Brewing Phase 2
Midian Brewing Phase 2
Beer has remained constant for over 6000 years. Come see how Midian has produced a beer meant for the Shepherds, not the Sheep!
Beer has remained constant for over 6000 years. Come see how Midian has produced a beer meant for the Shepherds, not the Sheep! Read more
About this project
Beer is the oldest most celebrated beverage on our planet! Join Midian Brewing in developing the world’s palette with Ontario Premium Craft Beer!
Welcome! Cheers everyone! Thanks for checking out Midian Brewing’s Phase 2 Kickstarter project. We are a small team of Canadian and American scientists who have a passion for fermentation and the chemistry behind it. This passion is the forefront in our drive to create the best beer science can make, a beer meant for the shepherds, not the sheep. Beer itself has allegedly been around for more than 6000 years, with no clear indication on how it was discovered. One thing has remained constant however, and that is the ingredients and processes used to make beer. Beer is essentially made of 4 all natural ingredients; water, malt, yeast and hops, with all 4 playing key roles in the final product. Midian’s scientists have spent the last 6 years reviewing each ingredient and analyzing ways to maximize each of their characteristics. Having the freshest locally grown organic ingredients doesn’t ensure a perfect beer, so Midian has taken it the next step, by creating its very own equipment. These steps have helped us in staying consistent with our beer, something Midian Brewing values deeply. We know we have an exceptional product, the equipment needed to keep it that way, and the next logical step is getting it to the consumer. There are only a few ways one can do this in Canada, Ontario specifically; The LCBO, The Beer Store, Licensees (bars, restaurants) and Brewpubs/retail store. Midian Brewing is located on Wyandotte Street, in Windsor, Ontario, which is a very busy traffic area in Olde Walkerville.
Inundated with traffic and licensees, it was a natural fit to include a retail store at the front of our building. As you can see, it needs some updates (It seems we are a photography studio). This projects focus is to better serve our customers through the aid of retail.
About Midian Brewing
Our grand opening, for the retail business, is slated for this summer and we have decided to launch a kickstarter campaign to help us reach $10,000 for renovations to our retail store. Midian Brewing is proud to be serving the Windsor market. Initially, we will be focusing on producing best-in-class organic cask ales. Our initial sales focus will be on restaurant and bar sales in the Windsor-Essex County area. Windsor-Essex County is a "foodies" paradise with all manner of fine restaurants that are well supplied by the region’s fine farmers. Our products are one of a kind. Our processes are based on the latest peer reviewed scientific research papers published in journals over the last ten years. Our equipment is custom-made and is designed to produce the very finest of beers that are extremely low in fermentation by-products known to cause residual effects the day after.
A hydro geologist designed our water quality program. Beer is mostly water after all. Our recipes and their corresponding waters are designed with careful attention to every detail. PH, ionic balance, taste, and aroma that have all been fine-tuned in a beer that we hope you’ll agree, is worth every drop. Our advanced hopping techniques provide our beer with a well-balanced aroma. Our dark/flavor malts are processed using our proprietary methods so that flavor compound extraction is maximized while minimizing unwanted harsh tasting flavors. The end result is a highly drinkable beer with superior aroma that does not cause unnecessary damage to the drinker if overindulging.
The perfect recipe does not guarantee a perfect beer. A stringent quality assurance and quality control program is crucial for the consistent and reliable production of top quality beer. Midian Brewing has a full laboratory that supports a rigorous quality program. It is our hope to eventually achieve HACCP certification which ensures the most perfect product every pour. What the money goes for Breweries can be expensive endeavours, and with so much competition from both large and small scale breweries, it’s hard to stay competitive. Eighty percent of beer drank in Canada is at home, so why not better serve our customers by giving them an outlet to purchase our beer to enjoy in the comfort of home. Phase one was equipment and beer, it’s now time for Phase 2, logistics.
We are looking to reach a goal of $10,000.00, and this goal will cover;
• Material costs for Phase 2 Expansion
• Professional Contractors
• Point of Sale(POS) systems
• Merchandise like T-shirts, mugs/cups, and more
• Window replacement and new façade(done by our own Walkerville artist)
• Beer fridge and cooler.
This is all in an effort to better serve our customers. We are located on one of the busiest streets in Essex County, having a retail store will ensure we achieve success. Thanks for all your considerations and contributions. The Midian team thanks you!
We here at Midian think it’s only fair to reward your hard earned contributions with Midian inspired gifts and merchandise! Every dollar you contribute will count towards our goal, so we’ve carefully thought out each reward tier to maximize your contribution, we hope you agree!
Risks and challenges
if we reach our goal, and complete Phase 2, the work doesn't stop there. We still have to tackle distributing, something we plan on doing ourselves, directly at first, to save on costs yet help increase awareness.
As with all Kickstarter projects, there is always a risk of delay in delivering some of the rewards, but we've been careful to give ourselves MORE time than we think we'll need – so we hope we'll have some, or all, of the rewards out SOONER than listed!Learn about accountability on Kickstarter
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