Project image
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$8,941
pledged of $80,000pledged of $80,000 goal
139
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, December 21 2014 4:59 AM UTC +00:00
$8,941
pledged of $80,000pledged of $80,000 goal
139
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, December 21 2014 4:59 AM UTC +00:00

About

What is Chakra Fitwear?

Chakra Fitwear is a sustainable activewear company that creates stylish leggings from recycled plastic bottles. We exist to provide a product with a purpose, and look to make our earth a cleaner and greener place through the implementation of recycled materials. - Look Good While Doing Good! Not only does our brand seek to save planet Earth, but we are also on a mission to empower women everywhere. We believe that women are beautiful, strong & smart individuals who are capable of anything they set their minds to. Every time a woman wears our pants, we want her experience to be symbolic of that.

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 Our Story

Once Upon A Time...there were two girls, Erin and Ashley. These two girls had grown up far away from each other, one from Philadelphia and one from California. Their paths first crossed at Drexel University. Their first words to each other were sweet and simple: “Wanna go to Starbucks later?” It was a friendship made to last. One day, Erin told Ashley that she was tired of purchasing overpriced leggings to work out in and that she saw no other way than to create them for herself. With a desire to empower and inspire women everywhere to love themselves and their bodies, she set out to make her dream a reality. It was just too magical though, because that following weekend, Ashley ran a 5K for Clean Air and discovered that clothing could be created from recycled plastic bottles. You see, Ashley is an environmental activist and this discovery was like sweet music to her ears. She immediately ran and told Erin the news. They worked for months on end, calling manufacturers and printers and working with designers to come up with exactly what they wanted. They did fundraisers and marketing campaigns and finally, they were ready to launch a Kickstarter. Help them make their dreams come true so they can afford some glass slippers (AKA leggings), and keep their beautiful carriage from turning back into a pumpkin.

Why Put Plastic To Use?

  • Over 1 million birds and over 100,000 marine animals die each year from plastic ingestion or entanglement
  • It is estimated that it will take over 700 years for plastic in our landfills to decompose- Chakra wants to put that plastic to use!
  • Globally, we consume 53 billion gallons of water each year. That's over 500 trillion plastic water bottles
  • In 2011, around 802 thousand tons of PET plastic bottles were recycled nationwide, but more than two times as much PET was wasted. That's 1.9 million tons

[1,3]

Plastic Bottles = Pants?

The Eco Process
The Eco Process

Step 1: Plastic PET containers are picked up at community recycling centers, then sorted by type and color

Step 2: They are then stripped of their labels and caps, washed and crushed, then chopped into flakes

Step 3: The flakes undergo a melting process and are made into consistently shaped pellets

Step 4: The pellets are then melted again and extruded to make fiber. The fiber is crimped, cut, drawn and stretched, then baled

Step 5: The baled fiber can be processed into fabric for a variety of textile uses

The Textile Industry 

  • Pesticides are sometimes used for the preservation of natural fibers and these are transferred to waste water during washing and scouring operations
  • Recycling 1 ton of plastic material saves 7.4 cubic yards of landfill space
  • Every pound of recycled plastic flakes used, reduces energy use by 71% and greenhouse gases by 84% compared to virgin.
  • Only 7% of all plastic generated in 2009 was recovered for recycling
  • When you recycle 1 plastic bottle you save 6 hours of energy from a 60 watt light bulb
  • 90% less water is used in making recycled polyester versus virgin polyester

[2]

Our Products

Henna Pant
Henna Pant
Elephant Pant
Elephant Pant
Buddha Pant
Buddha Pant
Chakra Pant
Chakra Pant
Ganesha Pant
Ganesha Pant
Classic Logo Capri
Classic Logo Capri

Sizing

 

The Team

 

Ashley Revay (left): The sustainable mind behind Chakra!

Erin Moffitt (right): The women's empowerment movement behind Chakra!

About Our Manufacturer

Chakra Fitwear has teamed up with Rethink Fabrics, based out of Seattle, WA to manufacture our product. "Since 2008, Rethink Fabrics has been redefining the standard for producing high quality garments with the environment in mind. Rethink manufactures and distributes apparel produced entirely from recycled plastic bottles. By exclusively focusing on recycled plastic waste as a valuable resource in the manufacturing process, Rethink is creating quality clothes from what most consider trash. Our goal is to promote recycling in the mainstream by repurposing plastic waste into a desirable product." (Rethink Fabrics Online

Timeline

Use of Funds

Funds raised from Kickstater will make Chakra a reality! Funding will go towards manufacturing, distribution and certification costs. We want to be sure that our activewear is of the best quality it could possibly be. Certifications will include a wash cycle test which will ensure that your Chakra leggings will last through the most versatile of activities! We will also obtain a BPA free certification to ensure that your pants are free of any harmful chemicals, making them au naturale!

Thank You!

We thank you for supporting Chakra Fitwear. Without YOU Chakra would not be possible! Thank you for your interest and support in making our earth a cleaner and greener place to call home while empowering women!

Follow Us!

Appendix:

[1] Photo Source: http://leisureactivistgroup.com/recycled-polyester/

[2] The Textile Industry: http://www.miga.org/documents/Textiles.pdf

[3] Why Put Plastic to Use: https://sustainability.water.ca.gov/november

http://oceancrusaders.org/crusades/plastic-crusades/plastic-statistics/

http://www.container-recycling.org/index.php/factsstatistics/plastic

Risks and challenges

Manufacturing & Distribution

With manufacturing comes risks through price and batch minimums. Major risks are due to lack of planning and high feasibility expectations. To avoid these risks, we have secured our manufacturing costs with our partner, Rethink Fabrics. Rethink has worked with us on exact minimums and pricing, ensuring our expectations. In addition, we have reduced manufacturing costs through producing our product in the USA. Because we are not sourcing our materials from foreign countries, your expected delivery date will be sooner than we initially expected, and communication is much easier when working within the same country.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    THANK YOU so much for donating to our cause! Just for your contribution, we would like to PUBLICLY thank you with a shout out on our social media accounts!

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    Pledge US$ 5 or more About US$ 5

    OH HAY! Welcome to Level 2 Rewards, just for your amazing donation we would not only like to shout you out on our social media accounts, but we would also like to send you a personalized thank you card on seed paper! Plant that baby and see what will grow!

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    Pledge US$ 10 or more About US$ 10

    We wanted to go all out for Level 3! SO, with your donation not only are we giving you the previous two levels of rewards, but we are also going to throw in a nifty (yeah...we said nifty) Chakra reusable, BPA free, collapsible water bottle for your on-the-go activities (hopefully in your Chakra Fitwear)!

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    Pledge US$ 25 or more About US$ 25

    This just keeps getting better....for $25, wait for it, we will give you a LIMITED EDITION Chakra Fitwear Kickstarter t-shirt, the super awesome water bottle mentioned in Level 3, and OF COURSE, you know you're getting a thank you card that you can PLANT and a shout out on social media.

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  5. Select this reward

    Pledge US$ 55 or more About US$ 55

    EARLY EARLY BIRD SPECIAL! (Chirp! Chirp!):
    Here's your first opportunity to get some of those stylish pants! The first 100 people who donate $55 will receive a pair of Chakra Fitwear leggings of their choice!

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    Pledge US$ 60 or more About US$ 60

    EARLY BIRD! (Chirp!):
    DON'T WORRY about not getting that Early Early Bird special, everyone knows it's fashionable to show up late! The first 250 people to donate $60 to our fabulous cause will ALSO receive a pair of Chakra Fitwear leggings of their choice!

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  7. Select this reward

    Pledge US$ 65 or more About US$ 65

    You will NEVER run out of your opportunity to get these awesome pants. So you missed the Early Early Bird and the Early Bird specials, but who cares because for $65 you still get to look ridiculously awesome while helping our planet!

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    Pledge US$ 70 or more About US$ 70

    SECRET SANTA! Buy a pant for a friend or loved one and we'll send them a pretty surprise box wrapped with a bow PLUS your personal message on a seed paper greeting card! Surprise Box will arrive by Christmas, pants will arrive by March!

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  9. Select this reward

    Pledge US$ 180 or more About US$ 180

    PANTS TO MAKE HER DANCE!

    Donate $180 to our cause and receive THREE of your favorite leggings! There's just not much else to say about this one....

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  10. Select this reward

    Pledge US$ 350 or more About US$ 350

    PANTS FOR YOU AND YOU AND YOU AND YOU!

    Donate $350 to our cause and receive one of EACH pair of Chakra Fitwear Leggings (that's 6 new leggings)!

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  11. Select this reward

    Pledge US$ 700 or more About US$ 700

    STUDIO PACK!

    Do you own or work at a fitness studio? Treat your employees to some brand new leggings! With this studio pack you will get 12 pairs of Chakra Leggings OF YOUR CHOICE! Your instructors will be walking around in the latest styles AND supporting our amazing cause.

    Disclaimer: Maybe you're just a person who doesn't own a fitness studio but wants 12 new pairs of leggings anyways, we respect that - buy away!

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    Pledge US$ 1,000 or more About US$ 1,000

    WE DON'T KNOW WHAT TO SAY! Thank you so much for donating at this level. Because we are so grateful, we would love to give you a social media shoutout, a thank you card on seed paper, a water bottle, a limited edition t-shirt, a pair of each of our leggings, a Skype session with the founders where you can pick our brains about literally any topic of your choice, and the opportunity to tell us what YOU would like to see in our next line!

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    Pledge US$ 5,000 or more About US$ 5,000

    MEET THE FOUNDERS!
    To show you just how immensely grateful we are for your support, we'll fly you AND a friend out to Philadelphia for a weekend, show you all of the beautiful history of our city, take you out to dinner and drinks, and tell you all about our business. In addition, you'll get all 6 pairs of leggings in our first line, as well as our limited edition t-shirt, Chakra Fitwear water bottle, thank you note on seed paper (which we will give you in person), and a shout out on our social media accounts about how awesome you are!

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Funding period

- (30 days)