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A photographic exploration of yoga's essence, brought together as a beautifully produced book in collaboration with Kehrer Verlag.
A photographic exploration of yoga's essence, brought together as a beautifully produced book in collaboration with Kehrer Verlag.
A photographic exploration of yoga's essence, brought together as a beautifully produced book in collaboration with Kehrer Verlag.
218 backers pledged $20,070 to help bring this project to life.

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Serpent In The Wilderness - A Photo Book

$20,070

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Serpent in the Wilderness is a photographic exploration of yoga that emerged from my deep personal experience and practice. After 5 years of working on this project, I am excited to be collaborating with German publisher Kehrer Verlag to take the next step and bring these photographs out into the world.

Years of study naturally led me to use my medium, photography, to learn more and search for the essence of yoga. I have traveled to places that are historically relevant to yoga’s past and others that embody its living present, working in a variety of traditions with many of the world’s great saints and yogis. From living rooms across America to ashrams and caves throughout India, the work reveals hidden layers and rarely seen dimensions of a profound spiritual path and way of life.

While this ancient Indian science has roots in Hindu mythology and doctrine, today it is mainstream, global and growing in popularity. In the United States, the number of yoga practitioners has increased to more than 36 million, up from 20.4 million in 2012, when I began this project. In China, it is growing 20% annually. Despite yoga’s worldwide growth and appeal, understanding and media attention tends to be superficial—focused on celebrity yogis, or on the physical, commercial, and health aspects. Through these photographs, I aim to connect contemporary forms to the traditions of yoga, and evoke the inner experience.

 

I have always envisioned this body of work as a photographic book. A book has longevity and allows the viewer to engage in an intimate way, at there own pace and time—it is a unique physical object that can be returned to again and again. I will be working with Kehrer Verlag, an excellent German publisher known for their quality fine art and photography monographs, to publish the trade edition of the book next Spring.

 

The creation of a quality photographic book is expensive from a material and production standpoint, and it is a common practice in the current era of photo books for an artist to share in the cost of bringing their own book to life. Certainly the creation of the photographs was a significant financial and time commitment, yet this work has always been a labor of love. To make the book a reality, I need to raise $18,500 for the final design, prepress work, production, and printing in Heidelberg, Germany. Any funds raised beyond our goal will go directly into the production and materials of the book. I view this campaign primarily as a pre-sale, where my contributors buy the book in advance, and this directly supports creation of the book itself.

Cost Breakdown of $18,500 USD:

  • 85% ~16,000 USD Final Design, Prepress Work, Printing and Binding
  • 5%  ~1,000 USD Shipping books from Germany to United States
  • 10% ~1,850 USD Kickstarter Fees

If our goal is not reached, we don’t get anything. This is an all or nothing campaign, so please support this project and help bring my book out into the world!

Additional Info

- If you would like to pre-order multiple copies of the book, beyond 1 or 2, please contribute the amount of books you want in multiples of $45 USD. For example, if you would like 20 books, pledge 20x45 USD = $900 as your amount. Send us an email at andy@andyrichterphoto.com with the number of books ordered, along with your contact information.

- For the Special Edition Print reward, chose the photograph you would want as a print and send me an email at andy@andyrichterphoto.com with the associated print number and your contact information. I will be sure to get you the print you want! Scroll down to see the photographs.

Unanswered question? Check the FAQ or send me an email at andy@andyrichterphoto.com

We’ve put together a great set of rewards to thank you for your contribution, including a Special Edition print and a Yoga Photo Shoot. Starting from $45, a signed copy of Serpent In The Wilderness is included with every reward.

 

  

 

 

 

 

 

 

  

 

Risks and challenges

The risks and challenges are minimal with this campaign. Kehrer Verlag has agreed to publish and distribute "Serpent in the Wilderness". Beyond funding the book production, finding a good team to work with is a primary challenge for any book project. Kehrer has an excellent reputation in the industry, and their professionalism and talent as collaborators has impressed me at every step of the way.

I am so excited to bring this work out into the world, and am deeply grateful for your support.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Thank You!

    Thank you so much for helping bring this project to life. Every little bit counts!

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    Pledge $20 or more About $20

    Photo Card with Thank You Note

    A special edition photo card (~5x7) with a personalized thank you note on the back

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    12 backers
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  3. Select this reward

    Pledge $45 or more About $45

    Signed Book

    A signed copy of the book, Serpent In The Wilderness

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    106 backers
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    Pledge $60 or more About $60

    Signed Book + Photo Card

    A signed copy of Serpent In The Wilderness + A special edition photo card (~5x7) with a personalized thank you note on the back

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    25 backers
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    Pledge $90 or more About $90

    Two Signed Books

    Two signed copies of the book, Serpent In The Wilderness

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    34 backers
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  6. Select this reward

    Pledge $150 or more About $150

    Special Edition Print + Signed Book

    A special edition 8.5x11 signed print, with four different photographs to choose from + A signed copy of Serpent In The Wilderness

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    14 backers
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    Pledge $250 or more About $250

    Name in the Acknowledgements

    Your name in the acknowledgements of the book + A signed copy of Serpent In The Wilderness

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    7 backers
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  8. Select this reward

    Pledge $500 or more About $500

    Invite to Exhibition Preview Night

    An exclusive invitation to the preview night of the exhibition at the Minneapolis Photo Center in March 2018 + Your name in the acknowledgements of the book + A signed copy of Serpent In The Wilderness

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  9. Select this reward

    Pledge $1,000 or more About $1,000

    Yoga Photo Shoot

    A yoga lifestyle photo shoot of your personal asana and meditation practice with me (available in the Midwest or on future travels to your city) + Your name in the acknowledgements of the book + A signed copy of Serpent In The Wilderness

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  10. Select this reward

    Pledge $2,500 or more About $2,500

    Serpent In The Wilderness Bundle

    Four special edition 8,5x11 signed prints + A yoga lifestyle photo shoot of your personal asana and meditation practice with me (available in the Midwest or on future travels to your city) + An exclusive invitation to the preview night of the exhibition at the Minneapolis Photo Center in March 2018 + Your name in the acknowledgements of the book + A signed copy of Serpent In The Wilderness

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Funding period

- (31 days)