Project image
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$1,085
pledged of $10,000pledged of $10,000 goal
10
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, December 14 2014 5:53 PM UTC +00:00
$1,085
pledged of $10,000pledged of $10,000 goal
10
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, December 14 2014 5:53 PM UTC +00:00

About

WHAT MAKES OUR PRETZELS UNIQUE?: . 

Tired of the dry and bland taste of the  pretzels in your grocery store?

Knotty Pretzels is the solution to that problem!

 We have revamped this classic snack by enhancing the taste with a new zesty blend of homemade seasonings. Our unique manufacturing process seasons the pretzels inside the dough and again on the outside once the pretzel has been baked. The result is a phenomenally delightful seasoning balanced with fresh zesty flavors. 

There is no doubt that the FUZION of ZEST and other HOMEMADE secret seasonings will have your taste buds begging for MORE!

Check out this Local Atlanta Beer blog review by Hey, Brewtiful:

***** The folks over at Knotty Pretzels sent me some samples for a taste test. Have you had a chance to try these yet? Check out what I thought about them here ----> http://www.heybrewtiful.com/2014/11/pretzels-beer-officially-good-together.html **********

Thanks Lee Greenway and Peach State Ale Trail for a wonderful review of our product. We could not have said it any better ourselves. Check it out at the link below! 

http://www.peachstatealetrail.com/knotty/

WHY ARE WE “THE OFFICIAL PRETZEL OF BEER?”

The Knotty twist with Knotty Pretzels is that we are  "The Official Pretzel of Beer." 

 Our unique family recipe accentuates not only the flavors of your favorite beer, but prepares your pallet for the next round! We have traveled across the United States marketing our pretzels at major craft beer festivals. At these festivals, we set up a booth and hand out hundreds of free samples, while also selling pretzel necklaces. 

One thing has been clear:

Knotty Pretzels are the ULTIMATE snack and are a great palette cleanser for beer festival attendees!

The rapid growth in the craft beer market has provided us with a fantastic opportunity to have a niche for our product. Festival goers now come directly to our booth craving the Knotty TWIST.

 After all, what is better than BEER and PRETZELS? 

Our goal is to have our product placed on the beer aisles at stores across the country—this allows us to separate ourselves from the traditional pretzel market. 

The purpose and mission of our product is unique and different from the traditional snack company

OUR STORY:

Sean’s Grandmother Mom-Mom created the recipe for the original Zesty Italian Knotty Pretzels. She developed this recipe after learning that her grandson did not like the bland and dry taste of traditional pretzels.

Mom-Mom crafted her Zesty Italian pretzels to escape the mediocrity of bland pretzels. 

Sean and Mom Mom
Sean and Mom Mom

The popularity of her snack rapidly increased amongst family and friends. We (Sean and Casey)have been best friends for the last ten years, and have always had an eye for entrepreneurial ideas for these delicious pretzels. One day while sitting around with our friends, we decided to come up with an official name for our pretzel business.

 Ta Da! Knotty Pretzels was born!

We discovered a co-packager that agreed to manufacture our pretzels, which has helped keep our overhead costs low. This has allowed us to focus our energies on the sales and distribution of Knotty Pretzels. We began marketing and selling Knotty Pretzels at a wide variety of events in the Metro Atlanta region— arts festivals, farmer’s markets, and music festivals.  

Then, the occasion came when we decided to participate in an event at a craft brewery, after realizing how amazing the Knotty taste was when coupled with a cold beer. The response was overwhelming. In fact, we sold more bags in 1 hour at this event, than we had EVER sold at any event. This is when we decided to narrow our marketing strategy focusing exclusively on bringing our brand to the beer market. We began traveling to beer festivals  around the United States and selling our product in local craft beer stores. The feedback that we have received with our product since we found our NICHE has been phenomenal.

 We then decided to claim that we are:

 “The Official Pretzel of Beer.”

Both of us now have made this our full time job.  We have funded this business completely on our own to this point. About 80 stores (and counting) sell our pretzels around Metro Atlanta, and also about 20 stores in other states. We handle the distribution of our pretzels weekly, and you can certainly find us on the weekends at beer festivals handing out our free samples and selling Knotty pretzel necklaces.

As of late, we have received interest in our product from a more corporate level. That is why we decided to come to Kickstarter. 

Currently, we are not in a position to commit to corporate accounts without additional funding and support.

.

 THE PLAN AND HOW FUNDS WILL BE USED?

The amount of human and financial capital necessary to distribute and sell at the corporate level is significant. For the past year, we have launched Knotty Pretzels into a success on our own time and dime. Undoubtedly, a young, up and coming company requires substantial capital for a product to transform from an idea to a final product. 

We are asking Kickstarter to help us push our product further and take it mainstream, so everyone can enjoy our pretzels with their favorite beer.

 We will use your money Kickstarter to help get us to that level by boosting up our manufacturing, distribution, inventory, advertising, flavor research and development, marketing, and vending at more large scale events.

How Will the Funds be used if our Kickstarter is successful?:

(If we achieve our goal and MORE, this is what we would do.)

$10,000 - $20,000

  • We will stop using our co-packager and rent our own small commercial manufacturing facility with more machinery to have more production available with better margins
  • Basic advertising campaigns via social media to continue building brand.
  • Continue local southeastern campaign of participating in Beer events
  • Reach out and find  more small retail stores in our niche to carry our product 
  • New Flavor Research and Development
  • More simple marketing materials to give away Free at events
  • Branded fully printed, eye catching tent/booth to set up at events.
  • Attend the 2015 Fancy Food show to build more commercial interest in our product
  • Boost Inventory of product and current packaging
$50,000 +
  • This will give us the ability to contact commercial accounts on a Southeastern United States distributing level.
  • Commercial Grade Packaging machine
  • Set up a regional distributing network
  • Participate in more large scale events.
  •  Increase in marketing and advertising.
  •   Release new flavors.
  • Maximize Inventory with: (POS for the beer aisle in commercial stores ,In store displays, mass quantities of  Packaging and sizes, final branding designs, Product)

$100,000 +

*Make Knotty Pretzels a Nationwide Brand* It is  a unique and proven product that will sell:

  • Hire Professional marketing and advertising team.
  •  More Commercial machinery and even larger manufacturing facility to increase manufacturing.
  • Get in touch with large commercial retailers and distributors and provide samples.
  • Set up National distribution network.
  • Nationwide events on weekly basis building brand recognition by handing out free samples to consumers with hired promoter workers.
  • Maximize inventory ready to distribute on National level.
  • New Website to increase our online sales
  • Hire Man power
  • More Research and development of new flavors and holiday flavors
Knotty Pretzels Event Set Up at Turner Field
Knotty Pretzels Event Set Up at Turner Field

REWARDS:

Hot Wings (8 Oz) Bag
Hot Wings (8 Oz) Bag
Zesty Italian (8 Oz) Bag
Zesty Italian (8 Oz) Bag
Knotty Pretzels Reward Shirts
Knotty Pretzels Reward Shirts
Knotty Pretzels Hat Reward
Knotty Pretzels Hat Reward
Knotty Pretzels Reward Koozie
Knotty Pretzels Reward Koozie

Follow Us on Facebook, Twitter, and Instagram:#KnottyPretzels. 

Also, feel free to visit our website and check out our online store. Thanks Kickstarter!!

www.KnottyPretzels.com

https://www.facebook.com/KnottyPretzels 

Risks and challenges

Risks and Challenges.

Being young entrepreneurs, and a start up company we deal with risks and challenges on a daily basis.The only thing you can do we have learned is to tackle the problem and then to move forward and learn from our mistakes. This is a learning experience for us, but this business is our life. It is how we eat and live on a daily basis. We will do whatever it takes to make it successful. We have confirmed over the last year that we have a great and unique product that will be a big hit to consumers everywhere.

There will be no risk to you at all. Your rewards will be distributed if the Kickstarter is successful. That is a promise. We have all of the reward items ready to go and ready to ship out now. We will not have to wait for anything to get the rewards out to you guys. We can have these rewards shipped out to arrive before the holidays too!

Cheers.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Thanks for the support. It is greatly appreciated. We will shout you out on our Facebook as a Knotty Supporter!

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  2. Select this reward

    Pledge $5 or more About $5

    A signed Thank You letter by Sean and Casey + Knotty Pretzels Sticker+ a personal thank you on the Knotty Pretzels Facebook page and Twitter

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  3. Select this reward

    Pledge $15 or more About $15

    A signed Thank You letter by Sean and Casey + Knotty Pretzels Sticker+ Knotty Pretzel Koozie+a personal thank you on the Knotty Pretzels Facebook page and Twitter

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  4. Select this reward

    Pledge $25 or more About $25

    BEER FEST PRO: 1 Knotty Pretzels bag (8oz) (flavor optional) + 1 Knotty Pretzels koozie + 1 Knotty Pretzels Sticker + 1 lanyard to hang your pretzel bags on and make a Knotty Pretzels necklace + a personal thank you on the Knotty Pretzels Facebook page and Twitter

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  5. Select this reward

    Pledge $35 or more About $35

    BEER FEST FOR 2: 2 Knotty Pretzel bags (8oz) (1 of each flavor) + 1 Knotty Pretzels Sticker + 1 Knotty Pretzels koozie + 2 lanyards to hang your pretzel bags on and make a Knotty Pretzels necklace + a personal thank you on the Knotty Pretzels Facebook page and Twitter

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  6. Select this reward

    Pledge $50 or more About $50

    XL VARIETY PACK: 4 Knotty Pretzel bags (8oz) (2 of each flavor) + 1 Knotty Pretzels Sticker + 2 Knotty Pretzels koozies + a personal thank you on the Knotty Pretzels Facebook page and Twitter

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  7. Select this reward

    Pledge $75 or more About $75

    FOR INTERNATIONAL BACKERS ONLY: 6 Knotty Pretzels Bags (8oz) (3 of each flavor) + 2 Knotty Pretzels koozies + Knotty Pretzels Stickers + a personal thank you on the Knotty Pretzels Facebook page and Twitter

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  8. Select this reward

    Pledge $75 or more About $75

    SWAG BAG: 1 Knotty Pretzels shirt + 1 Knotty Pretzels trucker hat + 1 Knotty Pretzels pint glass + 6 Knotty Pretzels Bags (8oz) (3 of each flavor) + 2 Knotty Pretzels koozies + Knotty Pretzels Stickers + a personal thank you on the Knotty Pretzels Facebook page and Twitter

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  9. Select this reward

    Pledge $100 or more About $100

    TAILGATE SPECIAL: 1 Knotty Pretzels Bulk Bag (15lbs) (flavor optional) + 2 Knotty Pretzels Bags (8oz) (one of each flavor) + 2 Knotty Pretzels Trucker Hats + 2 Knotty Pretzels Pint Glasses + 6 Knotty Pretzels Koozies + Knotty Pretzels Stickers + a personal thank you on the Knotty Pretzels Facebook page and Twitter

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  10. Select this reward

    Pledge $250 or more About $250

    THE PARTY PACK: Are you hosting a party soon? Time to get Knotty! A snack all of your guests will enjoy with their beer.

    2 Knotty Pretzels bulk bags (15lbs) (1 of each flavor) + 10 Knotty Pretzels bags (8 oz) (5 of each Flavor) + 4 Knotty Pretzels pint glasses + 6 Knotty Pretzels koozies + Knotty Pretzels Stickers + a personal thank you on the Knotty Pretzels Facebook page and Twitter

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  11. Select this reward

    Pledge $300 or more About $300

    THE KNOTTY EXPERIENCE: *2 Tickets*
    Come Spend the day with Sean, Casey, and 2 Knotty Girls at an Atlanta Beer Festival as a VIP.

    Unlimited Beer and Pretzels!!
    Scheduling is flexible.

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  12. Select this reward

    Pledge $1,000 or more About $1,000

    KNOTTY ANNUAL MEMBER:
    10 Knotty Pretzels bags (8oz) a month for a year. Your choice of flavors every month. Your first month you will also receive: 2 Knotty Shirts and 2 Knotty Hats + 2 Knotty Pint glasses + 2 Knotty Pretzel Koozies

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  13. Select this reward

    Pledge $2,500 or more About $2,500

    We will bring Knotty to you!
    Sean and Casey and 2 Knotty Girls will come cater a party you are having with unlimited Knotty Pretzels for the party.

    *Scheduling is flexible*

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  14. Select this reward

    Pledge $5,000 or more About $5,000

    Sean and Casey and 4 Knotty Girls will Cater your 2015"Big Game" Party on February, 1 2015 with All you can Eat Knotty Pretzels.
    Your name will be printed on Knotty Pretzels bags as a Knotty Supporter.

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  15. Select this reward

    Pledge $10,000 About $10,000

    We will create and market a flavor of your choice. You tell us the flavor you would like and we will make it happen. You will be a part of all the R&D of your flavor.

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Funding period

- (30 days)