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A compact, smart diaper backpack that keeps all your baby gear organized and accessible while looking stylish with any outfit!
A compact, smart diaper backpack that keeps all your baby gear organized and accessible while looking stylish with any outfit!
363 backers pledged $37,309 to help bring this project to life.

About

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$37,309

363

Parenthood should be a joyful experience, full of quality time with your sweet baby. But all too often it can become a stressful, overwhelming time, with midnight feedings, hectic schedules, and always too much to do and not enough time to do it.

That's why we at Ethan & Emma strive to create products that make parents' lives easier. We are parents ourselves, so we know what it's like!

Ethan & Emma Stroller Organizer
Ethan & Emma Stroller Organizer

We are Ethan & Emma, a small family startup in Miami founded by me, Joe Lau, and my wife Leslie. We had had trouble finding a well-designed stroller organizer for our daughter. Frustrated by the lack of storage space and by drinks that always tipped over, we decided to design our own stroller organizer and put it into production.

With support from thrilled parents all around the world, we're proud to say that we've sold more than 100,000 Ethan & Emma Stroller Organizers and received 2000+ 5-star reviews on Amazon!

Here are a few excerpts from Amazon reviews about our Stroller Organizer:

"Can't believe the amount of thought put into this product. Excellent!" - Marissa

"I like that the velcro straps grab hard and like the quality of the zippers and pouches. Extra credit goes to the communication, responsiveness, and service of Ethan and Emma, who followed through on a carabiner that Amazon forgot." - Rev. Marc Nelesen, PhD

"Great quality caddy. I saw someone using this on an Uppababy stroller and I chased her down to find out the brand. Glad I was able to get this on Amazon too. Fast and quick shipping. I love using it." - M.A.

"Even when loaded with multiple beverages, toys, phones, napkins, you name it, it still hangs true without worry of tipping/spilling the drinks." - Andrew Czop

"Well thought out; clearly designed by a parent." - Vabulous

Designing the perfect diaper bag

After our success with the Stroller Organizer, we set our sights on creating the perfect diaper bag. We’re excited to continue our legacy of improving the lives of parents with our innovative new products!

Leslie's diaper bag struggles

After trying out a number of different diaper bags, my wife Leslie was frustrated because none of them really helped her stay organized while out and about. With too few compartments, her baby supplies were always a chaotic mess, and every time she needed a moist wipe she had to take off the bag and reach inside for one. Who has time for that?

Everything was so crammed into her diaper backpack that she couldn't even close it. It felt more like she was packing for a camping trip than heading to the mall! Plus there was no place to put soiled clothes, so she had to make sure to bring a plastic bag. Once in a while she'd forget - ewwww!

She didn't like the way these other bags looked, either. She often found that they clashed with what she was wearing, or just looked clunky and awkward. When carrying them, she didn't feel good about herself.

Introducing The Mommy Bag!

So after Leslie told me about her ongoing struggles with her diaper bags, we decided to design a better one - a diaper bag that resolved all the shortcomings of the other diaper bags on the market.

We conducted focus groups across the United States and identified what moms really want in a diaper bag: large capacity, compactness, ease of use, durability, and style - with a compartment for every need! We’ve addressed each of these areas to create the perfect diaper bag that is both functional and beautiful.

Perfect for storing your Mommy Bag in style!
Perfect for storing your Mommy Bag in style!

So easy to change diapers on the go!

When out in public restrooms, just hang The Mommy Bag for quick and easy access to clean diapers, wipes, and more. The included changing pad protects baby from germs, and with the front flap down, you can easily get to everything you need!

Diaper changes are a breeze with The Mommy Bag!
Diaper changes are a breeze with The Mommy Bag!
So handy for on-the-go diaper changes!
So handy for on-the-go diaper changes!

Easy moist wipes dispenser - just grab one!

This is one of the favorite features of just about everyone we've talked to. With our special compartment on the side, you can grab a wet wipe anytime, with one hand, and you don't have to take the bag off to get to it!

Insulated pocket keeps baby's milk cold

Removable pouch for soiled clothing

Just toss it in the washer!
Just toss it in the washer!

Handy stroller straps let you attach bag to stroller handle

For when you get tired of carrying it!
For when you get tired of carrying it!
The Mommy Bag keeps you organized in style
The Mommy Bag keeps you organized in style

So many convenient features!

Triple Layer Storage System

You'll be surprised to see just how much baby gear (and mommy gear!) The Mommy Bag can hold!  

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Innovative features make Mom's life easier!

So easy to grab a wet wipe with one hand!
So easy to grab a wet wipe with one hand!
Durable nylon is so easy to clean!
Durable nylon is so easy to clean!
Makes changing diapers a breeze!
Makes changing diapers a breeze!
Movable magnetic dividers let you stay organized any way you like
Movable magnetic dividers let you stay organized any way you like

Our early bird reward levels will be the first to ship after the Kickstarter campaign ends, with delivery in September 2018. The remaining reward tiers will ship after that.

What better way to show the mom in your life how much you appreciate her? The Mommy Bag by Ethan & Emma makes her life so much easier... what a great gift for baby shower, birthday, or holidays!

The Super Early Birds are ALL GONE!

Early Bird Special #1: GONE!

 Early Bird Special #2: GONE!

Happy beta testers give glowing reviews!

Joe and Leslie Lau, founders of Ethan & Emma
Joe and Leslie Lau, founders of Ethan & Emma

The truth is, we put our hearts and souls into this diaper bag. We’re here on Kickstarter because we need your help to bring it to market. We’re asking for your support so we can continue to expand our product line, purchase new equipment, and hire more skilled people.

And by the way, we have already made a limited number of bags for our Early Bird backers, so if you pledge one of the Early Bird Specials you will get your bag right away after the campaign ends!

So please take a look at the rewards over on the right, choose the perk package that suits you best, and be one of the first on your block to own the most accessible, dependable, and stylish diaper bag on the planet!

We’re so confident you’ll love it that we offer a 100%, no questions asked, money back guarantee.

PLEDGE NOW!

          

Risks and challenges

We have worked with our manufacturer for a quite while now, and we are very confident in their ability to get our bags made on time.

However, if we have an extraordinarily successful campaign, there could be delays. If that happens, we will be sure to keep our backers informed.

With our highly successful business record so far, you can count on Ethan & Emma to get your Mommy Bag to you in a timely manner!

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Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge $79 or more About $79

    Super Early Bird Special

    47% OFF Retail Value of $150 ($71 Savings)
    FREE Baby Wipes Clutch!
    Early delivery!

    Includes:
    • The Mommy Bag by Ethan & Emma
    • Baby Changing Pad by Ethan & Emma
    • Dust Bag by Ethan & Emma
    • Baby Wipes Clutch by Ethan & Emma (black only)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 75 backers
    $
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  2. Reward no longer available

    Pledge $84 or more About $84

    Early Bird Special #1

    44% OFF Retail Value of $150 ($66 Savings)
    FREE Baby Wipes Clutch!
    Early delivery!

    Includes:
    • The Mommy Bag by Ethan & Emma
    • Baby Changing Pad by Ethan & Emma
    • Dust Bag by Ethan & Emma
    • Baby Wipes Clutch by Ethan & Emma (black only)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 120 backers
    $
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  3. Reward no longer available

    Pledge $84 or more About $84

    Early Bird Special #2

    **35% OFF Retail Value of $130 ($46 Savings)**
    Offer ends 8/12 11:59pm

    Early delivery!

    Includes:
    • The Mommy Bag by Ethan & Emma
    • Baby Changing Pad by Ethan & Emma
    • Dust Bag by Ethan & Emma
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 73 backers
    $
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  4. Reward no longer available

    Pledge $84 or more About $84

    Early Bird Special #3

    **35% OFF Retail Value of $130 ($46 Savings)**

    Includes:
    • The Mommy Bag by Ethan & Emma
    • Baby Changing Pad by Ethan & Emma
    • Dust Bag by Ethan & Emma
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 52 backers
    $
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  5. Reward no longer available

    Pledge $99 or more About $99

    Kickstarter Special: Mommy Bag Set

    **24% OFF Retail Value of $130 ($31 Savings)**

    Includes:
    • The Mommy Bag by Ethan & Emma
    • Baby Changing Pad by Ethan & Emma
    • Dust Bag by Ethan & Emma
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
    $
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  6. Select this reward

    Pledge $99 or more About $99

    Kickstarter Special: Mommy Bag Set

    **24% OFF Retail Value of $130 ($31 Savings)**

    Includes:
    • The Mommy Bag by Ethan & Emma
    • Baby Changing Pad by Ethan & Emma
    • Dust Bag by Ethan & Emma
    Less
    Estimated delivery
    Ships to Only United States
    21 backers
    $
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  7. Reward no longer available

    Pledge $159 or more About $159

    Kickstarter Special: 2x Mommy Bag Sets

    **39% OFF Retail Value of $260 ($101 Savings)**

    Includes:
    • The Mommy Bag by Ethan & Emma
    • Baby Changing Pad by Ethan & Emma
    • Dust Bag by Ethan & Emma
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 2 backers
    $
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  8. Select this reward

    Pledge $159 or more About $159

    Kickstarter Special: 2x Mommy Bag Sets

    Includes:
    • The Mommy Bag by Ethan & Emma
    • Baby Changing Pad by Ethan & Emma
    • Dust Bag by Ethan & Emma
    Less
    Estimated delivery
    Ships to Only United States
    9 backers
    $
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Funding period

- (44 days)