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¥513,309
pledged of ¥1,500,000pledged of ¥1,500,000 goal
17
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, July 13 2018 3:50 AM UTC +00:00
¥513,309
pledged of ¥1,500,000pledged of ¥1,500,000 goal
17
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, July 13 2018 3:50 AM UTC +00:00

About

Creator
Creator

Would you be excited if I told you that I have the healthiest plant milk on the planet?! I do... It is called AMAZAKE, and it is from Japan. It is fermented rice drink. Yes, that's right, it's fermented which means it has probiotics!! Yes, I know it does not sound too appetizing. But please hear me out. This is super SWEET and DELICIOUS! Not only is it delicious but also HEALTHY!! So let's get into exactly what it is and how it is made. 

What is Amazake? (aːmaːzaːkɛ / ah-mah-za-keh) 

  • Made of 3 ingredients: brown rice, rice malt, and water. That's it!
  • Fermented
  • Gluten free
  • Vegan
  • Can be consumed as a drink 
  • Can be used as an alternative to refined sugar
  • No added sugar / refined sugar free
  • Perfectly sweet
  • Authentic Japanese drink

Amazake is a probiotic rice drink that is naturally sweet without any added sugar and is 100% whole food. It is made with simple ingredients; steamed brown rice, koji (rice malt) and water. Its natural sweetness is a byproduct of an authentic and delicate fermentation process. Koji, which is a sugar converter will break down protein and glucose in rice through fermentation and this fermentation technique has been used in Japan for hundreds of years for fermenting various food products such as miso, soy sauce, sake, and many more. Amazake is naturally sweet and is considered as comfort drink in Japan analogous to hot chocolate or glass of milk in the US. It can be enjoyed either hot or cold, but it has traditionally been consumed hot during the chilly winter months in Japan. Amazake is highly versatile due to its neutral flavor profile and can take on any flavor that is given, and therefore, is a great healthier alternative to refined sugar and any other sweetener. It can be used in any recipe – sweet or savory! – to add depth of flavor and a probiotic boost! It is not only delightfully sweet but also healthy!!

Amazake: Probtotic Rice Drink
Amazake: Probtotic Rice Drink
Amazake smoothie bowl
Amazake smoothie bowl
Probiotic Rice Drink
Probiotic Rice Drink
Probiotic Sweetener
Probiotic Sweetener

 Here are some of the Health Benefits of Amazake

  • Probiotic
  • Rich in vitamin B1, B2, B6, minerals, and amino acids
  • Support energy production
  • Boosts immune system 
  • Supports healthy digestion

Hosts of vitamins, minerals, and amino acids are found in Amazake. Specifically, it is rich in B1, B2, B6, pantothenic acid, fiber, as well as amino acids such as arginine, glutamine, and cysteine. Vitamin B complex is known to support energy production, boost immune and cell function while amino acids support healthy hair and skin. Furthermore, it is high in naturally occurring enzymes and probiotics; a byproduct of the fermentation, and this aids in the production of good gut flora and healthy digestion.

Green tea latte sweetened with Amazake
Green tea latte sweetened with Amazake

I think that this an amazing product that everyone in America will love. This can be used as an alternative to refined sugar and it is a great way to reduce the consumption of refined sugar - a major source of obesity and diabetes. Refined sugar is empty calories without any nutritional value. It will be far better to drastically reduce or cut out totally. Therefore, I would like to introduce my first product, AMAZAKE to America with the hope that I can somehow contribute to eradicating obesity and other diseases. I am convinced that everyone can be healthy and be free of these diseases through adopting positive eating habits. The simple act of eating is powerful and can have a profound impact; it can heal the body and the environment. 

In order to make this a reality, I am starting a company in the US that specializes in healthy, authentic Japanese food products. As mentioned above, my first product will be AMAZAKE, and after successfully launching these products, I will be launching other products (e.g. healthy Japanse Sweet Potatoe snacks?!) Even though a very small batch has already been manufactured and packaged, it is not enough to efficiently ship out to the States (so far, 150kg out of 1000kg is ready). I have outlined the general milestone for this project: 

  • Production and packaging 
  • Form LLC 
  • Launch e-commerce website 
  • Find optimal logistics (from Japan to the USA) 
  • Travel to the US for sales pitch 

Why am I doing this? My Dream.  

My own experience with my health issues has brought me here. A couple of years ago, I suffered from various health issues due to my eating habits. I wanted to lose weight and be healthy. With the low-carb hype,  I was convinced that the 'low carbohydrate" diet was the way to go. I ate large amounts of animal products and fats and avoided grains like a plague. After a while of eating this way, I started having no energy, and I could barely recover from my workouts. My body temperature and my heart rate were extremely low - way below average. After about one year, I had my blood checked. The results were horrifying - my overall cholesterol level was through the roof (above 230ml/dl), high level of triglycerides, and I had hypothyroidism (which explains the lack of energy). I could not believe it. I thought I was doing the "right thing" for my body, but in reality, was doing the exact opposite.

 From then onwards, I started studying the power of plant-based, Japanese cuisine, because Japan has one of the highest life expectancies in the world with very low obesity rates. I completely revamped my eating style and ate more "Japanese style," incorporating lots of whole grains and sweet potatoes, and drastically lowered my intake of animal products. 

Fast forward to now - my health has never been better. My cholesterol and triglycerides dropped to an average level, my body temperature and thyroid level went up. I lost all the weight that I have gained with my hypothyroidism. It is through this experience, that I am so passionate about sharing this way of eating to the world. Japan has so many healthy, whole food products that are not yet known to the world. I am a firm believer of the saying, “let food be thy medicine.” When we make a conscious effort to increase our consumption of whole, plant foods, not only does it promote health and longevity, but it also contributes to a cleaner environment. This simple act of eating can be truly powerful;  it can heal the body and the environment. I am committed to providng the healthiest and finest quality “MADE IN JAPAN.”

Rewards:

30 stickers with your name in Kanji (aka Chinese characters)

Emily in Kanji
Emily in Kanji

Branded notepad

Risks and challenges

MADE IN JAPAN; which is the biggest selling point, is, unfortunately, the biggest disadvantage. This means that these products must be manufactured in big batches to be shipped to America. Some of the challenges include production, packaging, and shipment, all of which are very costly and must be planned strategically.
Since it is not yet recognized in the States, samples will be sent to bloggers and YouTubers from Japan, which is also very costly.

Here is where the funding will go:
1) Production & shipment 810,000JPY
2) Packaging: 200,000JPY
3) Sending samples: 100,000 JPY
4) Incorporation fee: 70,000JPY
5) Travel fee to America: 150,000JPY + 150,000JPY
TOTAL: 1,480,000 JPY
Additional fee: Kickstarter commission and rewards

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    2 packs of Probiotic Rice Drink

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    Variety pack

    You will receive 2 packs of Probiotic Rice Drink and Probiotic Sweetener

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    Variety pack + recipe cards

    You will receive 2 packs of Probiotic Rice Drink and Probiotic Sweetener and recipe cards (it shows how to use our products)

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    • Probiotic sweetener
    • Recipe card
    • 30× Stickers w/ your name in Kanji 30 stickers
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    • Probiotic sweetener
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    • Probiotic sweetener
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    Pledge ¥70,000 or more About US$ 651

    3 x Mega pack + notepad + recipe cards

    You will receive: 3 x 4-pack of Probiotic Sweetener
    and Probiotic Rice Drink
    plus branded notepad and recipe cards

    Includes:
    • 12× Probiotic rice drink
    • 12× Probiotic sweetener
    • Notepad with our logo
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    40 packs

    You will receive 20 packs each of:
    Probiotic Rice Drink and Probiotic Sweetener throughout the course of 6 months

    Includes:
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    • 20× Probiotic sweetener
    • Notepad with our logo
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Funding period

- (21 days)