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An all-new independent print magazine about the craft, creativity and community of board gaming.
538 backers pledged £13,020 to help bring this project to life.
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£13,020

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Senet

A new, independent publication which celebrates the craft, creativity and community of board gaming. Created by Dan Jolin and James Hunter.

Cover of the dummy issue of Senet magazine featuring a detail of a miniature from Eric M. Lang's Blood Rage. The final Issue 1 cover may differ

What is Senet?

Senet is a magazine for people who love board games, from those who are new to the hobby and just discovering it via gateway games, to veteran players and board-game designers. 

It takes board gaming seriously as an art and entertainment form in a lively, interesting and visually impressive way. It will include previews of the most exciting and intriguing upcoming games, reviews of the latest releases, from both major and independent publisher, and features which inventively explore the creative processes behind board games, as well as the tabletop experience itself.

Our mascot Nubie, designed by Nick Newman.

 What’s inside? 

A sample spread of our preview front-section, titled 'Behold'.

Senet’s main features will unbox the board-gaming experience via five strands:

1. Theme

Where we focus on a popular game theme, such as Vikings, Mediterranean trade, HP Lovecraft, zombies and Star Wars.

2. Mechanism

Each issue, one of our gaming experts digs into how a particular gaming mechanism — such as worker-placement, deckbuilding or roll-and-write — actually works, and reveals which games do it best.

3. Art

We interview a major board-game artist to uncover the secrets of great tabletop visual design. For the first issue, this artist will be the brilliant Ian O’Toole (Lisboa, Black Angel, On Mars).

4. The Player Experience

A think-piece which tackles a different issue each month. For example, co-op playing, cheating, welcoming newbies, making game nights work, tackling conventions, and rocking print and play.

A work-in-progress of the opening spread for Issue 1's Elizabeth Hargrave interview

5. The Game Designer

A ‘Hall of Fame’ in-depth career Q&A with a major industry figure. In Issue 1, this will be with Elizabeth Hargrave, designer of Wingspan, for which she won the Kennerspiel des Jahres.

A dummy spread for our Reviews section, which will sit at the back of the magazine.

Why Senet?

Board games are beautiful

With high production values, impressive artistry, engaging themes and elegant mechanisms, they have, quite simply, never looked so good as the titles being published today.

Board games are social

They bring people together in an entertaining and immersive way. There is now such a variety of games — from party games, to collectible card games, to Eurogames, to role-playing games — the hobby is genuinely open to all, making it a diverse and universally welcoming activity.

Board games tell great stories

Every great game experience contains drama and comedy, twists and turns.

Conceived by a pair of passionate gamers with 30 combined years of experience in publishing, Senet celebrates and explores all these aspects of the hobby, at a time when it is going through an astonishing renaissance.

Senet will be written by the most passionate and knowledgeable tabletop-gaming writers in the world — including Owen Duffy, creator and editor of The Board Game Book, Matt Thrower, author of the Haynes Manual of Table Top Gaming, and Meeple Lady, of boardgamemeeplelady.com. We are also proud to include Tristan Hall — designer of Gloom of Kilforth and the upcoming 1545, St. Elmo's Pay — as a contributor. Tristan will be sharing his insights into the industry. 

It will also boast amazing illustrations, including work by Private Eye cartoonist Nick Newman. 

Production details

Senet will comprise 64 full-colour, 160mm x 240mm pages, printed on 100gsm uncoated paper, with a 250gsm uncoated cover featuring a special colour.

Rewards

A mock-up of our soft-enamel pin badge of Nubie, Senet’s mascot, created by Nick Newman
A mock-up of the Senet tote bag
A mock-up of the Senet compact dice tray. Dice not included.

Please note that the pictures above are for illustrative purposes only, and the actual appearance of the rewards may differ.

Stretch goals

We need £11,900 to produce and publish the first issue of Senet. All our contributors will be paid. This is a passion project, but we don't expect anybody to share their expertise and creativity for free.

Any additional money raised will be invested directly into creating Issue 2 and beyond.

About us

Dan (left) and James (right). Portraits by Ellie Foreman-Peck

Dan Jolin, co-founder and editor

Dan is a journalist with more than two decades of experience, who specialises in writing about tabletop gaming, cinema and TV. Formerly features editor of Empire magazine, he is now a freelance writer and editor who contributes to The Observer, Tabletop Gaming, Time Out London, Screen International, Pilot TV and Empire. Dan’s favourite games are Lords of Waterdeep, Scythe, Agricola, Gloomhaven and Dungeons & Dragons, and his favourite game of 2019 (so far) is Wingspan. When not playing board games, he enjoys watching movies, creating banging DJ mixes, writing children’s fiction, or riding his mountain bike in the Chiltern Hills, where he lives with his wife and two sons.

@DanJolin

James Hunter, co-founder and art director

James was an art director at The Sunday Times and now has his own design practice where he makes magazines like C20, the member’s magazine of The 20th Century Society. Senet is the coming together of two things he loves and finds interesting: board games and magazines.

@jameshuntereu

Special thanks to...

David Hughes and Sam Ibrahim for so brilliantly shooting and editing our Kickstarter video; Simon Brew and Owen Duffy for their invaluable Kickstarter-guru advice, and to Owen also for sharing some of his own Expo footage for the video; Elizabeth Hargrave and Ian O'Toole for agreeing to be part of the campaign, and Issue 1 itself; Nick Newman for creating our mascot Nubie; Ellie Foreman-Peck for making portraits of us; James Cowen and all friends at Leytonstone Tabletop Games for introductions and encouragement; Simon Esterson and Stephen Coates for their feedback; Lucy Jolin for her eagle-eyed editing skills and all-round support, and Lucy McKenzie for her patience and support.

Finally, what does Senet mean?

Senet is the world’s oldest board game, dating back to ancient Egypt. Nobody is sure how you play it, but its name translates as “Gateway” — as in the gateway to the afterlife. So it sounds both welcoming and like it promises paradise. Perfect, we thought, for our magazine.

Risks and challenges

The magazine:
We understand that making a magazine involves lots of different people and processes, and we don’t want to disappoint our readers by delivering Issue 1 late. We have drawn upon our 30 years experience in publishing to create a feasible editorial and production schedule. We have worked with many of our contributors and collaborators before, and have discussed the nature of the content with them well in advance of publishing. James (the art director) will be passing the issue at the printers, working closely them to ensure you get your copy on time.

The rewards:
This is our first crowdfunding project, and we have been thinking a lot about the logistics of creating, sourcing and delivering different components of each pack to different places. Where possible, we have tried to work with UK companies where we already have a relationship, or have agreed schedules before starting working together for the first time. There is always a possibility that rewards could be delayed, go missing or become damaged during shipping — but we are working closely with our partners to take steps to protect against this.

The finances:
We have a big spreadsheet! When printing magazines and manufacturing products, invoices can become big and cashflow is very important. We have budgeted in a way that makes sure we can fulfil your rewards. We have set up a limited company and secured credit accounts where possible in case of cashflow problems. We have researched into fees and taxes that we would be liable for.

Our promise:
We will do our very best to make great things, and get them to you by the end of January 2020. If we become aware of any problems, we will communicate this to you in advance, and do everything we can to resolve them.

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Support

  1. Select this reward

    Pledge £7 or more About US$ 10

    Senet Magazine

    Additional charges and taxes may apply when shipping outside of the United Kingdom.

    Includes:
    • A copy of Senet Issue 1
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    Estimated delivery
    Ships to Anywhere in the world
    289 backers
    £

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  2. Select this reward

    Pledge £10 or more About US$ 13

    Supporter Pack

    Additional charges and taxes may apply when shipping outside of the United Kingdom.

    Includes:
    • A copy of Senet Issue 1
    • A Kickstarter-exclusive Senet wallpapers for a range of devices
    Less
    Estimated delivery
    Ships to Anywhere in the world
    19 backers
    £

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  3. Select this reward

    Pledge £15 or more About US$ 20

    Patron Pack

    Additional charges and taxes may apply.

    Includes:
    • A copy of Senet Issue 1
    • A soft enamel pin badge of Nubie, the Senet mascot
    • Your name listed as a patron in Issue 1
    • A Kickstarter-exclusive Senet wallpapers for a range of devices
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 118 backers
    £

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  4. Select this reward

    Pledge £25 or more About US$ 33

    Patron Pack + Tote

    Additional charges and taxes may apply when shipping outside of the United Kingdom.

    Includes:
    • A copy of Senet Issue 1
    • A Senet tote bag to carry your games in
    • A soft enamel pin badge of Nubie, the Senet mascot
    • Your name listed as a patron in Issue 1
    • A Kickstarter-exclusive Senet wallpapers for a range of devices
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 40 backers
    £

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  5. Select this reward

    Pledge £40 or more About US$ 52

    Gamer Pack

    Additional charges and taxes may apply when shipping outside of the United Kingdom.

    Includes:
    • A copy of Senet Issue 1
    • A Senet compact dice tray (because that's how we roll)
    • A Senet tote bag to carry your games in
    • A soft enamel pin badge of Nubie, the Senet mascot
    • Your name listed as a patron in Issue 1
    • A Kickstarter-exclusive Senet wallpapers for a range of devices
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 35 backers
    £

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    Learn more about accountability.
  6. Select this reward

    Pledge £100 or more About US$ 130

    Special Edition Pack

    Additional charges and taxes may apply when shipping outside of the United Kingdom.

    Includes:
    • A copy of Senet Issue 1
    • An art print by our illustrator with personal message of thanks
    • A Senet compact dice tray (because that's how we roll)
    • A Senet tote bag to carry your games in
    • A soft enamel pin badge of Nubie, the Senet mascot
    • Your name listed as a patron in Issue 1
    • A Kickstarter-exclusive Senet wallpapers for a range of devices
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    £

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  7. Select this reward

    Pledge £120 or more About US$ 156

    Retailer Pack

    Additional charges and taxes may apply when shipping outside of the United Kingdom.

    Includes:
    • 35 copies of Issue 1
    • Your name listed as a patron in Issue 1
    Less
    Estimated delivery
    Ships to Only United Kingdom
    3 backers
    £

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  8. Select this reward

    Pledge £500 or more About US$ 647

    Advertiser Pack

    Additional charges and taxes may apply when shipping outside of the United Kingdom.

    Includes:
    • Your advertisement in the magazine, subject to approval
    • 5 copies of Issue 1
    • Your name listed as a patron in Issue 1
    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 5 backers
    £

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  9. Reward no longer available

    Pledge £75 or more About US$ 97

    Gamer Pack + Session

    We'll set up a pair of gaming sessions (four people per sesh) at a suitable London location to have a game (and chat, and possibly a laugh) with Dan. The game played will be Dan's favourite of the year. Your rewards will be provided at the event, in person by Dan.

    Additional charges and taxes may apply when shipping outside of the United Kingdom.

    Includes:
    • A copy of Senet Issue 1
    • Play a game with editor Dan Jolin (at a London location, tbc)
    • A Senet compact dice tray (because that's how we roll)
    • A Senet tote bag to carry your games in
    • A soft enamel pin badge of Nubie, the Senet mascot
    • Your name listed as a patron in Issue 1
    • A Kickstarter-exclusive Senet wallpapers for a range of devices
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 8 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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    It's a way to bring creative projects to life.

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Funding period

- (31 days)