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Help us open a storefront in Old East Durham! We're trying to bring coffee, pie and baked goods to our local community!
With your support we're opening a shop in Old East Durham in 2017! We're excited to bring coffee, pie and baked goods to our local community!
With your support we're opening a shop in Old East Durham in 2017! We're excited to bring coffee, pie and baked goods to our local community!
395 backers pledged $24,266 to help bring this project to life.

About this project

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A Neighborhood Cafe for East Durham Pie Co.

$24,266

395

The Quick and Dirty

We're looking to raise $20,000 to move our business out of a certified home kitchen into a bakery and café space in Old East Durham. Keep reading... we'd love to tell you more!

Where We Are Now 

East Durham Pie Company began in owner Ali Rudel's certified kitchen in her home on East Main Street. You can read more about the beginning of this journey in The Herald Sun ("East Durham Pies: Resident launches baking business out of her home") and in Indy Week ("How cancer and one baker's subsequent battle against it inspired the great new East Durham Pie Company").

We use local and seasonal ingredients whenever possible and our menu changes with the season. This is because we believe that spending our dollars locally helps to build a strong local food economy. Some of the incredible local farms and businesses we've worked with include  Funny Girl Farm, Open Door Farm, Kalawi Farms, Ever Laughter Farm, Levering Orchard, Waterdog FarmsSlingshot Coffee Company, Brothers Vigalys, Latta’s Egg Ranch, Homeland Creamery, Maple View Farm, Woodfruit, Eastern Carolina Organics, Farmer Foodshare, and The Durham Co-Op Market. 

With nearly one in five residents of Durham living in poverty, we cannot ignore the role we play as business owners in making a positive impact in our own community- we have a firm commitment to paying our employees a living wage and are a Durham Living Wage Project Certified employer. And we're looking forward to creating more jobs when we open our shop! 

Our handpies can be found at businesses throughout Durham, and for a few hours each week you can purchase pie by the slice at one of our Pop-Up Slice Shops (we're at Ponysaurus Brewing Company every Tuesday evening, others are more random). But every day we get requests from customers and hear the same questions "Where can I buy your stuff? Where are you located? How can I get more?" 

Did you know that in just a few short months of business we were voted as finalists for Indy Week's Best of the Triangle "Best Pie in Durham"? Seriously guys, we're flattered. 

The truth is, demand is greater than what we can do in a home kitchen. We have to turn down events and orders because of our capacity, and with several days of advance prep work and baking we can only hold events for a few hours at a time or else we sell out. 

Did you know it takes two hours to bake pies when our oven is full and we can only bake six whole pies at once? In a commercial oven we could bake as many as 36 pies, and in half the time! In order to grow and expand, to increase capacity, to have more retail hours, we need to move the pie company out of our certified home kitchen and into a storefront.

How We'll Expand 

The short answer is: with your help! So far we have grown this business through bootstrapping-- with each order we've been able to invest a little back into the company and buy supplies and small equipment here and there. But to move into a cafe bakery we'll be faced with some pretty large expenses that will require a much larger investment. We'll have equipment costs (an oven, refrigeration, sinks, coffee brewing equipment, a dishwasher, seating, cash register, shelving and storage) and the costs associated with building out the space (gas hookup and a ventilation system for the oven, electrical, plumbing and carpentry). So we're asking for a little help from those who love our products and want to see us take it to the next level. 

Our goal is to raise $20,000 through many small donations from individuals like yourself. This money won't cover all of our costs, but it will help us get the financing we need from lenders to bring the storefront to life.

Our Vision and What's Next 

We're looking to open a cafe and bakery in the commercial district of Old East Durham. Just down the road from our certified home kitchen, many of these storefronts are vacant or closed to the public. Right now there is no place within walking distance for our neighbors to grab a coffee or a bite to eat.  

We can't say too much about the actual space just yet, but we promise we are excited to let you know as soon as we can reveal details! What we can talk about is our vision for the space! 

The shop have an open kitchen and bakery visible to everyone who walks in the door. We'll offer locally roasted coffee, tea, the seasonally-inspired handmade sweet pies you already love, plus savory meat and veggie pies, breakfast pies, simple salads, soups and other baked goods. 

We love our neighborhood and our neighbors, and want to create a cozy and inviting space where folks from our community can meet, work with access to free wi-fi, grab a cup of coffee and share breakfast, lunch or dessert with friends. It will be a space where folks can pick up their pie orders (finally!), where we can fill larger orders and where we'll be able to increase our wholesale production to expand into more of the Triangle.

How You Can Help 

The biggest way you can help is to spread the word. Share this campaign with your friends, share it with your neighbors, anyone who might be interested in what we're doing. We have lots of fun rewards for contributions of all sizes. T-shirts, pie, classes, mugs, stickers... and we'll be adding a couple of surprises along the way! 

Be sure to follow us on Instagram, Facebook and Twitter to keep up with our progress. 

A Quick Thanks

We also want to take this opportunity to thank the folks that have helped us with this Kickstarter. Thank you so much to all the wonderful folks who took the time to speak with us about their own experiences with Kickstarter, and to Kate, Areli, Aidil and Nicky for agreeing to say such kind things about us on film. And a huge shoutout to Yuri Vaysgant Photography for spending so much time with us and filming our Kickstarter video and helping us tell this story. And to all our friends, family, neighbors and pie lovers for helping to spread the word!

Risks and challenges

We've done everything we can to make the risks involved in this project as calculated as possible. Starting a food business is challenging, even with all the resources in the world. We've been doing our homework, attending workshops, working with mentors and counselors, speaking to other local business owners (big shout out to all the help we've gotten from existing business owners... seriously, what an awesome community to be a part of), getting financial and legal assistance (if you need recommendations... we've got 'em), and planning for best and worst case scenarios. We expect each day to bring new challenges, like inspections, finding an awesome crew to help run the shop, and whether we can keep the buildout timeline on track... it's impossible to predict what will go wrong, but we fully expect things will. We invite challenges, and plan to tackle them head-on, and we appreciate your faith in us as we work out the kinks. We couldn't do it without you!

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  1. Select this reward

    Pledge $1 or more About $1.00

    Friend

    A sincere thank you from us to you!

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    14 backers
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    Pledge $5 or more About $5

    Friend with Benefits

    •An East Durham Pie Company sticker- vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

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    Ships to Only United States
    13 backers
    $
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  3. Select this reward

    Pledge $10 or more About $10

    Penpal

    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

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    Ships to Only United States
    25 backers
    $
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  4. Select this reward

    Pledge $25 or more About $25

    Office Rep

    •An East Durham Pie Company mug (perfect for coffee, storing pens and pencils, and all the other things mugs are usually good for)
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

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    Estimated delivery
    Ships to Only United States
    46 backers
    $
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  5. Select this reward

    Pledge $25 or more About $25

    Pie Pal

    •A slice of pie and a drip coffee (or tea) in our new shop!
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

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    59 backers
    $
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  6. Select this reward

    Pledge $35 or more About $35

    Good Company

    •A slice of pie and a drip coffee (or tea) in our new shop!
    •An East Durham Pie Company mug (perfect for coffee, storing pens and pencils, and all the other things mugs are usually good for)
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

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    Estimated delivery
    46 backers
    $
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  7. Select this reward

    Pledge $45 or more About $45

    Pie Date

    •Bring a date! Two slices of pie and two drip coffees (or teas) in our new shop!
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

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    Estimated delivery
    39 backers
    $
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  8. Select this reward

    Pledge $50 or more About $50

    Little Neighbor

    •A child-sized limited edition East Durham Pie Company t-shirt
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

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    Estimated delivery
    Ships to Only United States
    5 backers
    $
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  9. Select this reward

    Pledge $50 or more About $50

    Tiny Neighbor

    •A limited edition East Durham Pie Company onesie
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

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    Estimated delivery
    Ships to Only United States
    4 backers
    $
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  10. Select this reward

    Pledge $50 or more About $50

    Neighbor

    •A limited edition East Durham Pie Company unisex adult t-shirt
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

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    Estimated delivery
    Ships to Only United States
    12 backers
    $
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  11. Select this reward

    Pledge $50 or more About $50

    Introvert

    •Take your pie to go! Pick up a pie and your other rewards from the shop to take home!
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

    Less
    Estimated delivery
    14 backers
    $
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  12. Select this reward

    Pledge $65 or more About $65

    Gluten Free Friend

    •Yes, gluten free people, we've been promising and your time has come! Pick up a gluten free pie and your other rewards from the shop to take home! (disclaimer: gluten free pies will be made in the same facility as regular pies and we cannot guarantee a 100% gluten free product)
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

    Less
    Estimated delivery
    7 backers
    $
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  13. Select this reward

    Pledge $75 or more About $75

    Out of Towner

    You don't have to live nearby to support this project! Shipping to anywhere in the U.S. is included for the following:
    •A limited edition East Durham Pie Company unisex t-shirt (or child size t-shirt or onesie)
    •An East Durham Pie Company mug (perfect for coffee, storing pens and pencils, and all the other things mugs are usually good for)
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

    Less
    Estimated delivery
    Ships to Only United States
    4 backers
    $
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  14. Select this reward

    Pledge $85 or more About $85

    Neighborhood Representative

    How cool will you look when you walk into the new shop with your East Durham Pie Company-branded mug and t-shirt for a slice of pie and a coffee!?

    •A slice of pie and a drip coffee (or tea) in our new shop!
    •A limited edition East Durham Pie Company unisex t-shirt (or child size t-shirt or onesie)
    •An East Durham Pie Company mug (perfect for coffee, storing pens and pencils, and all the other things mugs are usually good for)
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

    Less
    Estimated delivery
    24 backers
    $
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  15. Select this reward

    Pledge $100 or more About $100

    Sweet Baker

    Always wanted to learn to bake a pie, or want to perfect your almost-perfect skills?
    •A spot in a sweet pie baking class in our new space where we'll go over the basics of sweet pies- you'll learn to make pie dough and fillings
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

    Less
    Estimated delivery
    Limited 19 backers
    $
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  16. Select this reward

    Pledge $100 or more About $100

    Savory Baker

    You love pie, but what you really want to learn is how to make dinner- in pie form
    •A spot in a savory pie baking class in our new space where we'll go over the basics of sweet pies- you'll learn to make savory pie dough and filling
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

    Less
    Estimated delivery
    Limited 8 backers
    $
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  17. Select this reward

    Pledge $200 or more About $200

    Diner

    •Join us for an after-hours multiple course pie-themed dinner in the shop
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

    Less
    Estimated delivery
    Limited 4 backers
    $
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  18. Reward no longer available

    Pledge $250 or more About $250

    Developer

    •Join us in the kitchen! Spend a few hours with us in the bakery to develop a new pie to be featured on our menu
    •A limited edition East Durham Pie Company unisex t-shirt (or child size t-shirt or onesie)
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

    Less
    Estimated delivery
    Reward no longer available 6 backers
    $
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  19. Select this reward

    Pledge $250 or more About $250

    Regular

    •Pie and coffee for a year! A slice of pie and a drip coffee (or tea) in our new shop, each month for twelve months
    •A limited edition East Durham Pie Company unisex t-shirt (or child size t-shirt or onesie)
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

    Less
    Estimated delivery
    12 backers
    $
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  20. Select this reward

    Pledge $500 or more About $500

    Pie Fiend

    •Pick up a whole pie from our shop every month for one year
    •A set of high quality postcards featuring photos of pie taken by Ali Rudel of East Durham Pie Company. Great for displaying or sending to faraway friends.
    •An East Durham Pie Company sticker - vinyl, weather resistant and a great way to show off your support!
    •A sincere thank you, from us to you!

    Less
    Estimated delivery
    6 backers
    $
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Funding period

- (27 days)