Project image
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€2,850
pledged of 6.001 €pledged of 6.001 € goal
22
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, January 14 2019 7:40 PM UTC +00:00
Kai HerzbergerBy Kai Herzberger
First created
Kai HerzbergerBy Kai Herzberger
First created
€2,850
pledged of 6.001 €pledged of 6.001 € goal
22
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, January 14 2019 7:40 PM UTC +00:00

About

Realtime Demo of a Breathe2 App 6/6 session on Apple Watch
Realtime Demo of a Breathe2 App 6/6 session on Apple Watch

 Breathe2: short questions - short answers

We got amazing descriptive prose below - but we need to make sure you get all the info you need right away. So without any further ado, here is Breathe2:

  • Why Support?
    Most Breathing and Mindfulness Apps that have a certain quality are paid Apps or require a subscription. Apps that are free simply lack quality, functionality (and design). Breathe2 closes the gap: looks great, offers remarkable breathing workouts to calm down or to perform lung exercises and lets you create your very own individual workouts on top. 
  • What is Breathe2?
    Breathe2 is a Breathing App for iPhone and Apple Watch that will be available for free on the App Store. And it will remain free forever!
  • What does it do?
    Breathe2 provides you with individual breathing guidance to help you evolve your breathing abilities. It has great workouts that let you calm down or perform a demanding breathing exercise. And it offers the option to create your own workouts according to your individual needs.
  • How does it achieve this?
    Breathe2 uses a simple, but efficient user interface that informs you about your exact breathing status. There will be according optional haptic feedback on Apple Watch.
  • Why is this important?
    To fully utilize your breath you need optimal guidance. Poor guidance can mislead you. Breathe2 secures you receive an individual guidance for your individual needs.
  • Why are you the right team to receive funding?
    We are passionate about improving peoples lives. We hold all the key components to put it together. Expert knowledge about breathing techniques and mindfulness, awarded coding skills, awarded project management - and we have already worked together successfully in different projects before. 
  • I don't have an iPhone or Apple Watch! Why support? 
    Think of someone in your surroundings who owns an iPhone or Apple Watch, could be your boss. Imagine this person becoming less stressed using Breathe2. We believe in the greater meaning of this App and once this campaign is a success, we will come back to Kickstarter for Wear OS / Android.
  • Is your humble budget really sufficient and how can the App remain free?
    Yes, budget it fine. It covers the remaining expenses to create the App and get it live. We have all invested our share of time already, but we believe that you only get, when you give. And it will remain free - we don't focus on B2C. We think every individual should have the right to receive a great breathing guidance for free. If you run a business and want to your employees to benefit from a calmer state of mind - get in touch, get your B2B perk. We will teach you, but we will charge for it.

Besides, we got a list of great rewards you just can't resist and makes supporting us a win win situation.

From the classical feel good Karma to amazing all fair and eco friendly shirts (featuring amazing flock). There is a nice bundle with a great discount and even a B2B package.

If you look for a real special Apple Watch reward - the 100% Merino Watch Band is just right for you. Limited to 100 pieces, this custom Breathe2 Band in grey comes in all sizes / buckles and is a treat for yourself - also a perfect gift.🎁

There is even the option to directly participate in the final app creation with digital perks that let you select colors, names or even concept an entire breathing workout (rules apply, of course).

We kindly ask you to treat yourself with one of these great perks and help us make our dream come true. And help all participate in better breathing. 

The purpose of this Kickstarter campaign is to cover the efforts we will have in creating the app. Afterwards, we will make it available for free on the App Store with a Watch App component. And we aim to keep it free forever, so every user can benefit from our creation. We strongly believe all existing 'breathing apps' do not support and guide you the way it should be. This includes the much anticipated Breathe App by Apple itself. And we think all iPhone and Apple Watch owners deserve a better alternative, the only and ultimate alternative to profoundly take a deep breath - with Breathe2.🙋

I don't have an iPhone or Apple Watch and I don't even like Apple - why support?

Good point. Here is the deal:

  • Think of someone in your surroundings who owns an iPhone or Apple Watch, could be your boss. Imagine this person becoming less stressed by using Breathe2. We have a deal?
  • If we are able to make this campaign a success we will deliver Breathe2 to the App Store, send out all rewards and then get back to Kickstarter to do the same for Wear OS, the Android version for wearables. Promised!

Every contribution helps - if you don't want to support on a monetary basis, share this with people that might be likely to do so. Be sure, you already have our gratitude if you read all the way to this point. 🤝

📜 I will put this part into first-person narrator mode as it feels more natural- talking a little history and beyond: The breathing concept of Breathe2 was Initially introduced to me by my military instructors in 1996. Back then I had joined the military for voluntary service in a paratrooper battalion. I remember these days as a pretty rough time, physically as well as mentally. It was the time when I learned to appreciate a good, early run into the sunrise - the only time instructors didn't bother at all. Looking back, most of the time there felt like imprisonment - but running kept the spirit alive and basically helped me get through this part of life. 🎭 But it took a couple of more years until I was able to merge the breathing technique and the workouts together to find a combination that really provides the perfect fit for me. Like so many, I have tried music while working out as well, later even tried a marathon with musical support. However, what seems to provide a motivating push for some was only a focus distraction for myself. The different beats, speeds, melodies - to be honest, I don't know how other people manage to control breathing, steps, stride, speed while listening to music. 🎛 I went into counting. Not sheep, but steps. Back then I was in a terrible shape. It was 2005 and a friend of mine and I had made plans to do our first marathon. We had been running some distances before, but mostly like 10-15 km easy pace. Getting closer to the marathon deadline, I found myself in a situation where my entire physical system was not performing efficiently. I could go fast for quite a long time, but my heart rate was too high, resulting in a longer recovery time before the next training. At one point I sat down, checked the remaining months before the deadline and knew I had to change. So I skipped the fast sessions and started working on the basis using the Breathe2 breathing technique. I started with slow routines of 4 steps breathing in / 4 steps breathing out. By doing so I was able to build a stable basis for further, more intense training. Not over night, but in time for the marathon.👟 Over the cause of the next two years I continued to practice and fine tune this technique for myself. I established a bottom rhythm of 6/6 for a basic pace of 7:00 min/km (8,5km/h ~ 5,3mi/h) at a really moderate heart rate. I practiced this pace regularly for approx. 30-50km (~18-31mi) per week. Saturdays exercises saw an increase from 2h to 2,5h, 3h, 3,5h and 30km in one take. When the terrain was flat 6/6 was the choice, at steeper parts I 'geared down' to 5/5 and after a while came back to 6/6. This worked pretty fine. Towards my third marathon in 2007 I started to insert longer sprints into these workouts where I would 'gear down' to 3/3, at times even 2/2, to max out - and afterwards coming back to 5/5 and the 6/6 basis. This helped me to perform a half marathon (21km ~13,1mi) in 1:40h and the full marathon (42km / 26,2mi) in 3:43h. Considering that my statue was never one of a typically long distance runner (BMI of 27) I am well aware that my breathing technique contributed to this great success.🏆

⌚️My first Apple Watch was a series 2 Nike edition with new GPS - ideal for running. And equipped with this nice breathing App - I thought at first. It popped up every now and then, reminding me to embrace some mindfulness and breathe. However, I never got attached to it and imho, Apple failed to produce a good app. That was the point when the first idea about Breathe2 came to my mind and below is the raw draft concept I noted down back then:

💡

#Functionality: Haptic taps are used to provide users with an inhale / exhale signal: every second small tap to inhale / every second long tap to exhale - Taps need to distinguish the act of inhaling/exhaling in a great way - Users need to be completely aware of the difference and need to intuitively understand which tap represents which action.

#Graphically/UI: The interface needs to be easy and expressive at the same time. This is not only about a nice graphic presentation (breathe app apple) but to provide the user with a more detailed and more exact look of the exercise status. The user needs to be aware if e.g. the inhaling process is at 20% of duration or 80%. The user needs to be educated to find an even breathing cycle, not being driven into some sort of acceleration when breathing in and the same acceleration when breathing out and two dead points inbetween. Calm, steady breathing is the goal. The haptic animation in the apple breathe app does not support this as - to my personal experience- it rather focuses at the end points of breathing in and out instead of circulation. In addition to that the Apple breath app is only focused on duration, enabling users to prolong an equal intensity over a longer period of time. Breathe2 will focus on the exercise aspect, providing users with sessions that will increase and decrease the breathing rhythm. Hereby not only serving the purpose of calming down and de-stressing, but also to perform an actual training that will increase lounge capability and capacity over time.

With the release of watchOS 5 I was hoping Apple would finally improve the Breathe App. And as a consequence of Apple's inability, here is to you, all you Breathaholics and those wanting to start - Breathe2. Thank you! ✌️

Meet Max, infamous coder and 2x WWDC Student Scholarship participant. He is a passionate macOS and iOS developer. He firmly believes in native apps and their tight integration with the hardware they are running on. He worked on multiple apps from start to App Store, including one that was featured in the "Best New Apps“ category. We are thrilled to have him on the team!

Meet Kathrin, former Head of Project Management at a major Publicis branch, enthusiast Yogi who recently made a move to join the good force of Mindfulness Warriors. Mindfulness@work is here occupation and when we asked her to be our Expert in this Breathe2 mission, she was happy to say: Yes! We are very pleased to have such an experienced Mindworker on board. It is really great to work with you!

Meet Camilla, our anthroposophical connector and quality coordinator. Years of agency experience have brought her to being an organic cosmetics professional. But it also brought along things like a red dot design award winner participation - she knows her stuff. Between a session of Forrest Yoga and mixing up her amazing body mousse, she helps making Breathe2 reality! Thank you!

Meet Kai, initiator of this Kickstarter Campaign. He was introduced to the breathing technique that Breathe2 inherits during his time in the Military. Rumor was the Russian Army was trained in this breathing technique. Later, he continued using this technique when exercising longer distances running, including marathons. Make no mistake, he is serious about Breathe2! Rock on.

Yes, there is strong competition. But we are more than confident to rule all competition - by far. Funny enough, it is usually our main competitor who has taken its time in the past, to bring its products to market. Not always first mover, but defining the product just right. With Breathe2 we feel that we are in that position now. Competition is already in the market, but products lack so many details that we do better. Now it is time for us to make an entry.💃

To show you how we differentiate ourselves from the existing competition, we have created a great and simple overview below. It highlights our aim to provide precise, optimal guidance enriched by no limits and amazing breathing sessions. 💪

🎥 🎞 

Off text Camilla: From the first to the last breath, breathing leads us through life. However, most of the time we take breathing for granted. With Breathe2 we embrace your individual breath

Kai: Running has been keeping myself balanced for the past 25 years. Always with me, my dearest companion, my breath. Hi, my name is Kai and with Breathe2 on Kickstarter I want to give back. I want to share with you my personal experiences and I want to help you embrace your breath in a very individual way. What makes Breathe2 unique is that you have the individual choice. Work on the performance side or focus on the calm side. Unlike other Apps, Breathe2 supports both options.

Kathrin: Hi, I’m Kathrin. I’ve been working in advertising for the last 15 years. To balance this fast and very complex work life I started my journey into Yoga, Meditation and Mindfulness. On this journey, my breath became my biggest companion. And today I am a certified Mindfulness teacher. Now I want to give back to you all I received on this journey in this truly simple App. Learn how to use your breath to reconnect to yourself.

Off text Camilla: Stay focused and highly efficient even on days that are full of meetings with tons of emails. Breathe2 will guide you through your days to solve tasks and projects and it will leave you with a warm happy feeling. Off text Kai: Sophisticated breathing training can help increase your performance. However, only very few people really do it. With Breathe2 stay on top of your distance, wearing a smile. Learn about the breathing sessions in Breathe2 and adapt your breath to any terrain.
Off text Camilla: Breathe2 supports your individual needs and choices. It is about you! The user interface offers the most precise feedback on your breathing status. It provides you with sophisticated individual breathing sessions. These sessions will increase and decrease intensity over time creating a remarkable breathing experience. Create your individual sessions that fit perfectly to your personal breathing preferences. It is up to your individual choice if you want to calm down or work on the performance side. 

Kathrin: Support this campaign, make Breathe2 reality and help us achieve our dream. Camilla: Support us now.
Kai: Let’s make Breathe2 happen.

There is a backlog with stretch goals. But it is too early for that.

[update w/ 30 hours to go] It seems there is no need for stretch goals. However, here is a short glimpse of what we have been thinking about

  • connect to Apple's Health App to track your time of mindfulness or workout
  • integrate heart rate measurement and keep track of improvement over time
  • intersocial workouts - challenge friends or other users of the App
  • group breathing sessions
  • bridging the gap between digital and real life through real life meet-ups

Finally, your thoughts. Share them. Anytime, sharing means caring. And we would love if you care about this idea. You can use the comment function directly in this campaign here on Kickstarter. This is probably the best way and our preferred version to get in touch. Since it makes your comment / request and our response transparent to everyone, so it contributed to the community and basic idea of this platform. 

You might want to check the FAQ section as well, as it might already hold an information you desire.

Risks and challenges

Risks and challenges, let's see.

- Our biggest worry currently is that Apple will reject our App submission. BUT, it is rather a small one. We have checked other Apps in our basic research with names such as: breathe+, breathe pro, breathe easy, let’s breathe. So we are confident that Breathe2 will work fine. If not, we are prepared ;)
- Rather a challenge, but a risk: Coding the App just right. We do have an experienced Swift Wizard on board. Max has worked for us on different iOS related topics before and we know what he is capable of. Max is a 2x WWDC Student Scholarship participant and we feel very comfortable having Max in the team.
- Delays. What would Kickstarter be without delays!
What we have done to make sure delays will (most likely) not be part of our project.
1st: we have specified the first version of the App as simple as possible. There are tone of ideas in the backlog. But we are going to take it one step at a time. We will provide you with a great first version. On time!
2nd: planning and project management is in experiences hands as well. And for a rather small project with limited complexity and potentially few unknown variables, we setup a pretty solid plan with lot of room for 'things that can happen'. In addition, we work agile (it's 2018, right) and are able to react fast.
3rd - perks. We pre-ordered all perks from multiple reliable sources to make sure production capabilities and capacities are in line with our and our supporters expectations. We have made test mailings to check the quality and reliability of the DHL international tracking label. We checked envelopes, if they can fit all perks. And...there probably has been something else we tested, but it seems to have slipped our minds.

In case you are worried about any aspect in this project, let us know. We will respond asap. Thanks.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €1 or more About US$ 1.12

    Classic: Good Karma & Free Hug

    For just 1€ you receive plenty of Good Karma + the eternal thank you from the team + free hug by the team members for helping us to achieve our dream. Seriously, if you ever top by our humble office, free hugs will be available for you anytime!

    Includes:
    • Good Karma
    • Free Hugs
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  2. Select this reward

    Pledge €5 or more About US$ 6

    Beta Access & Your Name in App, forever

    For just 5 € you will receive Access to all Beta versions of the App AND your name will be featured in App. The Credits part will feature everyone (from this perk upwards) who helps us achieve this dream. Credits will stay within the App forever, no matter what! Our gratitude digitally immortalized in the App. Beta Access lets you stay up close with the development. Be the first to breathe a session with Breathe2, provide feedback if you like - we will consider all of it. Reward includes Good Karma & Free Hugs, of course!

    Includes:
    • Beta Access & Name in App
    • Good Karma
    • Free Hugs
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  3. Select this reward

    Pledge €10 or more About US$ 11

    Breathing Guidance mp3 & Thank You Card

    For just 10€ we will send you our basis breathing guidance on your ears. Follow the voice of our Mindful warrior Kathrin to focus and calm down. You receive your guidance with our thank you card. It will be made of beautiful mat 300 gram paper, 100% certified recycled. Along with this card, a sincere Karma Boost will be heading your way, thank you so much!

    Includes:
    • Breathing Guidance Voice file
    • Thank you card with a personal message from us!
    • Beta Access & Name in App
    • Good Karma
    • Free Hugs
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  4. Select this reward

    Pledge €20 or more About US$ 22

    Sleek Bumper Magnet (fits fridge, too)

    Calm down the traffic behind you!
    Support us with 20 € and receive the amazing Breathe2 Bumper Magnet. It will not only serve you on your car as a beautiful enhancement - it's message will also please and calm the ones behind you! We strongly believe the traffic around you will become more peaceful (It shall also pacify your kitchen, if you want to use it on your fridge). There is almost no better way to support this project! Thank you for selecting this reward!

    Includes:
    • Bumper Magnet
    • Tracked shipping w/ sustainable re-use pack, 100% recycled paper
    • Beta Access & Name in App
    • Good Karma
    • Free Hugs
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  5. Select this reward

    Pledge €40 or more About US$ 45

    Classic: T-Shirt

    Support and receive a great Tee!
    Probably the most classical perk, the Breathe2 T-Shirt. We will not simply print it, but flock it! The flock feels velvety, achieves best results in terms of ink coverage and brilliance, sharpness and accuracy of the contours and washproof property, even at high temperatures.

    We plan to create them in three combinations
    - white flock on navy shirt
    - aubergine flock on black shirt
    - white flock on natural shirt (omg!)

    Beautifully made from 100% Organic Fairtrade Cotton, flocked nearby and shipped in a re-usable envelope made from recycled paper. While writing this text we can't wait to get our hands on one of them ourselves - what are you waiting for? :)

    Includes:
    • T-Shirt
    • Tracked shipping w/ sustainable re-use pack, 100% recycled paper
    • Beta Access & Name in App
    • Good Karma
    • Free Hugs
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  6. Select this reward

    Pledge €60 or more About US$ 67

    Bundle: Shirt + Magnet + Mp3 + Card

    Get a 15% discount with this Breathe2 goodie combination and receive the amazing Bumper Magnet, the calming Tote Bag and our beautifully flocked T-Shirt! Plus: tons of good karma and our handwritten Thank you note!

    Includes:
    • Bundle (Magnet, Shirt, Mp3, Card)
    • Thank you card with a personal message from us!
    • Tracked shipping w/ sustainable re-use pack, 100% recycled paper
    • Breathing Guidance Voice file
    • Beta Access & Name in App
    • Good Karma
    • Free Hugs
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  7. Select this reward

    Pledge €80 or more About US$ 89

    Individual Session & Interview (Skype)

    We will arrange a meeting via e.g. Skype with you to give you an individual Breathe2 Session. Or more than one. Find out what you want to know. We will be your friendly interview partner and we will answer all your questions - on and off topic. We look forward getting to know you, supporter!

    Includes:
    • Individual Session & Interview, your private hour with us (Skype)
    • Beta Access & Name in App
    • Good Karma
    • Free Hugs
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    Pledge €100 or more About US$ 112

    Apple Watch Band 100% Merino Wool

    One of the finest perks we offer, this custom Breathe2 Apple Watch band represents sustainable luxury and comfort, from 100% finest Merino Wool. Yes, you heard right, an Apple Watch Band from Merino Wool. With its grey color, natural softness, natural temperature compensation it is eco-friendly and non-allergic. The Breathe2 App and this Apple Watch band - two companions you don't want to miss on your wrist! Comes in sizes S, M and L for all watch models w/ adaptors in according tones, black, silver, gold, rose-gold. Needless to say, a great gift as well!

    Includes:
    • Custom Breathe2 Apple Watch Band 100% Merino Wool
    • Thank you card with a personal message from us!
    • Tracked shipping w/ sustainable re-use pack, 100% recycled paper
    • Breathing Guidance Voice file
    • Beta Access & Name in App
    • Good Karma
    • Free Hugs
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  9. Select this reward

    Pledge €150 or more About US$ 167

    App Detail: Session Name & Color

    App Details - a great way to directly support and co-create the App.

    When deciding on which Perks we were going to offer, the App Details came up naturally and surprisingly at the same time. The digital background of this project gives us the opportunity to include you in a very straightforward way: Define the color & the name of a Breathe2 session!

    This implies:
    - the Name of the Session in the App
    - the Color of Session Button
    - the Color Composition of the Circulation Ring

    For all the world to see.

    We will inform you about the session details that you can 'brand'. Then it is your turn to find a fitting set of colors and a great name to give each session your individual touch.

    Give it a name and let your colors shine!

    Ready to implement a beautiful set of colors into our App? First come, first serve - select which exercise you want to customize. Plus: No exercises with same colors: e.g. RED is selected, no other exercise can receive a red start button. So make sure you get in first.
    PLUS: only decent naming, of course.

    You will have our gratitude for supporting our dream, no matter at what position you come in!

    Includes:
    • Define Color & Name of Breathe2 Session
    • Thank you card with a personal message from us!
    • Breathing Guidance Voice file
    • Beta Access & Name in App
    • Good Karma
    • Free Hugs
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    Pledge €300 or more About US$ 335

    App Detail: Define complete Session

    App Detail, Part II - the unexpected marvelousness and perfect way to support, learn, breathe and create!

    You will define an entire Session in the Breathe2 App, means the entire exercise:
    - Name
    - Color
    - Breathe intervals

    Rules for the intervals apply, but we will make sure that your individual choice can be reflected in a proper way!

    Your Session name will be reflected on the button on the selection view. You color selection will be displayed in:
    - the Color of Session Button
    - the Color Composition of the Circulation Ring

    There is a total five Exercises to be created. In the unlikely case of duplicate names, it will be first come, first serve. In case of duplicate Circulation Ring schemes, it is ok for these 5 Backer Exercises.

    Includes:
    • Define an entire Breathe2 Session (Name, Colors, Intervals)
    • Thank you card with a personal message from us!
    • Breathing Guidance Voice file
    • Beta Access & Name in App
    • Good Karma
    • Free Hugs
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    Pledge €500 or more About US$ 558

    Personal Setup & Berlin Tour

    The 'silver' Perk will guarantee you a truly personal setup of the Breathe2 App - right here in our humble office in Berlin's far east side. We can spend the day in the office, in the park behind the office, walk over to river Spree and speak about the world we live in and life in general. We will do a couple of Breathe2 exercises and see how far we can stretch our lounges. We will have a nice lunch / diner (on us) nearby and show you a few personal focal points of Berlin thru our eyes. Sounds like a pretty relaxed time and we are looking forward to you! If you want to wait until next Spring or Summer 2019, no problem at all. We are open for your suggestions.

    - Does not include any travel expenses.
    - Only decent activities, no Berghain (sorry!)

    Includes:
    • Visit Berlin and spend a day with us
    • Thank you card with a personal message from us!
    • Breathing Guidance Voice file
    • Beta Access & Name in App
    • Good Karma
    • Free Hugs
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    Pledge €850 or more About US$ 949

    Personal Setup B2B Package

    For Businesses! Give back to your workforce (they are human after all). We come to your location and talk about this project, motivation, breathing and the challenges of the world we live in and life in general. We will breathe a couple of sessions together and have a great time. We will leave you with set of practical tools to go through your work day with a smile.
    Shipping cost = travel cost, of course :-)

    Includes:
    • Onsite breathing sessions and a fun time
    • Breathing Guidance Voice file
    • Beta Access & Name in App
    • Good Karma
    • Free Hugs
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    Pledge €5,000 or more About US$ 5,582

    Truly Personal Setup at your site

    Gold, the only, the ultimate - this does not require any further description.

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Funding period

- (25 days)