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Adrenalease Posture Apparel was engineered by Kinesiologists to improve posture & gently remind you to keep an upright neutral spine.
Adrenalease Posture Apparel was engineered by Kinesiologists to improve posture & gently remind you to keep an upright neutral spine.
477 backers pledged CA$ 51,136 to help bring this project to life.

About

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Adrenalease - World's first adjustable Posture Shirt and Bra

CA$ 51,136

477

Are you slouching right now?

How’s your posture throughout the day? Probably not too great. 

We sit for 8-9 hours a day whether we are working behind a desktop, laptop, while texting, playing video games, driving and the list goes on. 

We are always being told to sit up straight, get up and stretch and be more physically active. But let’s face it, more often than not we forget to stretch and our lifestyles cause us to slouch over for most of the day.  

Poor posture has negative effects on:

  • Mood 
  • Poor circulation
  • Breathing
  • Stress
  • Less motivation
  • Fatigue
  • Lower self-esteem 
  • Work productivity & energy levels
  • The list goes on... 

We have the Solution!

Our team of Kinesiologists at Adrenalease want to make something that fits around your lifestyle to help you correct your posture!

 Highlights  

  • Relieve neck and shoulder tension instantly 
  • Stand taller with confidence 
  • Increase energy levels and work productivity 
  • Wear it anywhere at anytime seamlessly 
  • Durable, comfortable, ergonomic

  Our seamless patent-pending Posture Apparel can be worn anywhere, any time without the social stigma associated with a posture brace.

Correct your bad postural habits by wearing the Adrenalease Posture Apparel. You will instantly feel the tension of our kinesio-straps, designed to activate the muscle groups responsible for maintaining proper posture. Our straps are fully adjustable, allowing you to customize to the level of support that you are most comfortable with!

All of our products include the same patent-pending Adrenalease Technology and are made of only the most comfortable, high quality fabrics and materials that we could find.  

Our shirts are made of 92% Fine Turkish Cotton with 8% Lycra and the bra is made of 92% Polyester and 8% Lycra. Both designs feature our adjustable, integrated kinesio-straps.

*Prices are in USD*
*Prices are in USD*

Our Technology 

 Adrenalease Posture Apparel is not meant to pull your shoulders back and force you into an upright position like most static posture braces do. The straps provide resistance to allow you to use your own muscles to retract into the proper posture, therefore making you more aware of where your shoulders should be and retraining your muscles over time! 

Most traditional posture products cause muscle dependency as the wearer is relying on the brace to do the work for them. Adrenalease Posture Apparel does not restrict your range of motion and is fully dynamic, providing a gentle reminder to keep your shoulders back and to work with your body rather than against it. We call this technology Posture Memory.  

Posture Memory uses the concept of proprioceptive feedback to help you train and utilize your own muscles for optimal alignment of the spine. Our patent-pending kinesio-straps integrated into our Posture Apparel, provide a gentle pull to remind the wearer to adjust their posture. 

Tested by Health Care Professionals

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Proper alignment ensures the correct utilization of the muscles and joints in our bodies. It reduces stress on certain muscle groups that are overly active when you are slouching. According to the McKenzie Method, discomfort from being in a static position such as sitting for a long period of time, can be mitigated by moving the body in the opposite direction. Our mission is to provide world-class products to the public and helping them in leading a more ergonomic and healthy lifestyle.

 Adrenalease Posture Apparel is seamless, you can wear it under anything and nothing will show or stick out. It is designed to fit snug to the body and act like a second layer of skin.  

You can wear it throughout the day, whether it be under a dress shirt at the office or to the gym to workout. You will feel the kinesio-straps gently reminding you improve your posture throughout the day.

Wear it under any clothing
Wear it under any clothing
For optimal training results we recommend wearing the shirt with straps attached for 30-45 minutes, with intervals of 1.5-2 hours without the straps attached in between.
For optimal training results we recommend wearing the shirt with straps attached for 30-45 minutes, with intervals of 1.5-2 hours without the straps attached in between.

 Testimonials:  

Our Story 

Founder of Adrenalease Posture Apparel
Founder of Adrenalease Posture Apparel

Adrenalease was brought about due to the need for a practical and simple remedy to address the neck and shoulder pain caused by our daily lifestyles. 

University of Toronto Kinesiology graduate Noureddin Chahrour has worked with several world-class athletes from his time at the Canadian Sports Institute. He realized that there was a widespread problem, himself included, related to experiencing neck and shoulder pain related to poor posture. Therefore as any Kinesiologist would do, he embraced all areas of science to solve a problem linking cell to society.

After spending a few years researching postural products, he came to the conclusion that most products do more damage to an individual’s posture than good. The reason being that our bodies becoming dependent on these products to maintain a neutral posture, therefore actually weakening muscle groups that are not being used. This was the birth of Adrenalease.

Our founder Noureddin presenting an early version of the Posture Shirt on Dragon's Den - featuring Canadian Olympic Ice Dancers Paul Poirier and Piper Gilles!
Our founder Noureddin presenting an early version of the Posture Shirt on Dragon's Den - featuring Canadian Olympic Ice Dancers Paul Poirier and Piper Gilles!

Through integrating the Patent-Pending Kinesio-straps into our Posture Apparel, the user, rather than being held into the correct position, is encouraged to engage their own muscles and thereby retraining them over time. The adjustable straps allows the wearer to adjust the tension per their comfort. 

Our core value at Adrenalease is to create ergonomic products tailored to fit your daily lifestyle. Whether you use it in the office, during exercise or when relaxing at home, we have the product to make your lifestyle better.

How to Wash

 Adrenalease Posture Apparel is machine washable. 

Sizing Chart

Unisex sizing chart.
Unisex sizing chart.

 How to Pledge

1. To pledge, make sure that you are logged in (or create) a Kickstarter account. 

2. Click the back this project button at the top of the page or select your desired reward on the right hand side of this page.

3. When the campaign is over, Kickstarter will collect your pledge!

4. We will send out a survey to collect your shipping and sizing information.

After all this, you will be one of the first people to receive the new Adrenalease Posture Bra or Posture shirt at an unbeatable Kickstarter price!

How Add items to your pledge 

We have had quite a few requests from people who wanted to add individual items to their pledge so we have now made that option available to you guys! (Please be aware that only people who have pledged for a shirt or bra are eligible for add-ons. i.e. if you pledged a smaller amount to support us but now want a shirt or bra, you will have to change your pledge to a different reward tier.) You can add as many items as you like to you pledge!

*Prices in CAD*
*Prices in CAD*

1. If you have already pledged click manage your pledge or if you are new click back this Project (these buttons are located at the top of the campaign page)

2. Select a reward level (or stick with the one you have previously pledge for!)

3. Increase your pledge by the value of the item that you would like to add! Check out our Add-On menu to see the prices!

4. The calculation is as follows: cost of your reward + shipping costs + value of your add-on (For example: super early bird Posture Bra ($69) + Shipping to Canada ($10) + add-on Posture Shirt ($75) = $154 (new pledge amount)

4. Finally just confirm the change!

That is all you need to do for now! When we send out the survey to collect shipping and sizing information we will also collect all information pertaining to any add-ons you might have selected!

    

Risks and challenges

Our team is comprised of kinesiologists, health care professionals, fashion designers, engineers, fabric specialists and reliable manufacturers that can deliver on time. We have listened to users feedback and have redesigned our posture shirt to be more ergonomic, comfortable and user-friendly to wear. We are adding extra padding to our straps to make it more comfortable to wear throughout the day. We have also made the posture shirt longer so it does not ride up when the straps are connected. We have redesigned the product to make it more seamless when wearing under clothing, which includes altering the v-neck to make it into a deep crew neck.

We have built a trust worthy relationship with a manufacturer and designers to make our Posture Bra come to life. We have hired fabric specialists to source the best quality fabrics to ensure our product meets and exceeds industry standard. We are confident that we will be able to deliver on this project as we have negotiated and diligently done our due diligence on our manufacturers.

Now all we need is you to help support this campaign and we will have your back with Adrenalease just like you have our back!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge CA$ 5 or more About $4

    Thanks for the Support!

    A big THANK YOU from the entire Adrenalease team and a free stretch break guide sent straight to your inbox!

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    21 backers
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  2. Reward no longer available

    Pledge CA$ 69 or more About $52

    Super Early Bird Posture Shirt

    1 x Posture Shirt
    45% OFF Retail Price!
    Your choice of color and size
    FREE stretch break guideline (digital copy)

    ~Save $47.00 off Retail Price $100.00 USD~

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    Ships to Anywhere in the world
    Reward no longer available 90 backers
    CA$
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  3. Reward no longer available

    Pledge CA$ 69 or more About $52

    Super Early Bird Posture Bra

    1 x Posture Bra.
    Your choice of color and size.
    45% OFF Retail Price!
    FREE stretch break guideline (digital copy)

    ~Save $47.00 off Retail Price $100.00 USD~

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    Ships to Anywhere in the world
    Reward no longer available 50 backers
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  4. Select this reward

    Pledge CA$ 79 or more About $59

    Early Bird Posture Shirt

    1 x Posture Shirt
    Your choice of color and size.
    40% OFF Retail Price!
    FREE stretch break guideline (digital copy)

    ~Save $40.00 off Retail Price $100.00 USD~

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    Ships to Anywhere in the world
    Limited 176 backers
    CA$
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  5. Select this reward

    Pledge CA$ 79 or more About $59

    Early Bird Posture Bra

    1 x Posture Bra
    Your choice of color and size.
    40% OFF Retail Price!
    FREE stretch break guideline (digital copy)

    ~Save $40.00 off Retail Price $100.00 USD~

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    Ships to Anywhere in the world
    Limited 41 backers
    CA$
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  6. Reward no longer available

    Pledge CA$ 149 or more About $112

    Super Early Bird Couples Package

    1 x Posture Shirt
    1 x Posture Bra
    Your choice of color and size.
    42% OFF Retail Price!
    FREE stretch break guideline (digital copy)

    ~Save $84.00 off Retail Price $200 USD~
    ~You can also choose to receive 2 of the same (Bra or Shirt)~

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    Ships to Anywhere in the world
    Reward no longer available 65 backers
    CA$
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  7. Select this reward

    Pledge CA$ 169 or more About $127

    Early Bird Couples Package

    1 x Posture Shirt
    1 x Posture Bra
    Your choice of color and size.
    34% OFF Retail Price!
    FREE stretch break guideline (digital copy)

    ~Save $70.00 off Retail Price $200 USD~
    ~You can also choose to receive 2 of the same (Bra or Shirt)~

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    Ships to Anywhere in the world
    17 backers
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  8. Select this reward

    Pledge CA$ 319 or more About $240

    Family Pack

    2 x Posture Shirt
    2 x Posture Bras
    Your choice of color and size.
    38% OFF Retail Price!
    FREE stretch break guideline (digital copy)

    ~Save $150.00 off Retail Price $400 USD~
    ~FREE SHIPPING!~

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    5 backers
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  9. Select this reward

    Pledge CA$ 599 or more About $450

    Corporate Office/Clinic supplies Package

    5 x Posture Shirt
    5 x Posture Bra
    Your choice of color and size.
    50% OFF Retail Price!
    FREE stretch break guideline (digital copy)

    ~Save $500.00 off Retail Price $1000 USD~
    ~FREE SHIPPING!~

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    Ships to Anywhere in the world
    0 backers
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  10. Select this reward

    Pledge CA$ 1,199 or more About $902

    Super Pack!

    10 x Posture Shirt
    10 x Posture Bra
    Your choice of color and size.
    50% OFF Retail Price!
    FREE stretch break guideline (digital copy)

    ~Save $999 off Retail Price $2000 USD~
    ~FREE SHIPPING!~

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Funding period

- (40 days)