Alexa Morgan, born on the 17th of December, is an aspiring Fashion Designer who worked to begin Asst. She is popular for bringing lightness and the feeling of exotic elegance with her royal garments. It would be described as cultural, effortlessly sophisticated looks to the modern day era. Alexa, growing up as an activist, wanted to work in fashion as well. She studied school in Coral Springs, Florida and her first designs came to fruition in Miami, Fl in the year of 2011. It was with an association with her partner, Apet Kemkem Teti in January 2012, that Asst Clothing was able to come out with their first collection, The Illnipitent Return. Later, they would collaborate with Rachel Yu Fashion in the Coral Square Mall. In Fall 2012, Asst's Era of the Pharoah's collection debuted their first Unisex Line in Rachel Yu's Fashion. Asst will soon launch their Spring/Summer 2013 Collection introducing a new vibrant, culturally relaxed, urban couture.
For Asst's new Fall collection, my goal is to have a line with strictly Men's AND Women's wear. Meaning, that most of the garments that are being produced would be geared towards each member of the opposite sex. Every Garment used is MADE IN AMERICA by local sewers and fabric makers. For the menswear I would like to produce more HIGH QUALITY designer t-shirts, Tank tops, (using mainly 100% organic cotton blend fabrics), Men's graphic button-ups, dress shirts, Shorts, and Pants.
For the Women, My goal is to make women's designer blouses, dress shirts, cropped tops, designer skirts, shorts ,dresses, and pants. Also, I am also looking forward to incorporate chiffon fabrics, for skirts, shawls, etc.
Sizing would include:
Mens: XS-XL Plus Sizes would be available for custom orders
I am currently working on new designs and preparing for the Asst Spring/Summer 2013 debut.
The money that will be raised is going to fund:
Costs for fabrics
The production of garments: sewing, embroidery, screen-printing, and studding.
Production of custom tags and labels.
Mass producing garments.
Any extra funds would go towards:
Creating an Video Ad Campaign for the Spring/Summer 2013 Collection
Studio Costs for photo shoots and models.
Production of Fall/Winter 2013 Collection
Below is a few of the things that I have done prior to kickstarter.
Risks and challenges
When it comes to the quality of our product I am VERY concerned with the quality. I am getting all materials from trusted sources and working very close with the source to make sure that each item is made with accuracy and care.
Within a year of production I have learned a lot about production and now am fully knowledgeable of what needs to be done and how to get it done. After all the sacrifices that were made to get this started, I am now ready to begin the next chapter of Asst Clothing, and just need the funds to help get the ball rolling.
An Asst Fashion Photo booklet with our previous designs and also a sneak peek of our Spring/Summer 2013 collection. Plus! A handwritten thank you note and your name added to our list of funders on our website.
The Ultimate Package. A design of your choice from our Fall/Winter 2012 Collection AND Spring/Summer 2013 Collection (top and/or bottom pieces) , Asst Designers booklet, Custom Asst Piece, fashion show tickets and a special invite to the making of our Asst Spring/Summer 2013 Collection Video Ad Campaign.