Project image
)}
£6,345
pledged of £100,000pledged of £100,000 goal
51
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, February 26 2013 1:19 AM UTC +00:00
£6,345
pledged of £100,000pledged of £100,000 goal
51
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, February 26 2013 1:19 AM UTC +00:00

About

INO’s philosophy is to create innovative ideas that enable you to escape the conventional, adding an enjoyable twist to your day to day routines.


We believe magic happens when the unexpected mix and that’s why we have created “INO – Coffee With a Twist”.

What is INO?

INO fruit coffee is created for all those people whom fancy trying new things and love to share them with their friends. We really worked hard to create this, so if you are interested in innovative and creative ideas, if you like everything that is completely unexpected but magical, if you are not scared of escaping the conventional, then you would love to be on board!

Our Product


For now INO – Coffee With a Twist is available in three varieties and future varieties are as infinite as your imagination! 

Apple coffee:  A blast of apple juice fused with fantastic coffee beans. It''s Ludicrously Fantastically Appleicious.

Strawberry coffee:  The juice of mercilessly pummelled strawberries fused in a subatomic explosion with quality coffee beans. Smack on my Lips a Strawberry Kiss.

Pineapple coffee: The divine lovechild of pure pineapple juice and gorgeous coffee beans. Make Pineapples Not War.

Our exciting mixes are available in  two packaging formats;

1. Triple Wallet Pack: 

Contains 3 sticks, a convenient and portable pack that could easily slip into your shirt pocket or makeup bag. You can also refill it daily so you don’t have to go without your favourite INO Fruit Coffee! The triple wallet comes with either 3 of the same mix or a multipack which contains one of each mix for you to choose from and an incredible retail price of £1 per pack.

2. . Sleeve & Slide Pack: 

Contains 9 sticks and has an innovative design, just push through the hole and slide out the inner box containing the INO sticks and dazzle your friends at the party.

The S&S pack comes with either 9 sticks of the same mix or as a Multipack which contains 3 sticks of each mix, in total 9 servings for an amazing value for money retail price of £2.99 per pack.

.

Our Research

After more than 2 years of thorough research and £500,000 pounds, conducted with top UK and Internatinal agencies such as Nielsen Bases, HPI, DCRM and the Engine Groupe, we can guarantee that the UK is thirsty for our Fruit Coffee Revolution.

In fact, many focus groups and research data such as comprehensive report from Mintel agency have strongly suggested that Fruit Coffee could prove as popular as other contemporary successful drinks like Fruit Teas, Flavoured Water and Energy Drinks. 

We also observed a trend that suggests that innovation can renew category interest: our convenient packaging format and product variety would revive the stagnant instant coffee category and can attract the younger generation, which are not actively targeted by any other coffee brand.

Our Promotions & Sampling Events

We have organised many sampling events all around London, and the response has been fantastic. Our latest event was no other than the British Comedy Awards hosted by Jonathan Ross and broadcasted LIVE from Channel 4,  where hundreds of Britain’s finest comedians had the chance to try our Fruit Coffee, and get to know everything about INO.

INO Stand at The British Comedy Awards
INO Stand at The British Comedy Awards
We got to meet Graham Norton!
We got to meet Graham Norton!
Homeland's Dave Harewood enjoying our Fruit Coffee.
Homeland's Dave Harewood enjoying our Fruit Coffee.
INO Sampling at the N1 Center in Islington.
INO Sampling at the N1 Center in Islington.

Other INO Sampling events have taken place in busy shopping malls and other busy centres around London, and subsequently we officially introduced INO - Coffee With a Twist to the coffee industry at the Caffe Culture Show 2012 at the Kensington Olympia, where our innovative product and quirky brand was met with great appeal and praise with numerous agency enquiries for the INO brand. 

INO proved to be a sensation amongst the Caffe Culture Show guests
INO proved to be a sensation amongst the Caffe Culture Show guests

Social Media :

To create brand awareness and support our sampling activities, we launched our marketing campaign through our INOholics.com website  and social media platforms, Facebook, Twitter, and Youtube. 

Our efforts were met with overwhelming response from our growing fan base and the reassurance that our brand has made an emotional connection with our audience. We achieved this by providing interesting and engaging content tthat ensures our fans return time and time again, keeping up with what's new from INO. 

Our latest work is a short film that  we have commissioned in December 2012, entitled: 

"the sip" , a viral video which encapsulates INO's essence.

Watch it here ...

Selling INO

We launched our Online Store in the summer 2012, and since then we have also launched stores in Amazon and Ebay with rapidly increasing sales. Our goal is to  get INO directly into your favourite stores, allowing you to enjoy our Fruit Coffee at your own convenience through a wider network of stores.

Our Kickstarter Campaign

How can you help?

We need one round of funds injection to be able to produce INO on an industrial scale and build our inventory to service our UK distribution contracts.

Here is the plan

• Fruit Coffee Production Run: £60.000

• Retail Launch, Support (listing fees, promotions and sampling events): £35.000

• Total Funding Requested: £95.000

Key stages and dates:

• Start of our Kickstarter campaign: December 28 2012

• Finish our Kickstarter campaign: February 26thst

• Start Fruit Coffee production: March 2013

• INO Retail Launch: March 2012

Our Pledges

         Pledge £5 or more

A shout-out and thank you posted on our website and Facebook page + Triple Wallet Multipack

         Pledge £10 or more

Everything you get before + 3 Triple Wallets (Apple, Pineapple & Strawberry Coffee)

         Pledge £25 or more

Everything you get before + 3 Sleeve & Slide Pack (9 servings of each Apple, Pineapple, and Strawberry Coffee ) + 1 INO Badge + 1 Sticker

         Pledge £50 or more

Everything you get before +  Limited Edition copy of “The Sip - An INO Short Film"  + INO Mug 

        Pledge £100 or more

Everything you get before + 1 Limited Edition INO Designer T-shirt

        Pledge £250 or more

Everything you get before + A limited edition INO Poster handsigned by the  godfather of Fruit Coffee: Ali Ataei.

Pledge £500 or more

Everything you get before + The chance to feature in our Thanking Video, to be presented upon completion of our Kickstarter Campaign

        Pledge £1000 or more

Everything you get before + 1 year supply of INO Fruit Coffee.

        Pledge £3000 or more

Everything you get before + The chance to put your pet or favourite person's face in a Limited Edition INO Pack Design

       Pledge £5000

Everything you get before + The chance to create your own " Superfangled" mix + A special Framed Thank You Letter.

Risks and challenges

In order to minimise the impact of the risks we could face, we have developed a trustworthy network that allows us to function in a smooth and safe manner.
From the selection of our suppliers, and partners, to the implementation of thorough operation and quality controls, we strive to be prepared to overcome any obstacle that may occur.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £5 or more About US$ 6

    A shout-out and thank you posted on our website and Facebook page + 1 Triple Wallet Multipack (3 servings)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge £10 or more About US$ 13

    Everything you get before + 3 Triple Wallet Packs (Apple, Pineapple & Strawberry Coffee)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    28 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £25 or more About US$ 32

    Everything you get before + 3 Sleeve & Slide Packs (9 servings of each Apple, Pineapple, and Strawberry Coffee) + 1 INO Badge + 1 Sticker

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £50 or more About US$ 64

    Everything you get before + Your choice of a sought-after cool INO Mug + Limited Edition copy of INO short film “the sip”

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £100 or more About US$ 128

    Everything you get before + 1 Limited Edition INO Designer T-shirt - Kickstarter Shirt

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £250 or more About US$ 319

    Everything you get before + Limited Edition Poster, Handsigned by the godfather of Fruit Coffee: Ali Ataei.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge £500 or more About US$ 638

    Everything you get before + The chance to feature in our thanking Kickstarter video to be presented upon completion of the campaign.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £1,000 or more About US$ 1,275

    Everything you get before + 1 year supply of INO - Coffee With a Twist

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £3,000 or more About US$ 3,825

    Everything you get before + The chance to put your pet or favourite person’s face in a limited edition INO pack design.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge £5,000 or more About US$ 6,375

    Everything you get before + The chance to create your own superfangled Mix + A special framed thank you letter

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (60 days)