The Superdik story:
Superdik (Super-awesome in Dutch slang) is determined to spread happiness through clothing. We’ve been creating engaging, playful and high-quality sweaters, beanies and bags since 2010. They are ready-to-wear pieces of art that serve as ideal conversation & experience starters.
Dress snappy, be happy!
Bandits, bananas and buyer-interaction:
1. For the 'Bandit Club' t-shirt we travelled across the country to take mugshots of all our buyers. The result is a crazy collective of Holland's most wanted.
2. Last August we sold "Banana Shares" in our monkey business to our vast group of 150 buyers. The first banana shareholder meeting was a great success.
3. With the Rock-Paper-Scissors edition we let our buyers play a real-life game. They randomly received a rock, paper or scissors t-shirt. Now when two people armed with a t-shirt meet each other on the street, the game is on! Every t-shirt has a unique secret assignment printed on the inside, for the loser of the battle to perform.
Getting Superdik to the next level
We absolutely love what we do, but think it's time to up our game to the next clothing level. We want to reach out to a bigger international audience and build an extensive beach collection for 2015.
What to wear to the beach?
There is nothing like the beach: happy people, constant waves and an endless supply of ice cream. But finding the right outfit for sandy, wet or cold adventures on the beach can be difficult. We've tried a lot of outfits, but none of them have been able to live up to our expectations.
After a soul-searching trip to Nepal, countless packs of stroopwafels and reading Steve Jobs' biography backwards, we finally found a solution for our 99 beachy problems. We call it:
This is the beach cape for grown-ups:
- Spread it out as an old fashioned beach towel - it's mighty big!
- Use it as your shower towel - daily duck imitations*
- Cuddle with a stranger on the beach - you are so soft!
- Party at a full moon party with a real duckface
*we take full responsibility for you not getting dressed all day
Who let the ducks out?
We did. The Dutch saying "the strange duck in the bite" means "the one who does things differently". We could identify ourselves with this saying so much that we literally let the ducks out, and you have the chance to get one!
Where is Superduck made?
Superducks are made in Holland. Our friends at the social production house I-DID in Utrecht educate unemployed women in the art of fine clothing production in exchange for their handmade masterpieces. Now that’s what we call a fair trade!
What fabric is used?
The ducks are made with bio cotton by Dutch company Bo Weevil, who care about the environment and fair production as much as we do.
Do I fit the Superduck?
We made a one-size-fits-almost-everybody version of the Superduck which is very unisexy. The size of the cape is 2 x 0.6 meters, divided in two parts, so it is 1 meters long if you wear it as a cape.
The Superdik team:
Jonas Linders (left): The Harvey Spector of our operation. With a love for numbers and convertibles.
Eric San Giorgi (right): Mr. Superdik is the creative godfather of the brand, always down to get the creative juices flowing.
Our goal with this Kickstarter is two-sided. We want to build a real business out of our hobby called Superdik, and the only way to do this is to reach out to a bigger international audience. The second reason is to give our production partner I-did a big boost. The more products we sell, the more people they can educate and the more smiles that will flow. We hope to design a complete range of animal capes by the end of the summer if the Superduck is a success. Please help out!
Reward 1: The lucky ducky - €10 (free shipping in NL)
Thanks so much! We will send you a signed Rubber Ducky and write your name on our wall-of-fame!
Reward 2: The-brave-borst-zak-edition - €33 (free shipping in NL)
Big thanks! We will send you a limited edition speckled Superdik shirt with a chest pocket made of a real "washand" (Washing cloth in Dutch).
Reward 3: The early Superduck - €53 (free shipping in NL). You are a true hero and will be the first to receive the Superduck beach cape. And rock it in early July!
Reward 4: The early Mighty Superduck - €83 (free shipping in NL). Wow, that's so generous, thanks so much! You will receive a Superduck with your name or logo embroidered on the chest.
Risks and challenges
This is not our first big production adventure. We have been launching limited edition products for three years and know how to deal with orders, production and fulfillment.
This doesn't mean it's going to be easy to fulfill a potential big amount of products after a potential successful Kickstarter campaign. It will be a big challenge for us and our production partner I-did.
We see this Kickstarter as a chance to proof ourselves as a serious e-commerce business, with a socially responsible production process.
Let's do this!Learn about accountability on Kickstarter
- (24 days)