Straight/Curve is about female body image and the new era of plus size supermodels who are redefining society’s beauty standards.
The documentary will capture an historic moment in time as we follow these models, agents, stylist, brands, editors and photographers as they create change and fight for diversity and inclusivity in the fashion industry - and in turn, society - over the next two Fashion Seasons.
When, how and why did size zero become the norm when over two thirds of women are considered "plus size"? This is what we will be examining in our documentary.
Straight/Curve will tackle the difficult issues of health and size, diversity, and representation in the media.
We want to empower the next generation of women to love your bodies, no matter what you’re shape or size, as long as you are fit and healthy.
Straight/Curve isn’t just a documentary, we are hoping to use it as an education tool for schools and universities to encourage a positive body image conversation amongst young men and women. We are already in talks with several governmental and non governmental agencies to implement this.
Director Jenny McQuaile's background in journalism means she isn’t afraid to ask the hard questions – something that has rarely been demanded of this industry before. Producer, Jess Lewis, has been a model for 15 years – both plus and straight. Her background and connections gives Straight/Curve an all access pass to the key players in the industry and a real look behind the scenes of the fashion world. Producer Franses Simonovich has honed her skills on big documentaries like His Way and Muscle Shoals and brings her expertise to the table for Straight/Curve.
Our team is the ONLY team right now with the access, the right approach and the experience to tell this story the way it should, and needs to be told.
Straight/Curve is a documentary about women, for women, by women. There is a dearth of women in the film production world, but we are striving towards an all female crew to empower women both in front of, and behind, the camera.
Real change has to happen, and it has to happen now. It MUST come from deep within the fashion industry, and then in turn be reflected in the media. Only then will it truly impact society as a whole and help redefine our ideas of beauty.
Straight/Curve launched a teaser (video above) in June and within days it went viral, with newspapers, magazines and TV networks around the world reaching out to speak with us on the topic of body image, diversity and the fashion industry.
The hunger is there for our story and the feedback we received was phenomenal. It has driven us even harder to achieve our goal and get the message out to the whole world.
Check out some of the amazing press headlines we received from some of the top sites and news outlets around the world:
The women, and men, we have spoken to thus far for Straight/Curve have shed some inspirational insight on an industry, and a world, that has been closed off - until now.
Sometimes the fashion industry gets a bad reputation for being mean or exploitative. But through Straight/Curve you will see another side of the industry.
These people are leading the charge to change the way the fashion industry, the media and society defines beauty. And it is about time we get behind them and follow their lead.
Here are some of the inspirational and ground breaking things our Straight/Curve participants have to say. If you agree, then please support our campaign and our documentary.
A special letter from one of our models:
WHERE THE MONEY GOES:
AND IF YOU WANT TO DIG DEEPER...
Risks and challenges
As with every film our main challenge now is securing funding and distribution so we can get our message out there. Straight/Curve is a truly global documentary investigating the issue of body image and beauty standards in society. You have made your voice heard by demanding to hear more from the key players in the fashion industry really fighting for change. And we are determined to bring this to you.
This means a lot of our time will be spent actively pursuing this and therefore all delivery dates are estimates and subject to change at any time.
However, we assure our backers that we have a great team behind this campaign and if we are behind schedule we will notify everyone.
All of our delivery dates are "delivered by" dates. So we hope to get your rewards to you even sooner than the date specified if possible.
For the Filmmakers breakfast, editing round table, nutritional consults, coffee dates, Skype sessions and the dinner date with Gia we will endeavor to arrange a time that is perfect for you, our backer, and our models/filmmakers. It may be anytime between September 2015 to the end date on the reward.
- (30 days)