About

Straight/Curve is about female body image and the new era of plus size supermodels who are redefining society’s beauty standards. 

The documentary will capture an historic moment in time as we follow these models, agents, stylist, brands, editors and photographers as they create change and fight for diversity and inclusivity in the fashion industry - and in turn, society - over the next two Fashion Seasons.

H&M Model Jennie Runk
H&M Model Jennie Runk

When, how and why did size zero become the norm when over two thirds of women are considered "plus size"? This is what we will be examining in our documentary. 

Straight/Curve will tackle the difficult issues of health and size, diversity, and representation in the media.

Model Sophie Sheppard who will be doing coffee dates as a reward!
Model Sophie Sheppard who will be doing coffee dates as a reward!

We want to empower the next generation of women to love your bodies, no matter what you’re shape or size, as long as you are fit and healthy. 

Straight/Curve isn’t just a documentary, we are hoping to use it as an education tool for schools and universities to encourage a positive body image conversation amongst young men and women. We are already in talks with several governmental and non governmental agencies to implement this. 

Models Heather Hazzan and Georgia Pratt
Models Heather Hazzan and Georgia Pratt

Director Jenny McQuaile's background in journalism means she isn’t afraid to ask the hard questions – something that has rarely been demanded of this industry before. Producer, Jess Lewis, has been a model for 15 years – both plus and straight. Her background and connections gives Straight/Curve an all access pass to the key players in the industry and a real look behind the scenes of the fashion world. Producer Franses Simonovich has honed her skills on big documentaries like His Way and Muscle Shoals and brings her expertise to the table for Straight/Curve. 

L-R: Director Jenny McQuaile, Producer Franses Simonovich, Producer Jess Lewis.
L-R: Director Jenny McQuaile, Producer Franses Simonovich, Producer Jess Lewis.

Our team is the ONLY team right now with the access, the right approach and the experience to tell this story the way it should, and needs to be told.

Straight/Curve is a documentary about women, for women, by women. There is a dearth of women in the film production world, but we are striving towards an all female crew to empower women both in front of, and behind, the camera.

Director Jenny McQuaile, Producer Jess Lewis and models Heather Hazzan and Jennie Runk filming with The Today Show's Sheinelle Jones
Director Jenny McQuaile, Producer Jess Lewis and models Heather Hazzan and Jennie Runk filming with The Today Show's Sheinelle Jones

Real change has to happen, and it has to happen now. It MUST come from deep within the fashion industry, and then in turn be reflected in the media. Only then will it truly impact society as a whole and help redefine our ideas of beauty. 

UK model Felicity Hayward who will be treating some lucky backers to a coffee date
UK model Felicity Hayward who will be treating some lucky backers to a coffee date

Straight/Curve launched a teaser (video above) in June and within days it went viral, with newspapers, magazines and TV networks around the world reaching out to speak with us on the topic of body image, diversity and the fashion industry. 

The hunger is there for our story and the feedback we received was phenomenal. It has driven us even harder to achieve our goal and get the message out to the whole world. 

Playboy Covergirl Gia Genevieve. She will be going on a dinner date with one lucky backer. Will it be you?
Playboy Covergirl Gia Genevieve. She will be going on a dinner date with one lucky backer. Will it be you?

Check out some of the amazing press headlines we received from some of the top sites and news outlets around the world:

Yahoo Style and E! reporting on Straight/Curve
Yahoo Style and E! reporting on Straight/Curve
Elle Magazine and Catalogue Magazine in Australia reporting on Straight/Curve
Elle Magazine and Catalogue Magazine in Australia reporting on Straight/Curve
Glamour Magazine and The Daily Mail writing about Straight/Curve
Glamour Magazine and The Daily Mail writing about Straight/Curve
The Huffington Post and MTV News adding to the buzz around Straight/Curve
The Huffington Post and MTV News adding to the buzz around Straight/Curve
Medical Daily and Today.com proving the demand is there for a documentary like Straight/Curve
Medical Daily and Today.com proving the demand is there for a documentary like Straight/Curve

The women, and men, we have spoken to thus far for Straight/Curve have shed some inspirational insight on an industry, and a world, that has been closed off - until now. 

Sometimes the fashion industry gets a bad reputation for being mean or exploitative. But through Straight/Curve you will see another side of the industry. 

These people are leading the charge to change the way the fashion industry, the media and society defines beauty. And it is about time we get behind them and follow their lead.

Here are some of the inspirational and ground breaking things our Straight/Curve participants have to say. If you agree, then please support our campaign and our documentary.

 

A special letter from one of our models:

Model Heather Hazzan encouraging you to help our Kickstarter.
Model Heather Hazzan encouraging you to help our Kickstarter.
 

WHERE THE MONEY GOES:

We are aiming to be backstage at NY Fashion Week in September and this money will go towards production costs, crew and equipment to make this happen. We will follow a HUGE top secret show with a famous Plus Size Model and share all of the behind the scenes in Straight/Curve. Is the fashion world finally opening up and becoming more inclusive and diverse? The real test is Fashion Week and we will be there, with your help, to follow every move.

AND IF YOU WANT TO DIG DEEPER...

We would love to earn even more than our goal of $50,000 so we can truly make this a global documentary. This figure is our starting sum. If we make more then we can travel to London, Paris and Australia to talk to women there who are equally affected by body image issues. 
We want to follow Fashion Week in London and Paris to capture their progression - or lack of it - in this plus size evolution. 
And Australia is fast becoming a leading country in body image advocacy and diversity. 
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Risks and challenges

As with every film our main challenge now is securing funding and distribution so we can get our message out there. Straight/Curve is a truly global documentary investigating the issue of body image and beauty standards in society. You have made your voice heard by demanding to hear more from the key players in the fashion industry really fighting for change. And we are determined to bring this to you.

This means a lot of our time will be spent actively pursuing this and therefore all delivery dates are estimates and subject to change at any time.
However, we assure our backers that we have a great team behind this campaign and if we are behind schedule we will notify everyone.

All of our delivery dates are "delivered by" dates. So we hope to get your rewards to you even sooner than the date specified if possible.
For the Filmmakers breakfast, editing round table, nutritional consults, coffee dates, Skype sessions and the dinner date with Gia we will endeavor to arrange a time that is perfect for you, our backer, and our models/filmmakers. It may be anytime between September 2015 to the end date on the reward.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    A SIGNED PHOTO:

    Chose your favorite model from the list below and we will send you a signed photo.

    Models:
    Jennie Runk
    Heather Hazzan
    Gia Genevieve
    Sophie Sheppard
    Felicity Hayward
    Joby Bach
    Iskra Lawrence
    Leah Kelley
    Georgina Burke
    Georgia Pratt
    Sabina Karlsson
    Natalie Torres
    Eva Kay

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    Pledge $25 or more About $25

    A PERSONALIZED HAND WRITTEN NOTE FROM YOUR FAVORITE STRAIGHT/CURVE MODEL:

    Chose a model of your choice from the list above.
    She will write whatever your heart desires, within reason, and subject to our approval. Keep it clean!

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    Limited 6 backers
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    Pledge $30 or more About $30

    DIGITAL BOOKLET OF INSPIRATIONAL QUOTES FROM PIONEERING BODY IMAGE ADVOCATES:

    Our models, stylists, agents, photographers and editors all share inspirational quotes with you that help them get through those tough body image days.

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    Pledge $75 or more About $75

    A PERSONAL THANK YOU VOICE MESSAGE FROM YOUR FAVORITE STRAIGHT/CURVE MODEL:

    Chose your favorite model from the list above and she will send you a personalized thank you voice message so you can show off to your friends.

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    Limited 1 backer
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    Pledge $150 or more About $150

    A ONE-ON-ONE NUTRITIONAL CONSULT:

    Meet our Producer, Model and qualified nutritionist, Jess Lewis for a one-on-one consult.
    Feel free to ask her any questions about your diet, healthy eating, maintaining great skin, and balancing a hectic work life with a healthy body.

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    Pledge $200 or more About $200

    YOUR NAME IN THE 'SPECIAL THANKS' IN THE CREDITS OF STRAIGHT/CURVE

    Have you ever wanted to see your name on the big screen? Well now is your chance. We will list your name in the end credits of the documentary.

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    Limited 2 backers
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    Pledge $250 or more About $250

    A PERSONAL THANK YOU VIDEO FROM YOUR FAVORITE STRAIGHT/CURVE MODEL:

    Let us know who you would like to receive a special video from, from the list above, thanking you for making Straight/Curve a reality.

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    Limited 0 backers
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    Pledge $300 or more About $300

    VISIT A NYC SET FOR A DAY

    Have you ever wondered what it is like on the set of a movie? Well wonder no more. You will experience a day in the life of a film industry professional on a New York City set. This prize is only for one set pass and includes lunch.

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    Pledge $400 or more About $400

    A ONE-ON-ONE SKYPE SESSION ABOUT BODY IMAGE ISSUES WITH HEATHER HAZZAN

    Chat with Body Image Advocate and model Heather Hazzan via Skype about any body issues or health issues you may be struggling with. Heather suffered from an eating disorder for a lot of her teenage life and holds regular counseling and advice sessions with girls around the globe on this topic.

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    Pledge $500 or more About $500

    FILM ADVICE WITH DIRECTOR AND PRODUCERS OVER BREAKFAST IN NYC:

    Have you been yearning to get into the film or fashion industry? Are you the next big screen writer, or top model? Meet with our Director, Jenny McQuaile, and Producers Franses Simonovich and Jess Lewis to pick their brain about both the movie, and the fashion industries. You will have their undivided attention for two hours over breakfast in New York City.

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    Pledge $600 or more About $600

    EDITING ROUND TABLE WITH DIRECTOR AND PRODUCERS:

    For all you budding filmmakers out there. Come and find out how a movie is edited with the Straight/Curve team. From what makes a good shot, to interview techniques and verité skills. If you have a question bring it to the table and find out how a feature film is put together.

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    Pledge $700 or more About $700

    NON-TRADITIONAL PUBLICITY FOR YOUR BRAND:

    Get your brand/product featured in our documentary in true product placement fashion. This is the chance for you to get your brand out there. It must be a body positive brand, and meet our approval.

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    Pledge $1,500 or more About $1,500

    COFFEE DATE WITH MODEL SOPHIE SHEPPARD IN PERTH, AUSTRALIA:

    For all of you non-New Yorkers out there we have a special treat. Aussie stunner Sophie Sheppard will meet with you over coffee in her hometown of Perth to discuss everything from the weather to her modeling career. All coffee dates will take place on the same day. Travel and accommodations not included.

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    Pledge $1,500 or more About $1,500

    COFFEE DATE WITH BLONDE BOMBSHELL FELICITY HAYWARD IN LONDON:

    Calling all Londonites. We have a special something for you. Marilyn Monroe's long lost twin sister will have coffee with you and chat about whatever your heart desires in her favorite London coffee shop. All coffee dates will take place on the same day. Travel and accommodations not included.

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    Pledge $1,500 or more About $1,500

    COFFEE DATE WITH BEAUTIFUL JOBY BACH IN MONTREAL, CANADA:

    All you Canadians out there are in for a treat. Your very own French Canadian, Joby Bach, will meet you for a coffee date in her favorite Montreal hangout. All coffee dates will take place on the same day. Travel and accommodations not included.

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    Pledge $5,000 or more About $5,000

    DINNER DATE WITH PLAYBOY COVERMODEL GIA GENEVIEVE IN NYC:

    You and a friend could be lucky enough to score a dinner date with the one and only Gia Genevieve. There will be good wine, good food and good conversations at a restaurant of Gia's choosing in New York City. Need we say more.
    Travel and accommodations not included.

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Funding period

- (30 days)