Knocksmith magazine is a fully interactive printed magazine. By using QR codes and free QR reader apps,which are available on the app store and google play, we are able to provide a direct connection to print and web content. There are 3 unique sections in this magazine.
First is the "Exclusive video interviews". We produce a video of the interview, that would otherwise be typed, and connect it to a full page picture of the artist (s) or company (the subject). Focusing on the "ART" of that photo. The photo shoot and the interview are done the same day, so when you scan the page, its it like watching the photo come to life.
Second is the catalog. In this section we research talented artist and quality music that listening to and provide a brief write up about the artist or album. Then we couple a thumbnail image of the project, with a QR code that directs the reader directly to a web page where they can preview or purchase that music.
Third is the resource section. This section is a list of vendors that a musician would need to obtain services required to produce, release, and successfully promote and sell an independent record.
The purpose of this magazine is to narrow down the selection of music for the consumer, and help the artist's promote their product. In every issue we encourage readers to support retailers (Stores that support us and the musician in the magazine)buy purchasing physical copies of their favorite albums. This is the "Save The Record Stores" campaign. This helps bring business to both the artist and retailers. From major label artist to garage bands this is a vehicle for musicians to find their audience and for fans to find their favorite musicians. As of now the magazine is primarily focused on hip-hop/rap music but we plan to incorporate all genres of music as we grow, and eventually becoming a catalog for all musicians and music fans.
What’s Happen So Far?
So far things have come together exceptionally well. In the first year we’ve made strides in both the structural development of the company and the physical production and release of the first two issues. We have obtained our bipad code, establish distribution through ubiquity distributors (a large magazine distributor in New York) http://www.ubiquitymags.com/magazines/view_publ_details.php?temp_publ_id=2432&l_back=& , and are available for subscriptions at http://www.amazon.com/Knocksmith-Magazine/dp/B014I58PL8. We have our websites built and social media accounts set up and growing. Knocksmith Magazine due to its unique name and our diligent networking and promotion, has a very powerful web presence. Please take a few moments to google Knocksmith and see for you self. We have printed and distributed thousands of copies of the first 2 issues, in addition to over 20 thousand printed materials – Stickers, posters and flyers. Knocksmith Magazine has been featured on various websites, radio stations, and even in a full page article in one of the biggest news publications in the bay area. Our story with Bay area new group, who has 2.7 million readers, was one of the most popular stories of that month. We have also invested in a complete vehicle wrap .The reception from the community as a whole and almost every individual we meet has been great. People are very impressed with the quality of the physical magazine and wowed by the concept.
When We Reach Our Goal?
With your help we can reach our pledge goal. When we do, we will first deliver our promise of rewards to our contributors THIS MEANS YOU… and from there immediately begin to execute our marketing plan. We will be strategically promoting to two specific targets. One is the consumer who will reach through Social Media, Websites, printed materials, magazine ads, tv, radio and good old fashioned leg work. The other is potential retailers for the magazine who we will contact directly through email, physical mail, walk-ins and by phone. Along the way we will continue to pursue key distributors and individual retailers to increase the placement and availability for the consumer. We are doing giveaways with some stores and are available for sale in others. With this funding we will be able to cover some of the cost that it take to purchase ad space and airtime, produce this material and reach these targets. We already have created a quality product with an innovative concept, and established the avenues for retailers and consumers both to purchase the magazine and now we just need to let world know that we are here.
Risks and challenges
There are always risks involved entrepreneurial projects. The biggest two risks here is the consistency of the releases and the survival rate of a printed magazine. A lot of printed magazines come and go and consistency may be one of the biggest reasons a magazine would fail. That and or lack of quality in product and content. If ad space is not purchased fast enough, or if there are hang ups in production or manufacturing, an issue (s) could very easily be delayed or compromised. We have decide to print 2x a year and we design the magazine in house to cut down the chance of a false promise to deliver. We also strive for the highest quality, photography, video production, content and printing. With that said there will be minimal risk involved in the success of this magazine. Not to mention we already have, in hand and ready to ship, most of the products listed for our rewards. As long as we provide an honest quality product and are willing to adapt with the times we will succeed.