Project image
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$6,488
pledged of $75,000pledged of $75,000 goal
59
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, January 3 2015 2:27 PM UTC +00:00
$6,488
pledged of $75,000pledged of $75,000 goal
59
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, January 3 2015 2:27 PM UTC +00:00

About

The Story

Safety is the most important thing when riding a bicycle. It is also a top priority for loved ones, such as parents, spouses, and friends. And safety was the core inspiration for B-Link.

The idea for B-Link came to me after a bicycle accident, which thankfully only resulted in a minor concussion and no serious injuries.

With all the technology and safety equipment I had on me, none of it offered any security to me or my loved ones. The accident left me asking a lot of questions. How is it that technology could connect me to anyone in the world at a moment’s notice, but none of the technology I had on me detected that I was in an accident? What if I was in a more serious accident? How long would it have been before my wife found out?

What is B-Link?

This string of thought resulted in B-Link, the bicycle safety system. B-Link is a front and back light for your bicycle that syncs with the B-Link app. The system includes bicycle lights that consist of powerful LEDs that will make the bicycle visible in day or night. The light has a blinker system that will create more awareness to other cyclists, people, and most importantly, vehicles of your turning intentions. Finally, we added safety features that directly addressed my concerns in the form of an easy-to-use and intuitive app.

B-Link Safety App Prototype
B-Link Safety App Prototype

The B-Link app is nicely designed and is simple to use. It goes much further than a mere bicycle fitness app. The app connects to the lights through bluetooth and can automatically control the turn signals when in navigation mode, which is perfect for the everyday route your kids take to school or your commute to work. The app also has the option to alert your friends or loved ones when you have reached your destination, giving them the peace of mind that you are safe. If you do happen to get into an accident while riding your bike, the app will text your pre-designated emergency contact and alert them of an incident with a location and a snapshot using the phone's camera.

Emergency Notification

Wearing protective gear will never again have to be your only security strategy. The B-Link will detect a possible accident and begin a countdown. If you are unable to clear the alert before the countdown runs out, it will automatically send a text, with your exact location, as well as notify your preset emergency contact (such as Mom) that there is an incident that needs attention.

Destination Reached

Especially designed with concerned parents and loved ones in mind, B-Link will be able to send a friendly alert to your contact once you have arrived at your destination. Enjoy the simple peace of mind of knowing instantly that your child arrived safely to school, that your wife is now at the office, or even check in on a friend who fell behind your group of riders.

Automatic turn signals

One of the coolest features of B-Link is the automatic turn signals. The app will automatically initiate a left or right turn signal before approaching a turn. How does that work? A cyclist can either select an existing route, or navigate a new route.

Under the Hood

Hello Kickstarter backers, this is a quick video with full disclosure on where we are with the prototypes you just saw in the main video.

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Sexiest light on the market

Much more went into the aesthetics of the B-Link light than meets the eye. It is intentionally designed for safety with the octagon shape to resemble street stop signs. The light uniquely utilizes many strong and bright LEDs. These LEDs ensure the cyclist is visible to nearby automobiles and other cyclists at any time of the day.

Prototype rendering
Prototype rendering

Additional features

What are the specs on the light? Please keep in mind, as we develop the alpha and beta products, the specifications may vary to optimize the product performance.

Prototype rendering
Prototype rendering

B-Link  Safety Light Basics:

  • Left Signal: Customizable from Solid → Standard Flash Speed → Strobe

  • Right Signal: Customizable from Solid → Standard Flash Speed → Strobe

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      Video is a working prototype
    Idle Mode (When you’re just riding, no signaling needed): 
  • Basic Red Flashing (Back Light), White Flashing (Front Light): Options anywhere from Solid light → Extremely fast strobe

  • Inside-Outside sequence, interchanging the center Red with the outside Yellow (Left/Right signals) to provide a uniquely capturing sequence - Options anywhere from Solid → Slow Flash → Fast Strobe

Emergency Mode:

  • If an accident occurs - SOS light sequence automatically triggers - to alert oncoming drivers and/or law enforcement and medical help who might need to find you and your bicycle in a tricky location

    Target specifications
    Target specifications

* In all cases and strobe options above, the speed AND brightness are ALL adjustable using your Smartphone B-Link app Settings.

How do I control the strobes?

Every feature can be adjusted inside the settings menu in the B-Link app. Signaling can be operated both by manual button control using the app, or by the preferred - no hand lifting needed, fully automatic signaling operated through the on-board map and auto-save routing options. Simply put, as you approach your designated turn, the B-Link will automatically trigger left or right at an appropriate approach distance, and automatically shut off once you have safely made the turn.

How do I mount the headlight and taillight?

The B-Link Safety Light will use a very simple bracket system which you will be able to mount on the bike shaft and/or handle bars. Since it’s completely wireless, once you mount the light you’re done! No extra wiring needed to connect your phone or other accessories.

We are also working on offering an optional universal Smartphone mount, which will better allow you to access the B-Link app as you’re riding and trigger your safety features and signaling.

How do the lights talk to each other?

Whether you choose to purchase the Back Light only, Front Light only, or Both (most recommended), everything will be communicating through bluetooth. All you need to do is connect to one light, and the hardware will do the rest. You will be able to tell the app what configuration you plan to use so that you can customize the Front/Back any way you like.

Timeline

During Kickstarter campaign, we are preparing both our software and hardware manufacturers for development. We have selected the best of hardware manufacturers in the industry for fast production and quality.

There are 2 main legs of the development cycle focusing on the the application and for the light. 

App development phase - consists of both the user interface and the backend development. The use interface or the 'front end' design is 90% completion. For backend development we have a strong team of engineers that will begin as soon we achieve our pledge goal. 

Hardware development phase - is divided into many smaller phases. First, we will finalize our product specifications. Then we will choose the components that keep us within our targeted price. Finally we will begin the phase of building the product to the design specifications we have provided them.

Quality and functionality testing - is to ensure both hardware and software are working to design specifications. This will include a lot lab and field testing. 

Beta - is when we begin having fun with the product and our early adopters that caught the beta pledges will receive the product.  This is a big milestone as our product will be fully functional and many of our supporters will begin testing the product.

We will continue to update our supporters through our website, social media, and Kickstarter page on our status as we progress. Based on our current plan we will target August 2015 to begin shipping to all our supporters. If there are any changes, we will alert our supporters through public updates. 

Thank you again!

Meet the B-Link team:

Our B-Link team is already doing the preparation work to begin development. 

Salah Nassar (and daughter)- Creator of B-Link Technologies and the B-Link Bicycle Safety System.

Ehab Barouki - Is the hardware engineer that designed, built, and wrote the code for the prototype lights. 

Vivek Chugh - is heading the software development and product operations.

Andrew Harrill - is responsible marketing including web, advertising, ecommerce, and social media. 

Risks and challenges

We are passionate about bicycle safety and believe that bicycle safety should not be out of reach for anyone. Your donation will help us attain that goal.

We have designed B-Link to the point of readiness for mass production. This includes contacting multiple manufacturers to mass produce the lights. The Kickstarter funds will help us further evolve the product using the latest in LED technology, battery efficiency, and aesthetics.

The smartphone application requires a separate engineering team. We are working with a very experienced software team that has worked with large gaming companies. As of now, we have completed the user interface and graphics for the app and are now writing the algorithms in preparation for coding.

We will be updating the Kickstarter community on the progress of our project once it gets funded.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    A gigantic thank you from our team as every dollar counts!

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    Pledge $15 or more About $15

    Your support allows our vision to become reality. To show our appreciation we will send you an exclusive B-Link keychain.

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    Pledge $30 or more About $30

    Wear your support: B-Link T-Shirt for showing us some love.

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    Pledge $50 or more About $50

    December Special (LIMITED) B-Link safety taillight system.

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    Pledge $75 or more About $75

    Taillight Getup: B-Link safety taillight system.

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    Pledge $85 or more About $85

    Limited Beta Kit: Be one of the first to receive the B-Link app and the safety taillight system and become part of our Beta Testing Team.

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    Pledge $100 or more About $100

    December Special Kit: B-Link Safety Taillight & Headlight system.

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    Pledge $125 or more About $125

    B-Link Complete Package: B-Link Safety Taillight & Headlight system.

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    Pledge $240 or more About $240

    B-Link 2 Pack Kit. 2 sets of lights and decide whom you will give the 2nd set of lights to.
    (2 Taillights + 2 Headlights)

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    Pledge $500 or more About $500

    B-Link Family Pack: Don’t leave anyone behind! Get the app, 4 sets of lights and 4 t-shirts.
    Extra savings (4 Taillights + 4 Headlights + 4 t-shirts)

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    Pledge $750 or more About $750

    B-Link Ultimate Pack: 4 sets of lights, 4 t-shirts and a video chat with the B-Link team offer feedback and get insider details on the current and future products.
    (4 Taillights + 4 Headlights + 4 t-shirts + personal video chat with the team)

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    Pledge $1,000 or more About $1,000

    B-Link Ultimate Early Kit: Not only will you bypass the line and be amongst the first to receive the app and 4 sets of lights but you will receive 4 t-shirts and a video chat with the B-Link team to offer feedback and get insider details on the current and future products.
    (Beta: App + 4 Taillights + 4 Headlights + 4 t-shirts + personal video chat with the team)

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    Pledge $1,000 or more About $1,000

    B-Link Launch Party: Get both beta and final product. Have direct communications with the B-Link team and come party with us at the exclusive launch event! (airfare and accommodations not included)

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    Pledge $2,000 or more About $2,000

    B-Link VIP Package: Launch Party + Dinner with the B-Link team. Get both beta and final product. Aso, provide feedback directly to the founders and engineers and receive 4 tickets to the exclusive launch party! (Airfare and accommodations not included)

    B-Link team will contact you directly to provide launch and dinner times.

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Funding period

- (30 days)