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A hard cover art book of rare photos by Jarid S. Johnson celebrating the last show at Bill Graham's Winterland Arena with the Grateful Dead, the Blues Brothers, the New Riders of the Purple Sage, and the Deadheads. Read stories from those who where there.
A hard cover art book of rare photos by Jarid S. Johnson celebrating the last show at Bill Graham's Winterland Arena with the Grateful Dead, the Blues Brothers, the New Riders of the Purple Sage, and the Deadheads. Read stories from those who where there.
273 backers pledged $16,330 to help bring this project to life.

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THIS OLD BUILDING: The Closing of Winterland

$16,330

273

FUNDED!! But Still Time to Spread the Word

Pre-sale of the book doesn't end until Ocotober 1st, at 6pm.

If your are here to pre-your order you copy of THIS OLD BUILDING: The Closing of Winterland, thank you for your kind and generous support.

To continue your efforts in supporting my project, please share this with as many people as you can in any way you can, be it Facebook, Twitter, Instagram, email, blog, radio or website. Click this </> under the Back this Project button above for links.

I truly appreciate anything you can do to make this book a reality. -Jarid

THIS OLD BUILDING: The Closing of Winterland

Nearly 40 years ago an extraordinary event took place on the corner of Post and Steiner streets in San Francisco as thousands of Deadheads gathered to help their favorite band bid farewell to one of the most beloved music venues in the Bay Area. The Closing of Winterland featured the Blues Brothers, the New Riders of the Purple Sage and the good ‘ole Grateful Dead.

Hi, my name is Jarid. I was at Winterland with my camera, documenting the scene around the venue during the day and as this historic event unfolded inside that night, right on through until breakfast at dawn.

Thank you for visiting my Kickstarter page. I invite you to explore further to find out why I'm so passionate about this project.

The Corner of Post & Steiner
The Corner of Post & Steiner

More Than Just Photos

Filled with exquisite never-before-seen historic black & white photos of that epic New Year’s Eve, there is more to this beautiful hard-bound, 8.5x11,124-page, limited edition coffee table art book.

Adding an additional layer of personal narrative and a broader context to our shared experience, THIS OLD BUILDING: The Closing of Winterland will incorporate tales from Deadheads who attended and worked the show. This rich photographic document will put you right back at Winterland on that last day of 1978.

Also included will be set lists, historical information about the building, a preface by legendary San Francisco music author Joel Selvin, and a personal introduction by Winterland production manager Bob Barsotti.

You Just Never Know

I spent the better part of my video production career shooting live concerts at the most venerable venues in the San Francisco Bay area. Much of my work ended up on DVD for notable artists including Phil Lesh & Friends, Neil Young, Paul McCartney, Trey Anastasio & Santana, Hot Tuna, Incubus, Joe Satriani, Elvin Bishop and others.

I documented music events for Bill Graham Presents in the '90s including HORDE, WOMAD, Laguna Seca Daze, and Lollapalooza. I've shot major music festivals in the Bay Area for many years including Outside Lands, Treasure Island Music Festival and Hardly Strictly Bluegrass.

One of my dream jobs was being invited to join the video crew for what became the Dead's final summer tour in 1995, providing shots of Jerry for the big screen at stadiums across the east coast; what an amazing thrill! Do your remember the psychedelic images you saw on the screen during the 1994 & '95 tours? I had the privilege of crafting those as well.

Had you told me as a young Deadhead that I would have opportunity like that, well...

New Year's Eve 1978
New Year's Eve 1978

Genesis of a Photo Book

When I was young and still figuring things out, photography was one of the many creative avenues I explored early and often. At the same time, my passion for music enticed me to see shows all over the San Francisco and Monterey Bay Areas and beyond.

I experienced many of those shows through the lens of my camera. I processed my own film, printed my own photos, had a few shots published, and even curated a gallery show. Though as the years passed, I have actually not shared much of my work. This is my opportunity.

Organizing and sharing thousands of photos can look like a daunting task. I needed a focal point. These photos represent a dedicated visual theme, an event I approached with the specific mission of documenting more than just the performance; I wanted to explore the building, the line scene, the goings on before, during, and after the show.

Recollection & Reflection

A moment in time represented by a photo elicits memories the same as a familiar smell, however, the preponderance of digital imagery in the world is shared in an instant, forgotten in the next.

Having the ability to hold a book in one’s hands, to turn a page, to ponder the contents, context and impact of an image, allows the mind to drill deep into recollections long forgotten, to bring forth the past into the present, to reignite excitement and passion.

I’ve had this book in my head for longer than I care to let on, but with the 40th anniversary of the Closing of Winterland nearly upon us, it’s time share these images, to bring the past forward for those who experienced the event, and to give those who didn’t, a trip back in rock history.

The Ask

So you can experience this revealing view of rock history and have a visual companion for listening to the show, I am requesting your assistance in making this dream project come to life. Please help me raise $15,000 for the production and printing of this beautiful book.

I truly appreciate your assistance.

A pledge of $35 serves as an advanced purchase of the first edition of THIS OLD BUILDING: The Closing of Winterland.

With a higher pledge you not only get THIS OLD BUILDING: The Closing of Winterland, but a gorgeous ready to frame print of your choice from the book in sizes from 8.5x11 to 16x20 depending on your pledge.

This Old Building
This Old Building

Production Team

Bob Minkin: Minkin Design & Marketing
Bob is handling the production of THIS OLD BUILDING: The Closing of Winterland, from scanning and post-processing the photos to design and layout. His two photo books, The Music Never Stopped & Live Dead were born from successfully funded Kickstarter campaigns. Bob is a superb creative force who has advised me with his wisdom from the beginning of my project.

Freddie Hahn: GSL/RRDonnely
Freddie will guide the book through the printing process for GSL/RRDonnely. He was entrusted with guiding the printing of Bob Minkin’s The Music Never Stopped, Susana Millman’s Alive with the Dead: A Fly on the Wall, and Deadbase 50 for Stu Nixon among other beautiful art books. I am proud that the book will be printed in Medford, Oregon, USA. (practically in my back yard)

Matthew Arnett: MAMA
Matthew Arnett Marketing & Advertising will handle outreach for my Kickstarter campaign. His creative ideas and ability to execute will  ensure THIS OLD BUILDING: The Closing of Winterland will be fully funded. Matthew and I did radio together back in the day when we still spun vinyl and played commercials on tape. He has been marketing and promoting ever since.

Dan Friedman: Videographer
Dan directed the video with the assistance of his wife and longtime production partner, Irene. Dan and I have worked on numerous music projects over the years. He is the man behind the curtain directing all the webcasts from The Sweetwater in Mill Valley, California.

Jarid S. Johnson: Photographer, project creator
I will be hands on, curating the content of the book, creating the narrative flow of the photos and stories. I am gathering Deadhead anecdotes and additional information about the building.

Plan & Timeline

Bob is scanning and grading the negatives, wonderful stories from Deadheads are rolling in, written contributions from Joel Selvin and Bob Barsotti are in hand, and I have hopes of acquiring artwork from an artist whose name shall remain a mystery for now.

I am currently editing and organizing the narrative structure of the photos. Simultaneously I am gathering fun facts and statistics about Winterland and continue soliciting stories from those who were at the show. If you have a story to tell, please email it to winterland78@sfvisuals.com.

The plan is to have THIS OLD BUILDING: The Closing of Winterland available by the 40th anniversary, year's end 2018.

Budget

The budget of $15,000 will cover the production of
THIS OLD BUILDING: The Closing of Winterland.

$5000.00
• Photo scanning and grading
• Design
• Layout

$10,000
• Printing of 500 copies, 124 pages, hardbound
• Fulfillment of additional premiums

THANK YOU FOR YOUR SUPPORT !

Thank You Bill!
Thank You Bill!

If You Have Questions

about THIS OLD BUILDING: The Closing of Winterland or would like to share a tale of your experience from December 31, 1978 at Winterland, please contact me:

Risks and challenges

There are hiccups and bumps in every project that requires multiple production phases. Timelines are modified, adjustments are needed and tweaks abound. Using organizational skills honed during 30+ years in video production, I will guide this project to an outcome we can all be proud of.

The production is in the capable hands of the talented designer and bookmaker Bob Minkin. Printing will be managed by Freddie Hahn and printed in Medford, Oregon by GSL/RRDonnely. I will be in constant contact with both gentlemen during all phases of production.

Given the experience of the team I have put together to produce this beautiful book, the collection of historic, never-before-seen photos it will include, and the growing interest the project has already generated from excited friends and fellow Deadheads, I have confidence this book will be completed for you to enjoy. Thank you again for your support.

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Funding period

- (32 days)