Hello! Thank you for taking the time to look at our Kickstarter project.
We are taking our new theatre show, Faileontology, to the Edinburgh Fringe in August 2013. The purpose of this is to get press reviews and interest from promoters around the UK, enabling us to tour our show in 2013 and 2014.
This is not a perennial outing for us, either as a company or individuals. Both company members have been to the fringe several times with different shows, so we know what we’re up against and what we have to achieve. Furthermore, the point of taking our show to the fringe is not to impress Edinburgh audiences – although that’s certainly part of what we want to do. Committing to a full run at the Edinburgh fringe is an investment in the future of ourselves and our company, potentially raising our profile to a national level that opens doors for us, hopefully enabling us to tour widely in 2013 and 2014, putting Rapid Gambit on a solid business footing and enabling us to make more theatre in the future... and make it our day jobs!
This kickstarter project is to raise £4500 towards achieving that goal. This represents less than half of our total budget, but it will pay for two of our most vital most vital costs and one other cost related to the kickstarter:
Firstly, it will pay for our venue. The outlay for your venue is the most significant cost you have to pay to actually put a show on. Venues will often take their money out of what you earn over the course of the run, but they need a sizable deposit upfront and there’s always the risk that you might not be able to cover all of your venue costs out of what you earn, so you have to make sure you can cover it.
Secondly, this money will pay for our PR. To give you a rough idea, it’s expected that for a successful show at the fringe, around 25% of your budget will be spent on marketing and PR. This portion of the money will allow us to pay for advertising, posters and flyers and most crucially, PR representation to carry our name further and wider afield than two tired actors desperately flyering for a few hours every day could possibly hope to achieve. It might sound like a luxury but it categorically isn’t; PR support is what you need to rise above the seething mass of performers and work at the Edinburgh Fringe and is essential to our goal of becoming not only a theatre company with a great name and a great show under its belt, but one that can pay its performers, directors and technicians in the future.
Thirdly, we know that not everyone who supports us will get to see the show we've made. We hope to tour round the UK over the next 18 months and we'll pack as many of our lovely supporters in as we can but there are simply no guarantees. However to make sure everyone who supports us gets to see something come of this project, we are going to film our experience of going to the fringe this year and make a documentary film and some of our kickstarter money will go towards this.
This will be for our backers to see how we spent their money and give them an inside view into what exactly they helped us achieve. We also hope to provide this as a resource for other artists and companies of the future who might want to take their work to the Edinburgh fringe, so they can gain some understanding of how to go about the process - and learn from our mistakes! So whether we succeed or fail at the Fringe there will be something to show for it. The world of theatre - particularly an undertaking like the Edinburgh Fringe - can be daunting and scary. We want to give something back, supporting new and upcoming artists in any way we can. We hope this will make the project even more worthy of your support.
About our Ticket Offer rewards:
If you opt for one of our limited ticket offer rewards we ask that you contact us by emailing firstname.lastname@example.org. We will then arrange for you to have seats for a show of your choosing, subject to ticket availability. We ask that you contact us promptly to ensure you get seats. Please note that we will not be posting you tickets to the show and these are not seats you are permitted to sell on, we will arrange your seats with our venue directly.
If you have any questions about us, our project or the rewards please contact us on the email address given and we will get back to you as soon as we can!
Finally we must must give thanks to those who helped make our kickstarter video possible:
Simon and Josh at FXhome
Bennet and Chris at Lighthaven Productions
Imogen Church for her VO awesomeness.
And thanks to everyone who has and continues to support us.
So here they are – Rapid Gambit’s Edinburgh
Goal 1 – £4600 –PRE-AUGUST POSTERING.This will give us enough cash to send someone up to Edinburgh about a week ahead of the festival starting, to do some postering and put flyers around before the majority of companies arrive. This is a great way to get a head start on your publicity and get prime spots for your advertising before it becomes a free-for-all.
Goal 2 – £4800 – IMPROVE OUR SET – Now of course we have a set, it has served us well and looks good, but another £200 would give us the opportunity to buy some new materials and really make it fantastic, as well as help us with the re-design we’ll be doing to put the show in a new space.
Goal 3 – £5100 – SET DESIGNER – While we like our set and will keep working on it, an additional £300 will enable us to hire a set designer who can come in to our rehearsals with a professional eye and really enhance things, making the show look better and taking some of the workload off us, so we can concentrate on the performing and on production.
Risks and challenges
The Edinburgh Fringe is a huge investment in time and money for anyone to undertake, but for a new company like ours it is at the end of the day a big risk. There’s no way to predict how successful our show will be. With hard work, the experience we have and enough money for PR and other support we can maximize our potential, but finding a way to grab press and public attention to achieve our goal of raising our profile either at or beyond the fringe is by no means certain.
The route to success lies in looking at this project not as a month long run of the show but as a key part of our wider campaign to become a successful, self sustaining company that can produce quality work which audiences can find out about, see and enjoy. Our campaign has already begun with twitter, facebook, our blog and with performances preceding this year’s Fringe. We're doing everything we can to build up audience, press and promoter interest before we arrive and saying “Hey, were here and you can see us this August at the biggest arts festival in thew world!”
Similarly work doesn’t stop at the end of August. We follow up on our success by continuing to contact venues we want to play, contacting press to promote those shows, keeping in touch with the audiences who came to see us and encouraging them to support us in their home towns, building us an audience base to tour the whole of the UK. The Edinburgh fringe is part of the process, but we only make it work for us through sustained effort.Learn about accountability on Kickstarter
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